Exame

What Exame does

Medicina Laboratorial Exame is a Brazilian clinical pathology laboratory headquartered in Uberlândia, Minas Gerais, founded in 1946 as Laboratório Oswaldo and rebranded in 1983. The company is family-owned and currently led by Diretora Lílian Costa Pereira Carneiro, representing the third generation of the Carneiro family's stewardship of the business. It serves individual patients, physicians, and a network of 42+ health insurance plans, with two physical collection units in Uberlândia, including one inside Hospital do Triângulo, plus a home and workplace collection service (Coleta Externa). The laboratory operates a customer-service hotline (SAC) and WhatsApp channel for scheduling, inquiries, and report delivery inquiries across all units.

The laboratory's core offering spans ten pathology disciplines: clinical biochemistry, hematology, endocrinology/hormones, immunology/serology, microbiology, parasitology, urinalysis, molecular biology, human genetics, and anatomical pathology/cytopathology. It runs a fleet of automated analyzers from leading manufacturers — Sysmex XN-1000 for high-throughput hematology (up to 100 samples/hour), Roche Cobas Integra 400 Plus for consolidated chemistry, Roche Cobas Mira for selective chemistry (140 tests/hour), Abbott Cell Dyn Rubi for hematology, AVL 9180 for electrolytes, Roche Cobas H232C for point-of-care cardiac markers, and the Ichromall portable immunoassay reader. Results are delivered as laser-printed sealed reports or through a secure online portal with login and QR code access. In 1997 the company launched Redexame, a B2B support division that provides sample transport, differentiated pricing, free collection kits, and online report delivery to other local and regional laboratories.

Revenue is generated on a per-test basis, billed either through accepted convênios or directly to private-pay patients. The Redexame division adds a parallel B2B revenue stream serving external laboratories with logistics, reporting, and procurement services. Pricing is not publicly disclosed and customers are directed to contact the laboratory directly. The company does not publish financial results, has no disclosed funding rounds, and operates exclusively within Uberlândia and the surrounding region of Minas Gerais.

Name

Exame

Legal name

Medicina Laboratorial Exame

Website

https://examelaboratorio.com.br

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

51–100 employees

Short description

Medicina Laboratorial Exame is a family-owned clinical pathology laboratory in Uberlândia, Brazil, founded in 1946, offering diagnostic testing across ten specialties via two collection sites, home collection, and the Redexame B2B support division.

Ownership category

akta.pro rank

Product category

Clinical Laboratory Diagnostics

NAICS

Medical Laboratories (621511)

SIC

Services-Medical Laboratories (8071)

akta.pro primary industry

Clinical Chemistry & Immunoassay Laboratories (HLAFAMAB)

akta.pro secondary industry

Anatomic Pathology (Histopathology & Cytopathology) (HLAFAMAA)

Keywords

• Clinical laboratory diagnostics
• Pathology testing services
• Diagnostic blood testing
• Home sample collection
• Medical laboratory services

Headquarters

HQ city

Uberlândia

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Laboratory Diagnostic Services: Clinical laboratory services charged per test or examination performed. Services are billed either through accepted health insurance plans (convênios) or directly to private pay patients. Revenue is generated on a per-transaction basis as each diagnostic test represents a discrete service event.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Exame Medicina Laboratorial operates a clinical pathology laboratory that performs diagnostic testing across 10+ specialties (clinical biochemistry, hematology, endocrinology, immunology, microbiology, parasitology, urinalysis, molecular biology, human genetics, and anatomical pathology). Patients access services through walk-in collection units in Uberlândia, at-home sample collection (Coleta Externa), or via a network of 42+ accepted health insurance plans, with results delivered through a secure online portal with QR code access.

Product overview

Exame Medicina Laboratorial is a clinical pathology laboratory based in Uberlândia, Minas Gerais, Brazil, founded in 1946. The company operates as a single, unified laboratory service offering with multiple diagnostic specialties including clinical biochemistry, hematology, endocrinology, immunology, microbiology, parasitology, urinalysis, molecular biology, human genetics, and anatomical pathology. The portfolio includes complementary services such as at-home/external blood collection (Coleta Externa), online results access with QR code, customer service (SAC), and REDEXAME - a division providing support services to other laboratories. Results are delivered via laser-printed reports with security seals or through an online portal with login credentials.

Differentiator

Problem solved

Functional benefit

Brands

• Redexame: Division providing laboratory support services to local and regional laboratories, including sample transport, differentiated pricing tables, payment terms, report delivery via internet or mail, online examination manual, and free collection kits.

Quantifiable outcome

• Processes up to 100 samples per hour with automated hematology analyzer
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• AMIL SAUDEcoreChannel Partner/ Reseller/ DistributorMajor national health insurance provider accepted by the laboratory for diagnostic services. Patients with Amil plans can access laboratory services at Exame facilities.
• UNIMEDcoreChannel Partner/ Reseller/ DistributorLargest Brazilian health cooperative and health insurance provider. Unimed coverage allows patients to access diagnostic services at the laboratory network.
• BRADESCO SAUDEcoreChannel Partner/ Reseller/ DistributorMajor banking group health insurance subsidiary. Bradesco Saude policyholders can utilize laboratory services through this partnership.
• SUL AMERICAcoreChannel Partner/ Reseller/ DistributorLeading Brazilian health insurance company. Sul America coverage enables patients to access diagnostic services at the laboratory.
• NOTRE DAMEcoreChannel Partner/ Reseller/ DistributorMajor healthcare insurance operator in Brazil. Notre Dame insurance plans accepted for laboratory diagnostic services.
• GOLDEN CROSScoreChannel Partner/ Reseller/ DistributorTraditional Brazilian health insurance provider. Golden Cross policyholders have access to the laboratory's diagnostic services.
• HOSPITAL DO TRIANGULOminorChannel Partner/ Reseller/ DistributorLocal hospital partnership where the laboratory maintains a collection unit (PLAM unit) within the Hospital do Triangulo facility for patient convenience.
• GEAPminorChannel Partner/ Reseller/ DistributorPublic servant health insurance provider. GEAP coverage accepted for laboratory diagnostic services.
• PETROBRASminorChannel Partner/ Reseller/ DistributorState-owned oil company employee health plan. Petrobras health coverage enables employees to access the laboratory's services.
• CEMIG SAUDEminorChannel Partner/ Reseller/ DistributorEnergy company employee health insurance provider. CEMIG Saude policyholders can utilize laboratory services.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Laboratório Lustosa: Long-established clinical laboratory in Belo Horizonte offering a broad menu of specialty diagnostics with similar convênio-anchored and home-collection model. Comparable as a regional Brazilian pathology lab competing for physician referrals and insured patients.
• Alliar Diagnósticos: Brazilian diagnostic chain built largely through acquisitions of regional labs, with presence in Minas Gerais and other states. Same clinical pathology core service and similar multi-site, convênio-driven model, though with a more acquisitive, multi-region footprint.
• Centro de Diagnósticos (CDB): Brazilian diagnostic network providing clinical analysis, imaging, and outpatient services with multiple units. Same multi-specialty clinical lab core, comparable customer segment, though with broader imaging and outpatient service mix.
• Sabin Diagnóstico e Saúde: One of Brazil's largest clinical diagnostic chains, headquartered in Brasília with a broad national footprint. Directly comparable to Exame as a multi-specialty clinical laboratory offering biochemistry, hematology, immunology, and pathology with home collection and online results, though at significantly greater geographic scale.
• Hermes Pardini: Major Brazilian diagnostic chain based in Minas Gerais (the same state as Exame), offering routine and specialty clinical pathology with extensive convênio acceptance. Highly comparable business model and overlapping geography make it the closest regional peer to Exame.
• Grupo Pardini (now part of Dasa/Hermes Pardini group): Minas Gerais-rooted diagnostic group with strong presence in Belo Horizonte and the Triângulo Mineiro region where Exame operates. Directly comparable for routine specialty lab services, convênio relationships, and home collection.

Broad incumbents

• Fleury Medicina e Saúde: São Paulo-based diagnostic chain with national brand recognition, offering clinical analysis, imaging, and specialized medicine. Comparable core clinical-laboratory services but operates as a premium national incumbent with much greater scale and digital infrastructure than Exame.
• Dasa (Diagnósticos da América): Largest diagnostic company in Latin America, operating brands such as Delboni, SalomãoZoppi, and others. Broader portfolio (hospitals, imaging, B2B) and national scale place it as a broad incumbent; its routine clinical laboratory services directly overlap with Exame's core offering.

Others

• Hospital do Triângulo (in-house diagnostics): Local Uberlândia hospital partner of Exame (hosts the PLAM collection unit). Relevant as both a channel partner and a potential embedded competitor should the hospital expand its own in-house diagnostic capabilities.

Regional players

• Unimed Uberlândia (cooperative diagnostic services): Largest healthcare cooperative in Uberlândia and a convênio partner of Exame; Unimed-affiliated diagnostics compete for the same insured patient base in the same city, making it a relevant regional competitor and channel partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/examelaboratorio.udia
• Instagraminstagram.com/examelaboratorio_mg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exame