Alberta Business Sales

What Alberta Business Sales does

Alberta Business Sales Inc. is a boutique business brokerage firm headquartered in Edmonton, Alberta, with a second office in Calgary. Founded approximately in 2010, the company specializes in facilitating the buying, selling, and valuation of small to medium-sized businesses across Alberta and Western Canada, including markets in Calgary, Edmonton, Lethbridge, Red Deer, St. Albert, and Grande Prairie. Over 12+ years of operation, the company has facilitated the sale of more than 400 businesses, with nearly 30 transactions closed in 2023 alone, making it the firm's most active year on record.

The company's core service offering is end-to-end business brokerage, encompassing free initial consultations, business valuation services (including a free online Business Valuation Calculator and formal Broker Opinion of Market Value reports), tailored marketing of businesses to qualified buyers, deal structuring and negotiation support, due diligence facilitation, and introductions to acquisition financing through relationships with major Canadian financial institutions (ATB, RBC, BMO, BDC). The firm also offers customized consulting services in exit strategy, private M&A, and deal structuring, and is allied with sister company Commercial Ventures, which provides dedicated exit planning advisory for business owners 3-5 years from a transition event. The company employs approximately 10 team members including brokers, an account manager, a COO, and client services staff, and is privately owned by President/Owner Neil Gerritsen.

Alberta Business Sales generates revenue primarily through transaction commissions on closed business sales (a percentage or fixed fee of the sale price), supplemented by fees from formal valuation engagements and consulting services. Go-to-market is sales-led and relationship-driven: direct outreach, free one-hour consultations, an active content marketing presence (blog, LinkedIn, Facebook, Instagram, Twitter), organic SEO, and referrals. The firm targets two primary customer segments: SMB owners in Alberta seeking to sell or value their businesses, and prospective buyers/investors (individual entrepreneurs, family buyers, and private equity groups) seeking acquisition opportunities, with a horizontal segmentation approach across diverse industries including oil and gas services, manufacturing, construction, automotive, daycare, and professional services.

Name

Alberta Business Sales

Legal name

Alberta Business Sales Inc.

Website

https://absales.ca

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Alberta Business Sales is a boutique business brokerage firm based in Edmonton and Calgary, Alberta, that facilitates the buying, selling, and valuation of small to medium-sized businesses across Alberta and Western Canada, primarily serving SMB owners and prospective buyers through commission-based transaction services, professional valuations, and exit strategy consulting via its sister company Commercial Ventures.

Ownership category

akta.pro rank

Product category

Business Brokerage Services

akta.pro primary industry

Main Street Business Brokerage (SMB/Owner-Operated) (FSAEAIAA)

akta.pro secondary industries

Sell-Side Business Brokerage (FSAEAIAC), Business Valuation for Business Sales (FMV/Deal Support) (FSAEAIAE)

Keywords

• Business brokerage services
• Business valuation services
• Mergers and acquisitions advisory
• Exit strategy consulting
• Business sale transactions

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Business Brokerage Commissions: Alberta Business Sales earns revenue through commissions on the sale of businesses. As business brokers, they facilitate transactions between buyers and sellers, earning a percentage or fee based on the sale price of businesses sold. They also offer ancillary services including business valuations, exit strategy consulting, deal structuring, and financing facilitation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Alberta Business Sales is a boutique business brokerage that helps business owners in Alberta and Western Canada buy, sell, and value small to medium-sized businesses. Services include representing sellers, sourcing qualified buyers, marketing listings, negotiating and structuring transactions, performing formal Broker Opinions of Market Value (BOMV), and providing customized consulting on exit strategy and private M&A. The firm also offers a free online Business Valuation Calculator and, through its sister company Commercial Ventures, integrated exit planning support.

Product overview

Alberta Business Sales operates as a boutique business brokerage firm offering a unified suite of services centered on business transactions. The core offering combines business brokerage (finding buyers/sellers and facilitating transactions) with complementary advisory services including a free Business Valuation Calculator for initial estimates and professional Broker Opinion of Market Value (BOMV) for formal valuations. Their Customized Consulting Services provide additional support for exit strategy planning, private M&A, and deal structuring. Together, these services form an integrated approach to helping business owners buy, sell, or value their Alberta businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Brokerage Services Full-service representation for owners looking to sell their business, including finding qualified buyers, tailored marketing of the listing, negotiation, and transaction closing. For owners and prospective buyers of small to medium-sized businesses in Alberta and Western Canada.
• Business Valuation Calculator Free online tool that allows business owners to estimate the market value of their business before listing it for sale. For SMB owners in Alberta and Western Canada exploring a potential sale.
• Broker Opinion of Market Value (BOMV) Professional valuation service providing a formal market value opinion for a business based on thorough research and analysis, including market and comparable analysis. For SMB owners preparing to list their business for sale.
• Customized Consulting Services Tailored advisory service covering valuation, exit strategy consulting, private mergers and acquisitions, and deal structure support, initiated through a free one-hour consultation. For SMB owners and buyers in Alberta evaluating transactions or planning an exit.

Quantifiable outcome

• Over 400 businesses sold over 12+ years of operation
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Commercial VenturescoreStrategic or Co-development PartnerCommercial Ventures is described as a sister company of Alberta Business Sales, providing integrated, full-scale support for business owners. It specializes in exit planning advice designed to help business owners prepare their business for exit. Together, Commercial Ventures and Alberta Business Sales provide combined brokerage and exit planning services. Alberta Business Sales also directs clients to Commercial Ventures for Business Exit Planning Workshops and customized exit planning services.
• Glenrose PartnershipminorStrategic or Co-development PartnerNeil Gerritsen's journey with the Glenrose is referenced on the Alberta Business Sales website, suggesting a mentorship or partnership program tied to Neil's professional development in the business brokerage field. The company links to a dedicated page about this partnership.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• BusinessesForSale.com: Global online marketplace for buying and selling businesses, with strong Canadian listings. Comparable in the sense that it competes for buyer attention and listing placement; ABS posts listings on its own site rather than relying on this marketplace.
• BizBuySell: Largest online business-for-sale marketplace in North America. Not a direct brokerage competitor but a powerful listing and buyer-discovery platform that increasingly shapes SMB M&A sourcing, representing structural competition to local brokers like Alberta Business Sales.

Direct peers

• Murphy Business & Financial Advisors: North American business brokerage and valuation franchise focused on main-street and lower-middle-market deals. Overlapping SMB seller/buyer client base and transaction-fee model similar to Alberta Business Sales.
• Sunbelt Business Brokers: Largest North American business brokerage franchise network, intermediating SMB sales across the U.S. and Canada. Closest scale-and-model comparable to Alberta Business Sales, though broader geographic reach and franchise infrastructure.
• VR Business Brokers: Established SMB business brokerage network serving small business owners in North America. Directly comparable services in business sales, valuations, and buyer representation across similar deal sizes.
• Transworld Business Advisors: Global business brokerage franchise specializing in SMB M&A, franchising, and business consulting. Directly comparable offering, with a much larger franchise footprint across North America and internationally.

Others

• BDC (Business Development Bank of Canada): Canadian Crown corporation that provides financing and advisory services to SMBs, including acquisition financing and buyer-side support. Functions as a key financing partner for Alberta Business Sales' transactions and is a structural enabler of its deal flow.
• Commercial Ventures: Sister company to Alberta Business Sales, providing exit planning and business advisory services. Not a competitor but a directly adjacent and integrated service offering — included to reflect the broader exit-advisory ecosystem the firm operates within.

Regional players

• Ontario Business Sales Inc. Ontario-based business brokerage with a similar SMB focus and personal, boutique service model. Comparable services and deal sizes, but geographically separate from Alberta Business Sales.
• Pacific Mergers & Acquisitions: Western Canadian business brokerage and M&A advisory firm focused on BC and Western Canada. Comparable in regional Canadian positioning and SMB/main-street deal focus, but with different geographic overlap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/abusinesssales
• Facebookfacebook.com/albertabusinesssales
• LinkedInlinkedin.com/company/alberta-business-sales
• Instagraminstagram.com/ab_businesssales

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alberta Business Sales