Frank Dale & Stepsons

What Frank Dale & Stepsons does

Frank Dale & Stepsons Ltd is a privately-held, family-run specialist dealer, servicer and restorer of Rolls-Royce and Bentley motor cars, established in July 1946 in London and self-described as the oldest independent marque specialist in the world. It operates from a 14,000 square-foot workshop in Sandhurst, Surrey (relocated from London in 2019–2020), with a registered office in Guildford, and is jointly managed by siblings Giles and Emma Crickmay alongside director Greg West. The customer base is global and concentrated among ultra-high-net-worth collectors, with documented sales into the USA, Switzerland, Australia, Scandinavia, the Middle East and Singapore, and a cumulative footprint of 10,000+ vehicles supplied over the company's 80-year history.

The business spans four interlocking revenue streams: (i) heritage and modern vehicle sales drawn from pre-war, post-war, modern-classic and modern Rolls-Royce/Bentley stock, with publicly listed inventory ranging from under £200,000 for modern cars to £350,000–£675,000+ for rare Continentals and £1m+ for concours-grade examples; (ii) scheduled servicing for modern and modern-classic models using factory diagnostic equipment and genuine parts; (iii) heritage servicing for vintage and classic models to factory-correct standards; and (iv) full restoration including nut-and-bolt rebuilds, coachwork, mechanical overhaul, retrimming and concours preparation. Consignment sales, where Frank Dale acts as agent for owners, sit alongside the direct sales channel.

The operating model is labour-intensive and expertise-driven rather than technology- or capital-driven. Technical depth is concentrated in named specialists by era — Vincent Roma (pre-war, 45+ years' experience), Ben Brooks (modern and modern classic), Kirk Crawford (post-war Continentals) — supported by in-house component-level repair capability rather than parts replacement. Distribution is exclusively direct (showroom by appointment plus the frankdale.com website), and brand reach is reinforced through participation in marque owner clubs (RREC, RROC, BDC), the RRBSA trade body, and prestigious concours events including Pebble Beach, Hampton Court Palace, Royal Bahrain and Salon Privé, with multiple Best in Class and Best in Show awards documented in 2019, 2024 and 2025. Pricing on vehicles is publicly disclosed; service and restoration work is quoted on request.

Name

Frank Dale & Stepsons

Legal name

Frank Dale & Stepsons Ltd

Website

https://frankdale.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Frank Dale & Stepsons is a family-owned, Surrey-based specialist dealer, servicer and restorer of vintage, classic and modern Rolls-Royce and Bentley cars, founded 1946 and serving an ultra-high-net-worth global collector customer base across sales, restoration, and maintenance.

Ownership category

akta.pro rank

Headquarters

HQ city

Camberley

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of vintage, classic, and modern Rolls-Royce and Bentley motor cars. Inventory includes heritage models ranging from pre-war Phantom series to modern Bentleys. Vehicles are sold at various price points from under £200,000 to over £1,000,000 depending on rarity and condition.
2. Servicing and Maintenance: Servicing of all modern Rolls-Royce and Bentley models using genuine factory parts and manufacturer guidelines. Also provides servicing for heritage models to correct factory standards.
3. Restoration Services: Full restoration services for heritage Rolls-Royce and Bentley vehicles. Services include nut-and-bolt restorations, cosmetic restoration, mechanical overhaul, and concours preparation. Recent projects include full restoration of 1970 Rolls-Royce Corniche Coupe (formerly owned by Keith Moon of The Who).
4. Consignment Sales: Accepts consignments from customers wanting to sell their vehicles. The company sells vehicles on behalf of owners as agent, subject to terms and conditions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Frank Dale & Stepsons is a specialist Rolls-Royce and Bentley dealer and workshop established in 1946, selling vintage, classic, modern classic, and modern motor cars from a 14,000 square foot facility in Sandhurst, Surrey. The company also provides marque-specific servicing for all modern, modern classic, and heritage models, plus full restoration services ranging from mechanical overhauls to concours preparation. It accepts consignment vehicles for sale on behalf of owners.

Product overview

Frank Dale operates as a specialist Rolls-Royce and Bentley dealer and restoration workshop offering heritage, modern classic, and modern vehicle sales alongside comprehensive servicing and restoration services. The company, established in 1946 and run by the Crickmay family, is the oldest independent Rolls-Royce and Bentley specialist globally. Their core offerings comprise Heritage Car Sales (vintage and classic models from pre-war through 1990s), Modern Car Sales (contemporary Rolls-Royce and Bentley models), Modern Car Servicing (using latest diagnostic equipment with genuine factory parts), Heritage Servicing (for vintage models maintaining factory-correct standards), Full Restoration Services (nut-and-bolt restorations, concours preparation, coachwork and mechanical overhauls), and a Model Guide information resource documenting major model ranges. The company also maintains a stock of notable vehicles including a 1936 Rolls-Royce Phantom III by Barker (£350,000), 1953 Bentley R Type Continental by H.J.Mulliner (£525,000), 1956 Bentley S1 Continental by H.J.Mulliner (£675,000), and a 2012 Bentley Mulsanne (Under Offer).

Differentiator

Problem solved

Functional benefit

Products and services

• Heritage Car Sales Sale of vintage and classic Rolls-Royce and Bentley motor cars spanning pre-war through 1990s models, including Phantom, Silver Wraith, Silver Cloud series, and Bentley Continental models, marketed globally through the Frank Dale showroom and website.
• Modern Car Sales Sale of modern Rolls-Royce and Bentley models including Mulsanne, Flying Spur, Ghost, and Continental GT vehicles through the Frank Dale showroom and website.
• Modern Car Servicing Technical servicing for all modern Rolls-Royce and Bentley models using the latest diagnostic equipment, genuine factory parts, and manufacturer guidelines, including repair of sophisticated electronic systems and faulty components.
• Modern Classic Car Servicing Specialized servicing for modern classic Rolls-Royce and Bentley vehicles from transitional eras, including scheduled maintenance and component-level repair by marque-experienced technicians.
• Heritage Servicing Maintenance and preservation services for vintage and classic Rolls-Royce and Bentley models performed by technical teams with intimate knowledge of heritage models, maintaining correct factory standards of finish.
• Full Restoration Services Comprehensive restoration of vintage and classic Rolls-Royce and Bentley motor cars including coachwork restoration, chrome restoration, mechanical overhaul, re-trimming, and cosmetic refinishing, ranging from nut-and-bolt restorations to concours preparation and preservation-style work.
• Consignment Sales Acceptance of consignments from owners wishing to sell their Rolls-Royce or Bentley, with Frank Dale acting as agent and selling the vehicle on behalf of the owner subject to its Conditions of Business.

Quantifiable outcome

• Over 10,000 vehicles sold to customers worldwide over 80 years of operation
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• The Rolls-Royce Enthusiasts' Club (RREC)coreOthersIndustry club for Rolls-Royce enthusiasts. Frank Dale maintains affiliation and participates in RREC events and rallies.
• Bentley Drivers Club (BDCL)coreOthersIndustry club for Bentley owners and enthusiasts. Frank Dale participates in BDC events including the Annual Rally and Concours.
• Rolls-Royce Owners' Club (RROC)coreOthersClub for Rolls-Royce motor car owners. Frank Dale maintains affiliation as a specialist dealer and restorer.
• The Historic & Classic Vehicles Alliance (HCVA)minorOthersAlliance promoting historic and classic vehicle interests in the UK.
• Rolls-Royce and Bentley Specialists' Association (RRBSA)coreOthersTrade association for Rolls-Royce and Bentley specialists. Frank Dale operates as a member specialist.
• Wakui Rolls-Royce & Bentley Classic Car Museum JapanminorOthersJapanese museum dedicated to Rolls-Royce and Bentley vehicles. Frank Dale maintains affiliation for international reach and recognition.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Rolls-Royce Motor Cars: OEM manufacturer of new Rolls-Royce motor cars whose approved dealer/service network competes with Frank Dale's modern servicing and certified pre-owned business.
• RM Sotheby's: Leading global collector car auction house that handles a significant share of high-end classic and vintage Rolls-Royce and Bentley transactions, competing for consigned inventory and buyers.
• Bonhams (Motoring Department): Global auction house with a major motoring department that regularly transacts high-value classic Rolls-Royce and Bentley motor cars, competing with Frank Dale for collector attention and inventory.
• Bentley Motors Ltd: OEM manufacturer of new Bentley motor cars whose modern vehicle servicing and approved network competes with Frank Dale's modern servicing offering.

Direct peers

• Pearsons Classic Cars: UK-based independent specialist dealer focused on classic and modern Rolls-Royce and Bentley motor cars, offering sales, servicing, and restoration. Closest direct competitor to Frank Dale in the UK marque-specialist niche.
• Classic Motor Cars: UK-based classic car restoration specialist with marque experience across premium brands including Rolls-Royce and Bentley. Comparable restoration-led offering to Frank Dale's heritage workshop.
• Hexagon Classics: London-based specialist dealer in classic and modern high-end motor cars including Rolls-Royce and Bentley, offering sales, acquisition, and restoration. Direct competitor for the London-area collector client.
• Coys (Coys of Kensington): UK-based classic and collector car auction house and dealer handling a significant volume of Rolls-Royce, Bentley, and other heritage marques. Overlaps directly with Frank Dale on sales brokerage and auction services.
• Jonathan Wood Cars: UK-based independent specialist for vintage, classic, and modern Rolls-Royce and Bentley servicing and restoration. Direct peer in the same marque-specialist service category.
• Silver Lady Services: Long-established UK independent specialist for Rolls-Royce and Bentley servicing, restoration, and parts. Direct peer in the marque-specific MRO and restoration segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/frankdalestep
• Facebookfacebook.com/FrankDaleStep

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frank Dale & Stepsons