Rust Check
Rust Check Corporation, founded in 1973 in Mississauga, Ontario, is Canada's largest rust control organization, manufacturing rust prevention chemicals and delivering professional two-step rust protection services through a global network of 270+ certified dealer centers serving consumer, fleet, and agricultural customers.
- Company typePrivate
- Founded1973
- HeadquartersMississauga, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Rust Check does
Rust Check Corporation, founded in 1973 and headquartered at 6175 Danville Road in Mississauga, Ontario, is a privately held specialty chemical company that produces rust prevention and corrosion control products and is self-described as Canada's largest rust control organization. The company's product portfolio spans rust inhibitors and lubricants (Rust Inhibitor, Coat & Protect, Rust Coat), rust paints and primers (Rust Paint in 13 colors, Farm + Equipment line, Rust Primer, Rust Killer Primer), cleaning solutions (Enviro Rust Wash, Salt Off Wash), and specialty coatings such as Ultimate Rust Preventive Coating. Its core technology relies on proprietary chemical formulations designed to penetrate metal seams, bond to surfaces, and displace moisture to isolate metal from the oxygen and water that drive corrosion, with its flagship offering being a two-step professional application process applied through certified dealers.
Rust Check operates a hybrid business model with two revenue streams: wholesale and direct sales of branded rust protection products (priced from approximately $2 for small consumer SKUs to $5,000 for bulk commercial containers) and professional application services performed by a network of over 270 dealer centers worldwide. Distribution is channel-led rather than direct: products flow through certified dealers, retail storefronts for DIY consumers, and a dedicated fleet services motion targeting commercial truck and trailer operators. Customer segments include individual vehicle owners, commercial fleet operators, agricultural equipment owners, and home/cottage owners, with geographic concentration in Canada and additional international reach via the dealer network. The company is privately held with a small corporate headcount of 11-50 employees, capitalizing on its dealer licensing model and 50+ year brand history for scaled reach.
Rust Check firmographics
Firmographics- Name
- Rust Check
- Legal name
- Rust Check
- Website
- https://rustcheck.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rust Check Corporation, founded in 1973 in Mississauga, Ontario, is Canada's largest rust control organization, manufacturing rust prevention chemicals and delivering professional two-step rust protection services through a global network of 270+ certified dealer centers serving consumer, fleet, and agricultural customers.
- Ownership category
- akta.pro rank
Rust Check industry classification
Industry- Product category
- Automotive Rust Prevention Products
- NAICS
- Coating, Engraving, Heat Treating, and Allied Activities (33281)
- SIC
- Specialty Cleaning, Polishing And Sanitation Preparations (2842)
- akta.pro primary industry
- Rust Removers, Metal Cleaners & Tarnish Removers (CRAJAKAG)
- akta.pro secondary industry
- Rust Repair & Corrosion Treatment (TLAKAEAK)
Keywords
Where Rust Check is headquartered
LocationHeadquarters
- HQ city
- Mississauga
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Rust Check business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Rust Protection Products: Sale of rust protection, treatment, and prevention products including rust inhibitors, paints, primers, cleaning solutions, and protective coatings. Products sold in various sizes from small consumer cans to bulk commercial containers
- Professional Application Services: Dealer network provides professional rust check treatment services to vehicles and equipment, with a two-step application process for rust control and protection
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Rust Primer - Consumer sizes |
| Unit Pricing | Pay-as-you-go | Rust Paint Farm + Equipment - Consumer sizes |
| Unit Pricing | Pay-as-you-go | Coat & Protect - Multiple sizes from consumer to commercial |
| Unit Pricing | Pay-as-you-go | Rust Inhibitor - Bulk commercial pricing |
| Unit Pricing | Pay-as-you-go | Rust Paint - General automotive |
| Unit Pricing | Pay-as-you-go | Rust Killer Primer |
| Unit Pricing | Pay-as-you-go | Enviro Rust Wash - Cleaning products |
| Unit Pricing | Pay-as-you-go | Salt Off Wash |
| Unit Pricing | Pay-as-you-go | Ultimate Rust Preventive Coating |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Rust Check product offering
Product offeringCore offering
Rust Check manufactures and sells a complete line of rust prevention products — including rust inhibitors, protective coatings, rust paints and primers, and cleaning solutions — under its own brand. The company complements these products with a professional two-step rust protection application service delivered through its certified dealer network. Products are available in consumer-sized cans (~$2–$55) and bulk commercial containers (up to $5,000), serving both individual vehicle owners and commercial fleet operators.
Product overview
Rust Check is Canada's #1 rust control organization offering a comprehensive line of rust prevention formulas and automotive servicing products. The product portfolio includes rust inhibitors and lubricants (Rust Inhibitor, Coat & Protect, Rust Coat), rust paints and primers (Rust Paint in 13 colors, Farm + Equipment line, Rust Primer, Rust Killer Primer), cleaning solutions (Enviro Rust Wash, Salt Off Wash), and specialty coatings (Ultimate Rust Preventive Coating). These products work together to provide complete rust protection, treatment, and prevention for vehicles, equipment, and machinery, serving both retail consumers and commercial fleet customers since 1973.
Differentiator
Problem solved
Functional benefit
Brands
- Dominion Sure Seal: Brand under which Rust Check Coat & Protect is manufactured.
Products and services
- Rust Primer Primer for rust paint applications, available in Grey Primer and Red Oxide colors for use on rusted, bare, or painted metal surfaces. Consumer-sized cans priced $4.00–$5.00.
- Rust Paint – Farm + Equipment Alkyd enamel paint formulated to color-match OEM colors of farm and equipment machinery (e.g., John Deere green, red, yellow), with corrosion protection and adhesion to rusted, bare, and painted metal. Consumer cans priced $2.00–$7.00.
- Rust Check Coat & Protect Heavy-duty protectant and lubricant that forms a gel-like coating resisting moisture and abrasion, providing durable lubrication and protection against rusting and seizing under adverse outdoor weather. Available from 350g aerosol to bulk containers at $20.00–$5,000.00.
- Rust Check Rust Inhibitor Multi-purpose rust inhibitor and residual lubricant that penetrates tight seams, bonds to metal, and displaces moisture. Available in sizes from 180g aerosol to 205L bulk at $5,000.00 for commercial sizes.
- Rust Paint Superior rust protection paint suitable for clean or rusted metals, available in 13 colors and 2 primers formulated to match common machinery and automobiles. Priced $3.00–$5,000.00 across can to bulk sizes.
- Rust Check – Rust Coat Leaves a corrosion preventive gel-like film providing long-lasting protection to seams, crevices, panels, and moving parts; lubricates and prevents seizing with heavy-duty rust and corrosion prevention.
- Rust Check Rust Killer Primer Provides a primed surface that can be applied directly over rust, resists high temperatures and common chemicals, with no sanding required. Available in 236g–350g sizes at $5.00.
- Ultimate Rust Preventive Coating Rock-hard coating formulated to be applied directly over rusted metal, isolating the surface from moisture and oxygen to kill existing rust and prevent further corrosion. Scratch, chip, and chemical resistant; paintable and flexible. Ideal for auto-frame repairs. 946ml size.
- Rust Check Enviro Rust Wash Easy-to-use water-soluble solution for washing away rust; soak the rusted item in the solution with scrubbing usually not required. Available in liquid and gel forms, from 1L to 205L containers at $2.00–$5,000.00.
- Rust Check – Salt Off Wash Water-soluble solution that washes away salt residues and neutralizes road salt and brine without harming painted or finished surfaces. Bulk products are concentrated. Available in 650mL to 3.78L at $3.00–$55.00.
- Professional Two-Step Rust Protection Application Service Dealer-applied professional rust protection treatment using a two-step application process (application + protection sealing), delivered through Rust Check's 270+ certified dealer centers worldwide for both consumer vehicles and commercial fleets.
Companies that use Rust Check
Customer profileSegments4 records
Ideal customer profiles4 records
Rust Check technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Rust Check partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Rust Check competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Rust Check social profiles
Digital presenceRust Check financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rust Check leadership team
Management profileNumber of profiles
Profiles1 record
Rust Check funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rust Check M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rust Check
What does Rust Check do?
Rust Check manufactures and sells a complete line of rust prevention products — including rust inhibitors, protective coatings, rust paints and primers, and cleaning solutions — under its own brand. The company complements these products with a professional two-step rust protection application service delivered through its certified dealer network. Products are available in consumer-sized cans (~$2–$55) and bulk commercial containers (up to $5,000), serving both individual vehicle owners and commercial fleet operators.
Is Rust Check a public or private company?
Rust Check is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rust Check founded?
Rust Check was founded in 1973. It employs 11 to 50 people.
Where is Rust Check based?
Rust Check is headquartered in Mississauga, Canada, in the North America region.
How does Rust Check make money?
Two revenue lines are on record. Rust Protection Products are the primary driver. The others are professional Application Services.
Does Rust Check have an API?
No public API is recorded for Rust Check.
What industry is Rust Check in?
Rust Check's product category is Automotive Rust Prevention Products. Its primary akta.pro industry code is CRAJAKAG, Rust Removers, Metal Cleaners & Tarnish Removers, with a secondary code of TLAKAEAK, Rust Repair & Corrosion Treatment. Its NAICS code is 33281 and its SIC code is 2842.