Cumbria Wildlife Trust

Name

Cumbria Wildlife Trust

Legal name

Cumbria Wildlife Trust Limited

Website

https://cumbriawildlifetrust.org.uk

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Wildlife Conservation Services

NAICS

Nature Parks and Other Similar Institutions (71219)

akta.pro primary industry

Wildlife Conservation & Species Protection (BPAGAGAB)

akta.pro secondary industry

Land Trusts & Protected Areas (BPAGAGAC)

Keywords

• Wildlife conservation
• Nature reserve management
• Habitat restoration
• Peatland conservation
• Environmental education

Headquarters

HQ city

Kendal

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: Individual, joint, family, and corporate membership programs providing recurring revenue. Members receive free entry to nature reserves, free guide, Cumbrian Wildlife magazine, and other benefits.
2. Donations and Appeals: One-time and recurring donations supporting specific conservation projects including Skiddaw Forest restoration, carbon capture in peat bogs, land purchase, and wildflower habitats for pollinators.
3. Lottery: Weekly lottery draw providing entertainment value while raising funds for wildlife conservation.
4. Legacies and Gifts in Wills: Bequests and legacy gifts from supporters to sustain long-term conservation work.
5. Online Shop: E-commerce sales of wildlife-related merchandise through embedded Ecwid storefront.
6. Corporate Memberships: Business partnerships providing corporate membership benefits including staff engagement opportunities.
7. Grants and Funding: Project-based funding from organizations such as National Lottery Heritage Fund, Natural England, and other conservation funders.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Cumbria Wildlife Trust is a registered charity that conserves wildlife and wild places in Cumbria, England. It manages 43 nature reserves covering peat bogs, woodlands, grasslands, sand dunes and marine sites, and funds this work through individual and corporate memberships, donations, legacies, grants and a weekly lottery. Alongside conservation delivery, it runs paid wildlife experiences, educational programs for schools and lifelong learners, NHS-linked wellbeing programs, and a community engagement movement (#WilderCumbria).

Product overview

Cumbria Wildlife Trust offers a comprehensive portfolio of conservation and public engagement services rather than a unified software product. The core offerings center on nature reserve access (43 reserves), membership programs, and donations/appeals supporting wildlife conservation. Digital services include webcams (Osprey cam, Bowber Head Farm cam), virtual tours of nature reserves, the Wildlife Explorer species identification tool, and free downloadable wildlife walks and guides. Additional services encompass events programming, education initiatives, wildlife gardening advice, community development (#WilderCumbria), and an online shop powered by Ecwid. The Trust also provides Nature for Wellbeing programs in partnership with the NHS. No API or developer-facing products are offered.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Program Individual, joint, family and corporate membership tiers starting at £3.75/month or £45/year, providing free entry to all 43 nature reserves, a free reserve guide and the Cumbrian Wildlife magazine delivered three times a year.
• Nature Reserves Access Public access to 43 nature reserves across Cumbria, ranging from 350-hectare peat bogs such as Foulshaw Moss to smaller wildlife sites, with boardwalks, hides and interpretation panels for wildlife observation.
• Donations and Appeals One-time and recurring donation options funding conservation work, including targeted appeals for specific projects such as Skiddaw Forest restoration, peat bog carbon capture, wildflower habitats for pollinators and land purchase.
• Wildlife Experiences Immersive guided wildlife experiences offering exclusive access to nature reserves with expert guides and refreshments, available to paying visitors.
• Events Program Programme of wildlife talks, conservation days, education sessions and community activities including meadow monitoring and species surveys, delivered across the trust's reserves.
• Education and Lifelong Learning Outdoor learning programmes for schools, career development opportunities and structured visits to reserves such as Witherslack Wetlands, designed for pupils and lifelong learners.
• Nature for Wellbeing Programmes connecting people with nature for mental and physical health benefits, delivered in partnership with the NHS through The Bay: A Blueprint for Recovery programme covering Wyre, Morecambe and Barrow-in-Furness.
• Community Development (#WilderCumbria) Community engagement initiative that helps local groups create wildlife-friendly spaces, with advice webinars and funding support, anchored on the #WilderCumbria movement.
• Online Shop Ecwid-powered e-commerce store selling wildlife-related merchandise and gifts, with all proceeds supporting conservation work.
• Wildlife Lottery Weekly lottery draw offering prize opportunities to participants, with proceeds funding Cumbria Wildlife Trust's conservation work.
• Monthly E-Newsletter Monthly email newsletter delivering latest wildlife news, conservation updates and ways for readers to help wildlife, available via subscription on the website.

Quantifiable outcome

• White-faced darter population increased from 2 known sites to approximately 2,000 adults by 2016 following reintroduction at Foulshaw Moss
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• British Dragonfly SocietycoreStrategic or Co-development Partner · 1 January 2010Joint project for white-faced darter reintroduction at Foulshaw Moss. Enabled larvae collection from remaining sites and successful reintroduction to restored habitat.
• Natural EnglandcoreStrategic or Co-development PartnerPartnership for habitat restoration works at nature reserves including Foulshaw Moss, Meathop Moss, and other sites. Collaborates on projects to raise water levels and secure long-term future of peatland habitats.
• Cumbria Beaver GroupminorStrategic or Co-development PartnerCollaborative group working on beaver conservation and reintroduction in Cumbria, supporting natural flood management and ecosystem restoration.
• Cumbria Local Nature Partnership (CLNP)minorStrategic or Co-development PartnerPartnership coordinating nature recovery efforts across Cumbria, aligning conservation activities with regional environmental strategies.
• Cumbria Peat Partnership (CPP)minorStrategic or Co-development PartnerCollaboration focused on peatland restoration and conservation across Cumbria, helping landowners protect and restore peatlands on farms and commons.
• NHS (The Bay Wellbeing Programme)minorStrategic or Co-development PartnerPartnership providing nature-based wellbeing activities through The Bay: A Blueprint for Recovery programme, benefiting communities of Wyre, Morecambe and Barrow-in-Furness while supporting NHS services.
• Westmorland and Furness CouncilminorStrategic or Co-development PartnerLocal government partnership for community development initiatives including The Earnse Project and community advice webinars supporting local nature action.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Froglife: UK charity focused on reptile and amphibian conservation, including habitat creation, species reintroduction and education programmes. Comparable small specialist wildlife NGO with member, donor and grant funding mix.
• Butterfly Conservation: UK charity dedicated to conserving butterflies, moths and their habitats through reserve management and species recovery projects. Highly comparable specialist conservation NGO model, with overlapping species-reintroduction and habitat-restoration focus.
• Plantlife: UK wild plant and fungi conservation charity managing nature reserves and running membership and volunteer programmes. Mirrors CWT's specialist NGO conservation model with overlap on grassland, peatland and pollinator habitats.
• Marine Conservation Society: UK charity focused on marine wildlife, seas and sustainable fisheries, running membership, donations and grant-funded projects. Directly comparable charity operating model and adjacent to CWT's marine conservation work in Cumbria.
• Bat Conservation Trust: UK charity dedicated to bat conservation through surveys, reserves guidance and volunteer networks. Closely comparable specialist wildlife NGO with member and volunteer-funded operations and species-recovery expertise.
• The Wildlife Trusts: National federation of 46 local Wildlife Trusts in the UK, of which Cumbria Wildlife Trust is a member. Operates the same wildlife-conservation, nature-reserve, and membership-based model at federation level and is the most direct structural peer.

Broad incumbents

• National Trust: UK's largest conservation charity, managing heritage properties, gardens and significant natural land. Comparable membership, donation, and grant-funded operating model at scale, but with a heritage and access remit extending well beyond wildlife conservation.
• RSPB (Royal Society for the Protection of Birds): Largest UK wildlife conservation charity (~1.2M members) running nature reserves, species recovery programmes and membership fundraising. Highly comparable model, but operates at national scale with a bird-specialist lens and far larger budget.
• Wildfowl & Wetlands Trust (WWT): National wetland conservation charity running wetland visitor centres and species recovery (including reintroduction programmes). Overlaps on wetland reserve management, membership model, and species reintroduction work.
• Woodland Trust: UK-wide charity focused on woodland conservation, acquiring and managing woodland sites and running a large membership programme. Overlaps strongly on the nature-reserve, member-funded, grant-funded NGO model, though with a habitat specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/CumbriaWT
• Facebookfacebook.com/cumbriawildlifetrust
• LinkedInlinkedin.com/company/cumbria-wildlife-trust
• Instagraminstagram.com/cumbriawildlifetrust
• Xx.com/cumbriawildlife

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cumbria Wildlife Trust