HSF health plan

What HSF health plan does

HSF health plan is a London-based, for-profit, privately-held provider of individual and family health plans operating in the United Kingdom. The company was founded in 1873 — an unusually long operating heritage spanning more than 150 years — and currently employs between 51 and 100 staff. Its product positioning is explicitly retail rather than corporate or group: it sells health plans to individual consumers and families, with its online presence anchored at hsf.co.uk.

The company's underlying product architecture, pricing structure, distribution channels, technology stack, and revenue mechanics could not be verified from the available data. The firm's own website returned only a verification/loader page during data collection, and no third-party sources were supplied to supplement firmographic details. As a result, the description of HSF health plan's current commercial operations is necessarily limited to its stated focus on individual and family health plans in the UK, its long-standing heritage, its small mid-sized employee base, and its private, for-profit status.

On the available evidence the business model is implicitly insurance premium-based, with revenue derived from recurring policyholder subscriptions on individual and family contracts. The customer base is, by stated segment, retail and long-tailed rather than concentrated in enterprise accounts, although no member count, premium volume, or ARR is disclosed to confirm scale or growth. There are no signals in the supplied data regarding recent funding, M&A, partnerships, product launches, leadership changes, geographic expansion, or AI/technology investments.

Name

HSF health plan

Website

https://hsf.co.uk

Company type

Private

Founded year

1873

Headcount range

51–100 employees

Short description

HSF health plan is a London-based, privately-held UK provider of individual and family health insurance plans. Founded in 1873, the company employs 51-100 staff and serves retail consumers through its website hsf.co.uk.

Ownership category

akta.pro rank

Product category

Health Insurance

NAICS

Direct Health and Medical Insurance Carriers (524114), Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Hospital & Medical Service Plans (6324), Accident & Health Insurance (6321)

akta.pro primary industry

Individual & Family HSA-Qualified HDHP Plans (HLAEABAG)

akta.pro secondary industry

High-Deductible Health Plans (HDHP) with HSA-Eligible Coverage (FSAIAFAM)

Keywords

• Individual health plans
• Family health insurance
• Health insurance UK
• Private medical insurance
• Consumer health coverage

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D

Core offering

HSF health plan provides individual and family health plans to consumers in the United Kingdom. The company sells health insurance coverage products designed to meet the medical coverage needs of individuals and families.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual and Family Health Plans Health insurance plans designed for individuals and families in the United Kingdom, providing private medical coverage for personal use.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Bupa: UK's largest private health insurer offering individual, family, and corporate plans with a much broader portfolio. Comparable as the dominant incumbent in the same UK private health market HSF operates in.
• Vitality Health: UK private health insurer focused on individual and family plans with a wellness-incentivized product model. Comparable on UK geography and individual/family segment with broader portfolio scale.
• AXA Health: Major UK private health insurer providing individual and family PMI alongside group cover. Comparable as a broad incumbent competing for the same individual/family buyer in the UK market.
• Aviva Health: Major UK insurer offering private health cover as part of a wider life and general insurance portfolio. Comparable on UK individual/family health market presence but operates across broader product lines.

Direct peers

• Simplyhealth: UK-based health plan and health cash plan provider serving individuals and families. Directly comparable to HSF health plan on product category (individual/family plans), geography, and customer segment.
• The Exeter: UK-friendly society offering individual and family health cash plans and PMI. Comparable to HSF on UK individual/family health plan products and mutual-style private structure.
• Health Shield: UK health and wellbeing benefits provider focused on individual and group health cover. Directly comparable to HSF on product type and UK individual/family market positioning.
• WPA (Western Provident Association): UK not-for-profit private health insurer focused on individual and family health cover. Comparable to HSF on UK geography, individual/family orientation, and SME/customer base.
• Medicash: UK health cash plan provider offering individual and family plans with employer-paid options. Closely comparable to HSF in product design (cash plans) and UK individual/family target market.
• Freedom Health Insurance: UK specialist private medical insurer serving individuals, families, and small businesses. Comparable to HSF on UK geography, customer segment, and PMI product focus at smaller scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/hsfhealthplanuk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HSF health plan