Nippon Paint Singapore
Nippon Paint Singapore is a paint manufacturer and service provider supplying decorative, exterior, texture, cool, and protective coatings to residential, trade, and commercial customers across Singapore and select Southeast Asian markets via 200+ retail stores, e-commerce, and trade channels.
- Company typePrivate
- Founded1962
- HeadquartersSingapore, Singapore
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Nippon Paint Singapore does
Nippon Paint Singapore (legal entity: Nippon Paint (Singapore) Co Pte Ltd) is a Singapore-based paint manufacturer and service provider operating as a wholly-owned affiliate of Nippon Paint Japan. Founded in 1962, the company runs local manufacturing at its Jurong facility (1 First Lok Yang Road) and supplies decorative, exterior, ceiling, wood, metal, primer, and specialty textured paints to Singapore's residential, trade, and commercial segments. Its product portfolio spans 2,338 colour shades and includes proprietary lines such as COOL-TEC SolaReflect cool coatings (proven to reduce outdoor air temperatures by up to 2.49°C) and the Momento interior texture series.
The company monetises through three primary channels: (1) one-time paint and coating product sales across interior, exterior, ceiling, wood, metal, primer, and specialty categories distributed via 200+ retail partner stores, an e-commerce storefront, and dedicated trade portal; (2) Professional Painting Service — bundled labour packages (Anti-Mould, Washable, Odour-less, Premium; priced SGD 950–5,980) with project managers, site inspections, 0% installment plans, and a 12-month warranty; and (3) B2B trade and protective coatings for commercial and industrial buyers, including automotive and specialty substrates. Regional revenue is captured through distributor and affiliate partners in Myanmar, Brunei, Maldives, and Indonesia.
Nippon Paint Singapore differentiates on brand heritage (Singapore's No.1 paint brand claim; 120+ years of parent-group technology), breadth of colour selection, Green Label and SGBP-certified low-VOC/formaldehyde-free formulations, and integrated product-plus-service offering. Customer segments include individual homeowners, trade professionals (contractors, architects, designers, painters), and commercial/industrial buyers such as Mapletree Business City II, Punggol Polyclinic, and Northpoint for cool-coating applications. The company maintains no disclosed venture or PE ownership; all expansion is funded and directed within the Nippon Paint Group strategic structure.
Nippon Paint Singapore firmographics
Firmographics- Name
- Nippon Paint Singapore
- Legal name
- Nippon Paint (Singapore) Co Pte Ltd
- Website
- https://nipponpaint.com.sg
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Nippon Paint Singapore is a paint manufacturer and service provider supplying decorative, exterior, texture, cool, and protective coatings to residential, trade, and commercial customers across Singapore and select Southeast Asian markets via 200+ retail stores, e-commerce, and trade channels.
- Ownership category
- akta.pro rank
Nippon Paint Singapore industry classification
Industry- Product category
- Paint and Coatings Manufacturing
- NAICS
- Paint and Coating Manufacturing (325510)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Architectural & Decorative Paints (IMAEAHAA)
- akta.pro secondary industries
- Architectural & Decorative Coatings (IMAEAGAA), Industrial & Protective Coatings (IMAEAGAB), Wood Coatings & Finishes (IMAEAHAF)
Keywords
Where Nippon Paint Singapore is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Nippon Paint Singapore business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Paint and Coating Products Sales: Sale of wide range of paints including interior, exterior, ceiling, wood, metal paints, primers, sealers, surface treatments, spray paints, and painting tools through retail stores and e-commerce.
- Professional Painting Services: Bundled painting service packages for residential properties including wall preparation, painting, furniture protection, with various package tiers from Anti-Mould to Premium, offered with installment payment options.
- Specialty and Texture Coatings: Premium specialty coatings including Momento textured paints, cool coatings for buildings, and protective coatings for industrial applications.
- Trade and Protective Coatings: B2B sales of protective coatings, automotive coatings, and industrial paint solutions through dedicated trade portal and partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Anti-Mould Package - Basic protection for HDB/Condos from $950 |
| Unit Pricing | Pay-as-you-go | Washable Package - Mid-tier for easy cleaning from $1,150 |
| Unit Pricing | Pay-as-you-go | Odour-less Package - Low odor for sensitive environments from $1,300 |
| Unit Pricing | Pay-as-you-go | Premium Package - Full service premium finish from $1,450 |
| Unit Pricing | Pay-as-you-go | Landed House Interior - Odour-less Package from $2,800 |
| Unit Pricing | Pay-as-you-go | Landed House Exterior - Standard Package from $2,980 |
| Unit Pricing | Pay-as-you-go | Paint Products - Individual product pricing per litre/gallon |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
Nippon Paint Singapore product offering
Product offeringCore offering
Nippon Paint Singapore manufactures and supplies a comprehensive range of decorative paints, protective coatings, specialty textured finishes, and painting tools, complemented by bundled Professional Painting Services. Its portfolio covers interior, exterior, ceiling, wood, and metal paints, primers/sealers, Momento textured effects, and proprietary COOL-TEC cool coatings, sold through retail stores, e-commerce, a dedicated trade portal, and overseas distributors.
Product overview
Nippon Paint Singapore offers a comprehensive portfolio of paint products and services. The core offering includes Interior Paints (Odour-less All-in-1, Odour-less Ultra Fresh Air), Exterior Paints (Weatherbond, Weatherbond AlgaeGuard), Ceiling Paints (Odour-less Anti-Mould Ceiling White), Wood/Metal Paints (Bodelac 9000), and Primers/Sealers (Expresskote Sealer, Vinilex 5170 Wall Sealer, Aqua Primer Sealer Undercoat). The Momento Interior Texture series features Designer Series (Cemento, Rust Box, Travertino), Textured Paint Series (Elegant, Sparkle Gold, Sparkle Silver, Sparkle Pearl), and Minimalist Series (Limewash Effect). Specialized offerings include COOL-TEC SolaReflect Cool Coatings for thermal management. The Professional Painting Service provides end-to-end painting solutions with various packages. Supporting digital tools include the Nippon Paint Mobile App with Colour Visualizer. The company also offers a full range of painting tools including brushes, rollers, extension poles, and protective equipment.
Differentiator
Problem solved
Functional benefit
Brands
- Momento: Special Effect textured paint series including Cemento, Rust Box, Travertino, Sparkle Gold, Sparkle Silver, Sparkle Pearl, Elegant, and Limewash Effect for interior wall applications
- COOL-TEC
- Nippon Paint Marine
Products and services
- Odour-less All-in-1 Low-VOC, formaldehyde-free premium interior paint with all-in-one functionality for interior projects; targeted at residential homeowners seeking healthier indoor air quality.
- Odour-less Ultra Fresh Air Low-VOC interior paint designed for improved fresh air quality; targeted at residential interiors where occupants are sensitive to paint odours.
- Odour-less Anti-Mould Ceiling White Anti-mould ceiling paint with low odour formulation; targeted at residential homes needing mould protection on ceilings.
- Bodelac 9000 Premium paint formulated for wood and metal surfaces; targeted at homeowners and contractors finishing doors, furniture, gates, and metal fixtures.
- Weatherbond AlgaeGuard Exterior paint with enhanced resistance to fungal and algal growth and anti-streak marks properties; targeted at Singapore homeowners seeking durable exterior protection in tropical conditions.
- Weatherbond High-performance exterior paint protecting homes from weathering and surface dirt accumulation; targeted at residential exteriors in tropical climates.
- Expresskote Sealer Water-based sealer formulated with styrene acrylic polymer for alkali and efflorescence resistance; targeted at painters preparing interior or exterior surfaces before topcoat application.
- Vinilex 5170 Wall Sealer Oil-based wall sealer with superior resin/binder that prevents degradation of finishing coats by alkaline surfaces; targeted at professional painters needing durable substrate sealing.
- Aqua Primer Sealer Undercoat Water-based one-step pre-coat formulated with special acrylic polymer for good adhesion on multi-purpose substrates; targeted at DIY and trade users needing a versatile primer.
- Momento Cemento Water-based interior textured paint delivering raw cement-like wall appearance; targeted at homeowners and interior designers seeking contemporary industrial-style finishes for residential or commercial spaces.
- Momento Rust Box Special effect paint producing a rusted, distressed metal texture with subtle shimmer for a modern vintage aesthetic; targeted at interior designers and homeowners wanting decorative feature walls.
- Momento Travertino Special effect paint designed to replicate the timeless texture of travertine stone as a textured intermediate coating; targeted at designers and homeowners seeking premium stone-like wall finishes.
- Momento Elegant Special effect paint series of opaque paints elevating ordinary walls into elegant textured finishes; targeted at homeowners and designers seeking premium interior wall treatments.
- Momento Sparkle Gold Special effect textured paint delivering a gold textured shine inspired by Italian craftsmanship; targeted at designers and homeowners seeking luxurious feature walls.
- Momento Sparkle Silver Special effect paint providing subtle silver shimmer while concealing wall imperfections; targeted at designers and homeowners seeking understated luxury interiors.
- Momento Sparkle Pearl Special effect paint adding pearlescent glow to walls with Italian craftsmanship charm; targeted at designers and homeowners wanting elegant pearlescent feature finishes.
- Momento Limewash Effect Water-based coating recreating the soft, mottled look of traditional limewash with a matt, velvety finish and subtle tonal variations; targeted at minimalist interior designers and homeowners.
- COOL-TEC SolaReflect Cool Coatings Complete range of cool coatings for roofs, exterior walls, pavements, and roads proven to reduce outdoor air temperatures by up to 2.49°C; targeted at commercial, healthcare, and infrastructure projects seeking sustainability and thermal performance.
- Professional Painting Service End-to-end professional painting service for HDB flats, condominiums, and landed houses, including site inspection, wall preparation, painting, and furniture protection, with tiered packages and 12-month warranty; targeted at homeowners who prefer outsourced painting.
- Synthetic Paint Brush Synthetic-bristle paint brush best suited for water-based paints, cost effective and suitable for Muslim customers; targeted at DIY painters and trade users.
- Extension Pole (2.1m) Lightweight, sturdy and durable 2.1m extension pole with special grip tip for painting walls and ceilings; targeted at DIY painters and professional applicators.
- Dropsheet with Painter's Tape
Quantifiable outcome
- Reduce outdoor air temperatures by up to 2.49°C with COOL-TEC cool coatings
- +3 more outcomes
Companies that use Nippon Paint Singapore
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Nippon Paint Singapore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Nippon Paint Singapore partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Singapore Green Building Council (SGBC)coreSGBC awarded Nippon Paint the Singapore Green Building Products (SGBP) certification, differentiating their products as the green choice for the coating industry. This certification supports green building requirements and provides consumers and building stakeholders with assessed green building products.
- Client Focus Technology Group (Myanmar)minorOverseas distributor for Nippon Paint products in Myanmar. Contact: 513419, 09 992 5707, [email protected]
- Chemiland Enterprises (Brunei)minorOverseas distributor for Nippon Paint products in Brunei. Contact: 673-333 0173, [email protected]
- STO Home Improvement (Maldives)minorOverseas distributor for Nippon Paint products in Maldives. Contact: +(960) 3344333, [email protected]
- Nippon Paint (Myanmar) Service Co., Ltd.minorAffiliate distributor for Nippon Paint products in Myanmar. Address: Building 14, Ground Floor, MICT Park, Hlaing Campus, Yangon, Myanmar.
- PT. Niaga Indotama Perkasa (Indonesia)minorOverseas distributor for Nippon Paint products in Indonesia (Batam). Address: Blok B2 No. 5 & 6 Batu Ampar, Repindo Industrial Estate, Batam 29467, Indonesia.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Nippon Paint Singapore competitors and assessment
Company assessmentRegional players
- Toa Paint (Thailand): Leading Southeast Asian decorative and protective paint manufacturer headquartered in Thailand; comparable product portfolio and trade-channel emphasis, though the geographic concentration differs from Nippon Paint Singapore.
- Berger Paints (Berger International): Asia-focused architectural and industrial coatings player with operations across multiple Southeast Asian markets; comparable as a regional multi-channel paint manufacturer serving both DIY/retail and trade segments.
Direct peers
- Hempel Singapore: Danish coatings manufacturer with strong regional operations in Singapore serving marine, protective, and decorative markets; directly comparable on protective coatings, marine coatings, and B2B specification-led sales.
- AkzoNobel (Dulux) Singapore: Global paints and coatings major operating in Singapore through the Dulux brand, directly competing with Nippon Paint across interior, exterior, and trade paint segments with similar retail, contractor, and project-driven GTM.
- Dulux Professional / AkzoNobel Decorative Paints APAC: The Singapore-facing AkzoNobel decorative paints arm, operating a store network, trade portal, and Professional Painting Service directly comparable to Nippon Paint Singapore's own retail-partner and PSS offering.
- Jotun Paints Singapore: Major decorative and protective coatings player with a long-standing Singapore presence; competes with Nippon Paint on interior/exterior paints and protective coatings for marine, infrastructure, and commercial projects in the same geography.
Broad incumbents
- Kansai Paint: Japanese paints and coatings major with architectural and automotive lines across Asia; a fellow Asia-headquartered broad incumbent sharing the regional paint market structure with Nippon Paint.
- Sherwin-Williams: World's largest paint company with broad architectural coatings portfolio; serves the same end-use cases as Nippon Paint Singapore (interior, exterior, contractor channel) globally and increasingly in Asia.
- PPG Industries: Global paints and coatings conglomerate with architectural and industrial coatings divisions serving the Asia-Pacific region; comparable on protective and decorative coating technology breadth, though not Singapore-mass-market focused.
- Nippon Paint Holdings (Parent): The Japanese parent company of Nippon Paint Singapore, a global top-tier paints and coatings group with broad architectural, industrial, automotive, and marine portfolios. Provides the formulation, brand, and R&D backbone under which Nippon Paint Singapore operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Nippon Paint Singapore social profiles
Digital presenceNippon Paint Singapore compliance and trust
Trust signalCompliance1 record
Nippon Paint Singapore financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nippon Paint Singapore leadership team
Management profileNumber of profiles
Profiles1 record
Nippon Paint Singapore subsidiaries and ownership
Company hierarchySubsidiaries5 records
Nippon Paint Singapore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nippon Paint Singapore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nippon Paint Singapore
What does Nippon Paint Singapore do?
Nippon Paint Singapore manufactures and supplies a comprehensive range of decorative paints, protective coatings, specialty textured finishes, and painting tools, complemented by bundled Professional Painting Services. Its portfolio covers interior, exterior, ceiling, wood, and metal paints, primers/sealers, Momento textured effects, and proprietary COOL-TEC cool coatings, sold through retail stores, e-commerce, a dedicated trade portal, and overseas distributors.
Is Nippon Paint Singapore a public or private company?
Nippon Paint Singapore is a private company. It is classified as corporate owned and is currently operating.
When was Nippon Paint Singapore founded?
Nippon Paint Singapore was founded in 1962. It employs 251 to 500 people.
Where is Nippon Paint Singapore based?
Nippon Paint Singapore is headquartered in Singapore, Singapore, in the Asia region.
How does Nippon Paint Singapore make money?
Four revenue lines are on record. Paint and Coating Products Sales are the primary driver. The others are professional Painting Services, specialty and Texture Coatings and trade and Protective Coatings.
Who are Nippon Paint Singapore's main competitors?
Regional players on record are Toa Paint (Thailand) and Berger Paints (Berger International). Direct peers are Hempel Singapore, AkzoNobel (Dulux) Singapore, Dulux Professional / AkzoNobel Decorative Paints APAC and Jotun Paints Singapore. Broad incumbents are Kansai Paint, Sherwin-Williams, PPG Industries and Nippon Paint Holdings (Parent).
Does Nippon Paint Singapore have an API?
No public API is recorded for Nippon Paint Singapore.
What industry is Nippon Paint Singapore in?
Nippon Paint Singapore's product category is Paint and Coatings Manufacturing. Its primary akta.pro industry code is IMAEAHAA, Architectural & Decorative Paints, with a secondary code of IMAEAGAA, Architectural & Decorative Coatings. Its NAICS code is 325510 and its SIC code is 2851.