What blipshift does

blipshift is a direct-to-consumer e-commerce business that designs, curates, and sells automotive-themed apparel and merchandise to car enthusiasts, motorsport fans, and automotive-culture followers. The company operates a Shopify-powered online storefront using a print-on-demand production model, in which products are fulfilled only after a customer order is placed, eliminating inventory risk and supporting a broad SKU surface across garment styles, sizes (men's, women's, youth, toddler, onesie), and accessory categories including wall art, keychains, stickers, patches, wall clocks, decals, and wall-mounted LED signs.

The product catalog is sourced from a community of independent artists who submit designs through an open submission funnel; blipshift accepts roughly 31% of more than 900 annual submissions and selects featured designs via community voting ("The Great Tee-bate") and curated editorial. Pricing is unit-based, with men's fitted tees starting near $19.99 and extending through hoodies at $39.99-$46.99, accessories at $5.99-$6.99, and limited edition numbered artist prints priced up to $80. A registered trademark on "Apex Everything®" anchors recurring seasonal sale events.

blipshift runs a Partner Stores program that resells co-branded merchandise for automotive media brands including The Smoking Tire, Hooniverse, The Drive, The Warzone, Apex One, Spike's Car Radio, and Planet Miata, generating distribution into captive enthusiast audiences and a historical charitable collaboration that raised nearly $19,000 for the California Fire Foundation in 2018. The company is privately held, headquartered in Scarsdale, NY, operates with 1-10 employees, ships internationally, and is bootstrapped with no disclosed funding. Marketing is conducted through an owned blog of more than 50 articles, organic social channels (Facebook, Instagram, Twitter), and a daily email newsletter.

Name

blipshift

Legal name

blipshift

Website

https://blipshift.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

blipshift is a private, bootstrapped DTC e-commerce company that sells automotive-themed apparel, wall art, and accessories via print-on-demand on Shopify, sourcing designs from an open community of independent artists and serving car enthusiasts and motorsport fans globally.

Ownership category

akta.pro rank

Product category

Automotive Enthusiast Apparel & Accessories

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Sportswear Customization & Printing Retail (CRAMACAK)

Keywords

• Automotive apparel
• Car enthusiast merchandise
• Print-on-demand t-shirts
• Automotive wall art
• Auto-themed accessories

Headquarters

HQ city

Long Island City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Direct Product Sales: blipshift generates revenue through direct sales of automotive-themed apparel and merchandise. Products include t-shirts in various styles (Men's Fitted, Heavy Duty, Premium Tri-blend, Long Sleeve, Hoodies, Women's Tees, Women's Tank, Youth's Tees, Onesies) and accessories (posters, stickers, keychains, patches, wall clocks). The company uses a print-on-demand model where products are produced only when ordered.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

blipshift is a direct-to-consumer e-commerce brand that designs, curates, and sells automotive-themed apparel and accessories — primarily t-shirts, hoodies, posters, keychains, stickers, patches, wall clocks, and other car-culture merchandise — through its own Shopify storefront using a print-on-demand production model. Designs are sourced from a community of independent artists who submit work via an open submission program, with selected designs printed on blanks from Next Level, Hanes, and Gildan. The company also runs Partner Store collections co-branded with automotive media outlets.

Product overview

Blipshift is an automotive enthusiast e-commerce platform specializing in print-on-demand car shirts and apparel. The core offering consists of t-shirts in multiple styles (Men's Fitted, Heavy Duty, Premium Tri-blend, Long Sleeve, Hoodies, Women's, Youth, Toddler, and Onesie) featuring automotive-themed artwork, complemented by wall art/print products, keychains, stickers, patches, wall clocks, accessories, and wall lights. The company operates a Partner Stores program featuring curated collections from automotive content creators. Products are printed on demand using blank garments from Next Level, Hanes, and Gildan. Blipshift runs seasonal sales events including Apex Everything (spring), Automn Sale (fall), 96 Hours of BS (summer), and Black Flag Friday (holiday), and maintains a blog featuring artist bios and automotive content. The platform uses a submission system for independent artists to contribute designs.

Differentiator

Problem solved

Functional benefit

Products and services

• T-shirts (Men's Fitted, Heavy Duty, Premium Tri-blend, Long Sleeve, Hoodie, Women's Tee, Women's Tank, Youth's Tee, Toddler, Onesie) Automotive-themed t-shirts printed on demand across men's, women's, youth, toddler, and onesie sizes in multiple fits and fabrics, intended for individual car enthusiasts and as gifts.
• Wall Art / Posters Giclee-printed automotive-themed posters on archival matte paper, including limited-edition hand-signed artist prints such as Man O' War ($80 in a 100-piece run), intended as home, office, or garage wall décor for automotive enthusiasts.
• Keychains Automotive-themed metal keychains (pull-strap, +5HP, Everything is Fine, Leg Day, etc.) priced individually and with a multi-buy bundle, sold as everyday accessories and gifts for car enthusiasts.
• Vinyl Stickers Vinyl stickers with automotive-themed designs intended for laptops, water bottles, toolboxes, and vehicle surfaces.
• Embroidered Patches Embroidered patches featuring automotive and blipshift branding, sold for attachment to jackets, hats, bags, and similar apparel items.
• Wall Clocks Wood-framed wall clocks approximately 10 inches in diameter, featuring automotive artwork, intended for home, office, or garage décor.
• Accessories (socks, mugs, enamel pins, phone cases, garage banners, caps) Miscellaneous automotive-themed accessories including Heel Tread race-themed socks, mugs, enamel pins, iPhone cases, garage banners, and trucker caps, intended as gifts and everyday gear for car enthusiasts.
• Wall Lights (Check Engine Light LED signs and garage lighting) Check Engine Light (CEL) wall-mounted LED signs and decorative garage lighting for automotive-themed interior décor.
• Vinyl Decals Vinyl decals featuring automotive themes applied to vehicles and other surfaces.
• The BS Collection (proprietary branded apparel and accessories) The company's proprietary in-house branded apparel and accessories collection featuring blipshift's own logos, characters, and signature items such as the BS Pull Strap Keychain.
• Partner Stores Collections (co-branded merchandise with automotive media brands) Curated co-branded merchandise collections operated on blipshift.com on behalf of automotive media brands including The Smoking Tire, Hooniverse, The Drive, The Warzone, Apex One, Spike's Car Radio, and Planet Miata.
• BS Gift Card Storewide blipshift gift card usable across all product categories on blipshift.com, intended for gifting to automotive enthusiasts.

Quantifiable outcome

• 900+ annual design submissions with 31% acceptance rate
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• HooniverseminorGTM or Marketing Partner · 1 January 2019Partner store relationship with Hooniverse automotive media brand featuring branded merchandise and dedicated collection.
• The DriveminorGTM or Marketing Partner · 1 January 2019Partner store relationship featuring The Drive branded automotive merchandise.
• The WarzoneminorGTM or Marketing Partner · 1 January 2019Partner store relationship with The Warzone for automotive-themed apparel.
• Apex OneminorGTM or Marketing Partner · 1 January 2019Partner store relationship featuring Apex One branded merchandise.
• The Smoking TirecoreGTM or Marketing Partner · 1 January 2018Collaboration with The Smoking Tire YouTube channel for co-branded merchandise, including the Carlifornia Dreamin' shirt that raised nearly $19,000 for the California Fire Foundation. Partnership includes dedicated partner store collection on blipshift.com.
• Heel TreadminorChannel Partner/ Reseller/ DistributorSock manufacturer partnership providing race-themed sock designs sold through blipshift accessories collection.
• LugcraftminorChannel Partner/ Reseller/ DistributorWooden ornament and skateboard art partnership providing engraved wheel ornaments, coasters, and decorative boards featuring automotive themes.
• DirtFish Rally SchoolcoreStrategic or Co-development PartnerDesign contest partnership where blipshift ran the 'Dancing With The DirtFish Stars' contest. Winner Anthony McClinton received a rally school experience. Contest produced the 'Frequent Flyer' design and generated significant community engagement with road trip content.
• Spike's Car RadiominorGTM or Marketing PartnerPartner automotive podcast with dedicated merchandise collection.
• Planet MiataminorGTM or Marketing PartnerPartner store for Mazda MX-5 enthusiasts featuring specialized merchandise.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Others

• Redbubble: Redbubble is a large print-on-demand marketplace hosting thousands of independent artist designs across apparel and accessories, representing the broader competitive context blipshift competes against for automotive-themed artwork sales.
• Sticker Mule: Sticker Mule is a custom-print supplier specializing in stickers, labels, and apparel printing-on-demand, serving as a comparable infrastructure/print-on-demand peer that highlights the broader ecosystem in which blipshift operates as a customer.
• TeePublic: TeePublic is a print-on-demand apparel marketplace that aggregates independent artists selling themed tees, adjacent to blipshift's curated community-design model and a reference point for scalability and unit economics of the category.

Broad incumbents

• Bring a Trailer: Bring a Trailer operates as a major automotive enthusiast marketplace with a curated merchandise shop for car enthusiasts, serving a similar affluent enthusiast persona via content and community-driven product drops that parallel blipshift's audience and merchandise mix.
• MotorTrend: MotorTrend is a large automotive media brand with a dedicated merchandise store offering branded apparel and accessories, comparable to blipshift at a vastly larger scale in audience and product breadth within the same enthusiast apparel vertical.
• Speedhunters: Speedhunters is a long-running automotive media outlet that sells branded apparel and accessories tied to motorsport and tuning culture, reaching a broader international car enthusiast audience than blipshift while operating in the same content-to-merch commerce model.
• Hagerty: Hagerty operates automotive media, insurance, and lifestyle brands with a marketplace and merchandise arm targeting driving enthusiasts, sharing blipshift's enthusiast persona and content-plus-apparel commerce approach but at a much larger scale.

Direct peers

• Caffeine and Octane: Caffeine & Octane is an automotive enthusiast community and media property with branded merchandise, operating in the same hyper-niche custom apparel for car enthusiasts segment as blipshift.
• Petrolicious: Petrolicious is an automotive culture media brand with a curated shop of apparel, posters, and accessories celebrating classic and enthusiast motoring, overlapping blipshift's mix of editorial content + DTC merchandise built around curated designs.
• Hoonigan: Hoonigan is an automotive lifestyle and motorsport content brand that sells its own branded apparel, accessories, and gear through a Shopify-style DTC store, targeting the same car enthusiast persona as blipshift via limited-edition drops and content-driven commerce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/blipshift
• Facebookfacebook.com/blipshift
• Instagraminstagram.com/Blipshift
• LinkedInlinkedin.com/company/blipshift

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about blipshift