The Daily Reporter
The Daily Reporter is a 130-year-old Milwaukee-based B2B media company covering Wisconsin's construction, real estate, and development sectors. It generates revenue through subscriptions, statutory public notice advertising, event sponsorships, and transactional announcement services for AEC professionals and government agencies.
- Company typePrivate
- Founded1897
- HeadquartersMilwaukee, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What The Daily Reporter does
The Daily Reporter is a regional B2B media company founded in 1897 and headquartered in Milwaukee, Wisconsin, that serves the architecture, engineering, and construction (AEC) industry across Wisconsin. It operates a multi-format publishing platform comprising a daily print newspaper, the DailyReporter.com website, the Tecnavia-powered digital edition, the HardHat Mail daily email newsletter, the Brews and Blueprints podcast, and the Punch List weekly video series. The core data product is the Wisconsin Project Center, an online database of construction project listings and bidding opportunities accessible to paid subscribers, supplemented by an online public notice repository for statutory legal notices.
The company generates revenue through a diversified mix of streams: recurring subscriptions for news and bid database access; display advertising across web, email, events, social, and print channels; statutory public notice advertising under its 1897 designation as official newspaper for the City of Milwaukee and Milwaukee County; standardized transactional advertising for professional announcements and Behind the Deal M&A announcements ($300 standard, $850 featured); sheriff's sales subscriptions for Milwaukee County foreclosure notices; and event sponsorships across an annual awards portfolio including Women in Construction, C-Level Awards, Top Projects, Hard Hat Safety Forum, Newsmakers of the Year, and the Wisconsin AEC 350 listing. The company is owned by BridgeTower Media, a diversified B2B media conglomerate operating over 40 brands across construction, legal, business, and home furnishings verticals, and benefits from cross-brand advertising network access and shared digital infrastructure.
The Daily Reporter serves three primary customer segments: construction industry professionals (general contractors, subcontractors, suppliers) seeking bidding intelligence and industry news; architecture and engineering firms seeking project visibility and recognition; and government agencies (City of Milwaukee, Milwaukee County, Wisconsin DOT, MMSD, MPS, MATC) requiring statutory public notice publication. Real estate developers represent a secondary segment. Distribution is regional, focused on southeast Wisconsin and statewide, with the company self-reporting that 88% of its audience holds decision-making roles within AEC firms and that it is the #1 source for Wisconsin's Top 100 construction companies.
The Daily Reporter firmographics
Firmographics- Name
- The Daily Reporter
- Legal name
- The Daily Reporter
- Website
- https://dailyreporter.com
- Company type
- Private
- Founded year
- 1897
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Daily Reporter is a 130-year-old Milwaukee-based B2B media company covering Wisconsin's construction, real estate, and development sectors. It generates revenue through subscriptions, statutory public notice advertising, event sponsorships, and transactional announcement services for AEC professionals and government agencies.
- Ownership category
- akta.pro rank
The Daily Reporter industry classification
Industry- Product category
- Trade Publishing and B2B Media
- NAICS
- Newspaper Publishers (513110), Newspaper Publishers (51311)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
- akta.pro secondary industries
- Business, Financial & Trade News Publishers (MPAJADAC), Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)
Keywords
Where The Daily Reporter is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Daily Reporter business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Subscriptions: Paid subscriptions providing access to daily news, project bids, public notices, and digital editions. Subscribers receive free basic listing in the Construction Resource Directory.
- Professional Announcements: Paid announcements for new hires, promotions, and industry recognition. Standard posting at $300 includes photo and 350-character print text plus online visibility. Featured listing at $850 includes larger photo, up to 1,450 characters, logo, and preferred placement.
- Behind the Deal Announcements: Paid announcements for mergers, acquisitions, financings, and business deals. Standard at $300 and featured at $850 with premium placement.
- Public Notice Advertising: Statute-required legal notices including bid invitations, sheriff sales, probate filings, corporate notices, and government announcements. Since 1897, designated official newspaper for City of Milwaukee and Milwaukee County.
- Display Advertising: Brand advertising targeting 88% decision-makers in construction companies, architecture firms, and engineering firms. Offers solutions across web, email, events, social, and print channels.
- Sheriff's Sales Subscriptions: Specialized subscription service for Milwaukee County foreclosure notices and foreclosure auction results.
- Event Sponsorships: Event-based revenue from award programs including Women in Construction, C-Level Awards, Top Projects, and Hard Hat Safety Forum with sponsorship and table sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | One-time | Standard Professional Announcement - $300 |
| Subscription | One-time | Featured Professional Announcement - $850 |
| Subscription | One-time | Standard Behind the Deal - $300 |
| Subscription | One-time | Featured Behind the Deal - $850 |
| Unit Pricing | One-time | Public Notice Submission |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
The Daily Reporter product offering
Product offeringCore offering
The Daily Reporter is a Wisconsin-based B2B trade publication covering construction, real estate, development, bidding, and transportation news for the AEC community. It publishes daily construction news, maintains the Wisconsin Project Center database of construction bids and projects, and serves as the designated official newspaper for the City of Milwaukee and Milwaukee County publishing legally required public notices. The company complements its editorial product with paid professional announcements, event sponsorships, the HardHat Mail newsletter, the Brews and Blueprints podcast, and signature annual award programs such as Women in Construction, C-Level Awards, Top Projects, and Hard Hat Safety Forum.
Product overview
The Daily Reporter is a Wisconsin-based B2B construction industry publication offering a unified platform combining news coverage, project databases, public notice services, and professional events. The core product is its news publication paired with the Wisconsin Project Center database for construction bids and projects. Additional offerings include public notice and sheriff sale services, advertising products (Professional Announcements, BTM Business Connect), and signature events including Women in Construction Awards, C-Level Awards, Top Projects Awards, Hard Hat Safety Forum, and Newsmakers of the Year. The company also produces digital content through the Brews and Blueprints podcast, Punch List video series, and HardHat Mail newsletter. The publication operates as part of BridgeTower Media's network of 40+ B2B brands, with digital access provided through Tecnavia platform and basic subscription-based access to the Construction Resource Directory.
Differentiator
Problem solved
Functional benefit
Brands
- Wisconsin Project Center: Online database for construction project listings and bidding information
- HardHat Mail
- Brews and Blueprints Podcast
- Construction Resource Directory
- Public Notices
Products and services
- Wisconsin Project Center Online database of construction projects, bids, and opportunities across Wisconsin, accessible to subscribers with searchable and filterable listings by location, type, and agency.
- Public Notices Online database and publication service for public and legal notices including bids, government notices, sheriff sales, probate, and real estate notices, published since 1897 as the official newspaper for City of Milwaukee and Milwaukee County.
- Sheriff Sales Foreclosure listings and publication service for Milwaukee County sheriff's sales, providing foreclosure information and auction results.
- HardHat Mail Newsletter Daily email newsletter delivering construction news, bids, and trends to subscribers, providing competitive intelligence for Wisconsin construction leaders.
- Subscription Services Paid subscription service providing access to premium content including subscriber-exclusive articles, full project database access, and digital edition access.
- Professional Announcements Paid announcement service for new hires, promotions, board positions, and industry recognition, appearing in print and online with options for standard or featured placement.
- BTM Business Connect Sponsored content service for company milestones, partnerships, awards, and business updates targeting the construction industry audience.
- Construction Resource Directory Interactive B2B directory connecting industry professionals with business opportunities, available to subscribers with basic listing included and premium upgrades available.
- Tecnavia Digital Edition Digital edition platform for accessing the publication online, powered by Tecnavia.
Companies that use The Daily Reporter
Customer profileSegments4 records
Ideal customer profiles4 records
The Daily Reporter technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Daily Reporter partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BridgeTower Mediaparent_companyThe Daily Reporter is owned by BridgeTower Media, a B2B media company operating 40+ brands across business, construction, legal, and home furnishings verticals. BridgeTower Media reaches 4.4M+ executives and generates 1.2B+ audience opportunities annually across multiple channels. The Daily Reporter participates in BridgeTower's cross-brand advertising network and shares digital infrastructure including content licensing and reprint services through EVG Media.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
The Daily Reporter competitors and assessment
Company assessmentEmerging players
- Construction Dive: Industry Dive digital publication delivering daily construction industry news, project coverage, and analysis. Comparable as a digital-first competitor targeting the same AEC decision-maker audience The Daily Reporter serves, with a national rather than regional footprint.
- ConstructConnect: Construction bid aggregation and project intelligence platform serving general contractors and subcontractors. Comparable as a digital bid-database competitor directly threatening The Daily Reporter's Wisconsin Project Center value proposition.
Broad incumbents
- Dodge Construction Network: Dodge Construction Network provides construction project leads, bidding intelligence, and market analytics at national scale. Comparable as a bid-intelligence and construction data competitor to The Daily Reporter's Wisconsin Project Center product, but with much broader geographic and data-product scope.
- Building Design + Construction: CFE Media publication covering commercial building design, construction, and operations. Comparable as a B2B construction trade media brand selling against the same advertising and audience budgets in the AEC vertical.
- Engineering News-Record (ENR): BNP Media-owned national construction industry publication covering projects, firms, and trends across the U.S. AEC sector. Comparable as a construction trade news and data brand serving the same reader base, though national in scope rather than regional.
Regional players
- Milwaukee Journal Sentinel: Gannett-owned general-interest daily newspaper serving the Milwaukee metro area. Comparable as a regional Milwaukee print/digital publication competing for local advertising dollars and consumer attention, though not specialized in construction.
- Wisconsin State Journal: Lee Enterprises general-interest daily newspaper serving Madison and Wisconsin statewide. Comparable as a Wisconsin print/digital publication competing for statewide advertising and consumer attention, though not specialized in the AEC vertical.
Direct peers
- Daily Reporter (Columbus, Ohio): Columbus, Ohio-based legal and business newspaper publishing court filings, public notices, and business news. Comparable as a designated public-notice publication serving a different Midwestern metro with a similar official-newspaper business model, though broader than construction-only.
- Wisconsin Law Journal: BridgeTower Media sibling legal trade publication covering Wisconsin legal industry and public notices. Directly comparable as another regional Wisconsin B2B trade title under the same parent, sharing infrastructure and audience models.
- DJC Oregon: Daily Journal of Commerce Oregon — a BridgeTower Media sibling publication covering construction news, public notices, and project bids in Oregon. Directly comparable as a regional construction trade newspaper with the same ownership, public-notice franchise, and bid-database business model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
The Daily Reporter social profiles
Digital presenceThe Daily Reporter financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Daily Reporter leadership team
Management profileNumber of profiles
Profiles1 record
The Daily Reporter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Daily Reporter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Daily Reporter
What does The Daily Reporter do?
The Daily Reporter is a Wisconsin-based B2B trade publication covering construction, real estate, development, bidding, and transportation news for the AEC community. It publishes daily construction news, maintains the Wisconsin Project Center database of construction bids and projects, and serves as the designated official newspaper for the City of Milwaukee and Milwaukee County publishing legally required public notices. The company complements its editorial product with paid professional announcements, event sponsorships, the HardHat Mail newsletter, the Brews and Blueprints podcast, and signature annual award programs such as Women in Construction, C-Level Awards, Top Projects, and Hard Hat Safety Forum.
Is The Daily Reporter a public or private company?
The Daily Reporter is a private company. It is classified as corporate owned and is currently operating.
When was The Daily Reporter founded?
The Daily Reporter was founded in 1897. It employs 11 to 50 people.
Where is The Daily Reporter based?
The Daily Reporter is headquartered in Milwaukee, United States, in the North America region.
How does The Daily Reporter make money?
Seven revenue lines are on record. Subscriptions are the primary driver. The others are professional Announcements, behind the Deal Announcements, public Notice Advertising, display Advertising, sheriff's Sales Subscriptions and event Sponsorships.
Who are The Daily Reporter's main competitors?
Emerging players on record are Construction Dive and ConstructConnect. Broad incumbents are Dodge Construction Network, Building Design + Construction and Engineering News-Record (ENR). Regional players are Milwaukee Journal Sentinel and Wisconsin State Journal. Direct peers are Daily Reporter (Columbus, Ohio), Wisconsin Law Journal and DJC Oregon.
Does The Daily Reporter have an API?
No public API is recorded for The Daily Reporter.
What industry is The Daily Reporter in?
The Daily Reporter's product category is Trade Publishing and B2B Media. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital), with a secondary code of MPAJADAC, Business, Financial & Trade News Publishers. Its NAICS code is 513110 and its SIC code is 2711.