Central Interactiva
Central Interactiva is a privately held Mexican digital marketing agency in Cuautitlán, Estado de México, that delivers full-service digital campaigns, social media, eCommerce, and consulting services primarily to enterprise event and exhibition organizers across Mexico.
- Company typePrivate
- Founded2005
- HeadquartersCiudad De León, Mexico
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Central Interactiva does
Central Interactiva, S.A. de C.V. is a privately held Mexican digital marketing agency headquartered in Cuautitlán, Estado de México, that delivers professional-services engagements across four pillars: 'Campañas de Marketing Digital 360' (SEM, SEO, display advertising, email marketing, digital event activations), 'Estrategias de Social Media' (brand voice, content strategy, paid social, community management), 'eCommerce y Desarrollo Web' (websites, e-commerce platforms, marketplace configuration, SEO positioning, diagnostics), and 'Consultoría y Capacitación' (analytics, strategy, digital consulting, one-to-one training). The technology base consists of third-party advertising, analytics, and social-media tooling — Google Ads, YouTube, Google Analytics, Google Tag Manager, Meta (Facebook, Instagram, WhatsApp), Twitter, TikTok, Pinterest, LinkedIn, plus social management and monitoring utilities such as Hootsuite, Buffer, Everypost, Content Gems, Olapic, Flipagram, Bitly, Tagboard, Brand24, and Oktopost — operated on behalf of clients; no proprietary platform or software product is disclosed.
The agency's commercial focus is the Mexican event and exhibition industry, with named enterprise clients including Expo Santa Fe, Cintermex, Expo Pack, Abastur, Expo Med, Expo CIHAC, Expo Fire, FESPA, Feria Internacional de Franquicias (FIF), Genera México, Expo Eléctrica, AFAMJAL, SIMM, and Fundi Expo. Go-to-market is sales-led: prospects reach the agency via a service-of-interest contact form (segmented by the four pillars) or direct outreach, with thought leadership on blog.centralinteractiva.com.mx supporting inbound lead generation. Revenue is generated through project- and retainer-based professional services fees; no pricing tiers or rate cards are publicly disclosed, no institutional funding has been raised, and ownership rests with the founding operators, including Operations Manager Alberto de la Torre Spezia, Data Protection lead Olivia Miralrio Pérez, and event-marketing consultant Mónica Zamudio. Amprofec is publicly listed as a strategic ally.
Key personnel identified in official communications include Alberto de la Torre Spezia (Gerente de operaciones / Operations Manager), Olivia Miralrio Pérez (Responsable del Departamento de Protección de Datos Personales), Marcela Mares Baca (Data Protection contact), Mónica Zamudio (Consultora leading event projects including ExpoMed, Abastur, Expo CIHAC), César Juárez (SEO Specialist), and Raymundo Hernández (content author). The company is registered under the brand 'Central Interactiva®', is structured as a Mexican sociedad anónima de capital variable, operates entirely within Mexico, and maintains an active operating status with no public listing, no disclosed subsidiaries, and no M&A activity on record.
Central Interactiva firmographics
Firmographics- Name
- Central Interactiva
- Legal name
- Central Interactiva, S.A. de C.V.
- Website
- https://centralinteractiva.com.mx
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Central Interactiva is a privately held Mexican digital marketing agency in Cuautitlán, Estado de México, that delivers full-service digital campaigns, social media, eCommerce, and consulting services primarily to enterprise event and exhibition organizers across Mexico.
- Ownership category
- akta.pro rank
Central Interactiva industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
Keywords
Where Central Interactiva is headquartered
LocationHeadquarters
- HQ city
- Ciudad De León
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Central Interactiva business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Digital Marketing Services: The agency provides a suite of digital marketing services including Marketing Digital 360 campaigns (SEM, SEO, Display Ads, eMail Marketing, digital events), Social Media strategy and management, eCommerce and web development, and consulting and training. Revenue is generated through professional service engagements billed to clients (exhibition organizers, B2B companies, and brands) for campaign execution and strategy.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Central Interactiva product offering
Product offeringCore offering
Central Interactiva is a full-service Mexican digital marketing agency that plans and executes integrated digital campaigns for B2B clients, with a specialized focus on the events and exhibitions industry. The agency delivers four service pillars — digital marketing 360 campaigns, social media strategies, eCommerce and website development, and consulting/training — through multidisciplinary in-house teams using third-party advertising platforms (Google, Meta, TikTok, YouTube, LinkedIn, Twitter/X, Pinterest). Services are billed as professional service engagements to exhibition organizers and B2B brands primarily in Mexico.
Product overview
Central Interactiva is a Mexican digital marketing agency (Agencia de Marketing Digital) that provides a comprehensive suite of digital marketing services organized into four main pillars: Campañas de Marketing Digital 360 (full-service digital advertising campaigns), Estrategias de Social Media (social media strategy and management), eCommerce y Desarrollo Web (website and e-commerce development), and Consultoría y Capacitación (digital consulting and training). The service offering is delivered as professional services rather than a software product, with each pillar containing specific sub-services such as SEM/SEO, display advertising, social ads, email marketing, community management, marketplace configuration, and personalized training programs. The agency specializes in event marketing, serving major exhibition and trade show clients including Expo Eléctrica, Expo Santa Fe, Cintermex, and Expo CIHAC.
Differentiator
Problem solved
Functional benefit
Products and services
- Campañas de Marketing Digital 360
Companies that use Central Interactiva
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
Central Interactiva technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
Central Interactiva partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- AmprofecminorAmprofec is listed as a 'Aliado estratégico' (strategic ally) on Central Interactiva's website, appearing in the strategic allies section alongside the company's own branding. The specific nature and scope of the partnership are not detailed on the website.
- Google (Ads, YouTube, Analytics, Tag Manager)coreCentral Interactiva creates and manages Google Ads campaigns, YouTube advertising, and uses Google Analytics and Tag Manager for campaign measurement and optimization on behalf of its clients. The agency also creates accounts in Google Ads for clients as part of its service delivery.
- Meta (Facebook, Instagram, WhatsApp)coreCentral Interactiva creates and manages Meta platform advertising campaigns (Facebook Ads, Instagram Ads) for clients. The agency also creates Meta business accounts on behalf of clients. Remarketing and audience targeting are executed using Meta's advertising tools.
- TwittercoreCentral Interactiva uses Twitter for social advertising campaigns and community management services for clients. The agency creates and manages Twitter ad accounts as part of its social media service offerings.
- TikTokcoreCentral Interactiva creates TikTok advertising campaigns for clients, utilizing TikTok's remarketing tools and audience targeting capabilities as part of its social media and paid advertising service suite.
- YouTubecoreCentral Interactiva creates and manages YouTube advertising campaigns for clients, leveraging YouTube's video ad formats and targeting capabilities as part of its broader digital marketing 360 service offering.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
Central Interactiva competitors and assessment
Company assessmentBroad incumbents
- BBDO Mexico: Mexican arm of BBDO (Omnicom) providing advertising, digital, and content services. Comparable as a Mexico-based provider of integrated digital marketing campaigns to enterprise clients, but much larger and broader in scope.
- Dentsu Mexico: Mexican operations of Dentsu, offering digital advertising, media, and CX services. Comparable as a Mexico B2B digital marketing services competitor, with deeper global capabilities and proprietary tooling.
- Publicis Mexico: Mexican arm of the global Publicis network offering full-service advertising, digital, and media services. Comparable as a Mexican-market provider of integrated digital marketing services to enterprise clients, though Publicis is far larger and not specialized in event/exhibition marketing.
- Ogilvy Mexico: Mexican operations of Ogilvy (WPP), delivering advertising, brand strategy, and digital marketing. Directly comparable as a B2B digital marketing services provider in Mexico, with broader capabilities and scale than Central Interactiva.
- DDB Mexico: Mexican operations of DDB (Omnicom) providing creative, digital, and advertising services. Comparable as a Mexican B2B digital marketing services provider to enterprise clients, with greater scale and broader scope.
- Havas Mexico: Mexican arm of Havas, providing integrated advertising, digital, and media services. Comparable as a full-service digital marketing services provider in Mexico, with broader geographic and capability footprint than Central Interactiva.
- TBWA Mexico: Mexican operations of TBWA providing advertising, brand, and digital marketing services. Comparable as a Mexico B2B digital marketing services competitor with significantly greater scale and international brand portfolio.
- McCann Mexico: Mexican operations of McCann Worldgroup, providing full-service creative, digital, and media services. Comparable as a Mexican B2B digital marketing agency serving enterprise brands, with significantly greater scale.
- WPP Mexico (Grupo W): WPP's Mexican holding (Grupo W) bundling Ogilvy, Grey, VMLY&R and other networks. Comparable as a Mexican B2B digital marketing services competitor with the scale, media-buying leverage, and integrated offering that Central Interactiva lacks.
- Grey Mexico: Mexican arm of Grey (WPP) offering creative, digital, and media services. Comparable as a Mexico-based digital marketing services provider serving enterprise clients, but with broader portfolio and deeper resources.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Central Interactiva social profiles
Digital presenceCentral Interactiva financial estimates
Financial estimateRevenue estimate
Valuation estimate
Central Interactiva leadership team
Management profileNumber of profiles
Profiles6 records
Central Interactiva funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Central Interactiva M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Central Interactiva
What does Central Interactiva do?
Central Interactiva is a full-service Mexican digital marketing agency that plans and executes integrated digital campaigns for B2B clients, with a specialized focus on the events and exhibitions industry. The agency delivers four service pillars — digital marketing 360 campaigns, social media strategies, eCommerce and website development, and consulting/training — through multidisciplinary in-house teams using third-party advertising platforms (Google, Meta, TikTok, YouTube, LinkedIn, Twitter/X, Pinterest). Services are billed as professional service engagements to exhibition organizers and B2B brands primarily in Mexico.
Is Central Interactiva a public or private company?
Central Interactiva is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Central Interactiva founded?
Central Interactiva was founded in 2005. It employs 101 to 250 people.
Where is Central Interactiva based?
Central Interactiva is headquartered in Ciudad De León, Mexico, in the Latin America region.
How does Central Interactiva make money?
One revenue line is on record: digital Marketing Services.
Who are Central Interactiva's main competitors?
Broad incumbents on record are BBDO Mexico, Dentsu Mexico, Publicis Mexico, Ogilvy Mexico, DDB Mexico, Havas Mexico, TBWA Mexico, McCann Mexico, WPP Mexico (Grupo W) and Grey Mexico.
Does Central Interactiva have an API?
No public API is recorded for Central Interactiva.
What industry is Central Interactiva in?
Central Interactiva's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 541810 and its SIC code is 7311.