Winner/s Edge

What Winner/s Edge does

Winner/s Edge (Schweiz) AG is a Swiss management consultancy founded in 1999 by Tomek Labno, who continues to serve as Managing Director (Geschäftsführer). The firm is headquartered at Birkenstrasse 5, Langnau am Albis, Switzerland, and operates with 1-10 employees, serving clients nationally and internationally in German-speaking markets. Its stated focus areas are strategy, leadership, sales, change management, and peak performance, with over 25 years of operating history.

The company's service portfolio is organized around three pillars: (1) coaching services grounded in systemic-constructivist and individual-psychological methodologies (following Alfred Adler's principles) and featuring the proprietary LABNO® coaching process, including a 12-month mentoring program; (2) seminars and workshops, most notably the two-day Personal Power seminar covering themes such as passion, self-responsibility, balance, and purpose, plus keynotes on workplace performance and occupational health; and (3) a suite of diagnostic analyses including a proprietary Betriebliche Gefährdungsanalyse (occupational hazard analysis covering six psychological risk domains) and licensed tools RELIEF by Scheelen (a ~150-question stress prevention assessment based on Zapf & Semmer's model) and INSIGHTS MDI (DISC-based behavioral preferences and motives analysis). A free anonymous Stress Index survey serves as a lead-generation funnel.

The business model is purely professional services, sold consultatively via direct outreach, the company website (winners-edge.ch), and referrals. Pricing is not publicly disclosed; engagements are scoped through a contact form and direct consultation. Target customers span Swiss enterprises across consulting, IT, software, and retail-optics verticals, as well as individual executives, managers, and employees seeking personal development. The firm holds DSG and GDPR compliance certifications, references the Job-Stress-Index from Gesundheitsförderung Schweiz for market context, and operates with no external investors, parent company, or disclosed funding.

Name

Winner/s Edge

Legal name

Winner/s Edge (Schweiz) AG

Website

https://winners-edge.ch

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Winner/s Edge (Schweiz) AG is a Swiss management consultancy offering executive coaching, leadership seminars, and psychometric diagnostic analyses (stress, behavioral preferences, occupational hazard) to enterprises and individual clients in German-speaking markets, led by founder Tomek Labno.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Marketing Consulting Services (541613)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Compensation, Benefits & Total Rewards Advisory (BPACAJAG)

Keywords

• Management consulting services
• Executive coaching programs
• Organizational stress analysis
• Leadership development workshops
• Occupational health consulting

Headquarters

HQ city

Wettingen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Coaching Services: Individual and executive coaching sessions based on systemic-constructivist and individual-psychological approaches following Alfred Adler's principles. Includes a 12-month mentoring program (Winner/s Edge Mentoring Jahresprogramm).
2. Seminars & Workshops: Two-day Personal Power seminars covering life management topics including passion, courage, self-responsibility, choice freedom, balance, commitment, and purpose. Also includes leadership seminars and team workshops.
3. Diagnostic Analyses: Scientifically validated occupational risk assessments, stress prevention analyses (RELIEF), and personality/behavioral preference tools (INSIGHTS MDI) sold to organizations for employee evaluation and development purposes.
4. Presentations & Keynotes: Professional presentations on workplace performance, occupational health management, stress causes, and prevention measures.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Winner/s Edge is a management consultancy that sells coaching, seminars/workshops, and diagnostic analyses to organizations and their employees. Core services include individual and team coaching (built on the proprietary LABNO® methodology), the two-day Personal Power seminar, occupational hazard analyses, stress prevention analyses (RELIEF by Scheelen), and behavioral/personality profiling (INSIGHTS MDI). Offerings are delivered as standalone engagements or combined into integrated workplace health management programs for corporate clients in Switzerland and internationally.

Product overview

Winner/s Edge is a consulting firm offering a portfolio of advisory services centered on organizational psychology and workplace health. The core offerings consist of coaching programs (including the proprietary LABNO® methodology), the Personal Power Seminar, and various diagnostic analyses. The analysis suite includes occupational hazard assessments (Betriebliche Gefährdungsanalyse), stress measurement tools (Stress Index, RELIEF by Scheelen), and behavioral/personality profiling (INSIGHTS MDI/Success Insights). These services are delivered as standalone consulting engagements or combined into integrated workplace health management programs for corporate clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Coaching Services Individual and team coaching based on a systemic-constructivist and individual psychological approach following Alfred Adler's methodology, helping clients achieve professional and personal success. Includes a 12-month mentoring program.
• Personal Power Seminar
• Presentations & Keynotes (Vorträge)
• Betriebliche Gefährdungsanalyse (Occupational Hazard Analysis)
• Stress Index
• Stresspräventions-Analyse (RELIEF by Scheelen)
• Verhaltenspräferenzen & Motive (INSIGHTS MDI)
• Additional Company Analyses

Quantifiable outcome

• According to Job-Stress-Index data cited: stress levels have increased 30% over the past decade; approximately 25% of employees report high workplace stress; 46% are in the 'sensitive area'. Workplace stress costs Swiss employers over 6 billion CHF annually.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• Scheelen AGcoreTechnology or IntegrationScheelen AG provides the RELIEF online stress prevention analysis tool used by Winner/s Edge for their stress profiling services. RELIEF is a scientifically validated, online-based self-assessment procedure with approximately 150 questions based on the Stresstheorie Model by Zapf & Semmer, creating individualized stress profiles for clients.
• Success InsightscoreTechnology or IntegrationSuccess Insights provides the INSIGHTS MDI personality and behavioral analysis tool based on the DISC model. Winner/s Edge uses this tool for behavioral preference and motivation profiling of employees and teams, interpreting results in coaching sessions.
• Gesundheitsförderung SchweizsupportingOthersWinner/s Edge references and utilizes data from the Job-Stress-Index developed by Gesundheitsförderung Schweiz (Swiss Health Promotion) to benchmark workplace stress levels and provide context for their consulting services.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ken Blanchard Companies: Leadership training and consulting firm built around a branded methodology, offering workshops, coaching, and certification programs. Closely comparable to Winner/s Edge in leadership training IP, workshop format, and methodology-driven positioning.
• Scheelen AG: German-based provider of workplace stress analysis tools and consulting, including the RELIEF instrument that Winner/s Edge licenses. Operates in the same German-speaking stress/occupational health consulting market with comparable diagnostic offerings.
• Center for Creative Leadership (CCL): Non-profit leadership research and training organization offering assessments, coaching, and programs. Highly comparable to Winner/s Edge's combination of diagnostic analysis, leadership development, and individual/team coaching.
• DDI (Development Dimensions International): Specialized leadership development firm offering behavioral assessments, training programs, and executive coaching. Closely comparable in target buyer (HR and L&D), methodology (assessment-driven development), and content focus.

Emerging players

• BetterUp: Tech-enabled coaching platform serving enterprise and individual buyers at scale. Targets the same organizational coaching market as Winner/s Edge but with a digital-first, lower-cost delivery model that could pressure traditional in-person engagements.
• Headspace for Work: Digital mental health and wellness platform sold into employers. Addresses the same workplace stress and well-being pain points Winner/s Edge targets, but with a scalable subscription model aimed at broad employee populations rather than bespoke consulting.

Broad incumbents

• FranklinCovey: Global leadership and organizational performance firm offering training programs, coaching, and consulting. Overlaps directly with Winner/s Edge on leadership development, change management, and individual effectiveness content but at much larger scale.
• McKinsey & Company: Global management consulting firm with a major Organization Practice spanning leadership, change management, and organizational health. Competes for the same enterprise transformation budgets at the upper end of the market Winner/s Edge serves.
• Korn Ferry: Global organizational consulting firm offering executive coaching, leadership development, and talent management services. Broader portfolio, but the leadership and organizational effectiveness practice competes head-on with Winner/s Edge for executive-coaching budgets.

Regional players

• Haufe Group: German-based provider of HR, management, and compliance content, training, and consulting. Serves the same German-speaking market with comparable training and advisory offerings, though anchored more in HR compliance than coaching.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Winner/s Edge