Terry's Fabrics
Terry's Fabrics markets and delivers a broad range of curtains, blinds, cushions, poles, tracks, bedding, hooks, and homeware accessories.
- Company typePrivate
- Founded1970
- HeadquartersStoke-on-trent, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Terry's Fabrics does
Terry's Fabrics is a privately held, family-owned UK home furnishings retailer founded in 1970 and headquartered in Stoke-on-Trent, Staffordshire. The company markets and delivers a broad assortment of curtain fabrics (cotton, velvet, linen, printed, woven, jacquard, silk, PVC, eco-friendly, embroidered, voile), ready-made curtains in eyelet, pencil pleat, blackout, thermal, and voile styles, made-to-measure curtains, window blinds (roman, roller, venetian, vertical, wooden, NO DRILL, blackout, day and night), bedding and duvet covers, cushions, homeware (throws, bathroom and kitchen accessories), rugs, and curtain hardware (poles, tracks, accessories). The catalogue exceeds 3,920 fabric items and includes exclusive designer collections from Laurence Llewelyn-Bowen (HOUSE Llewelyn-Bowen), Linda Barker, Angel Strawbridge, Carrie Neely, and Orla Kiely.
The technology platform is a Shopify-powered direct-to-consumer e-commerce storefront (cdn.shopify.com) with an integrated augmented reality visualization tool, the ViSULiZR app, available on Apple iPhone, iPad, and Vision Pro, enabling customers to preview made-to-measure curtains, roman, and roller blinds in their own windows before purchase. The company operates a physical showroom in Staffordshire for in-person shopping alongside its online store, and fulfils orders through three carriers: Parcelforce, Evri, and Royal Mail, with next-day delivery options and tiered free-shipping thresholds (£75 on curtains and bedding; £150 on fabric and poles; £175 on made-to-measure items and rugs). Klarna pay-later-in-3 is integrated at checkout to reduce friction on higher-ticket made-to-measure purchases.
The business model is one-time direct-to-consumer product sales at varied price points (£5 to over £30 per metre of fabric, with premium made-to-measure items at higher prices), targeting UK homeowners and DIY enthusiasts for home décor projects, curtain making, upholstery, and soft furnishings. A VIP Club loyalty programme, email newsletter, and an extensive library of buying guides drive top-of-funnel content marketing. The company reports over 1 million cumulative orders fulfilled through its online store and operates with a small team of 11-50 employees. Revenue, funding history, and ownership structure beyond the family designation are not publicly disclosed.
Terry's Fabrics firmographics
Firmographics- Name
- Terry's Fabrics
- Legal name
- Terry's Fabrics
- Website
- https://www.terrysfabrics.co.uk/
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Terry's Fabrics markets and delivers a broad range of curtains, blinds, cushions, poles, tracks, bedding, hooks, and homeware accessories.
- Ownership category
- akta.pro rank
Terry's Fabrics industry classification
Industry- Product category
- Home Furnishings Retail
- NAICS
- Window Treatment Retailers (449122), Sewing, Needlework, and Piece Goods Retailers (459130)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Curtains & Drapery Retail (Panels, Drapes, Sheers, Valances) (CRAIAKAC)
- akta.pro secondary industries
- Window Shades Retail (Roller, Roman, Cellular/Honeycomb, Solar) (CRAIAKAB), Upholstery & Decorative Fabrics Retail (Fabric by the Yard, Slipcovers) (CRAIALAF)
Keywords
Where Terry's Fabrics is headquartered
LocationHeadquarters
- HQ city
- Stoke-on-trent
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Terry's Fabrics business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales: Direct consumer sales of fabrics (sold by the metre), ready-made curtains, made-to-measure curtains, blinds, bedding, cushions, homeware, rugs, and curtain hardware. Revenue generated through one-time product purchases with various delivery charge thresholds for free shipping.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Per-metre fabric pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Terry's Fabrics product offering
Product offeringCore offering
Terry's Fabrics retails curtain fabrics sold by the metre alongside ready-made and made-to-measure curtains, window blinds, bedding, cushions, rugs, homeware, and curtain poles and tracks. The company also distributes the ViSULiZR augmented-reality app that lets customers preview made-to-measure curtains and blinds in their own windows. Sales are fulfilled through a Shopify-powered online store and a Staffordshire showroom.
Product overview
Terry's Fabrics is a family-owned UK home furnishings retailer established in 1970, operating as an e-commerce platform built on Shopify. The company offers a comprehensive portfolio of products centered around fabrics and window treatments. The core offering includes curtain fabrics (cotton, velvet, linen, printed, woven, jacquard, silk, PVC, eco, embroidered, voile) sold by the metre; finished products including ready made curtains (eyelet, pencil pleat, blackout, thermal, voile) and made to measure curtains (wave, standard, for bi-fold doors); and window blinds (roman, roller, venetian, vertical, wooden, NO DRILL, blackout, voile, day & night, designer). Adjacent categories include bedding (duvet covers, bedspreads, sheets, duvets, pillows, mattress protectors), cushions (various styles and designer brands), homeware (throws, bathroom accessories, kitchen items), furniture (sofas, chairs, lighting, mirrors), and rugs. The company differentiates through exclusive designer partnerships (HOUSE Llewelyn-Bowen, Linda Barker, Orla Kiely, Carrie Neely) and value-added services including the ViSULiZR augmented reality app for visualizing products in-home, made-to-measure manufacturing, and a VIP club loyalty programme. A Summer Sale promotional offering provides seasonal discounts up to 90% off across the full range.
Differentiator
Problem solved
Functional benefit
Products and services
- Curtain Fabrics Extensive range of curtain fabrics sold by the metre in cotton, velvet, linen, printed, woven, jacquard, silk, PVC, eco-friendly, embroidered, and voile options across multiple colours, patterns, and styles for UK home d\u00e9cor and DIY projects.
- Ready Made Curtains Pre-made curtains in eyelet, pencil pleat, blackout, thermal, and voile styles across grey, blue, pink, green, yellow, geometric, floral, striped, and plain colourways for standard UK window sizes.
- Made to Measure Curtains Custom-manufactured curtains tailored to individual window measurements, including wave, voile, and bi-fold door variants, with access to exclusive designer collections.
- Window Blinds Made-to-measure and ready-made window blinds including roman, roller, NO DRILL, blackout, voile, day & night, wooden, venetian, vertical, and designer variants.
- Bedding & Duvet Covers Bedding range covering duvet covers, bedspreads, bed linen, children's bedding, duvets, pillows, and mattress protectors in single to superking sizes.
- Cushions & Scatter Cushions Scatter cushions in floral, geometric, checked, themed, plain, classic, striped, lux, and children's designs, available in designer brands including Cath Kidston, Catherine Lansfield, Linda Barker, Laurence Llewelyn-Bowen, Orla Kiely, and Sophie Allport.
- Rugs Rugs in patterned, geometric, floral, designer, luxury, modern, traditional, striped, checked, washable, outdoor, and cotton styles in small to large sizes.
- Curtain Poles & Tracks Curtain poles in eyelet, wooden, metal, and brass options at 35mm and 28mm diameters, plus curtain tracks including swish, bay window, metal, and corded variants.
- Furniture, Sofas & Chairs Furniture range including sofas, arm chairs, tub chairs, lighting & lamps, and mirrors.
- Homeware Home accessories including throws, draught excluders, door stops, bathroom accessories (towels, bath mats), kitchen and dining items, tablecloths, and table runners.
- ViSULiZR AR Visualisation App Free augmented-reality companion app that lets customers preview made-to-measure curtains, roman, and roller blinds in their own windows using an Apple iPhone, iPad, or Vision Pro.
- HOUSE Llewelyn-Bowen Collection Exclusive designer fabric and home furnishing collection from Laurence Llewelyn-Bowen featuring distinctive interior design aesthetics, available only through Terry's Fabrics.
- Linda Barker Range Exclusive designer fabric and home furnishing range by Linda Barker, including The Spice Trail collection and various velvet, cotton, and patterned fabrics.
- Orla Kiely Range Licensed Orla Kiely home range featuring fabrics, cushions, and towels with the designer's signature bold geometric and stem patterns.
- Carrie Neely Collection New exclusive designer collection featuring Carrie Neely fabrics, curtains, and blinds with designs such as Carousel, Star and Harlequin, Tattoo Angel, Folk, Hot Air Balloon, and Paradise Velvet.
Companies that use Terry's Fabrics
Customer profileSegments1 record
Ideal customer profiles1 record
Terry's Fabrics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature1 record
Terry's Fabrics partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- Laurence Llewelyn-BowenflagshipExclusive designer collections featuring Laurence Llewelyn-Bowen's distinctive interior design aesthetic. HOUSE Llewelyn-Bowen branded fabric collections and home furnishings available exclusively through Terrys.
- Linda BarkerflagshipExclusive Linda Barker fabric collections and home range featuring the designer's modern interior style. Collections include The Spice Trail and various velvet and cotton fabrics.
- Angel StrawbridgecoreExclusive designer collaboration bringing Angel Strawbridge's distinctive vintage-inspired designs to Terrys' home furnishings range.
- Carrie NeelycoreNew exclusive collection featuring Carrie Neely's designs including Carousel, Star and Harlequin, Tattoo Angel, Folk, and Paradise Lost Velvet ranges. Available across fabrics, curtains, and blinds.
- Orla KielycoreLicensed Orla Kiely home range including towels and fabrics featuring the iconic Irish designer's bold geometric patterns and signature stem designs.
- KlarnacorePayment provider offering pay later in 3 interest-free instalments. Enables customers to split purchases into equal card payments with no fees, no interest, and no credit check.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Terry's Fabrics competitors and assessment
Company assessmentDirect peers
- Dunelm: Dunelm is the largest UK specialist retailer of home textiles and furnishings, with deep assortments in curtains, blinds, bedding, cushions, and rugs sold through stores and online. It is the most directly comparable mass-market peer to Terry's Fabrics across window treatments and home soft furnishings in the UK.
- Hillarys: Hillarys is a UK specialist in made-to-measure blinds, curtains, and shutters, sold via in-home consultation plus online channels. It competes head-to-head with Terry's in the made-to-measure window-treatment category, especially for blinds and bespoke curtains.
- Next Home: Next Home is a major UK online and store-based home furnishings and soft-furnishings range, including curtains, bedding, cushions, and rugs. Its broad, fashion-led assortment and strong UK brand make it a direct competitor to Terry's for online soft-furnishing shoppers.
- Wayfair: Wayfair is a large online home-furnishings marketplace with deep UK assortments in curtains, blinds, bedding, and rugs. It is a direct online-only competitor to Terry's for customers shopping the same categories without visiting a showroom.
- Laura Ashley: Laura Ashley is a UK heritage home-furnishings and fabric brand with ranges in curtains, blinds, bedding, cushions, and upholstery fabrics. It overlaps with Terry's on heritage branding, floral and pattern-led fabric design, and the made-to-measure window-treatment category.
- Habitat: Habitat is a UK home-furnishings retailer (owned by Sainsbury's) selling curtains, blinds, bedding, cushions, lighting, and rugs online and via concessions. It competes directly with Terry's in design-led soft furnishings targeted at UK homeowners.
- Christy: Christy is a UK heritage home-textiles brand best known for towels and bath linens, with additional ranges in bedding and home accessories. It is comparable to Terry's as a UK heritage, design-led soft-furnishings retailer operating online with premium-brand partnerships.
Broad incumbents
- John Lewis & Partners: John Lewis operates UK department stores and a large online home range spanning curtains, blinds, bedding, cushions, and made-to-measure services. It is a broader incumbent rather than a soft-furnishings specialist, but it competes directly for the same UK customer wallet in window treatments and home textiles.
- IKEA: IKEA is a global home-furnishings giant with significant UK presence in curtains, blinds, bedding, cushions, and rugs at value price points. While not a soft-furnishing specialist, it competes for the same DIY home-decor customer with broader assortments and store-based experience.
Emerging players
- Swish (curtain poles & tracks): Swish is a UK specialist in curtain poles, tracks, and window-treatment hardware sold to trade and DIY consumers. It is a partial-comparison peer to Terry's pole and track category, overlapping in the technical accessories side of the window-treatment purchase.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Terry's Fabrics social profiles
Digital presenceTerry's Fabrics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Terry's Fabrics leadership team
Management profileNumber of profiles
Terry's Fabrics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Terry's Fabrics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Terry's Fabrics
What does Terry's Fabrics do?
Terry's Fabrics retails curtain fabrics sold by the metre alongside ready-made and made-to-measure curtains, window blinds, bedding, cushions, rugs, homeware, and curtain poles and tracks. The company also distributes the ViSULiZR augmented-reality app that lets customers preview made-to-measure curtains and blinds in their own windows. Sales are fulfilled through a Shopify-powered online store and a Staffordshire showroom.
Is Terry's Fabrics a public or private company?
Terry's Fabrics is a private company. It is classified as family owned and is currently operating.
When was Terry's Fabrics founded?
Terry's Fabrics was founded in 1970. It employs 11 to 50 people.
Where is Terry's Fabrics based?
Terry's Fabrics is headquartered in Stoke-on-trent, United Kingdom, in the Europe region.
How does Terry's Fabrics make money?
One revenue line is on record: product Sales.
Who are Terry's Fabrics's main competitors?
Direct peers on record are Dunelm, Hillarys, Next Home, Wayfair, Laura Ashley, Habitat and Christy. Broad incumbents are John Lewis & Partners and IKEA. Swish (curtain poles & tracks) is listed as an emerging player.
Does Terry's Fabrics have an API?
No public API is recorded for Terry's Fabrics.
What industry is Terry's Fabrics in?
Terry's Fabrics's product category is Home Furnishings Retail. Its primary akta.pro industry code is CRAIAKAC, Curtains & Drapery Retail (Panels, Drapes, Sheers, Valances), with a secondary code of CRAIAKAB, Window Shades Retail (Roller, Roman, Cellular/Honeycomb, Solar). Its NAICS code is 449122 and its SIC code is 5600.