Frager
- Company typePrivate
- Founded1988
- HeadquartersWielsbeke, Belgium
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Frager firmographics
Firmographics- Name
- Frager
- Legal name
- Frager
- Website
- https://harinck.be
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Frager industry classification
Industry- Product category
- Doors and Joinery Manufacturing
- NAICS
- Wood Window and Door Manufacturing (321911)
- SIC
- Metal Doors, Sash, Frames, Moldings & Trim (3442)
- akta.pro primary industry
- Exterior Doors (IMADAIAA)
Keywords
Where Frager is headquartered
LocationHeadquarters
- HQ city
- Wielsbeke
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Frager business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Bespoke Front Door Sales: Frager generates revenue through the sale of custom/bespoke front doors with their proprietary Magnetude® system. The doors are sold through an extensive dealer and professional network.
- Frager Facade System: Revenue from the Frager Facade® aluminium cladding system which utilizes the patented Magnetude® technology for invisible fastening on sectional gates.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Frager product offering
Product offeringCore offering
Frager manufactures and sells bespoke front doors and PVC and aluminium joinery for residential entrance solutions. The company offers multiple door collections (Trendsetter, Ferforge, Bauhaus) built on its patented Magnetude® magnetic wing-covering system, and an aluminium façade cladding system (Frager Facade®), all distributed through an extensive network of professional installers in Belgium.
Product overview
Frager is a family-owned Belgian company with over 50 years of experience in the door industry, offering bespoke front doors through multiple collections. The product portfolio includes Trendsetter (personal bespoke front doors), Ferforge (wrought iron overlay grille innovation), Frager Facade® (architectural façade cladding system for doors and sectional gates), Bauhaus (function-first design collection), and Magnetude® (their patented magnetic door panel system). The Magnetude® system is the core technology platform that enables wing-covered door panels for both PVC and aluminium joinery, eliminating warping issues through a unique magnetic fixing system. The products are distributed through an extensive dealer network across Belgium.
Differentiator
Problem solved
Functional benefit
Brands
- Trendsetter: Personal bespoke front door collection.
- Ferforge
- Frager Facade
- Bauhaus
- Magnetude
Products and services
- Trendsetter Personal bespoke front door collection offering customized entrance solutions for residential properties, built on Frager's design expertise.
Quantifiable outcome
- Door warping eliminated - never a sticking door
- +3 more outcomes
Companies that use Frager
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Frager technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Frager partnerships and signals
Strategic signalScale indicators1 record
Recent moves1 record
Expansion highlights4 records
Frager competitors and assessment
Company assessmentDirect peers
- VEKA: German PVC profile systems manufacturer for windows and doors — comparable in PVC joinery technology, finished door products, and European dealer-channel structure relevant to Frager's distribution model.
- Reynaers Aluminium: Belgian-headquartered manufacturer of aluminium solutions for windows, doors, facades, sliding, and roof systems — the closest geographic and material-overlap peer to Frager's aluminium joinery and facade-cladding offerings.
- Aluplast: PVC window and door profile manufacturer competing in the same PVC joinery segment as Frager, with broad European distribution and overlap in residential door systems.
- Schüco: German manufacturer of aluminium and PVC window, door, and facade systems — competes in the same materials, same premium residential segment, and same facade-cladding adjacency as Frager.
- Deceuninck: Belgian competitor specialising in PVC window and door profile systems — directly comparable in geography, PVC joinery expertise, and door-system product category to Frager, including extrusion and downstream door manufacturing.
- Profine (Kömmerling): German manufacturer of PVC profile systems for windows and doors under the Kömmerling, KBE, and Trocal brands — comparable in PVC joinery category and downstream door-panel supply-chain dynamics to Frager.
Regional players
- Geze: German specialist in door, window, and safety technology including automatic door systems — adjacent European peer with door-system expertise serving overlapping construction and renovation customers.
Broad incumbents
- Hörmann: Large European manufacturer of residential and commercial doors and gates — broader incumbent competing in the same end-product category (exterior doors) with much wider catalog and international reach than Frager.
- ASSA ABLOY: Global leader in door solutions, access control, and entrance systems — broad incumbent serving residential, commercial, and institutional segments with much larger scale and international footprint than Frager.
- Pella Corporation: Major US-based window and door manufacturer with a broad homeowner channel — comparable as a manufacturer of bespoke residential exterior doors distributed through dealer/installer networks analogous to Frager's 'vakman' model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
Frager financial estimates
Financial estimateRevenue estimate
Valuation estimate
Frager leadership team
Management profileNumber of profiles
Profiles1 record
Frager funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Frager M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Frager
What does Frager do?
Frager manufactures and sells bespoke front doors and PVC and aluminium joinery for residential entrance solutions. The company offers multiple door collections (Trendsetter, Ferforge, Bauhaus) built on its patented Magnetude® magnetic wing-covering system, and an aluminium façade cladding system (Frager Facade®), all distributed through an extensive network of professional installers in Belgium.
Is Frager a public or private company?
Frager is a private company. It is classified as family owned and is currently operating.
When was Frager founded?
Frager was founded in 1988. It employs 51 to 100 people.
Where is Frager based?
Frager is headquartered in Wielsbeke, Belgium, in the Europe region.
How does Frager make money?
Two revenue lines are on record. Bespoke Front Door Sales are the primary driver. The others are frager Facade System.
Who are Frager's main competitors?
Direct peers on record are VEKA, Reynaers Aluminium, Aluplast, Schüco, Deceuninck and Profine (Kömmerling). Geze is listed as a regional player. Broad incumbents are Hörmann, ASSA ABLOY and Pella Corporation.
Does Frager have an API?
No public API is recorded for Frager.
What industry is Frager in?
Frager's product category is Doors and Joinery Manufacturing. Its primary akta.pro industry code is IMADAIAA, Exterior Doors. Its NAICS code is 321911 and its SIC code is 3442.