Vogue Australia
Vogue Australia is a digital and print fashion media publication operated by News Life Media Pty Ltd (News Corp Australia subsidiary), serving Australian consumers with editorial content across fashion, beauty, culture, and lifestyle, and monetizing via subscriptions, advertising, and affiliate commerce.
- Company typePrivate
- Founded1949
- HeadquartersAlexandria, Australia
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Vogue Australia does
Vogue Australia is the Australian edition of the global Vogue fashion media brand, operated by News Life Media Pty Ltd as a subsidiary of News Corp Australia. Founded in 1949, the publication delivers fashion, beauty, culture, celebrity, bridal, and lifestyle editorial content to Australian consumers through its digital platform at vogue.com.au, complemented by a monthly print magazine. Core products include the Vogue Australia website with eight content verticals (Fashion, Shopping, Culture, Beauty, Bridal, Celebrity, Vogue Living, Video), the proprietary Vogue Codes Summit targeting women in STEM, and editorially-led affiliate shopping content. The technology stack is a digital publishing platform with integrated CMS, video hosting, and e-commerce affiliate link infrastructure.
The business operates on a three-stream revenue model: print-plus-digital subscriptions priced at $8.99/month on auto-renew, display and sponsored advertising across digital, newsletter, and social channels, and affiliate commerce commissions on referred sales. Customer segments split between end consumers (fashion-conscious women, brides-to-be, lifestyle readers) served through subscriptions and content, and enterprise brand partners (luxury fashion and beauty houses including La Prairie and Fendi, plus non-endemic corporate partners such as eBay Australia and ASIS) served through advertising, branded content, and event sponsorships. The GTM motion is event-driven, anchored by continuous Australian Fashion Week sponsorship since 2022 and the annual Vogue Codes Summit, which together generate recurring sponsor inventory and brand-affinity reinforcement. The publication leverages the global Vogue network's editorial authority and News Corp Australia's infrastructure to maintain its position as the authoritative voice in Australian fashion media, with no disclosed AI/ML capabilities and a stable, mature operational footprint in the single Australian market.
Vogue Australia firmographics
Firmographics- Name
- Vogue Australia
- Legal name
- News Life Media Pty Ltd
- Website
- https://vogue.com.au
- Company type
- Private
- Founded year
- 1949
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vogue Australia is a digital and print fashion media publication operated by News Life Media Pty Ltd (News Corp Australia subsidiary), serving Australian consumers with editorial content across fashion, beauty, culture, and lifestyle, and monetizing via subscriptions, advertising, and affiliate commerce.
- Ownership category
- akta.pro rank
Vogue Australia industry classification
Industry- Product category
- Fashion and Lifestyle Media
- NAICS
- Periodical Publishers (513120), Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Consumer Lifestyle & Fashion Magazines (MPAJAEAA)
- akta.pro secondary industries
- Beauty & Grooming Magazines (MPAJAEAE), Arts, Culture & Literary Magazines (MPAJAEAN), Entertainment & Celebrity Magazines (MPAJAEAK)
Keywords
Where Vogue Australia is headquartered
LocationHeadquarters
- HQ city
- Alexandria
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Vogue Australia business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain
Revenue model
- Print and Digital Subscriptions: Subscription revenue from print magazine plus digital access, auto-renewed monthly at $8.99 per month. Delivers recurring subscription income with subscriber retention through continuous content delivery.
- Advertising: Display advertising and sponsored content across website, newsletter, and social media channels. Partners with luxury brands for branded content opportunities.
- Affiliate Commerce: E-commerce affiliate links embedded in shopping content with commission earned on referred sales. 'Vogue may receive payment from third parties for publishing this content or when you make a purchase through the links on our sites.'
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Print + Digital Access |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Vogue Australia product offering
Product offeringCore offering
Vogue Australia is a digital and print fashion and lifestyle publication delivering editorial content across fashion, beauty, culture, celebrity, bridal, and lifestyle categories through vogue.com.au and a monthly print magazine. It generates revenue via paid subscriptions ($8.99/month for print + digital access), display and branded-content advertising from luxury brands, and affiliate commerce commissions on shopping referrals embedded in editorial content.
Product overview
Vogue Australia is a digital fashion and lifestyle publication offering comprehensive editorial content through its website and video platform. The core product is the Vogue Australia website, which delivers fashion news, beauty coverage, cultural features, celebrity content, and shopping guides. Supporting content verticals include Vogue Living (home and interiors), Vogue Bridal (wedding content), Vogue Video (video content), and Vogue Codes (annual STEM summit for women). The publication covers categories spanning Fashion, Shopping, Culture, Beauty, Bridal, Celebrity, and Vogue Living sections.
Differentiator
Problem solved
Functional benefit
Products and services
- Vogue Australia Print + Digital Subscription Monthly subscription package granting access to the printed Vogue Australia magazine delivered via newsagents/direct mail plus full digital edition access on vogue.com.au, targeting fashion-conscious Australian consumers seeking curated fashion, beauty, celebrity, and lifestyle editorial content.
- Vogue Codes Summit Annual flagship event program featuring keynote speakers, networking opportunities, and career development content for women in STEM and technology fields, with corporate partner sponsorship integration and attendee gift bags.
Companies that use Vogue Australia
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
Vogue Australia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vogue Australia partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship, core and minor.
- Australian Secret Intelligence Service (ASIS)flagshipASIS signed on as a supporting partner at the Vogue Codes summit alongside companies such as Qantas and QT Hotels. Director-general Kerri Hartland gave rare public interviews to promote the recruitment campaign targeting women in STEM and tech fields. This represents an unusual public recruitment campaign for the traditionally secretive spy agency, leveraging Vogue Australia's credibility and audience reach for employer branding purposes.
- eBay AustraliacoreeBay Australia announced its fourth consecutive sponsorship of Australian Fashion Week, featuring a Pre-Loved Runway Show in partnership with Vogue Australia that showcases archival pieces from Australian designers to promote circular fashion. The partnership also includes a Pre-Loved Lounge at the event where brands and retailers receive 50% discount on selling fees for first three months. This positions Vogue Australia as a platform for sustainability messaging and circular fashion advocacy.
- QantasminorListed as a supporting partner alongside ASIS at the Vogue Codes summit. Qantas provides travel/voucher prizes as part of event gift bags.
- QT HotelsminorListed as a supporting partner alongside ASIS at the Vogue Codes summit. Provides hospitality/accommodation benefits as part of event sponsorship.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Vogue Australia competitors and assessment
Company assessmentEmerging players
- InStyle Australia: Celebrity-and-fashion-focused magazine peer historically operating in Australia, targeting a similar fashion-conscious female audience with comparable subscription and advertising models. Positioned as a more celebrity-and-entertainment-led alternative to Vogue Australia.
- Refinery29 Australia: Digital-first fashion, beauty, and culture publication serving a younger millennial/Gen Z audience. Overlaps with Vogue Australia's fashion and beauty coverage but is positioned as a more accessible, digital-native alternative.
- Body+Soul: Australian wellness, beauty, and lifestyle publication under News Corp Australia. Overlaps with Vogue Australia's beauty and lifestyle coverage and is a sibling title but targets a wellness-focused rather than luxury-fashion audience.
- Who What Wear Australia: Digital-first fashion media platform with strong affiliate commerce monetization, focused on shopping recommendations. Represents the direct-to-consumer publishing model that is partially disrupting traditional magazine economics in Australia.
Broad incumbents
- The Sydney Morning Herald (Life/Style section): Sibling News Corp Australia publication covering fashion, beauty, and lifestyle as part of a broader general news outlet. Not a direct competitor for high-fashion authority but competes for the same luxury advertiser budgets at a different price point and audience.
- Vogue (Condé Nast global editions): The global Vogue brand operated by Condé Nast. Vogue Australia is one of many licensed international editions, and the US/UK editions represent the global brand flagship with materially larger scale, broader geographic reach, and stronger pricing power.
- GQ Australia: News Corp Australia sibling publication in the men's interest and fashion-lifestyle category. Operates within the same parent organization and shares infrastructure, but targets a male audience and does not directly compete for Vogue Australia's core female readership.
Direct peers
- Harper's Bazaar Australia: Direct competitor in the Australian fashion-lifestyle magazine category, also covering fashion, beauty, and celebrity with both print and digital editions. Closest head-to-head competitor for advertisers and readers in the Australian luxury fashion media market.
- ELLE Australia: Direct competitor covering fashion, beauty, and culture in Australia, with print and digital editions. Operates under a similar magazine-publisher business model with subscription, advertising, and affiliate revenue streams targeting fashion-conscious women.
- Marie Claire Australia: Direct fashion-and-beauty magazine peer in Australia with comparable audience and advertiser overlap. Competes for the same fashion-conscious female reader and the same luxury/beauty brand budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Vogue Australia social profiles
Digital presenceVogue Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vogue Australia leadership team
Management profileNumber of profiles
Vogue Australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vogue Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vogue Australia
What does Vogue Australia do?
Vogue Australia is a digital and print fashion and lifestyle publication delivering editorial content across fashion, beauty, culture, celebrity, bridal, and lifestyle categories through vogue.com.au and a monthly print magazine. It generates revenue via paid subscriptions ($8.99/month for print + digital access), display and branded-content advertising from luxury brands, and affiliate commerce commissions on shopping referrals embedded in editorial content.
Is Vogue Australia a public or private company?
Vogue Australia is a private company. It is classified as corporate owned and is currently operating.
When was Vogue Australia founded?
Vogue Australia was founded in 1949. It employs 11 to 50 people.
Where is Vogue Australia based?
Vogue Australia is headquartered in Alexandria, Australia, in the Oceania region.
How does Vogue Australia make money?
Three revenue lines are on record. Print and Digital Subscriptions are the primary driver. The others are advertising and affiliate Commerce.
Who are Vogue Australia's main competitors?
Emerging players on record are InStyle Australia, Refinery29 Australia, Body+Soul and Who What Wear Australia. Broad incumbents are The Sydney Morning Herald (Life/Style section), Vogue (Condé Nast global editions) and GQ Australia. Direct peers are Harper's Bazaar Australia, ELLE Australia and Marie Claire Australia.
Does Vogue Australia have an API?
No public API is recorded for Vogue Australia.
What industry is Vogue Australia in?
Vogue Australia's product category is Fashion and Lifestyle Media. Its primary akta.pro industry code is MPAJAEAA, Consumer Lifestyle & Fashion Magazines, with a secondary code of MPAJAEAE, Beauty & Grooming Magazines. Its NAICS code is 513120 and its SIC code is 2721.