Bisley Workwear

What Bisley Workwear does

Bisley Workwear is an Australian workwear and safety apparel company founded in 1964 and headquartered in Mascot, NSW, operating through legal entity Bisley Sales Pty Ltd (ABN 90 608 776 816). It sells a comprehensive range of men's and women's workwear, hi-vis safety wear and protective apparel — including shirts, pants, shorts, jackets, hoodies, vests and coveralls — through three channels: a Click & Collect e-commerce site, a stockist network across Australia and New Zealand, and dedicated trade/wholesale portals for enterprise buyers. Its primary customer segments are trade and construction workers, industrial and manufacturing workers, and personnel in high-risk environments requiring flame-resistant protection (electrical, welding, arc flash), with secondary exposure to rail, food industry and freezer, and wet-weather use cases.

The company's product technology is grounded in certified technical fabrics and proprietary garment construction. It uses Cordura reinforcement for abrasion resistance, the Fresche antimicrobial treatment derived from coconut oil, the X Airflow 3D cooling/ventilation system, the FLX & MOVE stretch platform, TenCate Tecasafe Plus inherent flame-resistant fabrics with Coolderm Technology, and biomotion reflective tape. Compliance is extensive: AS/NZS 1906.4:2010, AS/NZS 4602.1:2011, AS/NZS 4399 (UV 50+), AS/NZS 1020 (static control), AS 7471:2019 (rail), NFPA 2112, NFPA 70E (PPE 1–4, ATPV 5–32 cal/cm²), OEKO-TEX 100, and NZTA TTMC-W17, alongside ISO 9001:2015, ISO 45001:2018, ISO 14001:2015 and SA8000 management system certifications.

Commercially, Bisley generates revenue through unit-priced direct e-commerce sales (RRP, GST-inclusive, ranging from ~$17.95 for basic items to over $260 for premium FR garments), wholesale to trade accounts, and distribution via independent stockists. The company is privately held and part of the PIP Global family, a global leader in Hand Protection and PPE. Its sub-brands include FLX & MOVE, X Airflow and Apex, and it is pursuing ESG positioning under the Bisley.POSITIVE initiative — EcoVadis Silver (2021 and 2022), TrusTrace supply chain traceability, Better Packaging Co. ocean-bound plastic packaging, BlockTexx textile recovery, and a 2023 Impact Report aligned with GRI Standards. Leadership is led by CEO David Gazal.

Name

Bisley Workwear

Legal name

Bisley Sales Pty Ltd

Website

https://bisleyworkwear.com.au

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

251–500 employees

Short description

Bisley Workwear is a 60-year-old Australian workwear and safety apparel manufacturer selling men's and women's hi-vis, flame-resistant and technical garments across Australia, New Zealand and the US via e-commerce, stockists and trade/wholesale channels under the PIP Global family.

Ownership category

akta.pro rank

Product category

Workwear & Safety Apparel

NAICS

Apparel Manufacturing (315), Clothing and Clothing Accessories Retailers (458110)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Workwear, Uniform & Protective Apparel Manufacturers (CRAAAAAH)

akta.pro secondary industries

Workwear, Uniforms & Safety Apparel Cut & Sew (IMAOAEAC), Workwear, Uniforms & Safety Apparel Retail (CRAAABAG), Cold-Weather & Thermal Protective Workwear (CRAAALAJ)

Keywords

• Technical workwear garments
• Hi-vis safety apparel
• Flame resistant clothing
• Industrial workwear manufacturing
• Protective safety wear

Headquarters

HQ city

Mascot

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Bisley sells directly to consumers through their bisleyworkwear.com.au website via Click & Collect model, offering full product range at Recommended Retail Prices.
2. Wholesale/Trade Sales: Business-to-business sales to trade customers through wholesale accounts, with dedicated trade enquiry systems and account management.
3. Retail Stockist Sales: Distribution through independent stockists and retailers across Australia and New Zealand.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Bisley Workwear manufactures and sells a comprehensive range of technical workwear, hi-vis safety wear, and flame-resistant protective apparel for men and women. Products span shirts, pants, shorts, jackets, jumpers, hoodies, vests, coveralls, and specialized garments for trades, construction, industrial, rail, food industry, and freezer environments. The company sells through direct e-commerce (Click & Collect), a stockist network across Australia and New Zealand, and dedicated trade/wholesale accounts for B2B customers.

Product overview

Bisley Workwear is a workwear and safety wear company offering a comprehensive range of workwear, safetywear, and protective wear products for both men and women. The product portfolio centers around core workwear categories (shirts, pants, shorts, jackets, coveralls) and hi vis safety wear, supported by specialized technology sub-brands including FLX & MOVE (stretch mobility range), X Airflow (3D cooling ventilation technology), and Flame Resistant (FR protection). Additional ranges cover industrial, painter's whites, night safety, rail, recycle (sustainable), food industry/freezer, cotton drill, winter, wet weather, and Pink NBCF charity products. The company, part of PIP Global family with nearly 60 years of history, emphasizes technical innovation including sun protection, moisture control, flame resistance, and antibacterial treatments across its product lines.

Differentiator

Problem solved

Functional benefit

Brands

• FLX & MOVE: A cult classic workwear range featuring stretch technology for enhanced comfort and mobility on worksites, with Kevlar knee patches and Cordura reinforcements.
• X Airflow
• Apex

Products and services

• Workwear (Men's and Women's Core Range) General workwear apparel including shirts, pants, shorts, jackets, jumpers, hoodies, vests, and coveralls designed for men and women in trade, construction, and industrial occupations requiring durable, comfortable daily wear.
• Hi Vis Safety Wear High visibility safety workwear compliant with AS/NZS 1906.4:2010 and AS/NZS 4602.1:2011 standards, designed to be seen in high-risk environments and protect wearers from workplace hazards.
• FLX & MOVE Range Workwear range featuring stretch fabrics, elastic waistbands, and Cordura reinforcements designed for maximum comfort and freedom of movement on worksites, with Kevlar knee patches for durability.
• X Airflow Range Technology-based workwear range featuring a 3D cooling system with multiple ventilation points at key heat stress areas for breathable, cooling comfort with moisture control and 50+ UV protection.
• Flame Resistant (FR) Range Inherent flame resistant workwear protection range designed for extreme working conditions in electrical, welding, and industrial environments with arc flash and flash fire exposure, compliant with NFPA 2112 and NFPA 70E standards.
• Apex Premium Industrial Range Premium workwear range featuring flame resistant ripstop fabrics designed for industrial environments with reinforced stitching, bartacks, rivets, and heavy-duty fabrics; industrial wash resistant at 75°C.
• Painters Whites Range Specialized workwear range designed for painters and contractors featuring clean white fabric options suitable for painting and decorating applications.
• Night Safety Range Hi vis safety wear designed for night-time visibility with retroreflective taping for visibility from vehicle headlights, compliant with AS/NZS 4602.1 Night classification.
• Rail Range Australian Rail standard workwear compliant with AS 7471:2019, featuring fluorescent orange hi vis for personnel accessing rail corridors.
• Recycle Sustainable Range Sustainable workwear made from recycled fabrics including post-consumer plastic bottles and plastic waste, reducing virgin plastic reliance and supporting circular economy initiatives.
• Food Industry & Freezer Range Specialized workwear designed for food industry and freezer environments with appropriate insulation and compliance features for cold storage and food processing applications.
• Wet Weather Range Water-resistant and waterproof workwear for wet conditions including showerproof jackets, water resistant garments, and rain wear with waterproof ratings up to 10,000mm.
• Packable Lightweight Ripstop Rain Jacket (BJ6707) Packable waterproof breathable rain jacket with 10,000mm waterproof rating, seam sealed construction, convertible waist pockets to packable bag, built-in concealed hood, available in sizes 2XS-6XL. Priced at $86.95 RRP.
• Insulated Puffer Vest (BV0333) Quilted insulated puffer vest with polyester wadding, showerproof fabric, contrast yellow lining, available in sizes 2XS-6XL in Traditional Fit. Priced at $103.95 RRP.
• Women's Flx & Move 4-Way Stretch Elastic Waist Short (BSHL1331/BSH1331) Women's shorts from the FLX & MOVE range featuring 4-way stretch fabric, side tool pockets, and back welt pockets for tradeswomen and construction workers.
• Apex 185 FR Taped Ripstop Cargo Pants (BPC8480T and BPCL8480T) Apex 185 FR Taped Ripstop Cargo Pants for men and women featuring inherent flame resistant ripstop fabric designed for industrial and high-risk environments with arc flash and flash fire exposure.
• TenCate Tecasafe Plus 700 Women's Taped FR Cargo Pants (BPL8092T) Women's inherent flame resistant cargo pants using TenCate Tecasafe Plus 700 fabric with ATPV Rating 11 and PPE 2 compliance for arc flash and flash fire protection. Priced at $261.95 RRP.

Quantifiable outcome

• 50+ UV Protection on all hi-vis safety wear
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• TrusTracecoreTechnology or IntegrationDigital transparency and traceability tool partnership to trace products up the value chain and ensure ethical manufacturing. PIP is the first Workwear and PPE Company globally to partner with TrusTrace.
• Better Packaging Co.coreStrategic or Co-development PartnerPartnership to transition garment bags to certified recycled ocean-bound post-consumer plastics. Works with coastal communities to clean up beaches and riverways while providing sustainable packaging solutions.
• BlockTexxminorStrategic or Co-development PartnerClean technology partnership for textile recovery, recovering polyester and cellulose from end-of-use workwear to produce recycled materials (PolyTexx and CellTexx) in Australia.
• SeamlessminorStrategic or Co-development PartnerAustralia's national clothing stewardship scheme working towards circular clothing economy and reducing 200,000 tonnes of clothing waste ending in Australian landfill annually.
• WWFminorStrategic or Co-development PartnerSignatory to WWF Business call for UN Treaty on Plastics pollution, committed to reducing virgin plastics in supply chain.
• Textile ExchangeminorOthersGlobal nonprofit membership for preferred fiber and materials industry, aligned with Climate+ strategy targeting 45% reduced CO2 emissions by 2030.
• EcoVadisminorOthersSustainability rating agency providing evidence-based ratings validated by experts across Environment, Labour, Human Rights, Ethics and Sustainable Procurement.
• IntertekminorImplementation/ SI/ Consulting PartnerIndependent auditor conducting SMETA 4 Pillar audits for supply chain compliance ensuring transparency and authenticity of ethical practices.
• SedexcoreOthersGlobal membership organization providing supply chain data management platform and consultancy services for navigating international legislation including Modern Slavery Act requirements.
• BCSD AustraliaminorOthersBusiness Council for Sustainable Development Australia membership, Australian partner of WBCSD, participating in working groups to improve environmental practices.
• PIP GlobalcoreOthersParent company and global leader in Hand Protection and PPE, providing strategic direction and global reach for Bisley Workwear brand expansion.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Delta Plus Group: Delta Plus is a French-listed global PPE group offering head-to-toe protective equipment including workwear, hi-vis, and FR apparel. It is a broad incumbent competing with Bisley in certified workwear sold through industrial distribution across multiple continents.
• Ansell Limited: Ansell is a global PPE leader headquartered in Australia with dominant positions in hand and body protection. While its core is hand protection, it operates in overlapping protective apparel and workwear categories and shares Bisley's AU/NZ enterprise customer base, particularly in industrial and healthcare verticals.
• PIP (Protective Industrial Products): PIP is Bisley's parent company and a global PPE distributor specializing in hand protection, with growing workwear and safety apparel categories. As the parent, it shares distribution and brand synergies with Bisley and competes in adjacent PPE categories across the same global customer base.
• Honeywell Personal Protective Equipment: Honeywell's PPE business offers protective clothing, FR workwear (including North and Salisbury brands), and hi-vis ranges sold through industrial distributors globally. It competes with Bisley in enterprise and regulated-industry contracts requiring certified protective apparel.
• 3M Safety: 3M's Personal Safety Division supplies protective apparel, hi-vis workwear, FR garments, and respiratory/eye/head protection globally. It is a broad incumbent competing with Bisley in certified hi-vis, FR, and general workwear categories through industrial distribution channels.

Direct peers

• Hard Yakka: Hard Yakka is a heritage Australian workwear brand (owned by VF Corporation) selling through AU/NZ stockists and direct channels. Its product mix of workwear pants, shorts, shirts, and hi-vis directly overlaps Bisley's core ranges and targets the same construction and tradie end-customers.
• Fristads Kansas Group: Fristads is a Scandinavian workwear brand with a strong FR and industrial workwear portfolio, selling across Europe and selected international markets. It is directly comparable to Bisley in the certified hi-vis and FR workwear categories and competes for multinational enterprise workwear programs.
• KingGee: KingGee is one of Australia's longest-established workwear brands, serving construction, tradies and industrial customers with hi-vis, FR, and general workwear ranges. It competes head-to-head with Bisley across the same AU/NZ stockist and trade channels with a comparable price-positioning strategy.
• Workwear Group: Workwear Group (incorporating NNT Uniforms and Workwear Online) is an Australian uniform and industrial workwear provider serving corporate, mining, healthcare, and industrial customers. It is a direct competitor to Bisley in B2B uniform/trade programs and enterprise contract sales across AU/NZ.
• Snickers Workwear: Snickers Workwear is a European premium workwear specialist known for stretch, knee-pad integrated trousers, and technical workwear ranges targeting tradespeople. It is a direct international peer in the premium-tradie workwear segment and competes for the same end-customer profiles globally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bisleyworkwearau
• LinkedInau.linkedin.com/company/bisley-workwearau
• Instagraminstagram.com/bisleyworkwear/?hl=en

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bisley Workwear