Greenstone Partners
Greenstone Partners is an independent Sydney-based corporate advisory firm founded in 2003 that provides mid-market M&A, divestment, and capital structure advice to public, private, and private equity clients, having advised on 80+ transactions worth $8B+ across Australia and globally via Mergers Alliance.
- Company typePrivate
- Founded2003
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Greenstone Partners does
Greenstone Partners is an independent, principal-owned corporate advisory firm headquartered in Sydney, Australia, founded in 2003 by Scott Malcolm. The firm specializes in mid-market mergers and acquisitions, divestments, and capital structure advice for public companies, private companies, and private equity clients across Australia, New Zealand, and selected international markets. Since inception, Greenstone has advised on more than 80 transactions with cumulative value exceeding $8.0 billion, including multi-mandate relationships with GWA Group (five transactions across Gainsborough, API Locksmiths, Gliderol, Brivis, Dux, and Door & Access Systems) and Pentair (multiple Water Dynamics and Water Infrastructure Group sales), as well as marquee mandates such as VGW's $3.2 billion scheme of arrangement with Lance East Office and RHG's $2 billion loan book sale to Resimac.
The firm's service offering comprises bespoke advisory engagements rather than productized offerings: M&A sell-side and buy-side advice, divestments, corporate finance (independent sounding board, valuation, investor relations), and capital advisory (capital management, debt advisory, equity and mezzanine financing). Greenstone monetizes exclusively through professional advisory fees tailored to each engagement, with no standardized pricing disclosed. The go-to-market is partner-led and relationship-based, with senior partners involved in every transaction, and global execution is supported through membership in the Mergers Alliance network of 20 advisory firms across 27 countries.
The firm is led by Chairman and Founder Scott Malcolm (former Credit Suisse Director, advised on $25B+ in transactions), Partner Jimmy Rich (since 2006, former Ashurst solicitor), and Partner Leo Feros (since 2024, former UBS co-head of financial sponsors for Australia and New Zealand). The team of 11-50 includes Directors, Associate Directors, Associates, Analysts, and Interns drawn from Bank of America, Deutsche Bank, Credit Suisse, RBC Capital Markets, Nomura, Deloitte, MA Financial, and PwC. There is no parent company, no external institutional ownership, no subsidiaries, and no funding rounds disclosed.
Greenstone Partners firmographics
Firmographics- Name
- Greenstone Partners
- Legal name
- Greenstone Partners Pty Limited
- Website
- https://greenstonepartners.com.au
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Greenstone Partners is an independent Sydney-based corporate advisory firm founded in 2003 that provides mid-market M&A, divestment, and capital structure advice to public, private, and private equity clients, having advised on 80+ transactions worth $8B+ across Australia and globally via Mergers Alliance.
- Ownership category
- akta.pro rank
Greenstone Partners industry classification
Industry- Product category
- Corporate Advisory Services (M&A)
- NAICS
- All Other Financial Investment Activities (52399)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Divestitures, Spin-offs & Carve-outs Advisory (BPAHADAJ)
Keywords
Where Greenstone Partners is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Greenstone Partners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Corporate Advisory Fees: Professional advisory fees from providing M&A, divestment, capital structure advice, and corporate finance services to mid-market clients. Fee structures are tailored to meet each client's objectives.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Greenstone Partners product offering
Product offeringCore offering
Greenstone Partners is an independent corporate advisory firm that provides mid-market mergers and acquisitions advisory, divestments, corporate finance, and capital structure advice to public companies, private companies, and private equity clients. The firm operates a partner-led model where a Partner is involved in every aspect of each transaction, with flexible fee structures tailored to client objectives.
Product overview
Greenstone Partners is a corporate advisory firm, not a technology product company. It does not offer a software product platform or modules. Its offerings consist of professional advisory services including mergers and acquisitions advisory, divestments, corporate finance (independent sounding board, valuation, investor relations), and capital advisory services (capital management, debt advisory, equity and mezzanine financing).
Differentiator
Problem solved
Functional benefit
Products and services
- Mergers and Acquisitions Advisory Independent advisory services for mid-market mergers and acquisitions, including acquisition targets, sale processes, and scheme of arrangement transactions. Advises public companies, private companies, and private equity clients.
- Divestment Advisory Advisory services for the sale of non-core assets, divisions, and business units, including sale of contracts, asset sales, and corporate carve-outs.
- Capital Structure Advice Independent advice on capital structure, including capital management, debt advisory, and equity and mezzanine financing.
- Corporate Finance Services Includes acting as an independent sounding board, providing valuation services, and supporting investor relations activities for mid-market clients.
Quantifiable outcome
- 80+ transactions completed since 2003
- +1 more outcomes
Companies that use Greenstone Partners
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
Greenstone Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Greenstone Partners partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mergers AlliancecoreGreenstone Partners is a member of Mergers Alliance, a global network of market leading corporate advisory firms focused on mid-market M&A. The network comprises 20 member firms across 27 countries with 38 active offices and 300+ bankers, providing Greenstone with global reach for cross-border transactions.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Greenstone Partners competitors and assessment
Company assessmentDirect peers
- Flagstaff Partners: Australian independent advisory firm focused on mid-market M&A and corporate finance. Comparable to Greenstone in size, geographic focus, and senior-led engagement model.
- MA Financial Group: Australian financial services firm offering M&A advisory, capital markets, and investment solutions. Comparable in providing mid-market corporate advisory across Australia.
- Luminis Partners: Australian independent mid-market advisory firm specializing in M&A, divestments, and capital advisory. Closest direct peer given similar size, independent ownership, and Australian mid-market focus.
- Morgans Financial: Australian full-service wealth management and corporate advisory firm. Comparable in providing mid-market corporate advisory and capital markets services to Australian clients.
- Catalyst Advisory Partners: Australian independent M&A advisory firm serving mid-market public, private, and PE clients. Closely comparable in scope of services and client profile.
- Wilsons Advisory: Australian financial advisory firm providing M&A, ECM, and corporate advisory services to mid-market clients. Comparable in Australian mid-market coverage and senior-led model.
- Gresham Advisory: Australian mid-market M&A advisory firm with similar independent ownership structure and focus on corporate finance, divestments, and strategic transactions.
Broad incumbents
- Deloitte Australia (M&A): Big 4 firm providing corporate finance advisory including M&A and divestitures in Australia. Larger incumbent competing for mid-market mandates.
- PwC Australia (Deals): Big 4 firm in Australia providing M&A, divestitures, and corporate finance advisory. Larger incumbent with broader service portfolio that competes with Greenstone for mid-market mandates.
- KPMG Australia (Deal Advisory): Big 4 firm offering M&A and corporate finance advisory in Australia. Larger incumbent with deeper resources, competing for the same mid-market clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Greenstone Partners social profiles
Digital presenceGreenstone Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greenstone Partners leadership team
Management profileNumber of profiles
Profiles10 records
Greenstone Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greenstone Partners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greenstone Partners
What does Greenstone Partners do?
Greenstone Partners is an independent corporate advisory firm that provides mid-market mergers and acquisitions advisory, divestments, corporate finance, and capital structure advice to public companies, private companies, and private equity clients. The firm operates a partner-led model where a Partner is involved in every aspect of each transaction, with flexible fee structures tailored to client objectives.
Is Greenstone Partners a public or private company?
Greenstone Partners is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Greenstone Partners founded?
Greenstone Partners was founded in 2003. It employs 11 to 50 people.
Where is Greenstone Partners based?
Greenstone Partners is headquartered in Sydney, Australia, in the Oceania region.
How does Greenstone Partners make money?
One revenue line is on record: corporate Advisory Fees.
Who are Greenstone Partners's main competitors?
Direct peers on record are Flagstaff Partners, MA Financial Group, Luminis Partners, Morgans Financial, Catalyst Advisory Partners, Wilsons Advisory and Gresham Advisory. Broad incumbents are Deloitte Australia (M&A), PwC Australia (Deals) and KPMG Australia (Deal Advisory).
Does Greenstone Partners have an API?
No public API is recorded for Greenstone Partners.
What industry is Greenstone Partners in?
Greenstone Partners's product category is Corporate Advisory Services (M&A). Its primary akta.pro industry code is BPAHADAJ, Divestitures, Spin-offs & Carve-outs Advisory. Its NAICS code is 52399 and its SIC code is 6211.