Coastal Coordinating
Coastal Coordinating is a Tampa-based, founder-owned wedding and event planning firm that provides Day Of coordination, full-service planning, and advisory packages to engaged couples, with 15+ coordinators serving eight Florida and Southeast markets.
- Company typePrivate
- Founded2008
- HeadquartersTampa, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Coastal Coordinating does
Coastal Coordinating is a private wedding and event planning company founded in 2008 by Katy Martin and headquartered in Tampa, Florida. The firm operates a distributed-coordinator model with a team of 15+ wedding and event professionals serving eight markets across Florida and the Southeast (Tampa, St. Augustine, Jacksonville, Fernandina Beach, Clearwater, Sarasota, Orlando, Savannah), with additional destination wedding capability through a partnership with Explorateur Travel. Its offering is built around three core wedding service tiers — Day Of Coordination (a 60-day-out takeover service), Full Planning branded as the Pink Package (start-to-finish design, vendor negotiation, and budgeting), and an Advisory Package for couples who want hands-on involvement with professional support — plus add-on services for marriage proposals, corporate events, and social celebrations including baby showers, quinceaneras, and holiday parties.
The business is a pure professional services operation with no proprietary software, AI/ML capabilities, or technology platform; all coordination work is performed by human planners using vendor relationships, timeline management, and budget oversight. Revenue is generated entirely through service-fee contracts quoted on a per-event basis (pricing is not publicly disclosed), with free consultation offered to convert website inquiries into bookings. Go-to-market is sales-led and direct-to-consumer, relying on the company website (coastalcoordinating.com), Instagram (@coastalcoordinating), a content-marketing blog featuring real weddings, and client testimonials for demand generation. The firm claims 13+ years of industry experience, thousands of coordinated weddings, and "Voted Florida's Best Wedding Planners" recognition, with no external funding, parent company, or institutional ownership disclosed.
Coastal Coordinating firmographics
Firmographics- Name
- Coastal Coordinating
- Legal name
- Coastal Coordinating
- Website
- https://coastalcoordinating.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Coastal Coordinating is a Tampa-based, founder-owned wedding and event planning firm that provides Day Of coordination, full-service planning, and advisory packages to engaged couples, with 15+ coordinators serving eight Florida and Southeast markets.
- Ownership category
- akta.pro rank
Coastal Coordinating industry classification
Industry- Product category
- Wedding and Event Planning Services
- NAICS
- Convention and Trade Show Organizers (561920)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Day-Of / Month-Of Wedding Coordination (HSACABAC)
- akta.pro secondary industries
- Destination Wedding Planning (HSACABAD), Pre-Wedding Events Planning (Engagement Party, Bridal Shower, Bachelor/Bachelorette) (HSACABAK)
Keywords
Where Coastal Coordinating is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Coastal Coordinating business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Wedding Planning Services: Service fees from wedding planning packages including Day Of coordination (60 days out takeover), Full Planning (comprehensive start-to-finish service), and Advisory Package (collaborative planning support). Revenue generated through service contracts with couples.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Day Of Coordination - for couples who have planning mostly complete |
| Other | Multi-year contract | Full Planning (Pink Package) - comprehensive start-to-finish service |
| Other | Multi-year contract | Advisory Package - collaborative planning for couples who enjoy planning |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Coastal Coordinating product offering
Product offeringCore offering
Coastal Coordinating is a wedding and event planning service company that delivers professional coordination services for engaged couples and event hosts. It offers three wedding planning tiers (Day Of Coordination for couples mostly finished planning, Full Planning/Pink Package for start-to-finish service, and Advisory Package for collaborative planning) and extends the same coordination expertise to proposal planning, corporate events, and private parties such as birthdays, baby showers, quinceaneras, and Christmas parties. Services are rendered by an in-house team of regional coordinators across Florida with destination event capability.
Product overview
Coastal Coordinating is a wedding and event planning service company operating as a unified service offering rather than a software platform. The company provides three tiers of wedding planning services: Day Of Coordination (for couples who have completed planning and need day-of management), Full Planning (The Pink Package) for comprehensive start-to-finish planning, and Advisory Planning for collaborative planning support. Beyond weddings, the company offers proposal planning, corporate event planning, and party planning services. The company operates as a team-based service with coordinators serving various Florida locations including St. Augustine, Jacksonville, Savannah, Clearwater, Tampa, Sarasota, and Orlando, with destination event capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Day Of Wedding Coordination Coordination service for couples who have completed most of their planning. The Coastal Coordinating team takes over at 60 days out and manages wedding timeline creation, pre-ceremony and ceremony management, reception management, venue set-up, and 2-5 consultations, ensuring the wedding day runs smoothly.
- Full Planning (Pink Package) Comprehensive start-to-finish wedding planning package for engaged couples, including vendor selection, contract negotiation, full design and decoration of ceremony and reception sites, venue selection, budget management, hotel room blocks, and ongoing coordination from engagement through the wedding day.
- Advisory Package Collaborative wedding planning package for couples who enjoy planning but want professional help with in-depth details. The Coastal Coordinating team partners throughout the planning process, handles vendor outreach based on couple conversations, manages budget projections, and executes the couple's wedding vision.
- Proposal Planning Service that designs and coordinates marriage proposals, including photographer arrangement, venue selection, and space setup, creating a Pinterest-worthy proposal experience for individuals planning to propose.
- Corporate Event Planning Event planning services for businesses and organizations, covering corporate occasions such as quarterly events, office parties, and holiday parties, with end-to-end handling of event details and planning coordination.
- Party Planning Event coordination services for personal celebrations such as baby showers, birthday parties, quinceaneras, and Christmas parties, including timeline coordination and vendor referrals for individuals planning milestone events.
Quantifiable outcome
- 13+ years in the wedding industry
- +2 more outcomes
Companies that use Coastal Coordinating
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Coastal Coordinating technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Coastal Coordinating partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Explorateur TravelcorePartnership to help make destination wedding planning as seamless as possible. Explorateur Travel handles travel arrangements while Coastal Coordinating manages event planning for couples getting married away from their home markets.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Coastal Coordinating competitors and assessment
Company assessmentDirect peers
- Zola: Direct-to-consumer wedding platform offering planning checklists, vendor marketplace and registry, now part of The Knot Worldwide. Comparable because it directly substitutes or complements independent wedding coordinators through its free planning tools.
- Here Comes The Guide: Wedding and event vendor directory with strong California/coastal presence. Comparable to Coastal Coordinating as a regional, content-led wedding discovery and planning resource targeting engaged couples.
Broad incumbents
- WeddingWire: Major wedding vendor directory and planning platform operating across the US, including Florida. Competes for vendor relationships and inbound lead flow that independent planners like Coastal Coordinating also depend on.
- The Knot Worldwide: Largest wedding planning platform in the US combining vendor marketplace, planning tools, registry (Zola) and content. Competes with Coastal Coordinating for the same engaged couples via top-of-funnel discovery and budgeting tools, and shapes how couples think about whether to hire an independent planner.
- Brides: Iconic wedding media brand now under Condé Nast producing national wedding content, vendor directories and planning tools. Comparable to Coastal Coordinating's content strategy and shapes national trends and expectations for wedding coordinators.
Emerging players
- Carats & Cake: Wedding vendor marketplace and content platform showcasing real weddings, vendors and planners. Comparable to Coastal Coordinating's content/blog marketing approach and as a discovery channel for the same coastal-affluent couple demographic.
- Joy: Wedding planning platform offering websites, RSVPs, registries and planning tools. Comparable because it provides free digital planning infrastructure that competes with the planning/advisory component of Coastal Coordinating's service menu.
- A Practical Wedding: Wedding planning content and small vendor directory focused on thoughtful, design-forward weddings. Comparable audience demographic and editorial content strategy to Coastal Coordinating's blog-led marketing motion.
Regional players
- Marry Me Tampa Bay: Tampa Bay-focused wedding planning resources, vendor directory and editorial content. Most direct geographic competitor in Coastal Coordinating's home market, competing for the same Tampa Bay couples and vendors.
- Southern Bride & Groom: Regional wedding planning publication and vendor directory serving the Carolinas. Comparable as a content-driven regional wedding brand competing for the same coastal-Sunbelt engaged couple demographic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Coastal Coordinating social profiles
Digital presenceCoastal Coordinating financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coastal Coordinating leadership team
Management profileNumber of profiles
Profiles13 records
Coastal Coordinating funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coastal Coordinating M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coastal Coordinating
What does Coastal Coordinating do?
Coastal Coordinating is a wedding and event planning service company that delivers professional coordination services for engaged couples and event hosts. It offers three wedding planning tiers (Day Of Coordination for couples mostly finished planning, Full Planning/Pink Package for start-to-finish service, and Advisory Package for collaborative planning) and extends the same coordination expertise to proposal planning, corporate events, and private parties such as birthdays, baby showers, quinceaneras, and Christmas parties. Services are rendered by an in-house team of regional coordinators across Florida with destination event capability.
Is Coastal Coordinating a public or private company?
Coastal Coordinating is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Coastal Coordinating founded?
Coastal Coordinating was founded in 2008. It employs 11 to 50 people.
Where is Coastal Coordinating based?
Coastal Coordinating is headquartered in Tampa, United States, in the North America region.
How does Coastal Coordinating make money?
One revenue line is on record: wedding Planning Services.
Who are Coastal Coordinating's main competitors?
Direct peers on record are Zola and Here Comes The Guide. Broad incumbents are WeddingWire, The Knot Worldwide and Brides. Emerging players are Carats & Cake, Joy and A Practical Wedding. Regional players are Marry Me Tampa Bay and Southern Bride & Groom.
Does Coastal Coordinating have an API?
No public API is recorded for Coastal Coordinating.
What industry is Coastal Coordinating in?
Coastal Coordinating's product category is Wedding and Event Planning Services. Its primary akta.pro industry code is HSACABAC, Day-Of / Month-Of Wedding Coordination, with a secondary code of HSACABAD, Destination Wedding Planning. Its NAICS code is 561920 and its SIC code is 7900.