Hoggs of Fife

What Hoggs of Fife does

Hoggs of Fife Limited is a family-owned British countrywear brand headquartered in Cupar, Fife, Scotland. Founded circa 1888-1890, the company originated as a manufacturer of leather footwear for the farming and fieldsports community of Fife and has since extended into a full range of clothing, footwear, and accessories. Its portfolio is organised under three sub-brands: Field Pro (technical, waterproof performance clothing and footwear for the hunting and shooting community), Hoggs of Fife (classic country lifestyle clothing and footwear for outdoor wear), and Hoggs Professional (performance workwear for the modern country worker). The company maintains a wholly-owned retail subsidiary, Fife Country, which operates alongside the wholesale trade division.

The product range spans men's, women's, and children's categories including waxed jackets, waterproof and breathable shooting jackets and smocks, trilaminate outerwear (with ratings up to 15,000mm waterproof / 6,000g/m²/24hr breathability), shirts, fleeces, gilets, trousers and breeks, footwear (boots, shoes, wellingtons, hikers), and accessories such as socks, caps, and headwear. Underlying technical components include DWR coatings, EN343 3:3 rated membranes, taped seams, and reinforced construction, rather than software or data-driven technologies. Pricing spans from accessories at £14.95 to technical shooting jackets at £159.00, with all listed prices set as Manufacturer's Retail Price.

The business model is primarily wholesale-led. Revenue is generated through an extensive network of specialist retail stockists across the UK (Scotland, England, Wales, Northern Ireland) and Republic of Ireland, supplemented by international distributors in Europe (Denmark, Sweden, Czech Republic, Netherlands, Norway), South America (Chile), and North America (Canada). The company also operates direct trade accounts for retailers, accepts distributor enquiries from outside the UK, and reaches end consumers via leading online retail partners (e.g., Ardmoor, Arran Active, Bushwear) and its retail subsidiary. Operational technology is limited to standard e-commerce infrastructure (Sage for accounting, Paypoint for payment processing, Mailchimp for email marketing, Google Analytics/AdWords, and DPD/Parcelforce/DHL for logistics). No external investment, acquisitions, or public listing are evidenced; the company remains privately held.

Name

Hoggs of Fife

Legal name

Hoggs of Fife Limited

Website

https://hoggs.co.uk

Company type

Private

Founded year

1890

Operating status

Operating

Headcount range

11–50 employees

Short description

Hoggs of Fife is a family-owned British countrywear brand, founded circa 1888 in Fife, Scotland, that designs and manufactures leather footwear, clothing, and accessories for the farming, fieldsports, and country lifestyle communities, distributed primarily through specialist UK and European retail stockists.

Ownership category

akta.pro rank

Product category

Country Clothing and Footwear

NAICS

Leather and Allied Product Manufacturing (316)

SIC

Leather & Leather Products (3100), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)

akta.pro primary industry

Hunting Clothing, Footwear & Camouflage Retail (CRAMAKAD)

Keywords

• Country clothing
• Leather footwear
• Fieldsports apparel
• Waterproof outerwear
• Rural workwear

Headquarters

HQ city

Cupar

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Retail Sales: Products sold through specialist retail partners including physical stores and online marketplaces across UK and international markets
2. Trade Accounts: Direct trade relationships with retailers and distributors, with trade login accounts for B2B ordering

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Hoggs of Fife manufactures and distributes leather footwear, clothing, and accessories designed for the farming, fieldsports, and country lifestyle communities. The product portfolio spans men's, women's, and kids' countrywear across coats, jackets, trousers, shirts, fleeces, gilets, footwear (boots, wellingtons, hikers), and accessories (socks, headwear, bags). Three distinct sub-brands—Field Pro (technical hunting/shooting), Hoggs of Fife (country lifestyle), and Hoggs Professional (workwear)—serve differentiated rural and outdoor customer needs.

Product overview

Hoggs of Fife is a family-owned British countrywear brand with over 130 years of history, specializing in leather footwear, clothing, and accessories for the farming and fieldsports community. The product portfolio comprises three distinct sub-brands: Field Pro (technical/waterproof performance clothing and footwear for hunting and shooting), Hoggs of Fife (country lifestyle clothing and footwear for the great outdoors), and Hoggs Professional (performance workwear with technical details for modern country workers). The offerings span men's, women's, and kids' clothing across categories including coats and jackets, trousers and breeks, shirts, fleeces and gilets, footwear (boots, shoes, wellingtons, hikers), and accessories (socks, gloves, headwear, bags, leather goods). Products feature technical fabrics with waterproof/breathable membranes, DWR coatings, and insulation technologies. Distribution is primarily through an extensive network of specialist retail partners across the UK and internationally.

Differentiator

Problem solved

Functional benefit

Brands

• Field Pro: Technical / Waterproof / Performance clothing & footwear specific for the hunting and shooting community
• Hoggs Professional
• Fife Country

Products and services

• Field Pro Technical and waterproof performance clothing and footwear sub-brand specifically designed for the hunting and shooting community. Features high-specification fabrics with waterproof/breathable membranes.
• Hoggs of Fife (Country Lifestyle) Classic country lifestyle clothing and footwear range perfect for the great outdoors. Offers traditional countrywear styling with practical features for the farming and country lifestyle community.
• Hoggs Professional Performance workwear sub-brand with technical detail aimed at the modern country worker. Includes safety boots, waterproof workwear, and utility clothing.
• Caledonia Men's Wax Jacket Waxed cotton jacket offering classic country styling and weather protection for outdoor activities. Targeted at general country lifestyle consumers.
• Culloden Pro Waterproof Jacket Lightweight shooting jacket (700g) with EN343 3:3 waterproof/breathable rating. Features detachable hood, bellows cartridge pockets with magnetic closure, and packs into its own pocket. Designed for shooting sports participants.
• Torness Trilaminate Waterproof Smock High-performance trilaminate smock with 15,000mm waterproof rating and 6,000g/m²/24hr breathability. Features waterproof zips, mouldable hood, and two-way side zip for ventilation. Designed for serious outdoor use in extreme wet weather.
• Torness Ladies Trilaminate Smock Women's trilaminate smock with waterproof and breathable properties. Features longline shape, shaped sleeves, two-way side zip, and peaked hood. Designed for female outdoor enthusiasts.
• Rannoch Lightweight W/P Shooting Jacket Lightweight shooting jacket with 100% brushed polyester shell, waterproof/breathable membrane (8,000mm/8,000g), DWR finish, and pit zips for ventilation. Targeted at shooting sports participants.
• Struther Smock Field Jacket Fully waterproof and breathable smock made from 90% polyester/10% nylon. Features 3/4 length for enhanced coverage, large front pocket, and adjustable hood.
• Kincraig Waterproof Field Trousers Technical field trousers engineered from two-tone shell fabric (85% micro polyester, 15% nylon honeycomb) with DWR treatment, fully lined, reinforced knees, and zipped cargo pockets.
• Struther Field Trousers Waterproof and breathable trousers made from tough nylon reinforced canvas fabric. Features two cargo pockets, two rear zipped pockets, and adjustment straps at cuffs.
• Fife Country (Retail Division) Direct retail consumer channel of Hoggs of Fife Limited, selling countrywear products directly to consumers under the Fife Country brand as a sister operation to the trade division.

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Fife Country (Retail Division)coreOthersFife Country is the retail division of Hoggs of Fife Limited, operating as a separate channel within the same parent company structure. Hoggs of Fife Limited is the parent company of both the trade division (Hoggs of Fife) and the retail division (Fife Country).
• DPD/Parcelforce/DHLminorOthersCourier companies used for parcel delivery to customers. Third-party logistics partners handling order fulfillment.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Barbour: Iconic British heritage brand best known for waxed cotton jackets, country clothing and footwear. Closest direct competitor to Hoggs of Fife in the UK countrywear/fieldsports market, with a significantly larger global footprint and brand recognition.
• Le Chameau: French heritage maker of wellington boots and country footwear. Closest direct peer in the original leather footwear category that Hoggs of Fife was founded on.
• Musto: Premium British technical country and sailing clothing brand. Overlaps with Hoggs of Fife on shooting/field apparel and shares the same retail stockist channel in UK country stores.
• Härkila: Premium Scandinavian hunting apparel brand. Competes with Field Pro on technical, high-specification hunting jackets and trousers across UK and European distribution.
• Laksen: Scottish shooting and country clothing brand with strong overlap on tweed, wax, and technical shooting jackets. Direct competitor in the same Highland/fieldsports stockist channel.
• Dubarry: Irish heritage footwear and country clothing brand. Highly comparable on leather country boots (the original Hoggs of Fife product category) and Gore-Tex lined outdoor footwear.
• Seeland: Danish hunting and shooting apparel brand owned by Härkila group. Direct competitor in the technical hunting/shooting clothing niche across European distributor channels.
• Schöffel: German/British countrywear and shooting apparel specialist. Competes head-to-head with the Field Pro sub-brand on technical waterproof shooting jackets, breeks, and accessories for gamekeepers and shooters.

Broad incumbents

• Aigle: Established European outdoor and country footwear/clothing brand. Comparable on country boots and outerwear but operates a much broader lifestyle portfolio beyond shooting/farming.

Emerging players

• Beretta: Italian firearms maker with a growing technical shooting apparel and accessories line. Increasingly overlapping with Field Pro in shooting jackets, vests, and country lifestyle wear.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hoggsoffife
• Facebookfacebook.com/hoggsoffife
• LinkedInlinkedin.com/company/hoggs-of-fife-limited

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoggs of Fife