Magnolia Photo Booth

What Magnolia Photo Booth does

Magnolia Photo Booth Co. (operating as Magbooth) is a Louisville, Kentucky-based private company founded in 2006 that designs, manufactures, sells, rents, and installs physical photo booth systems for events and venues. Its core product is a real, curtain-equipped photo booth built around professional photography equipment, a portable cabinet that breaks down in roughly ten minutes, custom-branded panels, and proprietary software that supports instant printing, digital delivery, GIF/MP4 outputs, and \u2014 in the credit-card-enabled tier \u2014 integrated payment processing with an optional profit-share model for venue operators. The product is sold as a one-time purchase in three tiers priced at $9,750, $13,250, and $15,500, and is rented under the Joy Machine brand in San Francisco, New York City, Louisville, and Chicago.

The company serves a hybrid customer base: SMB and individual buyers purchasing equipment to start or expand event businesses, enterprise brand-activation clients using photo booths at corporate events and festivals (a logo list that includes Apple, Google, Netflix, Facebook, Salesforce, Levi\u2019s, Target, Veuve Clicquot, Lollapalooza, Vanity Fair, and others), and bar/entertainment venue operators deploying the credit-card-enabled configuration. Distribution is direct, supported by a financing partnership with Centra Funding for equipment buyers and a global custom-installation arm. Marketing relies on the company website, a SmugMug event gallery, Vimeo wedding showcases, and organic social on Twitter.

Magnolia reports cumulative operating scale of more than 10,000 events, over 1,000,000 photos taken, and 15,000+ portraits from its 2011 Portrait of America mobile VW van project. Revenue is not disclosed; the company appears to be founder-operated, bootstrapped, and small (11\u201350 employees), with no funding rounds, no parent company, and no recorded M&A or leadership changes in the available data.

Name

Magnolia Photo Booth

Legal name

Magnolia Photo Booth Co.

Website

https://magbooth.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Photo Booth Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Photographic Equipment & Supplies (3861), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Rentals (Tents, Furniture, A/V, Decor) (HSACAAAG)

Keywords

• Photo booth rentals
• Photo booth manufacturing
• Event photography services
• Custom photo booth installations
• Branded photo experiences

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Photo Booth Equipment Sales: One-time sale of photo booth hardware including basic setup ($9,750), full setup with hardware/software ($13,250), and credit card enabled setup ($15,500). Includes custom panels and optional financing.
2. Event Rentals: Rental services for photo booths at events in San Francisco, NYC, Louisville, and Chicago markets.
3. Installation Services: Custom photo booth installations for venues and events anywhere, with on-site delivery and training.
4. Financing Partnership Revenue: Profit sharing option available for credit card enabled booth configurations, with financing through Centra Funding.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Magnolia Photo Booth designs, builds, sells, rents, and installs real (enclosed-curtain) photo booths for events. Equipment is sold directly to event professionals and entrepreneurs in tiered hardware packages priced $9,750–$15,500, while photo booths are rented for weddings, corporate events, and festivals in San Francisco, New York City, Louisville, and Chicago. The company also delivers custom photo booth installations globally for venues, bars, entertainment operators, and brands seeking on-site photo experiences.

Product overview

Magnolia Photo Booth operates as a unified product and service company centered on its Magbooth real photo booth product line. The core Magbooth is available in three purchase tiers (Basic Setup at $9,750, Full Setup at $13,250, and Credit Card Enabled Full Setup at $15,500) plus an Arielle open-air configuration variant. Beyond product sales, the company offers event rental services through its Joy Machine brand in San Francisco, NYC, Louisville, and Chicago; a Photo Book customization service; and mobile installation services including the Maggie VW photo booth van. The company positions itself as an industry pioneer with over 15 years of experience, having helped create the photo booth industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Magbooth Real Photo Booth

Quantifiable outcome

• Over 1,000,000 photos taken and 10,000+ events worked in over a decade
• +1 more outcomes

Named customers25 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/magbooth
• YouTubevimeo.com/magbooth
• Facebookfacebook.com/themagbooth
• LinkedInlinkedin.com/company/magnolia-photo-booth-co-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magnolia Photo Booth