Name

Shoestring Digital

Legal name

Shoestring Digital

Website

https://shoestringdigital.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Hove

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Hourly Consulting Services: Services offered at an hourly rate of £60 per hour. Custom packages can be assembled based on client needs, often with discounted rates for clients committing to a schedule of work.
2. Website Design and Build Packages: Comprehensive website packages including discovery, competitor analysis, keyword research, bespoke design, copywriting, SEO, mobile-friendly development, WordPress CMS installation, plugin installation, device and browser testing, Google Analytics setup, and project management. Additional enhancements available for bespoke photography, galleries, e-commerce, and online booking functionality.
3. Marketing Consultancy Services: Strategy planning, advice and guidance, digital transformation planning, and supplier selection services for small businesses.
4. SEO and Paid Search Services: SEO audit services, technical SEO implementation, content marketing, paid search (PPC) campaign setup and management, and local search optimization services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Shoestring Digital is a Collective of digital and marketing experts that designs and builds WordPress websites, delivers search engine optimisation (SEO) and paid search campaigns, develops brand identities and marketing collateral, and provides marketing consultancy including strategy, planning, and digital transformation services. The firm tailors its offerings into bespoke packages for small businesses, charged at a £60 hourly rate with project-based packages and volume discounts for scheduled engagements.

Product overview

Shoestring Digital is a digital marketing consultancy collective offering a unified suite of services designed specifically for small businesses. The core offering consists of four integrated service pillars: Website Design and Builds (WordPress-based custom websites), Search Engine Optimisation (covering technical SEO, content marketing, PPC, and local search), Brand Development (identity, logo design, guidelines, and collateral), and Marketing Consultancy (strategy, planning, and digital transformation). These services are complemented by supporting offerings including website development and enhancements (PHP, HTML5, CSS, JavaScript), bespoke photography, Google Analytics setup, website hosting, training, and business insight and analysis. The company prices services at £60 per hour and operates from Brighton and Hove, serving clients primarily in the South East of England.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design and Builds Custom website design and development service built on the WordPress CMS, including discovery, competitor analysis, keyword research, bespoke design, copywriting, SEO, mobile-friendly implementation, plugin installation, device and browser testing, and Google Analytics setup. Targeted at small businesses needing a professional yet affordable WordPress-based web presence with optional add-ons for photography, galleries, e-commerce, and online booking.
• Search Engine Optimisation (SEO) Comprehensive SEO services covering technical SEO, content marketing, paid search (PPC) campaign setup and management, local search optimization, and HTTPS migration. Includes SEO audits and competitor analysis. Targeted at small businesses seeking improved organic rankings and online visibility.
• Brand Development Brand consultancy covering brand identity creation, logo design, brand guidelines development, and marketing collateral creation including business cards, flyers, brochures, and banners, plus customer experience definition. Targeted at small businesses undertaking a brand refresh or initial brand build, such as repositioning for a new market.
• Marketing Consultancy Services Strategic marketing consultancy covering strategy and planning, advice and guidance, digital transformation (paper/spreadsheet to digital migration), and supplier selection assistance for marketing services. Delivered at an hourly rate of £60 or via bespoke packages. Targeted at small businesses needing senior marketing direction without the cost of a full-time marketing hire.

Quantifiable outcome

• Metrix Contractors ranking #1 for agreed search terms after SEO implementation

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Others

• Adido Digital:

Broad incumbents

• Croud: UK-headquartered full-service digital agency offering SEO, content, paid media, and web development. Operates a unique "Croudie" network model similar in spirit to Shoestring's collective structure but at significantly larger scale and with institutional backing.

Direct peers

• Soap Media: UK-based web design and digital marketing agency serving SMEs with website builds, SEO, and branding. Directly comparable offering and target customer segment, with a wider UK reach.
• Absolute Digital Media: UK digital marketing agency offering SEO, PPC, web design, and content services to SMEs and enterprise clients. Comparable service mix and target customer profile, with a much larger operational footprint.
• Emark Digital: London-based digital agency providing SEO, web development, and digital marketing to small and medium-sized businesses. Overlaps directly on WordPress web design, SEO, and SMB-focused positioning.
• The SEO Works: UK-based digital marketing agency offering SEO, web design, and PPC services to SMEs across multiple sectors. Directly comparable to Shoestring Digital in target customer (UK SMBs), service mix (SEO + web design), and consultative sales motion.
• Kumo Digital: UK-based WordPress web design and digital marketing agency targeting SMEs. Directly comparable on WordPress-centric web builds, SEO, and small-business client base.
• Hallam Internet: Nottingham-based digital marketing agency providing web design, SEO, and digital strategy to UK SMEs and mid-market clients. Overlaps with Shoestring on web/SEO/brand services and SMB focus, with a larger scale and broader geographic reach.
• The Webbury Group: UK digital agency providing web design, SEO, and branding services to small and medium-sized businesses. Closely comparable in service offering and SMB focus, though serving a broader UK geography.

Emerging players

• Bowen Content: Brighton-based content and SEO agency serving UK small businesses. Geographic overlap with Shoestring Digital's Brighton base and strong overlap on SEO/content services for the same SMB segment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/shoestringdigital
• LinkedInlinkedin.com/company/shoestring-digital

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shoestring Digital