Sunshine Bus Lambert Travel
Sunshine Bus Lambert Travel (Lambert Reisen GmbH & Co. KG) is a third-generation, family-owned German bus tour operator based in Schwarzenholz, Saarland, offering packaged European bus holidays, charter bus, and school/disabled transport across 15 regional departure locations since 1964.
- Company typePrivate
- Founded1964
- HeadquartersSchwarzenholz, Germany
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Sunshine Bus Lambert Travel does
Sunshine Bus Lambert Travel is the commercial brand of Lambert Reisen GmbH & Co. KG, a third-generation, family-owned German bus tour operator headquartered in Schwarzenholz (Saarwellingen), Saarland, founded in 1964 by Berthold Lambert and operating under the "sunshine bus" brand since 1981. The company organizes packaged European bus holidays spanning day trips, city breaks (Amsterdam, Paris, London, Hamburg), experience tours (Lake Garda, Italy), multi-country round trips (Scotland, Scandinavia, Mediterranean), theme-park visits (Europa-Park), event tours, last-minute deals, and nostalgic rides on a restored 1959 SETRA S6 vintage bus. It also runs a Mietbus charter service and contracted school/disabled transport for Arbeiterwohlfahrt, and complements the core offering with travel vouchers, ERGO travel insurance, and printed plus digital catalogs (Sommerkatalog 2026, Winterkatalog 2025/26). Distribution is multi-channel: a telephone hotline, the sunshine-bus.de website with online booking (powered by the Easytourist CMS), a walk-in travel office, a reseller portal for partner travel agencies, dedicated group/charter inquiry forms, plus Facebook/Instagram presence, email newsletter, Google Ads, and trade-show activity. Pricing is unit-based per person, ranging from approximately €318 for short trips to €1,649 for an 8-day Scotland tour, with half-board included and a graduated cancellation policy.
The business operates across at least 11 European destination countries from a base of 15 pickup locations across Saarland and Rhineland-Palatinate. The fleet is augmented in peak season with partner buses branded "Im Auftrag von Lambert-Reisen sunshine bus." Leadership is held by Managing Directors Ralf Lambert (son of the founder, in role since 1998) and Ines Lambert (since 2007). The legal entity is a privately held GmbH & Co. KG with no disclosed external investors, no subsidiaries, no M&A activity, and no funding rounds; revenue is not publicly disclosed. Operations are conducted in compliance with EU package-travel directive 2015/2302 and German/EU data-protection requirements, with a stated 50+ year operating history and a brand positioned as one of the largest bus tour operators in the Saarland/Rhineland-Palatinate region.
Sunshine Bus Lambert Travel firmographics
Firmographics- Name
- Sunshine Bus Lambert Travel
- Legal name
- Lambert Reisen GmbH & Co. KG
- Website
- https://sunshine-bus.de
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sunshine Bus Lambert Travel (Lambert Reisen GmbH & Co. KG) is a third-generation, family-owned German bus tour operator based in Schwarzenholz, Saarland, offering packaged European bus holidays, charter bus, and school/disabled transport across 15 regional departure locations since 1964.
- Ownership category
- akta.pro rank
Sunshine Bus Lambert Travel industry classification
Industry- Product category
- Bus Tour Services
- NAICS
- Tour Operators (56152), Charter Bus Industry (4855), Scenic and Sightseeing Transportation, Land (48711)
- SIC
- Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)
- akta.pro primary industry
- Escorted Coach & Bus Package Tour Operators (THAKADAA)
- akta.pro secondary industries
- Tour Bus Leasing/Rental (Sightseeing) (TLABADAK), Economy/Conventional Scheduled Intercity Bus Services (THAIADAE)
Keywords
Where Sunshine Bus Lambert Travel is headquartered
LocationHeadquarters
- HQ city
- Schwarzenholz
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Sunshine Bus Lambert Travel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Packaged Bus Tours: Organized bus tours with accommodation, meals, and activities included in the package price. Customers book complete travel packages via website, phone, or in-person at travel office.
- Charter Bus Services (Mietbus): Charter bus rental services for groups, schools, and organizations requiring private transportation.
- School and Disabled Transport: Contracted transport services for Arbeiterwohlfahrt for school and disabled passenger transportation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Multi-day package tours with accommodation and meals |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Sunshine Bus Lambert Travel product offering
Product offeringCore offering
Sunshine Bus Lambert Travel (Lambert Reisen GmbH & Co. KG) is a family-run bus tour operator that sells organized European bus tour packages—including day trips, city breaks, experience tours, round trips, theme park trips, event trips, and vintage bus tours with accommodation, meals, and guides bundled in. In addition, the company provides charter bus rental (Mietbus) for groups and contracted school and disabled transport services for organizations such as Arbeiterwohlfahrt.
Product overview
Sunshine Bus (Lambert-Reisen GmbH & Co. KG) operates a comprehensive bus tour business offering European package holidays. The core product is bus travel with diverse sub-products including Tagesfahrten (day trips), Städtereisen (city trips), Erlebnisreisen (experience tours), Rundreisen (round trips), Oldtimer-Touren (vintage bus tours), Freizeitparks (theme park trips), Eventreisen (event tours), and Gruppenreisen (group travel). The company also provides Mietbus & Schülerreisen (charter bus and school transport services). Supporting services include travel vouchers, printed and digital catalogs, newsletters, customer accounts, and travel insurance. The brand was established in 1981 under the name 'sunshine bus' and the company celebrated its 50th anniversary in 2014. The company operates partner buses during peak season and maintains a fleet including modern coaches and a vintage 1959 SETRA S6.
Differentiator
Problem solved
Functional benefit
Products and services
- Busreisen (Bus Tours) European bus travel packages covering day trips, multi-day tours, and extended vacations across cities such as Vienna, Rome, Amsterdam, Prague, Paris, and London and regions in Italy, France, Germany, Austria, the Netherlands, and other European destinations. Sold to individual consumers and families across Saarland and Rhineland-Palatinate.
- Tagesfahrten (Day Trips) Single-day bus excursions to destinations within Germany and neighboring countries, including Christmas markets, theme parks, and city tours. Targeted at individual consumers and small groups wanting a one-day organized outing.
- Städtereisen (City Trips)
- Erlebnisreisen (Experience Tours)
- Rundreisen (Round Trips)
- Oldtimer-Touren (Vintage Bus Tours) Special tours using the restored 1959 Kässbohrer SETRA S6 vintage bus with its original 90 HP Henschel engine, offering a nostalgic travel experience with historic vehicle charm. Targeted at consumers seeking special-occasion or themed tours.
- Freizeitparks (Theme Park Trips)
- Eventreisen (Event Tours)
- Gruppenreisen (Group Travel)
- Mietbus & Schülerreisen (Charter Bus & School Trips)
- Reisegutscheine (Travel Vouchers)
Companies that use Sunshine Bus Lambert Travel
Customer profileSegments2 records
Ideal customer profiles2 records
Sunshine Bus Lambert Travel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Sunshine Bus Lambert Travel partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Partner Bus CompaniesminorDuring peak travel season, vehicles from partner bus companies are deployed with the 'sunshine-Ausstattung' (sunshine equipment) package. These are trusted, long-established bus companies whose vehicles are marked with 'Im Auftrag von Lambert-Reisen sunshine bus' signs.
- ERGO ReiseversicherungminorTravel insurance partner referenced in impressum. Insurance ombudsman contact provided for dispute resolution.
- EasytouristcoreProvides travel database and content management system (CMS) for the website. Powers the online booking system and travel catalog.
Scale indicators2 records
Recent moves8 records
Expansion highlights5 records
Sunshine Bus Lambert Travel competitors and assessment
Company assessmentDirect peers
- Studiosus Reisen: Munich-based escorted tour operator running coach-and-flight cultural itineraries across Europe and worldwide. Directly comparable as a multi-day escorted package-tour operator targeting similar retiree and family demographics, though with a national rather than regional footprint.
- Wikinger Reisen: German active- and escorted-tour operator offering guided group tours across Europe and worldwide. Comparable as a guided group-tour brand selling multi-day packages, though with more walking/active elements than Sunshine Bus's coach-led product.
- Ikarus Tours: German escorted-tour specialist running coach-based package holidays across Europe. Closely comparable product (multi-day escorted coach tours with included hotels and meals) targeting the same German-speaking leisure customer.
- Gebeco: Kiel-based escorted tour operator (part of DER Touristik) offering coach and flight-inclusive package tours worldwide. Directly comparable business model — multi-day packaged itineraries with guide-led coach segments — competing for the same German-speaking customer.
- Phoenix Reisen: Bonn-based tour and cruise operator running escorted coach and river-cruise packages across Europe. Comparable in offering all-inclusive coach itineraries with strong German retiree demand, though with a national rather than regional footprint.
- Hauser Exkursionen: Munich-based escorted tour operator focused on cultural and walking tours across Europe and beyond. Closely comparable as a German escorted-tour brand selling multi-day packages with guided coach content to a similar demographic.
Broad incumbents
- DER Touristik: Frankfurt-headquartered tour-operator group with broad packaged-holiday brands across Europe. Comparable as a seller of multi-day packaged coach and flight tours, but operates at national/international scale and includes non-coach product lines.
- FlixBus: Munich-headquartered intercity bus operator running scheduled coach services across Europe. Comparable as a German coach-mobility operator, but competes in the scheduled point-to-point intercity segment rather than escorted package tours.
- TUI Deutschland: Hannover-based tour-operator major offering package holidays, coach tours and cruises across Europe. Comparable at the packaged-tour category level but operates a much wider portfolio including flight-only and hotel-only products.
- Schauinsland-Reisen: Duisburg-based tour operator offering package holidays with coach, flight and cruise components across Europe. Comparable packaged-tour business model, though much larger and more diversified than Sunshine Bus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sunshine Bus Lambert Travel social profiles
Digital presenceSunshine Bus Lambert Travel compliance and trust
Trust signalCompliance2 records
Sunshine Bus Lambert Travel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sunshine Bus Lambert Travel leadership team
Management profileNumber of profiles
Profiles2 records
Sunshine Bus Lambert Travel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sunshine Bus Lambert Travel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sunshine Bus Lambert Travel
What does Sunshine Bus Lambert Travel do?
Sunshine Bus Lambert Travel (Lambert Reisen GmbH & Co. KG) is a family-run bus tour operator that sells organized European bus tour packages—including day trips, city breaks, experience tours, round trips, theme park trips, event trips, and vintage bus tours with accommodation, meals, and guides bundled in. In addition, the company provides charter bus rental (Mietbus) for groups and contracted school and disabled transport services for organizations such as Arbeiterwohlfahrt.
Is Sunshine Bus Lambert Travel a public or private company?
Sunshine Bus Lambert Travel is a private company. It is classified as family owned and is currently operating.
When was Sunshine Bus Lambert Travel founded?
Sunshine Bus Lambert Travel was founded in 1964. It employs 51 to 100 people.
Where is Sunshine Bus Lambert Travel based?
Sunshine Bus Lambert Travel is headquartered in Schwarzenholz, Germany, in the Europe region.
How does Sunshine Bus Lambert Travel make money?
Three revenue lines are on record. Packaged Bus Tours are the primary driver. The others are charter Bus Services (Mietbus) and school and Disabled Transport.
Who are Sunshine Bus Lambert Travel's main competitors?
Direct peers on record are Studiosus Reisen, Wikinger Reisen, Ikarus Tours, Gebeco, Phoenix Reisen and Hauser Exkursionen. Broad incumbents are DER Touristik, FlixBus, TUI Deutschland and Schauinsland-Reisen.
Does Sunshine Bus Lambert Travel have an API?
No public API is recorded for Sunshine Bus Lambert Travel.
What industry is Sunshine Bus Lambert Travel in?
Sunshine Bus Lambert Travel's product category is Bus Tour Services. Its primary akta.pro industry code is THAKADAA, Escorted Coach & Bus Package Tour Operators, with a secondary code of TLABADAK, Tour Bus Leasing/Rental (Sightseeing). Its NAICS code is 56152 and its SIC code is 4100.