Aceitunas Cazorla

What Aceitunas Cazorla does

Aceitunas Cazorla, S.L. is a family-owned Spanish table olive and pickle manufacturer founded in 1957 in Novelda, Alicante, with commercial operations beginning in 1958. The company produces a multi-brand portfolio — La Explanada (premium/gourmet), La Sota (variety and HORECA focus), Campomar (classic), and YAK (olives as seasoning) — across canned, jarred, doypack, and plastic packaging formats, including specialty stuffed olives (anchovy, pepper, gherkin) and the licensed Looney Tunes children's line. Manufacturing is anchored at a 5,000+ m2 facility in Alicante with an annual processing capacity of 51 million kg at throughput rates exceeding 90 kg/minute, supported by X-ray inspection, photosensitive scanners, pasteurizers, and an ongoing Industry 4.0 modernization. The business model is B2B-led, distributing through HORECA direct sales, supermarket chains (private label and branded), and a network of international distributors serving 50+ countries across EMEA, MENA, North America, and Latin America, supplemented by a D2C e-commerce storefront and active participation in 10+ international trade fairs annually.

The company generates revenue primarily through product sales across the four brand families, with pricing handled via direct commercial relationships rather than disclosed publicly. Operations are supported by EU co-financed R&D partnerships (GREEN BRINE with AINIA and ITC-AICE, MOPICOLIVES under INNOVA-CV, CDTI-driven low-salt olive development) and an export subsidiary (Olives & Pickles SL). The current ownership assumed control in 1992, and the firm is registered as a PYME INNOVADORA (Innovative SME) with the Spanish Ministry of Science and Innovation. Customer concentration is low, anchored by long-tenured distributor relationships rather than enterprise contracts, and the brand portfolio targets distinct price points to mitigate single-product risk.

Name

Aceitunas Cazorla

Legal name

ACEITUNAS CAZORLA, S.L.

Website

https://aceitunascazorla.com

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

51–100 employees

Short description

Aceitunas Cazorla is a family-owned Spanish manufacturer of table olives and pickles founded in 1957, operating four brands (La Explanada, La Sota, Campomar, YAK) and serving HORECA, supermarkets, and distributors in 50+ countries from a 51 million kg-capacity facility in Alicante.

Ownership category

akta.pro rank

Product category

Table Olives and Pickled Vegetables

NAICS

Food Manufacturing (311)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)

akta.pro primary industry

Olive Groves (Olives for Oil & Table) (AFAGACAG)

akta.pro secondary industries

Dips, Salsas, Relishes & Chutneys Manufacturing (AFAKADAM), Foodservice / HORECA Produce Wholesale (AFAIACAI)

Keywords

• Table olive processing
• Stuffed olive manufacturing
• Gourmet olive brands
• Pickle food products
• Olive product distribution

Headquarters

HQ city

Alicante

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Olives and pickles product sales: Aceitunas Cazorla generates revenue through manufacturing and selling table olives, stuffed olives (anchovy, pepper, gherkin), and pickle products under multiple brands. They sell through B2B channels (HORECA, supermarkets, distributors) and B2C through their website. Their capacity reaches 51 million kg annually.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Aceitunas Cazorla manufactures and sells table olives, stuffed olives (with anchovy, pepper, and gherkin fillings), and pickled vegetables under multiple brands — La Explanada (premium/gourmet), La Sota (variety and HORECA), Campomar (classic/traditional), and YAK (olives as seasoning) — plus licensed lines such as Looney Tunes for children. The company processes around 51 million kg of olives per year at its Alicante facility and supplies HORECA operators, supermarket chains, and international distributors in more than 50 countries.

Product overview

Aceitunas Cazorla is a family-owned Spanish food manufacturer founded in 1957 specializing in table olives and pickles. The company operates a multi-brand portfolio consisting of four primary brands: La Explanada (premium/gourmet positioning), La Sota (variety and HORECA focus), Campomar (classic/traditional), and YAK (olives as seasoning). The La Explanada Gourmet sub-line represents their premium offerings with black packaging and gourmet positioning. La Explanada Fresh targets the fresh food channel. The company also holds licensed products (Looney Tunes for children) and HORECA-specialty formats. Products are available in cans, jars, plastic containers, and innovative doypack formats. With 51,000,000 kg annual processing capacity, the company exports to over 50 countries and employs more than 200 people across their 5,000+ m2 manufacturing facilities in Alicante.

Differentiator

Problem solved

Functional benefit

Brands

• Aceitunas La Explanada / La Explanada: Premium brand featuring select flavor olives; includes the La Explanada Gourmet sub-line (gourmet olives with redesigned black packaging launched in 2010 and refreshed in 2022), La Explanada Fresh (fresh-format olives launched 2023), and Looney Tunes licensed children's line.
• Aceitunas La Sota / La Sota
• Aceitunas Campomar
• Aceitunas YAK

Products and services

• Aceitunas La Explanada (Aceitunas La Explanada de Alicante) Premium table olive brand positioned as 'El sabor más selecto' (The most select flavor), sold through retail, HORECA, and export channels in cans, jars, and other formats. Targeted at consumers and food professionals seeking premium Spanish olives.
• Aceitunas La Sota Mid-market olive brand emphasizing variety and Mediterranean character, including Kalamón, Arbequina, Capri, Barbecue Cocktail, and HORECA specialty formats (queen olives, anchovy-flavored perdigón, cocktail/banderilla selections), distributed in doypacks and other formats domestically and internationally.
• Aceitunas Campomar Classic/traditional olive brand marketed internationally, including presence on buses in Russia as early as 1996, targeted at consumers and distributors seeking traditional Spanish olive products.
• Aceitunas YAK Brand positioning the olive as a seasoning or aderezo (dressing/garnish), offering an innovative product line for consumers and HORECA users who use olives as an ingredient.
• La Explanada Gourmet Premium gourmet sub-line under La Explanada, featuring premium black olive varieties and stuffed olives with anchovies, peppers, and Aragon black olives, plus exclusive flavors, aimed at gourmet retail and HORECA customers.
• La Explanada Fresh Fresh-format olive line under La Explanada with attractive presentations and recipes targeting the fresh food area or traditional snack line, aimed at consumers seeking ready-to-eat olive formats.
• Looney Tunes La Explanada (Licensed Children's Olive Line) Children's table olive line featuring Looney Tunes characters on olive cans with collectible designs, games, and 30% reduced salt content, targeted at families and children.
• La Sota HORECA Specialties Specialty olive and pickle assortment for the HORECA channel including green and black queen olives, anchovy-flavored perdigón, and cocktail selections in formats suited to professional kitchen use.
• La Sota Kalamón Kalamón olive variety under the La Sota brand, sold in 450 ml format and targeted at consumers and HORECA users seeking the Kalamata-style olive.
• La Sota Arbequina Arbequina olive variety under the La Sota brand, sold in formats suited to retail and food service channels.
• La Sota Capri Capri-style olive variant under the La Sota brand with a Mediterranean flavor profile, sold in retail and HORECA channels.
• La Sota Cocktail/Banderillas Cocktail and banderilla olive line under the La Sota brand featuring Hot & Sweet Party-Picks, Grandmother's Style Cocktail, Barbecue Cocktail, and other banderilla formats, including products successfully launched in the US market.
• La Sota Green Olives Stuffed with Gherkins Specialty stuffed olive product combining green olives with gherkins under the La Sota brand, sold successfully in both national (Spain) and international markets.

Quantifiable outcome

• Products present in more than 50 countries worldwide
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• AINIA (Centro Tecnológico)coreStrategic or Co-development PartnerCollaborating technology center in the GREEN BRINE project for valorization of brines through sustainable technologies based on circular economy concept, approved by Valencian Innovation Agency (AVI).
• ITC-AICE (Instituto de Tecnología Cerámica)coreStrategic or Co-development PartnerPartner in GREEN BRINE R&D project together with AINIA, focusing on integral valorization of brines from olive conservation and adorning activities in the Valencian industrial sector.
• Olives & Pickles SLminorChannel Partner/ Reseller/ DistributorPartner distributing Aceitunas Cazorla products, organizing exclusive visits and tastings such as the Club Deportivo Extremadura event.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Crespo: Well-known branded table and stuffed olive producer competing in European retail with a comparable premium/branded olive proposition.
• Grupo Serpis: Alicante-region Spanish producer of olives, anchovies and appetizer specialties, overlapping strongly in product category and Mediterranean heritage positioning.
• Aceitunas Guadalquivir: Large Spanish table olive processor and exporter serving retail, HORECA and private label — a direct product and channel competitor.
• Jolca: Spanish manufacturer of table olives, stuffed olives and pickles for retail and foodservice, closely matching the anchor's core product line and export orientation.
• Grupo Ángel Camacho (Fragata): Spanish family food group whose Fragata brand is a leading table and stuffed olive maker exporting globally — directly overlapping in product, geography and B2B/retail channels.
• Aceitunas Torrent: Spanish table olive and pickle manufacturer supplying retail and HORECA, directly comparable in offering and domestic/export model.
• Agro Sevilla: One of the world's largest table olive producers and exporters (Coopoliva), competing directly in branded and private-label olives across the same international markets.

Broad incumbents

• Borges International Group: Diversified Spanish food group spanning olive oil, olives and nuts; overlaps in Mediterranean food and olives but as part of a much wider portfolio.

Regional players

• Musco Family Olive Co. (Pearls): US family-owned table olive producer (Pearls brand) with comparable product focus but a US-centric market footprint.
• Bell-Carter Foods (Lindsay): Major US table olive processor and owner of the Lindsay brand; same product category but primarily serving North America rather than the anchor's European base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCAJQ3V-T-7JiO3Ff3VokWaA
• Facebookfacebook.com/aceitunascazorla
• LinkedInlinkedin.com/company/aceitunas-cazorla
• Instagraminstagram.com/aceitunascazorla

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aceitunas Cazorla