Smart Fog
Smart Fog is a Reno, Nevada-based privately held manufacturer of proprietary self-evaporative dry fog humidification systems, selling direct to enterprise customers across manufacturing, healthcare, aerospace, agriculture, and technology facilities globally.
- Company typePrivate
- Founded1984
- HeadquartersReno, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Smart Fog does
Smart Fog is a Reno, Nevada-based privately held manufacturer of commercial and industrial humidification systems, operating globally for more than 40 years (founded circa 1984). The company sells direct to enterprise customers across manufacturing, healthcare, agriculture, technology, and commercial facilities through consultative field sales backed by an engineering team and a global e-commerce storefront.
The company's core offering is built around a proprietary adiabatic self-evaporative dry fog technology that produces droplets engineered to self-repel and self-evaporate, enabling non-wetting humidity control without condensation or moisture fluctuations of more than 1-2%. The product line comprises four modular humidifier systems — the ES100 in-room, TS100 in-duct, ES100M portable, and MS100 custom grid — supported by a ZeroTDS water filtration accessory and a low-voltage CPLC control unit. All systems are manufactured from high-grade plastic and 316 stainless steel with zero moving parts, designed for decades of maintenance-free operation, and integrate into existing HVAC infrastructure.
Smart Fog's business model is primarily one-time hardware sales at quote-based pricing, supplemented by an optional 10-year extended warranty that introduces a recurring-revenue component and accessory sales such as the water filtration unit. The company claims 50-90% energy savings versus conventional humidification, 100% water utilization, and one-week lead times — roughly 21 weeks faster than competitors — anchoring its value proposition on operating-cost reduction and reliability rather than software or services revenue.
Smart Fog firmographics
Firmographics- Name
- Smart Fog
- Legal name
- Smart Fog Manufacturing
- Website
- https://smartfog.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Smart Fog is a Reno, Nevada-based privately held manufacturer of proprietary self-evaporative dry fog humidification systems, selling direct to enterprise customers across manufacturing, healthcare, aerospace, agriculture, and technology facilities globally.
- Ownership category
- akta.pro rank
Smart Fog industry classification
Industry- Product category
- Industrial Humidification Systems
- NAICS
- Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- Air Quality & Filtration Equipment (IAQ) (IMAHAKAI)
- akta.pro secondary industry
- Chillers & Cooling Plant Equipment (IMAHAKAE)
Keywords
Where Smart Fog is headquartered
LocationHeadquarters
- HQ city
- Reno
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Smart Fog business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Industrial Humidification Systems: Smart Fog generates revenue through the sale of commercial and industrial humidification systems including ES100 in-room, TS100 in-duct, ES100M mobile, and MS100 custom grid systems. The company also sells associated components, accessories, and optional extended warranties.
- Support and Warranty Services: Optional extended warranty coverage (10-year warranty) offered in addition to standard 1-year warranty for additional peace of mind.
- Water Filtration Accessories: ZeroTDS water filtration system sold as an accessory to address water quality concerns in facilities where silica or mineral content is present.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Humidification Systems with 1-Year Warranty |
| Subscription | Multi-year contract | Extended 10-Year Warranty |
| Unit Pricing | Pay-as-you-go | ZeroTDS Water Filtration System |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Smart Fog product offering
Product offeringCore offering
Smart Fog manufactures and sells commercial and industrial humidification systems based on proprietary self-evaporative (adiabatic) dry fog technology. The product line includes the ES100 in-room, TS100 in-duct, ES100M mobile, and MS100 custom grid humidifier models, supported by the ZeroTDS water filtration system and CPLC control unit. The systems are sold primarily to industrial, manufacturing, healthcare, agricultural, and technology facilities requiring precise non-wetting humidity control.
Product overview
Smart Fog offers a portfolio of industrial and commercial humidification products based on proprietary self-evaporative (adiabatic/dry fog) technology. The product line centers on four core humidifier models: the ES100 (in-room), TS100 (in-duct), ES100M (mobile/portable), and MS100 (custom grid) systems. These modular units can be scaled by adding additional modules and connect to existing HVAC infrastructure. Supporting products include the ZeroTDS water filtration system for mineral-free water supply and the CPLC control unit for system management. The systems use compressed air and water at low pressure with no moving parts, providing uniform, non-wetting humidity with energy savings of 50-90% compared to conventional systems.
Differentiator
Problem solved
Functional benefit
Products and services
- ES100 Direct Space Humidifier In-room humidification system designed for direct space application, providing uniform humidity distribution without wetness or condensation on surfaces. Targets industrial and commercial facilities requiring stable, non-wetting humidity control.
- TS100 In-Duct Humidifier In-duct humidification system installed within HVAC ductwork to deliver humidification through existing air distribution infrastructure. Designed for facilities integrating humidification into central air handling systems.
- ES100M Portable Industrial Humidifier Mobile humidification system providing flexible, repositionable humidification for industrial environments that need adaptable coverage. Suited for facilities or zones that require temporary or movable humidity control.
- MS100 Custom Humidifier Custom grid-based humidification system configured to meet specific facility requirements and layouts. Modular in design so additional units can be added to scale coverage.
- ZeroTDS Water Filtration System Water filtration accessory that extracts all minerals from source water, addressing silica and dust concerns in facilities with mineral-laden water supplies. Sold alongside Smart Fog humidification systems to maintain performance.
- CPLC Control Unit Control unit that operates the humidification system on standard 1-phase AC voltage at 2A, managing system performance. Powers ES100-1 and ES100-2 units at low energy consumption (0.2–0.4 kW average).
- Extended 10-Year Warranty Optional multi-year service contract that extends coverage beyond the standard 1-year warranty, providing comprehensive protection for Smart Fog humidification systems.
Quantifiable outcome
- 50-90% energy savings compared to traditional humidification systems
- +5 more outcomes
Companies that use Smart Fog
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles4 records
Smart Fog technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Smart Fog partnerships and signals
Strategic signalScale indicators8 records
Expansion highlights5 records
Smart Fog competitors and assessment
Company assessmentDirect peers
- Mee Industries: Mee Industries designs and manufactures industrial fog and humidification systems using compressed-air nozzle technology — the same underlying adiabatic approach as Smart Fog. It targets similar commercial and industrial humidity control applications and is a direct technology competitor.
- Condair: Condair is the largest global manufacturer of commercial and industrial humidification systems (encompassing the legacy Dri-Steem and Nortec brands). It directly competes with Smart Fog across adiabatic, steam, and electrode humidifier categories serving the same healthcare, manufacturing, and data center verticals.
- Nortec Humidity: Nortec (part of the Condair Group) specializes in industrial and commercial adiabatic and steam humidification. It serves overlapping customer segments — including printing, pharmaceutical, and food processing — with comparable product categories to Smart Fog's ES100/TS100 systems.
- Dri-Steem: Dri-Steem (a Condair Group brand) manufactures commercial and industrial humidifiers including adiabatic, steam, and gas-fired systems. It is one of the most established direct competitors to Smart Fog in the North American market with overlapping channel and customer profiles.
- Armstrong International: Armstrong International designs and manufactures humidification, steam, and heat transfer equipment for industrial and commercial customers. It overlaps with Smart Fog in industrial humidification while also offering steam-based systems that compete with Smart Fog's adiabatic approach.
- Carel Industries: Carel Industries is a global manufacturer of humidification controls and HVAC/R components, including adiabatic and isothermal humidifiers. It competes with Smart Fog in commercial humidification while also providing the electronic control platforms (analogous to Smart Fog's CPLC) used across the industry.
- Pure Humidifier: Pure Humidifier provides commercial and industrial evaporative humidification systems for facilities such as data centers, manufacturing, and healthcare. It competes directly with Smart Fog in the non-wetting adiabatic humidifier category.
Broad incumbents
- Carrier Global: Carrier manufactures HVAC equipment including commercial humidifiers and air handling units. As one of the largest global HVAC players, Carrier competes with Smart Fog on enterprise projects where integrated system procurement is preferred over specialized standalone vendors.
- Trane Technologies: Trane Technologies offers commercial HVAC equipment including humidification and air quality solutions through its Thermo King and Trane Commercial brands. It competes with Smart Fog for large commercial and institutional humidification projects as part of broader system specifications.
- Honeywell Building Technologies: Honeywell's Building Technologies division offers humidification as part of its broader HVAC and building automation portfolio. While not specializing in the adiabatic niche like Smart Fog, Honeywell competes for enterprise facility specifications and can bundle humidification into larger system sales.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Smart Fog social profiles
Digital presenceSmart Fog financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smart Fog leadership team
Management profileNumber of profiles
Profiles1 record
Smart Fog funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smart Fog M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smart Fog
What does Smart Fog do?
Smart Fog manufactures and sells commercial and industrial humidification systems based on proprietary self-evaporative (adiabatic) dry fog technology. The product line includes the ES100 in-room, TS100 in-duct, ES100M mobile, and MS100 custom grid humidifier models, supported by the ZeroTDS water filtration system and CPLC control unit. The systems are sold primarily to industrial, manufacturing, healthcare, agricultural, and technology facilities requiring precise non-wetting humidity control.
Is Smart Fog a public or private company?
Smart Fog is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Smart Fog founded?
Smart Fog was founded in 1984. It employs 51 to 100 people.
Where is Smart Fog based?
Smart Fog is headquartered in Reno, United States, in the North America region.
How does Smart Fog make money?
Three revenue lines are on record. Industrial Humidification Systems are the primary driver. The others are support and Warranty Services and water Filtration Accessories.
Who are Smart Fog's main competitors?
Direct peers on record are Mee Industries, Condair, Nortec Humidity, Dri-Steem, Armstrong International, Carel Industries and Pure Humidifier. Broad incumbents are Carrier Global, Trane Technologies and Honeywell Building Technologies.
Does Smart Fog have an API?
No public API is recorded for Smart Fog.
What industry is Smart Fog in?
Smart Fog's product category is Industrial Humidification Systems. Its primary akta.pro industry code is IMAHAKAI, Air Quality & Filtration Equipment (IAQ), with a secondary code of IMAHAKAE, Chillers & Cooling Plant Equipment. Its NAICS code is 333413 and its SIC code is 3564.