Growing Agile
Growing Agile is a Cape Town-based agile training and coaching consultancy founded in 2012, serving organizations that want to adopt agile practices. The boutique firm is co-founded by Sam Laing and Karen Greaves and operates with 1-10 employees.
- Company typePrivate
- Founded2012
- HeadquartersCape Town, South Africa
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Growing Agile does
Growing Agile is a privately held South African professional services firm founded in 2012 and headquartered in Cape Town. According to its brief public description, the company helps organizations adopt agile working practices through training and coaching services. The firm is led by co-founders Sam Laing and Karen Greaves, both recognized figures within the South African agile community. The practice operates at a micro-firm scale of 1-10 employees, consistent with a boutique consultancy model in which delivery is executed by senior practitioners rather than scaled through a junior pyramid or productized platform.
No product catalog, technology stack, pricing model, customer list, or revenue figures are publicly disclosed. The corporate domain (growingagile.co.za) currently resolves to a parked page served by the registrar domains.co.za, indicating the company does not maintain an active web presence. There is no evidence of funding, acquisitions, partnerships, regulatory filings, or third-party recognition in the source data. The combination of micro-headcount, absence of digital infrastructure, and a purely service-based agile coaching offering points to a lifestyle or specialist practice rather than a venture-scale business. The business model would logically derive revenue from project-based and workshop-based engagements with corporate clients, but specific deal sizes, contract structures, and customer mix are not documented in the available material.
Growing Agile firmographics
Firmographics- Name
- Growing Agile
- Website
- https://growingagile.co.za
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Growing Agile is a Cape Town-based agile training and coaching consultancy founded in 2012, serving organizations that want to adopt agile practices. The boutique firm is co-founded by Sam Laing and Karen Greaves and operates with 1-10 employees.
- Ownership category
- akta.pro rank
Growing Agile industry classification
Industry- Product category
- Agile Training and Coaching
- NAICS
- Professional and Management Development Training (61143), Management Consulting Services (54161), Human Resources Consulting Services (541612)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Foundational PM & Delivery Methods (Waterfall/Agile/Hybrid) (EDABAHAA)
- akta.pro secondary industries
- Performance Management & Coaching Training (EDABAIAB), Learning, Training & Corporate Education Consulting (BPAHAGAE), Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)
Keywords
Where Growing Agile is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Markets served
Growing Agile business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Growing Agile product offering
Product offeringCore offering
Growing Agile helps companies adopt and scale agile practices through professional training programs and hands-on coaching engagements. The firm offers structured learning and embedded coaching support to enable business agility across teams and organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- Agile Training
- Agile Coaching
Companies that use Growing Agile
Customer profileIdeal customer profiles1 record
Growing Agile technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Growing Agile partnerships and signals
Strategic signalRecent moves2 records
Growing Agile competitors and assessment
Company assessmentOthers
- Scrum.org: Professional Scrum training and assessment provider founded by Ken Schwaber. Comparable as a competing agile training/certification authority whose curriculum overlaps with Growing Agile's coaching content.
- Scrum Alliance: Non-profit agile certification body that trains and certifies Scrum practitioners. Comparable as the upstream certification ecosystem that Growing Agile's training offerings feed into.
Broad incumbents
- CollabNet VersionOne (now Digital.ai): Long-standing agile tooling and training vendor (formerly CollabNet/VersionOne) which sold one of the most widely adopted ALM platforms. Comparable as a legacy incumbent in agile tooling and training that competes for the same enterprise agile budget.
- Scaled Agile: The official certifying body behind the SAFe framework and the largest provider of enterprise agile training globally. Comparable because Growing Agile operates in the same agile training category, though Scaled Agile is far larger and framework-specific.
Direct peers
- Agile42: Boutique agile coaching and training firm with global delivery, founded on Kanban and enterprise agility. Comparable because both companies are training-and-coaching-led agile services firms of similar scale and delivery model.
- AxisAgile: South Africa-based agile transformation consultancy offering training and coaching. Direct peer due to overlapping geographic market (South Africa) and identical agile training and coaching service mix.
- Lean Agile Training: Boutique SAFe and agile training outfit delivering certification courses and enterprise coaching. Comparable in its boutique-training focus on enterprise agile frameworks, though larger and US-based.
Emerging players
- Mountain Goat Software: Mike Cohn's Scrum and product ownership training company, similar founder-led, lean-shop model focused on agile certification courses. Comparable in service type and audience, though not in geography.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Growing Agile social profiles
Digital presenceGrowing Agile financial estimates
Financial estimateRevenue estimate
Valuation estimate
Growing Agile leadership team
Management profileNumber of profiles
Profiles2 records
Growing Agile funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Growing Agile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Growing Agile
What does Growing Agile do?
Growing Agile helps companies adopt and scale agile practices through professional training programs and hands-on coaching engagements. The firm offers structured learning and embedded coaching support to enable business agility across teams and organizations.
When was Growing Agile founded?
Growing Agile was founded in 2012. It employs 1 to 10 people.
Where is Growing Agile based?
Growing Agile is headquartered in Cape Town, South Africa, in the Africa region.
Who are Growing Agile's main competitors?
Others on record are Scrum.org and Scrum Alliance. Broad incumbents are CollabNet VersionOne (now Digital.ai) and Scaled Agile. Direct peers are Agile42, AxisAgile and Lean Agile Training. Mountain Goat Software is listed as an emerging player.
Does Growing Agile have an API?
No public API is recorded for Growing Agile.
What industry is Growing Agile in?
Growing Agile's product category is Agile Training and Coaching. Its primary akta.pro industry code is EDABAHAA, Foundational PM & Delivery Methods (Waterfall/Agile/Hybrid), with a secondary code of EDABAIAB, Performance Management & Coaching Training. Its NAICS code is 61143 and its SIC code is 8742.