Floriss

What Floriss does

Floriss is a U.S.-based sales consulting and coaching practice operated as a sole proprietorship under founder James Rores, headquartered in Columbus, Ohio. The firm delivers sales transformation engagements centered on the WINS Model™, a proprietary, trademarked sales methodology that James Rores has developed and refined since 1991 based on study of more than 2 million salespeople. Core service offerings include direct consulting engagements, executive coaching, sales-team assessments (WINS Profile™), and a free one-hour WINS training module and Cost of Shadows hiring calculator used as lead-generation tools. The client base spans startups, scaleups, family businesses, and global enterprises across 100+ industries, with named logos including Membrain, Clarivoy, VerticalXchange, MentorcliQ, Boon Edam, Advizex, and the American Red Cross Blood Services.

The business model is a professional-services model with freemium front-end: free assessments and training drive lead capture, and enterprise consulting engagements are quote-based, multi-year, and delivered on a session-by-session basis with an unconditional satisfaction guarantee. Distribution is direct, with no channel partner or reseller network; demand generation runs through LinkedIn, the "Moving the Rock" podcast, blog content, and free tool-based lead magnets. Pricing is not publicly disclosed. The firm carries no external funding, operates without institutional investors, and is structured as an individual founder-owned entity with a delivery team of 11-50 employees.

Reported client outcomes underpinning the value proposition include $1.35B in new pipeline opportunities and $350M in new revenue bookings over two years across 476 salespeople, an average $736,000 in revenue per salesperson, and a 442.33% annualized client ROI. The firm holds no patents, public certifications, awards, or disclosed regulatory actions, and offers no software product, mobile app, or API; all tooling is delivered via human coaching and proprietary assessment instruments.

Name

Floriss

Legal name

James Rores

Website

https://florissgroup.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Floriss is a sole-proprietorship sales consulting practice founded by James Rores in 1991, delivering the proprietary WINS Model™ sales methodology, coaching, and assessments to startups, scaleups, family businesses, and global enterprises across 100+ industries.

Ownership category

akta.pro rank

Product category

Sales Consulting Services

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Sales consulting services
• Sales training programs
• Executive sales coaching
• Sales transformation consulting
• Sales methodology framework

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Sales Consulting & Coaching: Direct consulting engagements with sales organizations to implement the WINS Model methodology. Engagements include process design, team training, executive coaching, and sales strategy development. Revenue is generated through professional services engagements with enterprise and mid-market clients.
2. Training Programs: One-hour introductory WINS training offered for free as a lead generation tool, with presumably advanced paid training programs available for deeper engagement.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Floriss is a sales consulting firm that delivers coaching, training, and strategic advisory services centered on its proprietary WINS Model™ methodology. The firm works with enterprise and mid-market sales organizations to build repeatable sales processes, develop top performers, and forecast pipeline accurately. Engagements include sales process design, team training, executive coaching, and sales strategy development, supported by free assessment tools (WINS Profile™) and a hiring calculator (Cost of Shadows).

Product overview

James Rores offers a single unified sales methodology and coaching platform centered on the WINS Model™. The core methodology provides a data-driven sales process that creates top performers, predicts buyer behaviors, and aligns go-to-market teams. Supporting tools include the WINS Profile™ for team assessment, free one-hour WINS™ training modules, and a Cost of Shadows hiring calculator. The offering is delivered through coaching sessions, consulting engagements, and self-paced training resources.

Differentiator

Problem solved

Functional benefit

Brands

• WINS Model™: A practical, actionable, data-driven sales process methodology developed by James Rores to scale sales organizations.

Products and services

• WINS Model™ A proprietary, data-driven sales methodology and process framework delivered through consulting engagements that helps sales organizations create top performers, predict buyer behaviors, and unite go-to-market teams into a scalable revenue engine.
• Sales Consulting & Coaching Engagements Paid, quote-based enterprise and mid-market consulting engagements that include sales process design, team training, executive coaching, and sales strategy development for sales leaders, CEOs, and business development executives.
• Executive Coaching Individual and group executive coaching sessions for sales leaders and C-suite executives, backed by an unconditional session-by-session satisfaction guarantee.
• WINS Profile™ Assessment A free sales team assessment tool that predicts the potential of sales team members and identifies areas for improvement, used as a lead magnet for consulting engagements.
• Free WINS™ Training A free one-hour introduction to the WINS™ methodology for sales and customer-facing teams, used as a lead magnet to drive prospects into paid engagements.
• Cost of Shadows Calculator A free hiring calculator tool that uncovers blindspots in sales hiring processes and identifies hidden costs of poor hiring decisions.

Quantifiable outcome

• $736,000 average revenue per salesperson over two years, with top performers exceeding $2 million
• +5 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/florissgroupllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floriss