Lacicu

What Lacicu does

Lacicu is a Tokyo-based private EdTech company founded in 2016 that sells a portfolio of cloud-based SaaS products and services to Japanese learning centers (学習塾 / juku). Its core technology stack comprises five integrated offerings: Juken Compass (受験コンパス), a cloud application for individualized curriculum creation and learning progress management with annual study plans and weekly consultation workflows; Shinroshidou.net (進路指導.net), a white-label university entrance exam information website used by approximately 2,000 classrooms; Liew, a video streaming application with approximately 70,000 instructional videos covering elementary through high school curricula, supporting OEM/white-label deployment and AI-driven recommendation; Jukuma (ジュクマ), a LINE official account extension tool for student acquisition; and the Creative Division (クリエイティ部), a design and branding service for tutoring schools. The platform architecture is built around recurring SaaS subscriptions priced per student seat (Liew at 300 yen/ID/month) or bundled packages (Juken Compass + Shinroshidou.net at 180,000 yen initial + 30,000 yen/month, totaling 540,000 yen annually), with one-time professional services for annual plan creation and additional IT Subsidy financing available to customers.

Lacicu generates revenue primarily through subscription SaaS fees, OEM/deployed licenses (Liew 50-ID perpetual license at 240,000 yen), and ancillary professional services (annual study plan creation at 11,000-22,000 yen per student). The go-to-market is sales-led, combining direct sales via website inquiry and phone (03-5829-6992), IT Subsidy program enrollment to subsidize customer acquisition, content marketing through a category-segmented blog, and event-based demand generation including the member school study group (加盟校研究会) and NEWS L ON AIR webinar series. The company joined the Sundai Group in March 2024, providing brand credibility and distribution synergies. Headcount is in the 1-10 range, the company is privately held with no disclosed funding rounds, and revenue is not publicly reported. Lacicu's primary customer segment is small-to-mid-sized private learning centers nationwide, with documented outcomes including 100% conversion from trial to enrollment at certain centers, high school division average monthly tuition increases from 60,000 yen to 100,000 yen at case-study schools, and LINE referral introduction method volumes growing 1.8x year-over-year.

Name

Lacicu

Legal name

株式会社Lacicu

Website

https://lacicu.co.jp

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Lacicu is a Tokyo-based EdTech company that provides SaaS platforms and services, including curriculum planning, video streaming, university exam information, and LINE marketing tools, to small-to-mid-sized Japanese learning centers (学習塾) nationwide.

Ownership category

akta.pro rank

Product category

Education Technology SaaS

NAICS

Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Enterprise/School-District Virtual Tutoring Providers (B2B2C) (EDANAGAF)

akta.pro secondary industry

Online Learning Content & Course Publishing Platforms (BPAMAJAL)

Keywords

• Education SaaS platform
• Tutoring management software
• Video learning platform
• University admissions data
• LINE marketing automation

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Liew (SaaS subscription / per-seat): Video streaming application charged at 300 yen per student ID per month. Learning centers subscribe per student seat and access approximately 70,000 video lessons. One-time purchase option also available for enterprise deployments.
2. 受験コンパス (学習管理ツール): Curriculum planning and student management tool with initial setup fee plus monthly subscription. Package plan for 受験コンパス + 進路指導.net costs 180,000 yen initial + 30,000 yen/month (540,000 yen annually), or 225,000 yen initial + 20,000 yen/month as standalone 受験コンパ스.
3. 進路指導.net (情報提供サービス): University exam information site bundled with 受験コンパ스 or available as standalone, generating recurring subscription revenue from affiliated learning centers.
4. 年間計画表作成代行サービス: Annual study plan creation service offered to 受験コンパ스 affiliated schools: student interview + plan creation at 22,000 yen (tax-inclusive), or plan creation only at 11,000 yen (tax-inclusive). One-time professional service fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Lacicu develops and sells cloud-based SaaS platforms tailored for Japanese tutoring schools (学習塾 / learning centers). Its core portfolio includes 受験コンパス (Juken Compass) for individualized curriculum and learning-progress management, 進路指導.net (Shinroshidou.net) for white-label university entrance exam information sites, and Liew for video-based instruction with approximately 70,000 lessons. Supplementary offerings include ジュクマ (Jukuma) for LINE-based student acquisition and the クリエイティ部 (Creative Division) for tutoring-school branding and design services.

Product overview

株式会社Lacicu provides a portfolio of education technology products and services for Japan's tutoring school (学習塾) industry. The core offering consists of 受験コンパス (a visual curriculum and student-progress management cloud application), 進路指導.net (a white-label university admissions information platform serving 2,000+ classrooms), and Liew (a third-generation video streaming platform with ~70,000 video lessons and AI-powered content recommendations). These are supplemented by ジュクマ (a LINE-based marketing extension tool for student acquisition) and クリエイティ部 (a design/branding service). Together, the products cover the full tutoring school value chain: curriculum planning, student progress tracking, video-based instruction, university admissions data, marketing automation, and institutional branding.

Differentiator

Problem solved

Functional benefit

Brands

• 受験コンパス (Juken Compass): Visualization cloud application for individual curriculum creation and learning management to help students manage their exam preparation
• 進路指導.net (Shinroshidou.net)
• Liew
• ジュクマ (Jukuma)
• クリエイティ部 (Creative Division)

Products and services

• 受験コンパス (Juken Compass) A visual cloud application for creating individual curriculum roadmaps and tracking student learning progress toward university entrance exams. Generates automated annual and weekly study plans, maps reference book sequences, and supports one-on-one counseling sessions between tutors and students. Used by Japanese tutoring schools for university entrance exam preparation.
• 進路指導.net (Shinro Shido .net) A customizable university admissions information website builder branded under each tutoring school's own name, covering national, public, and private university entrance exam data nationwide. Also functions as a career guidance content and data tool. Used by approximately 2,000 tutoring-school classrooms.
• Liew A video-based learning platform application serving as the third generation of video instruction for tutoring schools. Provides approximately 70,000 instructional videos across all subjects and grade levels (elementary through high school), with features for student progress tracking, AI-powered content recommendations, and school-branded OEM/white-label deployment.
• ジュクマ (Jukuma) A LINE official account extension tool that packages tutoring school marketing expertise into LINE's feature set, enabling referral programs, automated messaging, and inquiry form flows without relying on flyers or web advertising. Used by Japanese tutoring schools for student acquisition.
• クリエイティ部 (Creative Division) A design and branding services team specialized for tutoring schools, offering logo creation, visual identity design, marketing collateral production, and broader corporate identity consulting to strengthen each school's brand presence.

Quantifiable outcome

• 体験からの入塾率が100%向上（大手比寿校比较で差別化により）
• +4 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

One partnership is on record.

• 駿台グループ (Sundai Group)coreOthersLacicu is a member (一員) of the Sundai Group (駿台グループ). This affiliation positions Lacicu within Japan's major education group, likely providing brand credibility, distribution advantages, and potential synergies in the learning center market.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Study Sapuri (Recruit): Major B2C online learning platform from Recruit covering test prep and K-12 instruction; not a direct B2B juku SaaS competitor but operates in overlapping content and video delivery territory at much larger scale.
• Benesse Corporation: Large Japanese educational services group offering K-12 publishing, testing, and digital learning products that compete broadly for the same school and juku procurement budgets as Lacicu.
• Gakken Holdings: Major Japanese educational publisher and learning services provider with classroom-targeted digital products, overlapping with Lacicu's positioning as a multi-product platform for learning centers.

Direct peers

• Classi Inc. Educational SaaS platform sold to Japanese high schools offering curriculum, learning data, and communications tools—closely overlapping Lacicu's B2B school-stack positioning, particularly with Juken Compass and 進路指導.net.
• atama plus: AI-driven adaptive learning platform that sells B2B to juku and prep schools in Japan, closely overlapping Lacicu's target customer (private learning centers) and product category (curriculum + content SaaS for tutoring providers).
• COMPASS (Qubena): AI-powered adaptive learning platform sold to Japanese schools and juku, competing directly with Lacicu's curriculum and video instruction offerings for the same private learning center segment.
• SuralaNet (すららネット): Adaptive learning SaaS provider selling B2B to schools and juku across Japan, offering curriculum-aligned digital instruction comparable to Lacicu's Liew + Juken Compass stack.

Others

• Sundai (駿台): Major Japanese prep school group of which Lacicu became a member in 2024; not a direct SaaS competitor but the parent affiliate and a key distribution partner for Lacicu's products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lacicu1
• LinkedInlinkedin.com/company/lacicu

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lacicu