Udyan Tea

What Udyan Tea does

Udyan Tea, operated through the legal entity UGP Ventures Pvt Ltd., is an Indian direct-to-consumer e-commerce tea retailer founded in 2013 and headquartered in Siliguri, West Bengal, in the heart of the Darjeeling tea district. The company sources whole-leaf teas directly from gardens in Darjeeling, Assam, Nepal, and Nilgris — with over 90% of supply coming from small growers and plantations — and sells 130+ variants spanning loose leaf teas, pyramid tea bags, CTC chai, green, black, white, oolong, matcha, herbal tisane, wellness, and iced tea formats, alongside teaware and curated gift boxes. The commercial stack runs on a Shopify storefront with three-layered aluminium vacuum packaging positioned as the freshness-preservation technology, and proprietary blending by co-founder and master tea taster Punit Poddar, who brings 17 years of tasting experience and an estimated 4 million+ cups evaluated. Certification footprint includes Darjeeling tea, Tea Board of India, FSSAI, and SEDEX.

The business model combines three revenue streams. The primary stream is one-time D2C sales to individual consumers in India and worldwide, with unit prices ranging from ₹224 (100g Assam Exotic Chai) to ₹3,000+ for premium gift boxes, frequent 10-25% promotional discounts, free shipping above ₹399, and three free samples per order. A second stream is B2B wholesale and private-label supply to hotels, restaurants, retailers, and corporate clients, with multi-year contracts and customised blends. A third, high-margin stream is corporate and wedding gifting with fully customisable packaging and branding. Go-to-market relies on a Shopify e-commerce site, a Kettle Talk content blog, an active social presence (Instagram, Facebook, LinkedIn, YouTube), an email VIP subscription, and Judge.me verified reviews (5,900+ reviews at 4.50 stars, 76% five-star). The company remains privately held, founder-owned by Punit Poddar, Parvez Gupta, and Soveet Gupta, and bootstrapped with no disclosed external funding, M&A, or institutional investors.

Name

Udyan Tea

Legal name

UGP Ventures Pvt Ltd.

Website

https://udyantea.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Udyan Tea is a bootstrapped Indian D2C e-commerce tea retailer, sourcing whole-leaf teas directly from Darjeeling, Assam, Nepal, and Nilgris gardens, and selling 130+ variants to consumers, B2B wholesale clients, and corporate/wedding gifting customers worldwide via a Shopify storefront.

Ownership category

akta.pro rank

Product category

Specialty Tea Retail

NAICS

Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)

akta.pro primary industry

Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)

akta.pro secondary industries

Tea Blending & Flavoring (AFAFADAG), Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)

Keywords

• Premium loose leaf tea
• Online tea retail
• Wholesale tea supply
• Tea gift boxes
• Darjeeling tea blends

Headquarters

HQ city

Siliguri

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Direct Tea Sales (B2C): Direct-to-consumer sales of premium loose leaf teas, pyramid tea bags, and tea gift boxes through the company's e-commerce website. Products are sold at various price points from ₹224 to ₹3,000 depending on product type and quantity.
2. Wholesale/Bulk Tea Sales (B2B): Wholesale division selling bulk premium Darjeeling teas to businesses including hotels, restaurants, and corporate clients. Offers private labelling and customised tea blend services for business partners.
3. Teaware and Accessories: Sales of tea accessories including infuser mugs, teapots, travel tumblers, and brewing kits alongside tea products.
4. Corporate and Wedding Gifting: Customised tea gift solutions for corporate events, weddings, and special occasions with fully customisable packaging and branding options.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Udyan Tea is an India-based online specialty tea retailer that sources whole leaf teas directly from gardens in Darjeeling, Assam, Nepal, and Nilgris and sells them direct-to-consumer via its Shopify website. The portfolio spans 130+ tea variants across loose leaf teas, pyramid tea bags, CTC chai, green, black, white, oolong, matcha, herbal tisanes, wellness blends, and iced teas, plus teaware, gift boxes, and combo packs, with a parallel wholesale/private-label B2B division.

Product overview

Udyan Tea is an Indian online tea retailer offering a comprehensive portfolio of tea products and accessories. The core offering comprises loose leaf teas and pyramid tea bags across multiple categories including CTC Chai (Kadak Masala Chai, Bombay Cutting Chai), Green Tea (Jasmine Jade, Turmeric Spice, Tulsi Therapy), Black Tea (Darjeeling varieties, Assam), White Tea, Oolong Tea, Matcha, Herbal Tisane, Wellness Tea (Detox, Slimming), and Iced Tea. Complementing the tea range are Teaware accessories (infuser mugs, teapots, travel tumblers), Gift Boxes (Alchemy, Enigma, Zenith collections), Combo/Sampler Packs, and B2B Wholesale services offering 130+ tea variants with private labeling for businesses. All products are positioned as 100% natural, whole leaf teas sourced primarily from Darjeeling, Assam, and Himalayan regions, with vacuum-sealed packaging to preserve freshness.

Differentiator

Problem solved

Functional benefit

Products and services

• Loose Leaf Tea Whole leaf teas sold in bulk pouches, available in multiple varieties including black, green, white, oolong, and herbal tisane teas sourced from Darjeeling, Assam, and Himalayan regions, targeted at individual tea drinkers and wholesale buyers.
• Pyramid Tea Bags Premium pyramid-shaped tea bags containing whole leaf teas with enhanced brewing capability, available in 17 varieties including wellness teas, iced teas, and herbal options for convenience-focused consumers.
• Tea Gift Boxes Premium tea gift sets including Alchemy, Serene Selections, Enigma, Zenith, Melange, Ikigai, Prana, Kosha, Tea & Me, Anandam, Festive, Ojas, Saanjh, Mystic Mountains, Panache, Chakra, Odyssey, Euphoria, Cloud Nine, MUBI collaboration, and A Fruity Affair varieties, featuring curated tea selections in elegant packaging for personal, corporate, and wedding gifting.
• Wholesale and Private Label Tea Service Bulk and private label tea solutions for businesses including hotels, cafes, corporate offices, and retailers, offering 130+ tea variants with customisation options, custom blends, and direct sourcing from Darjeeling, Assam, and Nepal gardens.
• Teaware and Brewing Accessories Tea brewing accessories including Everest Tea Infuser Mug, Muse Teapot with Infuser, Zen Teapot, Vogue Tea Infuser Mug, Perfect Tea Infuser, Stellar Double-Wall Tea Cup, Ideal Tea Spoon, Pinnacle Tea Set, Regal Tea Storage Jar, Opal Travel Tumbler, Pulse Travel Mug, Matcha Brewing Kit, and Happy Hour Tea Timer for tea enthusiasts.
• Combo and Sampler Packs Curated multi-tea bundles including Tea Discovery Pack, Best Seller Combo, Green Tea Combo, Black Tea Combo, Chai Lovers' Delight, Taste of India, Head-to-Toe Wellness, Lean & Clean, Immunity Booster, and seasonal Winter collections designed to drive trial across the catalogue.
• Corporate and Wedding Gifting Service Customised tea gift solutions for corporate events, weddings, and special occasions with fully customisable packaging and branding options, served through a dedicated gifting enquiry page.

Quantifiable outcome

• 4.50 star rating from 5900+ verified reviews
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Small Tea Growers and PlantationscoreStrategic or Co-development PartnerOver 90% of Udyan Tea's teas are sourced from small growers and plantations. The company empowers the small grower community by providing better market access and increasing livelihood opportunities through their sourcing network across Darjeeling, Assam, Nepal, and Nilgris regions.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Adagio Teas: Adagio Teas is an online specialty tea retailer offering hundreds of loose-leaf and bagged teas with a strong DTC and reviews-led model. Directly comparable in e-commerce-led distribution, large SKU breadth, and reliance on consumer reviews for conversion.
• TeaBox (Teabox.com): Teabox is a Bengaluru-origin D2C tea brand offering fresh loose-leaf teas sourced from Indian estates with worldwide shipping. Similar direct-from-origin sourcing model, e-commerce-first distribution, and broad SKU portfolio across black, green, white, and oolong categories.
• Vahdam Teas: Vahdam Teas is a New Delhi-based D2C Indian tea and wellness brand that sources directly from Indian gardens and sells loose-leaf teas, tea bags, and wellness blends through its own e-commerce site internationally. Closest pure-play comparison to Udyan Tea on origin story, D2C model, and premium positioning.
• The Republic of Tea: The Republic of Tea is a US premium tea brand selling loose-leaf teas, wellness blends, and gift sets through DTC and wholesale. Comparable on 'tea by concern' wellness positioning, gifting focus, and broader specialty retail distribution.

Broad incumbents

• Brooke Bond (Unilever): Brooke Bond is Unilever's flagship Indian tea brand (Red Label, Taj Mahal, 3 Roses) distributed through mass-market retail. Comparable on Indian packaged-tea category participation and gifting SKUs, though it competes at a much larger and more value-tier scale.
• Twinings: Twinings is a global incumbent tea brand with a wide range of black, green, herbal, and wellness teas distributed via retail and foodservice. Comparable on product breadth and gifting but materially larger and category-leading in scale.
• Tata Consumer Products (Tata Tea): Tata Consumer Products owns Tata Tea, Chai Gold, and Tetley, the dominant packaged-tea players in India and globally. Comparable in that they operate across packaged loose-leaf, tea bags, and RTD tea in the same Indian market, but at vastly larger scale and with broader mass-market positioning.
• Whittard of Chelsea: Whittard is a UK heritage tea retailer with own-store and e-commerce distribution across loose-leaf teas, tea bags, and gifting. Comparable on specialty tea retail, gifting-led merchandising, and international DTC, with similar broad-SKU assortment philosophy.
• Bigelow Tea: Bigelow Tea is a US family-owned premium tea brand selling bagged and loose-leaf teas, with a strong DTC website and gifting line. Comparable on premium positioning, family/founder-owned ethos, and DTC gifting focus, though it has been around much longer and at greater scale.
• Harney & Sons: Harney & Sons is a long-established US-based premium tea company selling loose-leaf teas, tea bags, and gift collections through its website and wholesale channels. Comparable in premium positioning, broad SKU portfolio, and strong gifting/Wholesale mix, though with a larger incumbent footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/UdyanTeaOfficial
• Facebookfacebook.com/UdyanTea
• LinkedInlinkedin.com/company/udyan-tea
• Instagraminstagram.com/udyantea
• Xx.com/UdyanTea

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Udyan Tea