Buroforum

What Buroforum does

Büroforum planen und einrichten GmbH is a Würzburg-based German office furniture retailer and interior architecture services provider, founded in 1999. The company operates a dual business model: a B2C/B2B e-commerce online shop (bueroforum.net) selling office chairs, desks, storage, acoustics, lighting, and office kitchens sourced from 300+ manufacturers, and a project-based planning and implementation business delivered through a team of 10 in-house architects and interior designers. Planning services include needs analysis, 2D space utilization concepts, photorealistic 3D visualizations, color and material concepts, furniture selection, and change management workshops on New Work and hybrid working — offered on a manufacturer-neutral, budget-oriented basis.

Revenue mechanics combine unit-priced product sales on the shop side (with Billie B2B invoice purchase available for commercial customers) and quote-based, multi-year project contracts on the planning side. Distribution is multi-channel: the e-commerce storefront, a Würzburg showroom open six days a week, on-site consulting at 10 regional offices across Germany (Berlin, Bremen, Dresden, Frankfurt, Hamburg, Hannover, Köln, München, Stuttgart, Würzburg/Lohr), and own assembly and logistics teams providing nationwide delivery and installation. Video consultation and a free online 'Quick Workplace Check' assessment serve as lead generation tools.

The customer base spans small businesses through large corporations, public administration, and private home office buyers. Named reference customers include HelloFresh (multi-country HQ and DC rollouts), Knauf, McFit, Warema Renkhoff, Sparkasse Mainfranken, VR Bank, Universität Würzburg, ATU, TESA, and Hitzler Ingenieure. The company also operates the 'einrichten design' subsidiary addressing adjacent residential furniture demand, markets in Austria alongside Germany, and sells its own HipLift brand of electric height-adjustable desks and monitor arms.

Name

Buroforum

Legal name

Büroforum planen und einrichten GmbH

Website

https://bueroforum.net

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Büroforum is a German office furniture retailer and interior architecture services provider, serving SMBs, large corporations, public sector, and private customers across Germany and Austria via an e-commerce shop, a Würzburg showroom, and 10 regional consulting offices.

Ownership category

akta.pro rank

Product category

Office Furniture Retail & Interior Design Services

NAICS

Interior Design Services (54141)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Office Furniture & Workspace Accessories Retail (CRALABAE)

akta.pro secondary industries

Home Office Furniture Retail (Desks, Office Chairs, Bookcases, Filing/Storage) (CRAIAAAD), Office Furniture Moving, Installation & Reconfiguration (Systems Furniture) (HSAKAKAE)

Keywords

• Office furniture retail
• Interior design services
• Workspace planning
• Office equipment
• Workplace solutions

Headquarters

HQ city

Würzburg

HQ country

Germany

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Office Furniture Product Sales: Sale of office furniture through an e-commerce online shop (bueroforum.net) and in-store sales. Products include seating, desks, storage, lighting, acoustics, and office kitchens sourced from over 300 manufacturers.
2. Interior Space Planning Services: Interior architecture and space planning services including needs analysis, 2D space utilization concepts, photorealistic 3D visualizations, color and material concepts, and furniture selection. Services are manufacturer-neutral and budget-oriented. Offered nationwide with a team of 10 in-house architects.
3. Installation and Assembly Services: Own assembly and logistics department providing nationwide furniture installation, mounting, and moving management services as part of comprehensive project delivery.
4. Workshops and Change Management Consulting: Optional workshops on topics such as 'New Work & Hybrid Working' and 'Multi-Space Working Environments', as well as goal-finding workshops. Change management support offered as pre-project engagement to integrate employees early in the process.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Büroforum operates a hybrid office furnishing business: (1) a direct e-commerce online shop (bueroforum.net) selling office furniture sourced from over 300 manufacturers (chairs, desks, storage, lighting, acoustics, office kitchens) with own-brand products like the HipLift sit-stand desk, and (2) a project planning and interior architecture service that delivers manufacturer-neutral, end-to-end office space planning, photorealistic 3D visualizations, color/material concepts, assembly, installation, and change management workshops for businesses across Germany.

Product overview

Büroforum is a full-service office furniture company offering a comprehensive portfolio of office furniture products and interior architecture planning services. The product offering includes seating (office chairs, executive chairs, visitor chairs, lounge furniture), tables (desks, conference tables, side tables, folding tables), storage solutions (cabinets, shelving, mobile pedestals), acoustic solutions, office lighting, and office kitchens. The company operates both as an e-commerce platform (online shop) and as a planning/project business with interior architecture services. Their own-brand products include the HipLift height-adjustable sit-stand desk and monitor arms. The planning division offers holistic interior architecture services for offices, medical practices, law firms, hotels, schools, healthcare facilities, and residential spaces, including needs analysis, 3D visualization, color/material concepts, and change management workshops. The company partners with over 300 manufacturers including Steelcase, Palmberg, Vitra, Interstuhl, and USM Haller.

Differentiator

Problem solved

Functional benefit

Products and services

• Office Chairs and Seating

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

17 partnerships are on record, tiered core and minor.

• PalmbergcoreOthersOne of the key manufacturers featured prominently on büroforum's website and product listings. Palmberg products (e.g., Crew T height-adjustable desk) are highlighted as top sellers and featured in project case studies.
• SteelcasecoreOthersMajor international office furniture manufacturer whose products (e.g., Please task chair) are prominently featured in the online shop with special promotional pricing.
• VitracoreOthersPremium Swiss furniture brand featured in büroforum's portfolio, including in residential planning projects (e.g., Eames Lounge Chair).
• USM HallercoreOthersIconic Swiss modular furniture system offered by büroforum. The company provides a USM configurator on its online shop for custom furniture configuration.
• InterstuhlcoreOthersGerman manufacturer of office seating and chairs, featured as a top brand in büroforum's product portfolio.
• WilkhahncoreOthersGerman premium office furniture brand, particularly known for seating solutions, included in the 300+ manufacturer portfolio.
• BrunnercoreOthersGerman furniture manufacturer featured on büroforum's website with products such as the Ray Work office chair.
• AssmanncoreOthersGerman office furniture manufacturer (storage, cabinets, shelving) whose logo is featured among the key manufacturer partners.
• König & NeurathcoreOthersGerman manufacturer of office furniture and workspace systems, listed among the key manufacturer partners.
• FunctionalsminorOthersDutch family company producing timeless, handcrafted furniture with a 25-year warranty. Products manufactured in Goirle, emphasizing durability and sustainability. Featured as a brand story on the website.
• idealominorGTM or Marketing PartnerPrice comparison platform partner. The idealo logo is displayed as a partner badge, indicating büroforum is listed on the idealo comparison platform.
• Trusted ShopsminorGTM or Marketing PartnerCustomer review and trust badge provider. The Trusted Shops seal is displayed to provide customers with purchase confidence and buyer protection.
• Billie B2B RechnungskaufminorChannel Partner/ Reseller/ DistributorB2B payment solution partner allowing business customers to pay invoices via bank transfer after receiving goods and invoice. Offered to commercial customers as a payment option.
• DHLminorOthersShipping and logistics partner for parcel delivery of office furniture products to customers.
• Kühne + NagelminorOthersFreight forwarding and logistics partner used for larger furniture shipments and freight delivery.
• DPDminorOthersParcel delivery service partner for shipping office furniture to customers.
• UPSminorOthersGlobal parcel and freight delivery partner used for shipments.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Steelcase: Steelcase is the largest global office furniture manufacturer with a strong DACH dealer presence. Büroforum actively resells Steelcase products (e.g., Steelcase Please chair) but Steelcase also competes as an integrated manufacturer-dealer in the German market.
• Vitra: Vitra is a premium Swiss office and home furniture manufacturer and brand. Büroforum resells Vitra products (e.g., Eames) and competes for similar high-end office planning engagements across German-speaking markets.
• Sedus Stoll AG: Sedus is a major German office furniture manufacturer offering seating, desks, and room systems through its own dealer network. Competes with büroforum on the manufacturer side and serves many of the same enterprise clients via German dealer partners.
• IKEA Business: IKEA Business serves the SME and home-office segments with low-cost office and home-office furniture across Germany. Competes on the value end of the office furniture market and increasingly on home office solutions where büroforum also serves private customers.
• Haworth GmbH: Haworth is a global office furniture manufacturer with a significant DACH presence through dealers and integrated workspace consultancy offerings. Competes with büroforum at the higher end of the German enterprise office furniture market.

Regional players

• Nowy Styl Group: Nowy Styl is a Central European office furniture manufacturer and space-planning services provider operating across Germany, Poland, and neighboring markets. Comparable integrated offering of furniture plus workspace advisory services.
• Kinnarps Group: Kinnarps is a leading Scandinavian office furniture manufacturer with growing DACH market presence via local dealers. Comparable as a premium office furniture provider targeting modern and activity-based working environments across Europe.

Direct peers

• Bene GmbH: Bene is an Austrian office furniture manufacturer and workspace consultancy offering office planning, furniture systems, and services across the DACH region. Comparable integrated model combining furniture with space-planning services for hybrid and modern work environments.
• GAERNER GmbH: GAERNER is a German B2B office furniture dealer and contract supplier offering furniture from multiple manufacturers plus project planning services. Directly comparable as a project-based office furniture retailer serving German enterprises.
• KAISER+KRAFT: KAISER+KRAFT is a major German/DACH B2B catalog and online retailer of office furniture, equipment, and workspace solutions. Closely comparable e-commerce and catalog model for office furniture across Germany with similar multi-manufacturer portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCf9ZR0r0qm2K0UJtflhtjzQ
• Facebookfacebook.com/bueroforum
• Instagraminstagram.com/einrichtendesign
• Pinterestpinterest.de/einrichtendesign
• LinkedInlinkedin.com/company/bueroforum-planen-und-einrichten

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Buroforum