What Redspire does

Redspire Limited is a UK-based Microsoft Dynamics 365 implementation consultancy founded in 2003 and headquartered in Glasgow, with a regional office in London. The firm operates as a Microsoft Gold Certified Partner specializing in CRM and ERP implementations across the Dynamics 365 platform, with a vertical focus on Financial Services and Public Sector organizations across the UK. Headcount stood at approximately 25 in 2020, with a further 18 hires announced to support Financial Services expansion, and the company has since been acquired by Incremental Group, a Scottish Microsoft partner, indicating a consolidation move within the UK Dynamics channel.

The company's core offering is professional services — implementation, migration, and upgrade work for Microsoft Dynamics 365 — delivered through its proprietary TrueFIT methodology. TrueFIT is an agile implementation framework built on Microsoft's Sure Step methodology, enabling department-by-department deployment with emphasis on user adoption and benefit realization. Redspire implements seven Dynamics 365 application modules (Sales, Customer Service, Field Service, Financials, Marketing, Operations, and Project Service Automation) integrated with the Power Platform, Adobe Marketing Cloud, Power BI, and Microsoft Power Automate. The AI capabilities surfaced to clients — Cortana Intelligence cashflow forecasting, Relationship Assistant, Microsoft Social Engagement, Power Automate — are Microsoft's native features rather than Redspire-developed intellectual property.

The business model is professional services with quote-based pricing, free 30-day Dynamics 365 trials as a top-of-funnel demand mechanism, and direct enterprise sales targeting mid-market and enterprise UK organizations. Content marketing (webinars, blog, downloadable guides) and organic social drive demand generation. Revenue grew 39% in 2020 alongside material headcount expansion, supported by named customers across Financial Services (CYBG, Martin Currie, Brit Insurance, Beazley, Money and Pensions Service, Golden Charter, Saffron Insurance), Public Sector (Skills Development Scotland, The Wise Group, Scottish Event Campus, University of Strathclyde), Retail (Argos, Direct Wines), Media (Group M), Travel & Leisure (Go Ape, St. Andrews), and Manufacturing (Stirling Lloyd, Bibby Scientific).

Name

Redspire

Legal name

Redspire Limited

Website

https://redspire.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Redspire is a UK-based Microsoft Dynamics 365 Gold Certified Partner delivering implementation, migration, and upgrade services via its proprietary TrueFIT methodology. The firm specializes in Financial Services and Public Sector clients across the UK. Recently acquired by Incremental Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Dynamics 365 Implementation Services: Professional services for Microsoft Dynamics 365 planning, implementation, migration, and upgrade services. Includes data migration from legacy systems, custom development, training, and ongoing support.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Redspire is a Microsoft Gold Certified Partner that plans, implements, customizes, migrates, and upgrades Microsoft Dynamics 365 and Power Platform solutions for mid-market and enterprise organizations in the UK. It delivers its work through a proprietary TrueFIT methodology with a focus on Financial Services and Public Sector clients, supported by data migration from legacy CRM systems, custom development, and ongoing managed support.

Product overview

Redspire is a Microsoft Dynamics 365 partner offering a comprehensive suite of CRM and ERP applications through the Microsoft cloud platform, complemented by Power Platform low-code tools. Their portfolio includes seven Dynamics 365 application modules (Sales, Customer Service, Field Service, Financials, Marketing, Operations, and Project Service Automation) built on a unified Common Data Model. The platform integrates with Adobe Marketing Cloud, Power BI, and Microsoft Power Automate. Redspire provides implementation, migration, and upgrade services using their proprietary TrueFIT methodology. As a strategic Microsoft partner since 2003, they specialize in Financial Services and Public Sector sectors across UK organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• CRM Implementation Services Professional services for Microsoft Dynamics 365 planning, implementation, and customization, delivered via Redspire's proprietary TrueFIT methodology for mid-market and enterprise clients.
• CRM Migration Services Data migration services that move client data from legacy CRM platforms (Excel, CSV, Goldmine, Oracle Siebel, Sage CRM, SAP CRM, Sugar CRM, Salesforce) into Microsoft Dynamics 365.
• CRM Upgrade Services Upgrade services that move businesses to new releases of Microsoft Dynamics, including readiness assessment, integrations, records preservation, customizations, and user confidence.
• Microsoft Power Platform Implementation Consulting and implementation of Microsoft Power Platform (Power Apps, Power Automate, Power BI, Power Virtual Agents) to extend Dynamics 365 with low-code apps, workflow automation, analytics, and chatbots.
• Microsoft Dynamics 365 Free Trial Enablement Free 30-day Microsoft Dynamics 365 trial provisioned with 25 user licences, 5GB storage, browser/Outlook access, and a data import wizard, provided as a demand generation and qualification offering for prospective clients.

Quantifiable outcome

• Customer response rates increased up to eight times
• +1 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability8 records

Feature1 record

Partnerships

Three partnerships are on record, tiered flagship and core.

• Virgin MoneyflagshipStrategic or Co-development Partner · 30 November 2020New strategic FinTech partnership to support development of Virgin Money's digital proposition for the new Virgin Money Business current account. Collaboration brings digital solutions to life using Microsoft Cloud Business Applications capabilities.
• MicrosoftcoreStrategic or Co-development PartnerMicrosoft Gold Certified Partner specializing in Microsoft Dynamics 365 and Power Platform. Certified partner since 2003 with every team member fully accredited. Qualified and trusted by Microsoft to deliver Dynamics solutions.
• Microsoft Partners UKcoreChannel Partner/ Reseller/ DistributorPartnered with Microsoft Partners UK to support Virgin Money digital proposition development.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Incremental Group: UK-based Microsoft Dynamics 365 and Power Platform consultancy that acquired Redspire. Most directly comparable peer — same Microsoft Gold Partner status, same UK mid-market/enterprise focus, same Dynamics 365 implementation service offering.
• Sorce Limited: UK Microsoft Dynamics 365 Gold Partner offering business applications, Power Platform, and managed services. Direct competitor for UK Dynamics implementation projects.
• Tisski: UK-based Microsoft Dynamics 365 and Power Platform partner serving UK enterprise and public sector. Direct competitor for similar Financial Services and Public Sector Dynamics 365 implementation engagements.
• Version 1: UK and Ireland-based Microsoft Dynamics 365 and Azure consultancy with comparable enterprise implementation practice. Competes for similar Dynamics 365 deployment projects in the UK and Ireland markets.
• Adastra Solutions: UK-based IT consultancy with Microsoft Dynamics 365 practice. Similar profile serving mid-market and enterprise clients with implementation and customization services.

Broad incumbents

• Avanade: Joint Accenture/Microsoft venture, the largest global Microsoft Dynamics 365 implementation partner. Offers similar Dynamics 365 services but at much larger scale and breadth, competing for enterprise and large public sector contracts.
• Accenture: Global professional services firm with extensive Microsoft Dynamics 365 implementation capabilities. Indirect competitor for large enterprise Dynamics 365 transformations and Financial Services engagements.
• HCLTech: Global IT services firm with a Microsoft Business Applications practice. Competes for Dynamics 365 enterprise transformations and is a Microsoft Gold Partner; overlaps with Redspire in offshore/near-shore delivery models.
• Capgemini: Global systems integrator with a substantial Microsoft Business Applications practice. Overlaps with Redspire in Dynamics 365 implementation for large UK enterprise and Financial Services clients.
• KPMG UK: Big Four consultancy with a Microsoft Dynamics 365 practice in the UK. Overlaps with Redspire in Financial Services and large enterprise CRM transformation, typically at higher price points and broader scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RedspireCRM
• Facebookfacebook.com/redspire
• LinkedInlinkedin.com/company-beta/147712

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redspire