What eyeballer does

eyeballer, operating as Eyeballer Europe Ltd (UK Company No. 13551119), is a London-based online comparison marketplace that helps businesses find, compare, and hire digital marketing agencies and web developers. The platform organizes providers across service categories — SEO, Google Ads, social media ads, social media organic, copywriting, market scan, and web development — and across sectors including e-commerce, retail, finance, IT, advisory, recruitment, hospitality, and transport. Trust is reinforced through a proprietary "Quality Check" assigned to listed agencies, transparent display of features, pricing, and customer reviews, and a streamlined three-step flow (find & compare, send request, sign contract) targeted at project leaders and business owners.

The product is built on a commodity WordPress + WooCommerce stack, exposed as a self-serve dashboard at eyeballer.io with global, horizontal distribution. The core product is the Marketing Agency Comparison Platform, complemented by a Subscription Service offering premium access via a free trial with automatic monthly enrollment and a 14-day refund window, and a Quality Check sub-brand used as a trust signal. The company also operates a 10% commission Affiliate Program with a 30-day cookie and monthly payouts, paired with affiliate relationships via Impact Radius to brands such as NordVPN, Revolut, Shopify, Mailchimp, Google Workspace, and PayPal.

Monetization rests on two streams: recurring subscription revenue from registered users (free-trial-led) and affiliate referral commissions from partner brands. The company is privately held, founder-owned, and bootstrapped, with no disclosed institutional funding beyond a $0 placeholder round dated 2023-02-23 and a UK trademark registration (UK00003864975) granted in 2022. Headcount is reported at 1–10 employees, and operations are conducted from the registered address at 44/45 Beaufort Court, Admirals Way, London. No mobile app, public API, AI/ML capability, M&A activity, or external investor signals are disclosed in the source data.

Name

eyeballer

Legal name

Eyeballer Europe Ltd

Website

https://eyeballer.io

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

eyeballer is a UK-based online comparison marketplace that helps businesses discover, compare, and hire vetted digital marketing agencies and web developers, monetized via subscription plans and affiliate commissions.

Ownership category

akta.pro rank

Product category

Marketing Services Marketplace

NAICS

Media Representatives (541840)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer Discovery, Vetting & Due Diligence Services (BPAFAHAE)

Keywords

• Agency comparison platform
• Digital marketing marketplace
• Web developer directory
• B2B service matching
• Vendor comparison platform

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Subscription Plans: Monthly subscription model with free trial for new users. Users who register with a valid payment instrument automatically enrolled in monthly membership at end of trial period.
2. Affiliate Program: 10% commission on eyeballer subscription plan sales referred through affiliate links. Cookies valid for 30 days. Monthly payouts around 15th with no minimum amount required.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

eyeballer operates a web-based B2B comparison marketplace that lets companies discover, compare, and connect with digital marketing agencies and web developers. Providers are filterable by service type (SEO, Google Ads, social media ads, copywriting, market scan, web development) and by industry sector. The platform monetises via a monthly subscription with a free trial, supported by an affiliate program and proprietary quality check assessments on listed providers.

Product overview

eyeballer is a comparison marketplace platform for finding and connecting with digital marketing agencies and web developers. The core product is the Marketing Agency Comparison Platform, which enables users to filter and compare experts by services (SEO, Google Ads, social media ads, organic social media, copywriting, market scan, web development) and sectors (e-commerce, retail, finance, IT, etc.). The platform is complemented by a Subscription Service for premium access and an Affiliate Program. The company assigns quality checks to listed agencies to simplify decision-making. Services are available through the main dashboard at eyeballer.io/dashboard.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Agency Comparison Platform A B2B comparison marketplace that lets companies and project leaders discover, compare, and connect with top digital marketing agencies and web developers. Providers can be filtered by service type (SEO, Google Ads, social media ads, social media organic, copywriting, market scan, web development) and by sector (e-commerce, retail, advisory, finance, IT, recruitment, hospitality, transport), with side-by-side view of features, pricing, and customer reviews.
• Crowdfunding Comparison Section An expansion of the eyeballer marketplace to cover crowdfunding services, allowing users to compare crowdfunding experts and platforms alongside the existing digital marketing and web development listings.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• NordVPNminorGTM or Marketing PartnerAffiliate partner through Impact Radius network. Partner links redirect users to NordVPN services with tracking parameters.
• RevolutminorGTM or Marketing PartnerFinancial services affiliate partner. Eyeballer receives referral commissions for users directed to Revolut.
• ShopifyminorGTM or Marketing PartnerE-commerce platform affiliate partner. Referral program for directing users to Shopify services.
• MailchimpminorGTM or Marketing PartnerEmail marketing platform affiliate partner through Impact Radius.
• Google WorkspaceminorGTM or Marketing PartnerProductivity tools affiliate partner with referral links.
• PayPalcoreOthersPrimary payment processor for processing transactions on the platform. Payment data stored through PayPal.
• PayPalcoreOthersPrimary payment processor. User payment data is stored by PayPal for transaction processing.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eyeballer