Synetics
Synectics plc is a UK-headquartered provider of integrated surveillance systems for mission-critical environments including gaming, oil & gas, public infrastructure, education, and transport, combining industrial cameras, the Synergy management platform, cloud services, and an embedded AI analytics suite.
- Company typePublic
- Founded2012
- HeadquartersSheffield, United Kingdom
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Synetics does
Synectics plc is a Sheffield-headquartered UK public limited company that designs, manufactures, and integrates surveillance systems for mission-critical environments. Its customer base spans casinos, oil & gas facilities, cities, prisons, stadiums, tourist attractions, transport networks, utilities, education, healthcare, and marine — a deliberately diversified set of verticals where downtime or security failure carries material operational or regulatory consequences.
The product portfolio combines COEX-branded industrial and hazardous-area cameras (plus a broader IP camera range including bullet, dome, fisheye, and PTZ form factors) with the Synergy software platform for surveillance management. Recurring-revenue layers have been added through Cloud Evidence Locker and a verticalized Transport Cloud Services product, and the company has introduced a Synergy AI Suite that adds anomaly detection, computer vision-based PPE monitoring, and unauthorized-access identification on top of the management platform.
The business model mixes hardware sales with software licensing and cloud subscriptions, sold primarily on enterprise custom contracts with annual billing. Distribution combines direct enterprise sales with formalized channel partner and technology partner programs, supporting integrator-led deployments across multiple regions and verticals. Customer evidence includes BVG Berlin, Shell Pearl GTL, Fallsview Casino, Casino Niagara, Okada Manila, Hackney Council, Queen Elizabeth Olympic Park, Sheffield Hallam University, Nanyang Technological University, Trafford, and Columbus Blue Jackets, indicating a globally distributed, multi-vertical installed base.
Synetics firmographics
Firmographics- Name
- Synetics
- Legal name
- Synectics plc
- Website
- https://synecticsuk.com
- Company type
- Public
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Synectics plc is a UK-headquartered provider of integrated surveillance systems for mission-critical environments including gaming, oil & gas, public infrastructure, education, and transport, combining industrial cameras, the Synergy management platform, cloud services, and an embedded AI analytics suite.
- Ownership category
- akta.pro rank
Synetics industry classification
Industry- Product category
- Video Surveillance Systems
- NAICS
- Security Systems Services (except Locksmiths) (561621), Software Publishers (513210), Computer Systems Design and Related Services (5415)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)
- akta.pro primary industry
- CCTV/Video Surveillance Monitoring & Management (Operations) (BPABAMAH)
- akta.pro secondary industries
- AI/Analytics Video Surveillance (Detection, LPR, People Counting) (HSAHACAF), Commercial & Multi-Site CCTV Deployment Services (HSAHACAG)
Keywords
Where Synetics is headquartered
LocationHeadquarters
- HQ city
- Sheffield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Synetics business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Hardware Sales (COEX Cameras, IP Cameras): Sale of specialized surveillance cameras including COEX series for hazardous areas, marine environments, thermal cameras, bullet, dome, fisheye, and PTZ cameras.
- Software Licensing (Synergy Software): Synergy Software platform sold with features including AI Suite, Dashboard & Reports, Incident Management, Mobile App, and Remote Access. Software likely sold as subscription or perpetual license.
- Cloud Services: Cloud Evidence Locker and Transport Cloud Services delivered as subscription-based cloud services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Custom Pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Synetics product offering
Product offeringCore offering
Synectics supplies enterprise-grade integrated surveillance solutions combining the Synergy Software management platform with COEX industrial-grade cameras (explosion-proof, marine, thermal) and a portfolio of IP cameras. Offerings include AI-powered video analytics, cloud-based evidence management, and remote monitoring for high-stakes environments. The company packages hardware, software, and cloud services into vertical-specific deployments for sectors such as oil & gas, casinos, transport, cities, marine, prisons, healthcare, and utilities.
Product overview
Synectics offers a platform-plus-modules architecture centered on two core product lines: the Synergy Software surveillance management platform and COEX Cameras industrial camera sub-brand. The Synergy platform serves as the central command system with built-in capabilities for remote access, mobile monitoring, and open architecture integration, supplemented by optional modules including the AI Suite (for AI-powered video analytics and anomaly detection), Dashboard & Reports, Incident Management, and dedicated Mobile App. The COEX camera sub-brand provides industrial-grade surveillance hardware spanning hazardous area explosion-proof cameras, marine-grade safe area cameras, and thermal multimodal cameras designed to withstand extreme temperatures (-55°C to +70°C). Additional offerings include Cloud Evidence Locker and Transport Cloud Services for cloud-based evidence management, plus a portfolio of IP cameras (bullet, dome, fisheye, and PTZ) for general surveillance applications. The company also provides cyber security features as part of its built-in product capabilities, with solutions serving critical infrastructure sectors including casinos, oil & gas, transport, marine, cities, education, healthcare, prisons, stadiums, utilities, and tourist attractions.
Differentiator
Problem solved
Functional benefit
Brands
- Synergy Software: A comprehensive security and surveillance management software platform featuring remote access, AI and analytics, cyber security, mobile app, open architecture, and flexible deployment capabilities.
- COEX Cameras
Products and services
- Synergy Software Unified security and surveillance management platform providing control room operators remote access, AI-powered analytics, incident management, dashboard reporting, and mobile access to protect people, secure assets, and improve operational efficiencies. Sold to enterprise customers in critical-infrastructure verticals.
- COEX Cameras Proprietary industrial-grade surveillance camera line engineered for extreme environments, including explosion-proof hazardous-area models, marine-grade corrosion-resistant cameras for vessels, and thermal day/night cameras. Sold to industrial, energy, marine, and offshore operators requiring surveillance in conditions that destroy standard cameras.
- Cloud Evidence Locker Cloud-based evidence storage solution providing secure retention and retrieval of surveillance footage and incident documentation for enterprise customers needing off-site, tamper-resistant evidence management.
- Transport Cloud Services Cloud services tailored for transport-sector operators, delivering scalable, sector-specific evidence management for transit authorities and transport infrastructure operators.
- IP Cameras (Bullet, Dome, Fisheye, PTZ) General-purpose IP camera portfolio offering bullet, dome, fisheye (360° panoramic with dewarping), and pan-tilt-zoom cameras for broader enterprise and public-sector surveillance deployments that do not require COEX-class extreme-environment ratings.
Companies that use Synetics
Customer profileNamed customers11 records
Segments11 records
Ideal customer profiles3 records
Synetics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature7 records
Synetics partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Channel PartnerscoreSynectics maintains a certified channel partner program with dedicated Partner Portal. Partners can Find a Channel Partner, Become a Channel Partner, and access the Partner Portal for resources and certifications.
- Technology PartnerscoreSynectics offers a technology partner program enabling integrations with third-party systems. Partners can Find a Technology Partner or Become a Technology Partner to develop interoperability and joint solutions.
Recent moves6 records
Expansion highlights5 records
Synetics competitors and assessment
Company assessmentDirect peers
- Axis Communications: Axis (owned by Canon) is the largest dedicated IP camera vendor and offers its own ACAP analytics platform plus AXIS Camera Station VMS. It directly overlaps with both Synectics' IP camera range and Synergy software, particularly in city, transport, and industrial deployments.
- Avigilon (Motorola Solutions): Avigilon, part of Motorola Solutions, sells a combined high-megapixel IP camera line, ACC VMS, and cloud-based Avigilon Cloud Services - the same integrated camera-plus-software-plus-cloud proposition Synectics offers with COEX, Synergy, and Cloud Evidence Locker, with overlapping enterprise and city/transport customers.
- Genetec: Genetec is a leading developer of unified IP video management software (Security Center / Omnicast) and access control, serving the same control-room and enterprise security buyer as Synectics' Synergy platform. Both compete directly for VMS contracts in casinos, transport, cities, and critical infrastructure, with overlapping open-architecture philosophies.
- Milestone Systems: Milestone is a pure-play VMS vendor (XProtect) widely deployed in control rooms across transport, cities, and industrial sites. It competes head-on with Synergy for enterprise video management software deals and shares the open-platform, integrator-channel go-to-market model.
Broad incumbents
- Bosch Security and Safety Systems: Bosch sells IP cameras (including explosion-proof and marine variants), the BVMS video management platform, and integrated security solutions. It competes with Synectics in oil & gas, marine, transport, and city segments as a broad incumbent with a global service footprint.
- Dahua Technology: Dahua is a major global IP camera and VMS vendor with strong presence in city surveillance, transport, and commercial projects. Like Hikvision, it faces NDAA-related restrictions in the US but competes aggressively on price in international markets where Synectics also operates.
- Hikvision: Hikvision is the world's largest video surveillance vendor with a broad IP camera, VMS, and AI analytics portfolio. While it is largely excluded from NDAA-sensitive US federal business - which is a competitive opening for Synectics' COEX line - it remains a dominant low-cost alternative in many commercial and city deployments globally.
- Honeywell Security: Honeywell's security and building technologies division offers a broad portfolio of IP cameras, VMS (Pro-Watch/MAXPRO), access control, and integrated building management. It is a larger incumbent that overlaps with Synectics in enterprise, utilities, transport, and city deployments but as part of a much wider product portfolio.
Emerging players
- BriefCam: BriefCam (owned by Canon) specialises in video content analytics and AI-powered investigation, directly adjacent to Synectics' Synergy AI Suite capabilities for hazard, PPE, and unauthorised-access detection. It is often deployed alongside VMS platforms including those of Milestone and Genetec that Synectics also competes with.
- Qognify: Qognify provides enterprise VMS (Ocularis), incident management, and situation management software for control rooms in transport, utilities, and critical infrastructure - a niche that closely mirrors Synectics' Synergy + Incident Management positioning for similar buyer personas.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Synetics social profiles
Digital presenceSynetics compliance and trust
Trust signalCompliance1 record
Synetics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Synetics leadership team
Management profileNumber of profiles
Synetics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Synetics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Synetics
What does Synetics do?
Synectics supplies enterprise-grade integrated surveillance solutions combining the Synergy Software management platform with COEX industrial-grade cameras (explosion-proof, marine, thermal) and a portfolio of IP cameras. Offerings include AI-powered video analytics, cloud-based evidence management, and remote monitoring for high-stakes environments. The company packages hardware, software, and cloud services into vertical-specific deployments for sectors such as oil & gas, casinos, transport, cities, marine, prisons, healthcare, and utilities.
Is Synetics a public or private company?
Synetics is a public company. It is classified as public and is currently operating.
When was Synetics founded?
Synetics was founded in 2012. It employs 501 to 1,000 people.
Where is Synetics based?
Synetics is headquartered in Sheffield, United Kingdom, in the Europe region.
How does Synetics make money?
Three revenue lines are on record. Hardware Sales (COEX Cameras, IP Cameras) is the primary driver. The others are software Licensing (Synergy Software) and cloud Services.
Who are Synetics's main competitors?
Direct peers on record are Axis Communications, Avigilon (Motorola Solutions), Genetec and Milestone Systems. Broad incumbents are Bosch Security and Safety Systems, Dahua Technology, Hikvision and Honeywell Security. Emerging players are BriefCam and Qognify.
Does Synetics have an API?
No public API is recorded for Synetics.
What industry is Synetics in?
Synetics's product category is Video Surveillance Systems. Its primary akta.pro industry code is BPABAMAH, CCTV/Video Surveillance Monitoring & Management (Operations), with a secondary code of HSAHACAF, AI/Analytics Video Surveillance (Detection, LPR, People Counting). Its NAICS code is 561621 and its SIC code is 7373.