Data & Marketing Association Argentina

Name

Data & Marketing Association Argentina

Legal name

Data & Marketing Association Argentina

Website

https://dma.org.ar

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Membership Dues: DMA generates revenue through annual membership fees paid by member organizations including agencies, brands, consultancies, and technology providers in the marketing and data industry. Members gain access to commissions, training, events, compliance services, and networking opportunities.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

DMA Argentina is a membership-based professional association that organizes marketing professionals, agencies, brands, and data/technology providers into five working commissions (Digital Marketing, Email & Automation, Data Analytics, Artificial Intelligence, Institutional Relations). It sells annual memberships that grant access to thematic commissions, training programs, webinars, the annual Marketing SHAKE event, regulatory compliance services through ALAP, and exclusive discounts at partner universities. Revenue is generated primarily through recurring membership dues.

Product overview

DMA (Data & Marketing Association Argentina) is a professional association and community organization, not a technology product company. The organization operates through five working commissions (Digital Marketing, Email & Automation Marketing, Data Analytics, Artificial Intelligence, and Institutional Relations) that function as specialized interest groups for members. Additional offerings include an annual event (Marketing SHAKE), a compliance service in partnership with ALAP, academic alliance programs with Argentine universities, and exclusive training, events, and content access for members.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing Commission A working commission that unites agencies, brands, suppliers, and consultants to share success cases and enhance work pillars through creative speakers and interactive dynamics. Operates on three strategic pillars: creativity, innovation applied to experiences, and relationship-building. Available to DMA member organizations.
• Email & Automation Marketing Commission A commission focused on improving channel quality and best practices in the email marketing industry, incorporating new technologies to provide real solutions to clients. Promotes advanced segmentation and automation methodologies aligned with global standards. Available to DMA member organizations.
• Data Analytics Commission A commission that unites professionals dedicated to data management and application for marketing and business objectives, working to standardize definitions, share best practices, develop training programs, and drive industry evolution in Data & Analytics. Available to DMA member organizations.
• Artificial Intelligence Commission A commission dedicated to exploring, addressing, debating, and sharing information about artificial intelligence, its effects, results, and correct and legal use of data, with the purpose of informing, inspiring, promoting, training, and connecting professionals in the impactful use of AI across the Ibero-American ecosystem. Available to DMA member organizations.
• Institutional Relations Commission A commission that represents the interests of members before public and private entities, promotes the industry and the correct use of personal data, and positions DMA as a benchmark in best practices for integrated marketing communications. Available to DMA member organizations.
• Marketing SHAKE Annual Event The annual flagship event organized by DMA that brings together marketing professionals, offering tickets and brand visibility for members. Aims to gather industry leaders to develop, from different perspectives, the main regional and global trends in marketing. Includes brand visibility opportunities for member organizations.
• DMA Compliance Service A compliance service offered in alliance with ALAP (Asociación Latinoamericana de Privacidad) that provides customized solutions with exclusive pricing for DMA members, helping companies align with current privacy regulations (including Ley de Habeas Data), implement best practices, and safeguard confidential information of clients and employees.
• Training, Events and Exclusive Content Webinars, Summits, and talks with expert speakers on the latest market trends, plus access to market studies, sector reports, infographics, and specialized publications that provide valuable insights and practical tools for marketing strategies and business decisions. Available to DMA members.
• Academic Alliances Program Agreements with major Argentine universities (UBA Económicas, UdeSa, UCEMA, UBP) providing DMA member company professionals access to high-quality training programs, courses, seminars, undergraduate degrees, and Executive Programs with exclusive member discounts.

Quantifiable outcome

• Members receive exclusive pricing on compliance services through ALAP partnership
• +2 more outcomes

Named customers24 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Partnerships

Six partnerships are on record, tiered flagship and core.

• GDMA (Global Data & Marketing Alliance)flagshipStrategic or Co-development Partner · 1 January 2021DMA Argentina is a member of the GDMA global network, a federation representing, supporting, and uniting marketing associations worldwide that focus on data-driven marketing. AMDIA (now DMA Argentina) has been a member of this federation since the late 1990s. The network represents over 30 affiliated organizations globally, making it the largest global network of data-driven marketing organizations.
• ALAP (Asociación Latinoamericana de Privacidad)coreStrategic or Co-development PartnerDMA has partnered with ALAP to offer DMA Compliance services to member organizations. This partnership provides customized compliance solutions aligned with current privacy regulations, with exclusive pricing benefits for DMA members. The service helps organizations implement good practices and procedures to safeguard confidential information of clients and employees.
• UBA EconómicascoreGTM or Marketing PartnerAcademic partnership with Universidad de Buenos Aires - Faculty of Economic Sciences. Provides DMA members with access to high-quality training programs, courses, seminars, undergraduate degrees, and Executive Programs with exclusive discounts.
• UdeSa (Universidad de San Andrés)coreGTM or Marketing PartnerAcademic partnership with Universidad de San Andrés. Provides DMA members with access to high-quality training programs, courses, seminars, undergraduate degrees, and Executive Programs with exclusive discounts.
• UCEMA (Universidad del CEMA)coreGTM or Marketing PartnerAcademic partnership with Universidad del CEMA. Provides DMA members with access to high-quality training programs, courses, seminars, undergraduate degrees, and Executive Programs with exclusive discounts.
• UBP (Universidad Blas Pascal)coreGTM or Marketing PartnerAcademic partnership with Universidad Blas Pascal. Provides DMA members with access to high-quality training programs, courses, seminars, undergraduate degrees, and Executive Programs with exclusive discounts.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Market position

Strengths1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCeBS-aUVKAWy5mLX703Bqwg
• Facebookfacebook.com/dmaargentina
• LinkedInlinkedin.com/company/dmaargentina?originalSubdomain=ar
• Instagraminstagram.com/dmaargentina
• Xx.com/DMA_argentina

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Data & Marketing Association Argentina