What ARA Insurance does

ARA Insurance is the insurance division of the American Rental Association (ARA), a non-profit trade association founded in 1955 and headquartered in Moline, Illinois. It delivers specialized property, casualty, and liability coverage to members of ARA who operate in the equipment and event rental industry, drawing on more than 40 years of vertical-specific underwriting experience. The program is sold on a quote-based model through arainsure.com and is supported by a dedicated claims and service function embedded within the broader ARA membership ecosystem of 14,000+ member locations across the U.S. and Canada.

Beyond core insurance, ARA Insurance is one node in a broader member-services platform that includes ARA Healthcare Solution, a Canadian Insurance Solution, RentalU training and certification, Rentalytics economic forecasting, the Equipment Rental Guard (ERG) theft-alert database, the Vendor Locator directory (1,100+ manufacturers, suppliers, and Independent Manufacturer Representatives), ARARentalWorks job marketplace, and The ARA Show — the world's largest equipment and event rental trade show. Member pricing is tiered by location count and rental revenue (M1 through M1000), with insurance and adjacent services priced separately by quote.

The business is member-owned and member-governed: ARA is a private non-profit with no parent company, no venture capital or private equity backing, and no public listing. Revenue is generated through membership dues, insurance program commissions/premium flow, event fees, training subscriptions, and analytics products. The technology stack is conventional — a member portal with SSO authentication, a directory platform, and a forecasting product — with no disclosed AI/ML systems, proprietary models, or developer-facing APIs.

Name

ARA Insurance

Legal name

American Rental Association

Website

https://ararental.org

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

11–50 employees

Short description

ARA Insurance is the specialized insurance division of the American Rental Association, providing property, casualty, and liability coverage to 14,000+ equipment and event rental operators across the U.S. and Canada through quote-based pricing and 40+ years of vertical underwriting experience.

Ownership category

akta.pro rank

Headquarters

HQ city

Moline

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D

Pricing tiers

Distribution channels3 records

Marketing channels4 records

Core offering

ARA Insurance provides specialized property and casualty insurance coverage for the equipment and event rental industry, underwriting policies tailored to rental operators' unique risks such as equipment protection, general liability, and operational exposures. It operates as the insurance division of the American Rental Association and serves more than 14,000 member locations in the United States and Canada. Adjacent offerings include the ARA Healthcare Solution for member healthcare benefits and the Canadian Insurance Solution for cross-border coverage.

Product overview

American Rental Association operates as a membership-based trade organization offering a unified platform of products and services for the equipment and event rental industry. The core offerings include ARA Insurance (property and liability coverage for members), RentalU (comprehensive education and training programs with certifications like CERP and MEWP/Forklift training), ARA Rentalytics (economic forecasting and market research), and the Vendor Locator directory. Supporting products include Equipment Rental Guard (theft prevention alerts), Rental Software Reviews (software evaluation tool), ARARentalWorks (job portal), and The ARA Show (annual trade show). The organization also offers specialized programs through sub-brands including Canadian Insurance Solution, ARA Healthcare Solution, Young Professional Network, Women In Rental Conference, and ARA Foundation. Members access tiered pricing (M1 through M1000) based on location count and revenue, with additional benefits including government affairs advocacy, workforce development resources, and industry awards recognition.

Differentiator

Problem solved

Functional benefit

Brands

• ARA Insurance: Insurance solutions for the equipment and event rental industry, insuring the industry for over 40 years.
• Rentalytics
• RentalU
• The ARA Show
• Equipment Rental Guard (ERG)
• Safe Tenting
• ARARentalWorks

Products and services

• ARA Insurance
• ARA Healthcare Solution
• Canadian Insurance Solution

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• American Rental AssociationcoreStrategic or Co-development PartnerARA Insurance is the insurance division of the American Rental Association, the leading trade association for the equipment and event rental industry with 14,000+ member locations. The insurance program was established over 40 years ago to serve ARA members with specialized coverage.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths1 record

Weaknesses4 records

Competitive moat5 records

Customer concentration

• YouTubeyoutube.com/user/AmericanRental
• Facebookfacebook.com/ARAHeadquarters
• LinkedInlinkedin.com/company/american-rental-association
• Instagraminstagram.com/americanrentalassociation
• Xx.com/ararentalshow

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ARA Insurance