Rockwills
- Company typePrivate
- Founded1995
- HeadquartersPetaling, Malaysia
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Rockwills does
Rockwills Corporation Sdn Bhd is a privately held Malaysian estate planning company founded in 1995, pioneering professional will writing in the country and operating as its largest provider of wills, trusts, and succession planning solutions. The company serves a broad customer base including married couples with children, property owners, high-net-worth individuals, business owners, Muslim families requiring Shariah-compliant planning, individuals with overseas assets, and bereaved families, offering end-to-end services covering Malaysian Will Writing, Foreign Will Writing, 24/7 Will Custody, Trust Services (private, family, insurance, pet, Elder Care, Self Care, and Lite Trust products), Estate Administration/Executorship, Advisory and Family Office services, Islamic Estate Planning, and Bereavement Care.
The technology stack comprises a customer self-service portal (MyRockwills Portal), a partner portal for RBS Referral Business franchisees (REP Portal), the free MyWill Registry will-locator service, and the proprietary Legacy Video offering (Malaysia's first video-message estate planning product, stored on USB and cloud backup). Underlying operations rely on estate planning software, digital will-writing platforms, and a 24/7 monitored custody centre rather than AI/ML capabilities; no API, SDK, or machine-learning functionality is disclosed. Scale is significant: 320,000+ wills drafted cumulatively, 200,000+ executor/trustee appointments, 18,000+ wills in 2023 alone, 18,000+ trusts since 2006, and RM25 billion in assets under trust via subsidiary Rockwills Trustee Berhad.
The revenue model combines one-time will writing fees, recurring managed-service fees for trust setup and administration, professional service fees for estate administration and family office advisory, and ancillary bereavement care fees. Pricing is quote-based and not publicly disclosed. Go-to-market is hybrid: direct sales via in-house estate planning consultants, a franchisee network (RBS Referral Business) operating under the Rockwills brand, education-led demand generation through seminars and workshops, and digital self-service for existing clients. The company is wholly founder/family-controlled with no disclosed external institutional investors or funding rounds, and operates from 8 offices nationwide across Malaysia.
Rockwills firmographics
Firmographics- Name
- Rockwills
- Legal name
- Rockwills Corporation Sdn Bhd
- Website
- https://rockwills.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Rockwills industry classification
Industry- Product category
- Estate Planning Services
- NAICS
- Professional, Scientific, and Technical Services (541)
- akta.pro primary industry
- Estate Planning, Trust Structuring & Governance (FSAAADAF)
Keywords
Where Rockwills is headquartered
LocationHeadquarters
- HQ city
- Petaling
- HQ country
- Malaysia
- HQ region
- Asia
Offices8 records
Markets served
Rockwills business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Will Writing Services: One-time fees for professional will writing services, including Malaysian wills and foreign wills for clients with overseas assets.
- Trust Services: Ongoing fees for trust setup and management including private trusts, family trusts, insurance trusts, pet trusts, elder care trusts, and Lite Trust products. Services provided by Rockwills Trustee Berhad.
- Estate Administration Services: Executor and estate administration services ensuring proper distribution of assets according to the will, with professional fees for handling probate and asset transfer.
- Advisory and Family Office Services: Family business succession planning and family office advisory services for high-net-worth individuals and business owners.
- Bereavement Care Services: Compassionate support services for families including funeral arrangement coordination and emotional support during loss.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Lite Trust - Simplified estate planning solution |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Rockwills product offering
Product offeringCore offering
Rockwills is a full-service estate planning company in Malaysia offering end-to-end solutions covering Malaysian and foreign will writing, secure 24/7 will custody, private and family trust services, professional estate administration, family business succession advisory, bereavement care, and Shariah-compliant Islamic estate planning. Services are delivered through a combination of in-house legal experts, a franchisee network of estate planners, and supporting digital platforms including the MyRockwills client portal, the REP partner portal, the free MyWill Registry, and Malaysia's first Legacy Video service.
Product overview
Rockwills is a full-service estate planning company in Malaysia offering end-to-end solutions in wills, trust setup, and estate management. The core offering consists of will writing services (Malaysian Will Writing, Foreign Will Writing) and will custody, supported by trust services (Private Trust, Pet Trust, Insurance Trust, Buy-Sell Trust, Family Trust, Lite Trust, Elder Care Trust, Self Care Trust), estate administration/executorship services, and advisory/family office services. The company also provides specialized services including Islamic Estate Planning, Bereavement Care Services, and Other Professional Services. Supporting the core services are digital tools including MyWill Registry (free will registration service), Legacy Video (video messages alongside wills), Legacy Health Check (free assessment tool), and Retirement Calculator. Rockwills operates through client and partner portals (MyRockwills Portal, REP Portal) and maintains branch offices across Malaysia.
Differentiator
Problem solved
Functional benefit
Brands
- Rockwills Trustee Berhad: Subsidiary company providing trust services including private trust, insurance trust, family trust, and estate administration.
- MyWill Registry
- Legacy Video
- Lite Trust
- Elder Care Trust
- Self Care Trust
- Pet Trust
- Rockwills Foundation
Products and services
- Malaysian Will Writing Comprehensive will writing service for individuals with assets solely in Malaysia, covering all crucial areas to ensure wishes are fulfilled. Used by Malaysian families, property owners, business owners, and other individuals seeking to formalize asset distribution and guardianship.
- Foreign Will Writing Will writing service for individuals with assets in both Malaysia and overseas, addressing inheritance issues and legal complications regarding administration of foreign assets upon demise. Designed for Malaysian clients with cross-border wealth exposure.
- Will Custody Secure 24/7 monitored custody centre for keeping wills safe and confidential. Ensures appointed Executor can access the Will easily upon the testator's passing. Used by all will-writing clients of Rockwills.
- Trust Services Wide range of trust services provided by Rockwills Trustee Berhad, including private trust, family trust, insurance trust, buy-sell trust, and pet trust structures for comprehensive succession planning. Used by individuals, families, and business owners in Malaysia seeking managed trust solutions.
- Estate Administration Services Professional executor services where Rockwills Trustee Berhad acts as Executor to distribute wealth to beneficiaries without bias, smoothly and efficiently according to the Will's instructions. Used by testators who appoint Rockwills as Executor and by bereaved families needing probate and asset transfer support.
- Advisory and Family Office Family business succession planning services with specialists providing comprehensive planning, succession structures, and family office services. Used by high-net-worth individuals and business owners seeking to preserve wealth across generations and ensure business continuity.
- Other Professional Services Additional professional services including in-house legal specialists, accountants, trust advisors, financial planners, and bereavement care coordination. Used by clients needing specialized expertise beyond standard will writing and trust setup.
- Legacy Video Malaysia's first Legacy Video service that allows individuals to record personal video messages alongside their written wills. Videos are stored on USB pen drive and cloud backup, kept in Rockwills' custody and presented to family during will reading. Available as a premium add-on for will-writing clients.
- MyWill Registry Free service for Malaysians who have written their own Will, allowing registration of Will details to help family locate the Will when needed. Provided as part of Rockwills' 30th anniversary CSR initiative.
- Lite Trust Simplified trust product designed for easy estate planning on a subscription/multi-year contract basis. Includes care for family members (children, parents, self), protection during permanent disability or critical illness or coma, protection for 5 beneficiaries, RBS funeral service voucher worth RM388, coverage for 3 assets, and comprehensive care for education, living, and medical expenses.
- Elder Care Trust Trust designed to provide comprehensive protection and care for elderly parents. Protects parents' savings and insurance compensation and enables quick distribution to family members. Used by Malaysian adults seeking to safeguard their aging parents' financial well-being.
- Self Care Trust Trust providing comprehensive protection and care during unexpected events such as permanent disability, critical illness, or coma. Provides full care including living, medical, and nursing care expenses. Used by individuals seeking personal protection against incapacitation.
- Pet Trust Trust service to ensure pets are cared for after the owner's passing. Allows naming a caregiver, allocating funds for pet care, and setting specific instructions for pet's daily routines and end-of-life care. Used by Malaysian pet owners concerned about their animals' welfare.
- Insurance Trust Trust that manages life insurance proceeds, allowing customization of how insurance money is distributed to beneficiaries rather than receiving a lump sum payment directly. Used by individuals with life insurance policies who want structured distribution to beneficiaries.
- Islamic Estate Planning Shariah-compliant estate planning services for Muslims, incorporating hibah (gift), wasiat (testament), faraid (Islamic inheritance law), and trust arrangements that comply with both Syariah and Malaysian law. Used by Malaysian Muslim families seeking faith-aligned estate planning.
- Bereavement Care Services Compassionate bereavement care services providing emotional support, psychological counseling, religious ceremony coordination, estate planning advice, and mourning resources for grieving families. Used by bereaved Malaysian families needing holistic support during loss.
- Legacy Health Check Free legacy health check report service for Malaysians to assess their estate plan protection. Helps identify gaps in estate planning. Provided as a lead-generation and awareness tool.
Quantifiable outcome
- 320,000+ wills drafted, 200,000+ executor/trustee appointments, RM25 billion in assets under trust
- +2 more outcomes
Companies that use Rockwills
Customer profileNamed customers4 records
Segments10 records
Ideal customer profiles6 records
Rockwills technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Rockwills partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Trinity Community Children Home SocietyminorRockwills partnered with Trinity Community Children Home Society as part of their CSR initiative, donating over 1,000 daily necessities to support 68 children including those with developmental disabilities.
- Shelter Home for ChildrenminorRockwills partnered with Shelter Home for Children as part of their CSR initiative, providing essential supplies to support vulnerable children in Selangor.
- Sau Seng Lum Dialysis & Stroke Rehabilitation Centre (SSL)minorTan Kah Poh, a client, donated 50% of his assets to Sau Seng Lum Dialysis & Stroke Rehabilitation Centre through Rockwills' estate management services. The centre serves 150 patients daily at RM10 per treatment.
- Rockwills Trustee BerhadcoreRockwills Trustee Berhad is the entity that provides all trust services promoted by Rockwills Corporation Sdn Bhd and its franchisees, offering private trusts, family trusts, insurance trusts, and other trust solutions.
Scale indicators13 records
Recent moves9 records
Expansion highlights5 records
Rockwills competitors and assessment
Company assessmentBroad incumbents
- Zedra: Global trust, corporate, and family office services firm with operations in Asia. Comparable to Rockwills in serving HNW and UHNW families with trust structuring, succession planning, and fiduciary services.
- Equity Trustees: Australia's largest independent trustee company, offering estate planning, trust, and succession services. Comparable to Rockwills as a publicly listed specialist trust and estate services provider, though operating at materially larger scale.
- Perpetual Limited: Australian wealth management and trustee services firm with a large trust and estate administration business. Comparable in its dual offering of professional trustee services plus private wealth advisory, though serving a different (Australian) geography.
- Hawksford: International corporate, private client, and fund services firm with significant Asia presence. Comparable as an incumbent offering trust, estate planning, and family office services to HNW clients across multiple jurisdictions.
- Vistra: Global corporate services and trust provider with extensive operations across Asia. Comparable as a broad incumbent offering trust formation and administration, fiduciary, and family office services to corporate and private clients.
- Northern Trust: US-headquartered wealth management and trust services giant. Comparable to Rockwills in its core fiduciary/trust administration offering, though operating at vastly greater scale and across broader wealth tiers.
- TMF Group: Global provider of compliance, administrative, and fiduciary services including trust and estate administration. Comparable as a larger-scale, multi-jurisdiction trust services incumbent with presence across Southeast Asia.
Direct peers
- Asiaciti Trust: Singapore-headquartered trust company providing corporate, private, and estate planning trust services across Asia. Directly comparable to Rockwills Trustee Berhad in operating model and target HNW clientele across Southeast Asia.
- Trident Trust: Global corporate, private, and estate planning trust services firm with strong Asia-Pacific presence. Closely comparable to Rockwills Trustee Berhad in offering cross-border trust structuring for HNW families, including Shariah-adjacent mandates.
Regional players
- Standard Chartered Bank — Priority Banking / Trust Services: International bank with strong Malaysian and broader Asian presence offering trust, fiduciary, and estate planning services to HNW clients. Comparable to Rockwills' private banking-adjacent trust services but as part of a broader banking portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Rockwills social profiles
Digital presenceRockwills financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rockwills leadership team
Management profileNumber of profiles
Profiles5 records
Rockwills subsidiaries and ownership
Company hierarchySubsidiaries1 record
Rockwills funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rockwills M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rockwills
What does Rockwills do?
Rockwills is a full-service estate planning company in Malaysia offering end-to-end solutions covering Malaysian and foreign will writing, secure 24/7 will custody, private and family trust services, professional estate administration, family business succession advisory, bereavement care, and Shariah-compliant Islamic estate planning. Services are delivered through a combination of in-house legal experts, a franchisee network of estate planners, and supporting digital platforms including the MyRockwills client portal, the REP partner portal, the free MyWill Registry, and Malaysia's first Legacy Video service.
Is Rockwills a public or private company?
Rockwills is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rockwills founded?
Rockwills was founded in 1995. It employs 101 to 250 people.
Where is Rockwills based?
Rockwills is headquartered in Petaling, Malaysia, in the Asia region.
How does Rockwills make money?
Five revenue lines are on record. Will Writing Services are the primary driver. The others are trust Services, estate Administration Services, advisory and Family Office Services and bereavement Care Services.
Who are Rockwills's main competitors?
Broad incumbents on record are Zedra, Equity Trustees, Perpetual Limited, Hawksford, Vistra, Northern Trust and TMF Group. Direct peers are Asiaciti Trust and Trident Trust. Standard Chartered Bank — Priority Banking / Trust Services is listed as a regional player.
Does Rockwills have an API?
No public API is recorded for Rockwills.
What industry is Rockwills in?
Rockwills's product category is Estate Planning Services. Its primary akta.pro industry code is FSAAADAF, Estate Planning, Trust Structuring & Governance. Its NAICS code is 541.