What CNC Design does

CNC Design Pty Ltd is an Australian mechatronics and motion control solutions provider founded in Melbourne in 1984, operating as the exclusive Siemens representative for machine tool products across Australia and South-East Asia. The company specialises in CNC retrofitting and modernisation of machine tools and production machines, converting conventional equipment to CNC technology and supplying turnkey mechanical-and-electrical upgrade packages. With 160+ employees across offices in Australia (Melbourne HQ, Sydney, Brisbane), New Zealand, Thailand, Indonesia, Malaysia, and Singapore, it serves industrial manufacturers in gear manufacturing, aerospace, automotive, rail, steel, defence, and energy, and has completed more than 3,000 projects in over 30 countries. Reference customers include CITIC Heavy Industries, Toyota Design Australia, Quickstep Technologies, POSCO-Thainox, New Zealand Steel, Nexans, Ueda Heavy Gear Works, and Berg Engineering.

The company's core technology stack is built around Siemens SINUMERIK CNC systems (including the SINUMERIK ONE flagship), SINAMICS S120 AC digital drives, and SIMOTICS motors, complemented by proprietary CNC operating software — MAAGCut for MAAG SH gear shaper conversions (SH250–SH1200), ROLLGrind for roll grinder upgrades, and GEARTest for full-load industrial gearbox testing up to 2.8–4MW. Additional distributed lines include Güdel gantries and automation modules, autonox Robotics parallel and serial kinematic robots, DYNABOX right-angle servo gearheads, and the Virtual Smart Factory (VSF) large-area composite and concrete additive gantry systems combining 5-axis machining with additive manufacturing.

CNC Design operates an enterprise field-sales go-to-market supported by a regional office network and channel partnerships (Güdel, autonox, Siemens), with revenue generated through large project-based retrofit and modernisation contracts, hardware sales of distributed motion control and automation products, and recurring services including Siemens-certified motor repair, training (delivered in Australia, Thailand, Malaysia, and Indonesia), field service, and spare parts. Pricing is custom and project-quoted with no public disclosure. Recent strategic emphasis has been on expanding software-defined industrial offerings (Siemens Industry Software partnership in 2024), entering wind and large-gearbox testing via the David Brown Santasalo collaboration, and securing a North American project reference through Bronx Engineering.

Name

CNC Design

Legal name

CNC Design Pty Ltd

Website

https://cncdesign.com.au

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

CNC Design is an Australian mechatronics firm and exclusive Siemens distributor for machine tools in Australia and SE Asia, providing CNC retrofits, proprietary software (MAAGCut, ROLLGrind, GEARTest), and motion control systems for industrial manufacturers across multiple sectors.

Ownership category

akta.pro rank

Product category

Industrial Machine Tool Retrofits and Motion Control

NAICS

Machine Tool Manufacturing (333517), Industrial Machinery Manufacturing (3332), Speed Changer, Industrial High-Speed Drive, and Gear Manufacturing (333612), Mechanical Power Transmission Equipment Manufacturing (333613)

SIC

Machine Tools, Metal Cutting Types (3541), Special Industry Machinery, Nec (3559)

akta.pro primary industry

CNC Machine Tools (Turning, Milling, Machining Centers) (IMAHADAA)

akta.pro secondary industries

Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG), Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH), Motion Control Controllers & CNC/Robot Drives (Motion Controllers, Multi-axis) (IMAGACAH), Hybrid Additive-Subtractive Machine Tools (AM + CNC Systems) (IMAAAAAJ)

Keywords

• CNC machine retrofits
• Motion control solutions
• Industrial drive systems
• Machine tool automation
• CNC retrofit services

Headquarters

HQ city

Nunawading

HQ country

Australia

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. CNC Retrofitting & Modernization: Complete mechanical and electrical re-engineering of machine tools and production machines, including conversion of conventional machines to CNC technology. Includes redesign and re-fit of all transmission for machine axes, electrical re-design and installation, software development, and machine function adaptation.
2. Spare Parts Supply: Extensive stock of Siemens spare parts carried in major locations, with direct access to Siemens stock for machine standstill cases. Supports both current and previous generation of SINUMERIK CNCs.
3. Training Services: Training for OEMs and end-users on engineering, operation and maintenance, and diagnostics. Courses can be tailored to specific applications or done at customer sites or CNC Design offices. End-user training centers established in Thailand, Malaysia, and Indonesia.
4. Field Service & Support: Service and support for Siemens-equipped machines Australia-wide. As exclusive distributor, responsible for servicing machines for parts supplied or imported via local dealers. Includes remote troubleshooting and on-site support.
5. 3D Printing Systems: VSF Large Area 3D Printers for composite and concrete additive manufacturing combined with 5-axis machining capabilities.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

CNC Design retrofits and modernises machine tools and production machines with Siemens SINUMERIK CNCs, SINAMICS S120 drives, and SIMOTICS motors, acting as the exclusive Siemens machine tool distributor for Australia and Southeast Asia. The company also develops its own proprietary solutions — MAAGCut, ROLLGrind, GEARTest, and the VSF 3D Printing System — and distributes complementary automation brands such as Güdel, autonox Robotics, and DYNABOX while providing retrofit engineering, training, spare parts, field service, and certified motor repair.

Product overview

CNC Design is a complete mechatronic solution provider offering a portfolio of motion control and automation products and services. The core offerings include proprietary software solutions (MAAGCut for gear shaper retrofits, ROLLGrind for roll grinder upgrades, GEARTest for gearbox load testing, and VSF for large-area 3D printing), complemented by distribution of Siemens products (SINUMERIK CNC systems, SINAMICS S120 drives), robot mechanics (autonox parallel and serial kinematics, Güdel gantries and components), and comprehensive services (motor repair, training, field service, spare parts). The company operates as a systems integrator combining products from technology partners with engineering services for machine builders and end-users across Asia-Pacific.

Differentiator

Problem solved

Functional benefit

Brands

• VSF (Virtual Smart Factory): Large Area Composite and Concrete Additive Gantries - 3D Printers for Additive Manufacturing of Large Parts and 5 Axis Machining
• MAAGCut
• ROLLGrind
• GEARTest

Products and services

• CNC Machine Tool Retrofits Turnkey retrofit and modernisation service that replaces obsolete or legacy CNC controls, drives, and motors on machine tools and production machines with current-generation Siemens automation packages, including engineering, installation, commissioning, and handover.
• SINUMERIK CNC Systems Siemens SINUMERIK CNC controls distributed exclusively by CNC Design in Australia and Southeast Asia for integration into machine tools, production machines, and retrofit projects.
• SINAMICS S120 Drives Siemens SINAMICS S120 drive system distributed exclusively by CNC Design in Australia and Southeast Asia for machine tool and high-end motion control applications.
• SIMOTICS Motors Siemens SIMOTICS servo and motor products distributed exclusively by CNC Design in Australia and Southeast Asia for use in machine tools, production machines, and motion control applications.
• VSF 3D Printing System Proprietary VSF 3D Printing System developed by CNC Design for industrial additive manufacturing use cases, sold alongside its CNC and motion control portfolio.
• MAAGCut Proprietary CNC Design solution (software/systems package) focused on specialised cutting applications, sold to manufacturers and machine builders requiring application-specific cutting performance.
• ROLLGrind Proprietary CNC Design solution for roll grinding applications, combining control, drive, and mechanical know-how for roll grinding machinery.
• GEARTest Proprietary CNC Design solution for gear testing applications, providing controlled motion and measurement for gear test rigs.
• autonox Robotics Products autonox Robotics kinematics and mechatronic components distributed by CNC Design for integration into machine tools and automation cells.
• Güdel Linear Modules / TrackMotion Güdel linear axes, track motion, and gantry products distributed by CNC Design for heavy-duty linear motion applications in machine tools and production lines.
• DYNABOX Right Angle Servo Gearheads DYNABOX right-angle servo gearheads distributed by CNC Design for machine tool and motion control applications requiring compact, right-angle geared servo solutions.
• Motor Repair Services Certified motor repair workshop services for industrial motors (including Siemens motors), offered to manufacturers and machine operators as an aftermarket service.
• Training Services Training services covering Siemens CNC, drive, and motor operation, programming, and maintenance, delivered to manufacturing customers and machine operators.
• Field Service On-site field service including breakdown support, preventative maintenance, and commissioning assistance for installed CNC, drive, and motor systems.
• Spare Parts Services Spare parts supply service for installed Siemens and CNC Design automation systems, supporting ongoing maintenance and repair requirements across the regional installed base.
• Digitalisation Solutions Digitalisation solutions that integrate Siemens automation equipment with plant-level data, connectivity, and analytics to support smart manufacturing initiatives.

Quantifiable outcome

• More than 3,000 projects completed in over thirty countries
• +3 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, strategic and minor.

• Siemens Industry Software (SISW)coreChannel Partner/ Reseller/ Distributor · 1 January 2024CNC Design joined the Siemens Industry Software Partner Program and is an authorised Distributor for their full Motion Control Software Portfolio including Digital Twin, Virtual Commissioning, Industrial EDGE, and Adaptive Control & Monitoring solutions for Australia and New Zealand.
• David Brown Santasalo AustraliastrategicStrategic or Co-development Partner · 1 January 2024Partnership to build 2.8MW GEARTest turnkey solution for load testing of wind turbine gearboxes and industrial gearboxes. The solution enables full and partial load testing for mining, wind energy, and heavy machinery applications.
• GüdelcoreChannel Partner/ Reseller/ Distributor · 1 January 2021CNC Design has been the distribution partner for Güdel in Australia and New Zealand since 2008, expanded from 2021 to include Thailand, Vietnam, Indonesia, Singapore, and Malaysia. Güdel supplies modules and components for industrial automation including TrackMotion, gantries, and gearboxes.
• SiemenscoreTechnology or Integration · 1 January 1984CNC Design is the exclusive Siemens representative for machine tool products in Australia and SE Asia where they provide supporting sales, engineering and service. This 40+ year relationship is the foundation of their business, distributing SINUMERIK CNCs, SINAMICS drives, and SIMOTICS motors.
• autonox RoboticscoreChannel Partner/ Reseller/ DistributorCNC Design is the exclusive partner for autonox Robotics for the SE Asian and Australasian region. Autonox Robotics specializes in robot mechanics including parallel kinematics (Delta, DuoPod) and serial kinematics (articulated, sCara) robots for every controller.
• DYNABOX (Girard Transmissions)minorChannel Partner/ Reseller/ DistributorCNC Design is an exclusive distributor of DYNABOX products in Australia and New Zealand. DYNABOX provides right angle servo gearheads for heavy duty applications including hollow and solid shaft gearboxes.
• Virtual Smart Factory (VSF)coreStrategic or Co-development PartnerVSF is a related entity providing Large Area Composite and Concrete Additive Gantries combining Additive Manufacturing and 5-Axis Machining. CNC Design offers VSF systems as part of their 3D printing and additive manufacturing solutions.
• InnomerixminorChannel Partner/ Reseller/ DistributorInnomerix is a leading speciality plastics supplier based in Melbourne, Australia, producing materials for composite printing, additive manufacturing, extrusion and injection molding industries.
• Bronx Engineering Limited (UK)strategicStrategic or Co-development PartnerCNC Design secured an order from Bronx Engineering for the line electrical and automation package on a new coil coating line manufactured for Mexico, expanding their coil coating line automation project portfolio to North America.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Siemens: Global industrial automation and digital industries leader and the principal technology partner behind CNC Design's SINUMERIK CNC, SINAMICS drives, and SIMOTICS motors portfolio. Siemens is both the exclusive product supplier that anchors CNC Design's offering and a broad incumbent whose direct sales force could theoretically displace regional distributors.
• Heidenhain: German manufacturer of high-precision CNC controls, linear encoders, and length gauges with strong retrofit installed base in machine tools. Comparable to CNC Design's CNC retrofit and modernization value proposition for precision machine tool applications.
• Bosch Rexroth: Global supplier of drive and control technologies, CNC systems (MTX), and motion control products serving machine tool OEMs and end users. Comparable to CNC Design in delivering mechatronic retrofit solutions integrating drives, motors, and controls.
• FANUC: World's largest manufacturer of CNC controls, servo motors, and industrial robots, competing head-to-head with Siemens in the machine tool control market. Comparable to CNC Design in serving machine tool OEMs and end users with CNC motion control and automation products across Asia-Pacific.
• Mitsubishi Electric Automation: Major CNC controller (MELDAS) and motion control (MELSERVO) provider competing with Siemens in machine tool retrofits. Direct comparable to CNC Design in offering complete CNC, drive, and motor retrofits for industrial customers across APAC.
• ABB Motion: Global supplier of motors, drives, and motion control products including the ACS series drives and Robotics division. Comparable to CNC Design in serving industrial motion control customers and competing on the same retrofit and modernization projects across heavy industry verticals.
• Yaskawa: Japanese global leader in servo motors, motion control, and industrial robots (Motoman). Comparable to CNC Design in delivering motion control and drive solutions to machine tool and automation customers across APAC and globally.

Direct peers

• NUM: Swiss CNC specialist offering complete CNC retrofit solutions for machine tools, particularly in gear cutting, grinding, and turning applications. Most directly comparable peer to CNC Design in the niche CNC modernization and retrofit space, though smaller in scale and geographic reach.

Others

• Güdel: Swiss manufacturer of gantry robots, linear axes, and automation modules for machine tools. Direct technology partner and supplier to CNC Design for TrackMotion, gantries, and gearboxes, distributed exclusively by CNC Design across Australia, NZ, and SE Asia since 2021.

Emerging players

• Beckhoff Automation: German PC-based control technology provider offering open CNC solutions (TwinCAT) increasingly used in machine tool retrofits and modernizations. An emerging alternative to traditional CNC controllers with strong growth in motion control and CNC retrofit applications comparable to CNC Design's offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cnc-design-pty.-ltd.
• Facebookfacebook.com/cncdesign.australia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CNC Design