Region IV Public Health Training Center

What Region IV Public Health Training Center does

Region IV Public Health Training Center (R4PHTC) is a federally funded non-profit program housed within Emory University's Rollins School of Public Health in Atlanta, Georgia. Originally established in 2010 as the Emory PHTC and renamed in 2014 to reflect its regional scope, the organization serves as the Health Resources and Services Administration (HRSA)-designated Public Health Training Center for HHS Region IV, covering Alabama, Florida, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, and Tennessee. Its core offering is a free training catalog of 236+ on-demand modules covering 10 strategic-skill competency domains, delivered through the LearnUpon learning management system with live sessions via Zoom and a new expansion into in-person workshops through the Public Health Practice Academy. Auxiliary programs include the Public Health and Primary Care Leadership Institute (an 8-month, 40-contact-hour cohort program run with the J.W. Fanning Institute), the Pathways to Practice Scholars field placement program for public health students, the Leading Public Health Podcast, and topic-specific initiatives such as the Georgia Hurricane Response Hub and SNAP-Ed training.

The organization's business model is entirely grant-funded: HRSA grant number UB6HP31680 provides $4,348,992 over the current four-year cycle (July 2022 through 2026), constituting essentially 100% of operating revenue. All training products are provided free of charge to the public health workforce, with priority enrollment for staff of state, local, and tribal health departments in the eight-state region. The organization distributes its products through a network of 7 community-based training partners (universities and public health institutes across each state) and 2 technical assistance partners (University of Alabama at Birmingham and the J.W. Fanning Institute at the University of Georgia), supported by a small core team of 11-50 employees including a Principal Investigator, an Associate Director, data/training coordinators, training specialists, and a communications specialist. Reach is documented at 9,000+ public health professionals engaged across the network, with 7 modules earning the Public Health Learning Navigator Quality Seal in 2022.

Name

Region IV Public Health Training Center

Legal name

Region IV Public Health Training Center

Website

https://r4phtc.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Region IV Public Health Training Center is a HRSA-funded non-profit that delivers free competency-based training, leadership development, and field placements to governmental public health staff, FQHCs, and students across eight southeastern U.S. states, hosted at Emory University's Rollins School of Public Health.

Ownership category

akta.pro rank

Product category

Public Health Workforce Development

NAICS

Educational Services (611), Professional and Management Development Training (611430), Educational Services (61)

SIC

Services-Educational Services (8200), Services-Health Services (8000)

akta.pro primary industry

Healthcare & Life Sciences (EDAAAPAA)

akta.pro secondary industries

Healthcare Clinical Professions (CME/CE for Nurses, Allied Health, Pharmacy) (EDAAALAC), Infectious Disease & Immunization Program Funding (HLAJALAH)

Keywords

• Public health training
• Workforce development
• Leadership development
• Professional development
• Competency-based training

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Government Grant Funding: Funded by Health Resources and Services Administration (HRSA) under grant number UB6HP31680 for $4,348,992. All training programs are provided free of charge to the public health workforce.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Region IV Public Health Training Center delivers free competency-based training and professional development programs to the public health workforce across HHS Region IV (Alabama, Florida, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, and Tennessee). Its core offerings include an online training catalog of 236+ on-demand modules and live webinars covering ten strategic skill areas, the 8-month Public Health and Primary Care Leadership Institute (PHPC-LI), the Pathways to Practice Scholars field placement program for students, and specialized initiatives such as the Georgia Hurricane Response Hub, Georgia Boards of Health training, and SNAP-Ed. All programs are delivered at no charge to participants, with priority enrollment for staff of governmental public health departments and FQHCs.

Product overview

The Region IV Public Health Training Center offers a comprehensive portfolio of public health workforce development products and services centered around its Training Catalog as the core offering. The portfolio includes the Public Health and Primary Care Leadership Institute (PHPC-LI), an 8-month virtual leadership development program; the Pathways to Practice Scholars field placement program for students; the Leading Public Health Podcast; and specialized training initiatives including the Georgia Hurricane Response Hub, Georgia Boards of Health training, and SNAP-Ed. The center also provides a Public Health Practice Academy offering skills-based workshops on topics like data analytics, communication, evaluation, and health equity. All offerings are free to public health professionals and delivered through online platforms including LearnUpon LMS and Zoom video conferencing.

Differentiator

Problem solved

Functional benefit

Brands

• Public Health and Primary Care Leadership Institute (PHPC-LI): An 8-month virtual immersive leadership development experience designed for emerging leaders in public health organizations and FQHCs in Region IV, providing 40 contact hours of interactive training.
• Pathways to Practice Scholars Program
• Public Health Practice Academy
• Georgia Hurricane Response Hub

Products and services

• Training Catalog Free competency-based training catalog offering 236+ on-demand modules, live webinars, self-paced courses, and interactive workshops for public health professionals across Region IV and nationally, covering ten strategic skill areas.
• Public Health and Primary Care Leadership Institute (PHPC-LI) Virtual 8-month immersive leadership development experience providing 40 contact hours of training for emerging leaders in governmental public health organizations, FQHCs, and FQHC Look-Alikes across Region IV.
• Pathways to Practice Scholars Field Placement Program Field placement program providing current public health students opportunities to gain practical experience working with seasoned public health practitioners in local communities and medically underserved areas.
• Leading Public Health Podcast Podcast series featuring conversations about leadership in public health, including the Adaptive Leadership for Public Health 6-episode series, distributed via Spotify.
• Georgia Hurricane Response Hub Specialized training resources and support for hurricane preparedness and response specific to Georgia's public health workforce.
• Georgia Boards of Health Training Training program specifically designed for Georgia Boards of Health members and staff.
• SNAP-Ed Training Nutrition education and obesity prevention training under the Supplemental Nutrition Assistance Program Education (SNAP-Ed) initiative.
• Public Health Practice Academy Collection of skills-based in-person workshops for public health professionals covering data analytics, persuasive communication, evaluation, program planning, conflict management, holistic leadership, health equity, and strengths-based leadership, offered at health departments throughout the Southeast.
• Leadership and Management Resources Training and resources for emerging public health leaders covering leadership competencies, change management, and professional development.

Quantifiable outcome

• 236+ on-demand trainings available in training catalog
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and major.

• J.W. Fanning Institute for Leadership Development at University of GeorgiacoreStrategic or Co-development PartnerStrategic partner for the Public Health and Primary Care Leadership Institute, providing leadership development curriculum and facilitation expertise.
• Rollins School of Public Health at Emory UniversitycoreStrategic or Co-development PartnerHost institution for Region IV PHTC headquarters. RSPH has been funded by HRSA as a public health training center since 2010.
• Alabama Public Health Training NetworkcoreStrategic or Co-development PartnerCommunity-Based Training Partner providing local performance site services in Alabama.
• East Tennessee State UniversitycoreStrategic or Co-development PartnerCommunity-Based Training Partner providing local performance site services in Tennessee.
• Kentucky Population Health InstitutecoreStrategic or Co-development PartnerCommunity-Based Training Partner providing local performance site services in Kentucky.
• Medical University of South CarolinacoreStrategic or Co-development PartnerCommunity-Based Training Partner providing local performance site services in South Carolina.
• Mississippi Public Health InstitutecoreStrategic or Co-development PartnerCommunity-Based Training Partner providing local performance site services in Mississippi.
• North Carolina Public Health AssociationcoreStrategic or Co-development PartnerCommunity-Based Training Partner providing local performance site services in North Carolina.
• USF Center for Leadership in Public Health PracticecoreStrategic or Co-development PartnerCommunity-Based Training Partner at University of South Florida providing local performance site services in Florida.
• University of Alabama at BirminghammajorImplementation/ SI/ Consulting PartnerTechnical Assistance Partner providing specialized expertise in program implementation.
• Public Health Training Center Network (PHTCN)majorStrategic or Co-development PartnerNational coalition of 10 Regional Public Health Training Centers organized to meet public health workforce development needs.
• National Network of Public Health Institutes (NNPHI)majorStrategic or Co-development PartnerPartner organization supporting the Public Health Learning Network with quality standards and peer review processes.

Scale indicators6 records

Recent moves12 records

Expansion highlights6 records

Others

• J.W. Fanning Institute for Leadership Development (University of Georgia): Region IV PHTC's named strategic partner for the Leadership Institute, delivering leadership curriculum and facilitation. A peer in capability space (leadership development) rather than a competitor.
• Council on Linkages Between Academia and Public Health Practice: Public Health Foundation-managed council that maintains the Core Competencies for Public Health Professionals — the framework Region IV PHTC's training catalog aligns to. Influences the standards the center trains against.

Broad incumbents

• CDC TRAIN Learning Network: CDC-affiliated national learning management system offering free public health training to a broad audience. Provides a much larger content catalog but lacks Region IV PHTC's curated regional leadership programming and live-cohort model.
• Public Health Accreditation Board (PHAB): Sets accreditation standards for health departments and offers related training/resources to support workforce readiness. Overlaps with Region IV PHTC's competency framework but focuses on accreditation versus free ongoing professional development.
• National Network of Public Health Institutes (NNPHI): National membership network of public health institutes that convenes the 10 Regional PHTCs, sets quality standards via the Public Health Learning Navigator, and connects training providers — a broader umbrella player that Region IV PHTC partners with.
• NACCHO (National Association of County and City Health Officials): National membership association that delivers workforce training and capacity-building resources to local health departments — a comparable audience to Region IV PHTC's primary segment, with broader advocacy and policy roles.

Direct peers

• Region II Public Health Training Center (Columbia University Mailman School of Public Health): One of the 10 federally funded Regional Public Health Training Centers operating under the same HRSA program. Delivers nearly identical workforce training, technical assistance, and student field placements to public health professionals in HHS Region II (NJ, NY, PR, USVI).
• Region V Public Health Training Center (University of Michigan): HRSA-funded Regional PHTC serving HHS Region V with similar competencies, LMS-based training catalog, and Pathways to Practice-style field placement program — a structural mirror of Region IV PHTC.
• Mid-Atlantic Regional Public Health Training Center (University of Pittsburgh): Another HRSA-funded Regional PHTC (Region III) offering competency-based training, leadership development, and field placements to the governmental public health workforce — directly parallel to Region IV PHTC's structure and mission.

Emerging players

• University of Minnesota School of Public Health — Executive Public Health Programs: University-based provider offering executive and continuing public health education for working professionals — partial overlap with Region IV PHTC's Leadership Institute, though typically fee-based and not regionally limited.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/r4phtc
• Facebookfacebook.com/r4phtc
• LinkedInlinkedin.com/company/region-iv-public-health-training-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Region IV Public Health Training Center