Possum

Name

Possum

Website

https://possum.co.uk

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Assistive Technology

NAICS

Electronic and Precision Equipment Repair and Maintenance (81121)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

AT Device Setup, Integration & Technical Support (MDM, IT, Interoperability) (EDAKAIAK)

Keywords

• Electronic assistive technology
• Assistive technology solutions
• Disability support devices
• Accessibility equipment
• EAT installation services

Headquarters

HQ city

Aylesbury

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Core offering

Possum provides, installs, and supports Electronic Assistive Technology (EAT) solutions. Operating as an industry leader in this sector since 1961, the company delivers specialized electronic devices and supporting services for accessibility and independent living needs, primarily in the United Kingdom.

Differentiator

Problem solved

Functional benefit

Products and services

• Electronic Assistive Technology (EAT) Solutions Electronic Assistive Technology devices, installation services, and ongoing technical support for individuals with disabilities and organizations supporting accessibility needs.

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Tobii Dynavox: Global market leader in eye-tracking-based AAC and assistive communication devices. Comparable as a provider of high-end EAT hardware and software, but operates at much greater scale and international breadth than Possum.
• TextHelp: Global literacy and accessibility software provider (Read&Write, EquatIO) with strong UK education and disability channel presence. Comparable as a broader assistive/accessibility technology vendor serving overlapping UK NHS and education buyers.

Direct peers

• Inclusive Technology: UK-based supplier of electronic assistive technology, learning aids, and communication devices for special needs and disability markets. Closest comparable to Possum in product category, customer base (UK schools, NHS, local authorities), and full-service provision model.
• Sensory Software: UK developer of accessibility and assistive technology software (e.g., Grid 3 environment via Smartbox partnership) used in AAC and learning-support contexts. Comparable as a UK-based EAT software provider within the same ecosystem.
• Liberator Group (Liberator Ltd): UK-based AAC and assistive technology supplier for speech-impaired users, distributing devices and software from PRC-Saltillo. Directly comparable UK EAT distributor with similar customer segments (NHS, schools, families).
• Smartbox Assistive Technology: UK-based AAC and assistive technology specialist offering both hardware (Grid Pad, Lumin-i) and supporting software for users with communication needs. Directly comparable in EAT category focus and provision-plus-support go-to-market.
• AbleNet: US-based assistive technology and special education provider offering switches, AAC, and computer access solutions. Comparable product portfolio and special-education customer base, though primarily North American distribution.

Emerging players

• Jabbla: Belgium-headquartered specialist in AAC and accessibility devices (Mooky, Tellus, Zingui ranges). Comparable as a niche EAT manufacturer with overlapping target users, though smaller international footprint than the category leaders.
• Crick Software: UK/US provider of literacy and accessibility software (Clicker, DocsPlus) used to support learners with special educational needs. Adjacent comparable in the assistive/special-ed technology category serving overlapping UK procurement channels.

Regional players

• HelpKidzLearn (HelpKidz): UK-based provider of accessible learning and assistive technology software for schools and special-needs settings. Comparable in the UK special-education AT distribution model and customer segments, though primarily software-led.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/PossumLtd
• Facebookfacebook.com/Possum

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Possum