What ARTIC does

ARTIC is a Korean direct-to-consumer fashion brand operated by S컴퍼니 (S Company), a privately-held entity founded in 2016 and headquartered in Seoul's Songpa-gu district. The company designs, produces, and sells basic apparel — including Pima cotton crew neck T-shirts, sweatshirts, joggers, button-down shirts, and hoodie/pants sets — through its own e-commerce storefront at artic.co.kr, with no physical retail locations. Items are priced from KRW 28,000 to KRW 87,000, positioning the brand in the accessible-premium basics segment. Founder Kim Se-rin personally oversees product design from concept through final production and material selection, with Operations Director Lee Hye-yeon handling day-to-day operations and privacy compliance.

The storefront runs on Cafe24's e-commerce platform infrastructure, with payment processing by LG Uplus, nationwide domestic fulfillment by CJ Daehan Logics, and return logistics via Korea Post. International shipping is available through EMS. The go-to-market motion is product-led: limited-quantity releases, pre-orders, and surplus sales drive urgency, while community engagement is built through notice boards, Q&A, and a loyalty-points review system (300–1,000 KRW per review). Instagram (@artic_sseleen) is the primary marketing channel.

Revenue is generated exclusively through one-time product sales with no subscription component. Product lines include the proprietary BY ARTIC and ZERO collections, curated PICK ITEMS, limited-edition LIMITED drops, and SALE inventory. The business appears bootstrapped with no disclosed institutional investment, no funding rounds, and a small founder-led team.

Name

ARTIC

Legal name

S컴퍼니

Website

https://artic.co.kr

Company type

Private

Founded year

2013

Operating status

Operating

Short description

ARTIC is a Korean direct-to-consumer fashion brand operated by S컴퍼니, selling basic apparel — Pima cotton tees, sweatshirts, joggers, and shirts — priced KRW 28,000–87,000 through its own Cafe24-powered e-commerce storefront, serving fashion-conscious Korean consumers seeking quality sustainable basics.

Ownership category

akta.pro rank

Product category

Casual Apparel

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Athletic / Performance & Activewear Brands (CRAAAAAD)

Keywords

• Casual apparel
• Basic fashion
• Korean clothing brand
• Online apparel retail
• Cotton basics

Headquarters

HQ city

Yeoksamdong

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: One-time product sales through direct e-commerce. Products include basic apparel items such as T-shirts, sweatshirts, joggers, cardigans, and sets. Revenue is generated per transaction with no subscription component.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

ARTIC is a Korean fashion brand operated by S컴퍼니 that designs, produces, and sells basic apparel through its direct-to-consumer online store at artic.co.kr. The product range includes Pima cotton T-shirts, sweatshirts, joggers, button-down shirts, and coordinated sets, priced between KRW 28,000 and KRW 87,000. The brand operates with founder-led design and a direct production-to-consumer model that eliminates distribution markups while maintaining quality materials and structured patterns.

Product overview

ARTIC is a Korean fashion brand operated by S컴퍼니 (S Company) that offers multiple product lines including BY ARTIC (proprietary brand), ZERO, PICK ITEMS (curated imported products), LIMITED (limited edition items), and SALE. The brand focuses on hybrid style clothing that combines chic and comfortable aesthetics for both urban and resort settings. Their product portfolio includes basic tops like Pima cotton crew neck t-shirts, button-down shirts, ribbed long t-shirts, mock neck tops, as well as outerwear such as sweatshirts, jogger pants, and hoodie-pants sets. Products range from 28,000 KRW to 87,000 KRW, with items offered through pre-order, immediate shipment, and final surplus sales channels.

Differentiator

Problem solved

Functional benefit

Products and services

• NO.865 Pima crew neck T Basic crew neck t-shirt made with Pima cotton, available in multiple colors including white, cream, coral, and black. Priced at KRW 35,000. Designed for everyday casual wear.
• NO.866 SOFT Ribbed long T (FW) Soft ribbed long t-shirt for the fall/winter season, available in white, black, chess nut, and grey. Priced at KRW 37,000.
• NO.874 ECO Acid washed Sweat shirts Eco-friendly sweatshirt with acid wash finish, available in black and olive colors. Priced at KRW 87,000.
• NO.875 Pima Crew neck long T Long-length crew neck t-shirt in Pima cotton, available in ivory, pink, and navy. Priced at KRW 33,000.
• NO.877 V-HOOD/PANT Cut out set up Hoodie and pants set with cut-out design details, available as complete set or individual pieces. Priced at KRW 79,000.
• NO.886 Brushed White Jogger White jogger pants with brushed finish, designed for comfort and casual wear. Priced at KRW 68,000.
• NO.887 Button down Cotton CD Button-down shirt made from Cotton CD material, offered in white, black, and oat milk colors. Priced at KRW 59,000.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• CJ Daehan Logics (CJ대한통운)coreImplementation/ SI/ Consulting PartnerPrimary logistics and delivery partner for domestic shipping throughout South Korea. Handles all parcel deliveries for domestic orders.
• LG Uplus (LG유플러스)coreTechnology or IntegrationPayment service provider for processing card transactions and electronic payment services.
• Korea Post (우체국)minorImplementation/ SI/ Consulting PartnerReturn shipping service for product returns. Customers can request return pickup through Korea Post for returned items.
• Cafe24coreTechnology or IntegrationE-commerce platform infrastructure provider hosting the ARTIC online store. Provides shopping mall functionality, payment gateway, and site management features.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Arket: H&M Group's sustainable, minimal-basics concept brand. Directly comparable on product philosophy (quality basics, sustainability narrative, transparent pricing) but operates globally with extensive physical retail.
• Aritzia: Canadian premium basics and everyday-luxury apparel brand with strong DTC and own-retail model. Comparable on premium-basics positioning, hybrid lifestyle use cases, and DTC-led growth, though larger and North America-led.
• COS: H&M Group's premium basics label selling modern, minimal apparel at accessible price points globally. Highly comparable on product philosophy (quality basics, modern silhouettes) and price band, but operates at much larger scale with physical retail.
• Massimo Dutti: Inditex-owned premium basics and smart-casual apparel brand. Comparable on quality-basics positioning, hybrid city/casual aesthetic, and accessible-luxury price tier, though at much greater scale with global retail.

Direct peers

• ADER Error: Korean DTC fashion label focused on basics with a distinct design identity, sold through own e-commerce and selective channels. Directly comparable on product category (casual apparel/basics), geography (Korea-led), and DTC-first model.
• thisisneverthat: Korean DTC fashion brand selling casual basics and streetwear-leaning apparel at similar price points to a young, style-conscious Korean demographic. Most directly comparable peer on geography, channel (own DTC), and target customer.
• Mardi Mercredi: Korean DTC basics brand offering casual apparel and knits with a distinct lifestyle identity. Comparable on Korean market focus, basic apparel category, DTC channel mix, and target demographic of fashion-conscious Korean women.
• Maison Kitsuné: Designer lifestyle label offering casual basics, sweatshirts, and knits in a hybrid city/travel aesthetic. Comparable on product positioning (premium basics, lifestyle-led), pricing tier, and DTC-plus-retail distribution.
• Andersson Bell: Korean contemporary fashion brand offering casual apparel and accessories with a Scandinavian-influenced minimalist aesthetic. Comparable on Korean market base, DTC and wholesale distribution, premium-casual positioning, and basics-plus-product mix.
• NONLOCAL: Korean independent fashion label focused on minimal, everyday basics sold through own DTC channel. Comparable on Korean-origin DTC basics positioning, minimalist aesthetic, and accessibility-led pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/artic_sseleen

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ARTIC