FITZROY SUPPORT
FitzRoy is a UK registered charity delivering person-centred social care for adults with learning disabilities, autism, mental health needs, and acquired brain injuries across 106 services in England, funded primarily through local authority contracts and charitable donations.
- Company typePrivate
- Founded1962
- HeadquartersPetersfield, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What FITZROY SUPPORT does
FitzRoy is a UK registered charity (charity number 1011290) structured as a company limited by guarantee, providing person-centred social care for adults with learning disabilities, autism, mental health needs, and acquired brain injuries. Founded over 60 years ago and headquartered in Petersfield, Hampshire, the organization operates 106 services across at least 16 English counties, encompassing supported living, support at home, care homes, and day services, supporting 800 people in 2024/25. Its service portfolio also includes the Oliver McGowan Mandatory Training program for health and social care teams and Love4Life, a separately constituted CIO running a friendship and dating network for people with learning disabilities and autism.
Revenue is generated primarily through local authority and government commissioning contracts, supplemented by charitable donations, a weekly lottery, fundraising events (firewalks, abseils, FitzFest, supercar raffles), Gift in Wills legacy giving, and corporate support. FitzRoy employs approximately 1,494 staff (75.9% female) and reports operational outcomes of 97% of people supported feeling able to do things that matter to them and 96% feeling they make decisions about their own lives. The organization is governed by a board of trustees with operational leadership including Regional Managers across three main territories and a Head of Operations.
The business is relationship-intensive and highly distributed across multiple physical service locations. Go-to-market relies on local authority commissioning and social services referrals rather than direct consumer sales. Workforce supply is partly managed through Neuven, a neutral vendor platform for agency support workers. No technology platform, proprietary software product, or AI capability is disclosed; the competitive proposition rests on 60+ years of domain expertise, specialized workforce capability in complex support needs, and the differentiated Love4Life community ecosystem.
FITZROY SUPPORT firmographics
Firmographics- Name
- FITZROY SUPPORT
- Legal name
- FitzRoy
- Website
- https://fitzroy.org
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- FitzRoy is a UK registered charity delivering person-centred social care for adults with learning disabilities, autism, mental health needs, and acquired brain injuries across 106 services in England, funded primarily through local authority contracts and charitable donations.
- Ownership category
- akta.pro rank
Where FITZROY SUPPORT is headquartered
LocationHeadquarters
- HQ city
- Petersfield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
FITZROY SUPPORT business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel
Revenue model
- Social Care Services: Funded primarily through local authority and government contracts for care services including supported living, care homes, and day services
- Donations and Fundraising: Charitable donations, fundraising appeals, lottery programs, and corporate support
- Legacy Gifts: Gifts in Wills programme allowing supporters to leave lasting legacies
- Events: Community fundraising events including firewalks, abseils, FitzFest, and supercar raffles
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Social care services funded through local authority contracts |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels9 records
FITZROY SUPPORT product offering
Product offeringCore offering
FitzRoy is a UK registered charity that delivers person-centred social care services for adults with learning disabilities, autism, mental health needs, and acquired brain injuries. It operates 106 services across England including supported living, support at home, care homes, and day services, supporting approximately 800 people in 2024/25, primarily funded through local authority and government contracts.
Product overview
FitzRoy is a single, unified social care service providing person-centred support for adults with learning disabilities, autism, mental health needs, and acquired brain injuries. The organization operates across 106 services including supported living, support at home, care homes, and day services. Key named offerings include Love4Life (a friendship and dating network), Oliver McGowan mandatory training for health and social care teams, and various family support programs. The portfolio does not follow a platform-plus-modules architecture but rather operates as a coordinated set of care services delivered across multiple locations in England.
Differentiator
Problem solved
Functional benefit
Brands
- Love4Life: A friendship and dating network for people with learning disabilities and autism, organizing workshops and social events to help build lasting friendships and relationships.
Products and services
- Supported Living Services
Quantifiable outcome
- 97% of people supported feel supported to do things that matter to them
- +1 more outcomes
Companies that use FITZROY SUPPORT
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
FITZROY SUPPORT technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
FITZROY SUPPORT partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core, minor and flagship.
- NeuvencoreNeuven is a neutral vendor that manages FitzRoy's agency requirements for support workers through their online system 'Venneu'. Agencies must go through Neuven's vetting and approval process to be set up on the system for processing timesheets and managing booking requests.
- McLaren LanzanteminorMcLaren Lanzante partnered with FitzRoy for a supercar event, with raffle proceeds supporting the charity's vital work.
- Love4LifeflagshipLove4Life is a friendship and dating network for people with learning disabilities and autism, organised as a separate CIO. FitzRoy runs this programme providing life-changing opportunities for members to build lasting friendships and relationships through workshops and social events.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
FITZROY SUPPORT competitors and assessment
Company assessmentEmerging players
- Headway: A UK charity supporting people with acquired brain injuries — directly comparable to FitzRoy's ABI specialism through rehabilitation and community support services, though primarily focused on information and advocacy.
Broad incumbents
- Priory Group: A large UK private provider of mental health, learning disability, and acquired brain injury services. Comparable on the ABI and mental health specialisms where overlap with FitzRoy exists, with broader scale and private-equity backing.
- Turning Point: A UK social enterprise providing services for people with learning disabilities, mental health needs, and substance use — overlapping with FitzRoy's mental health and dual diagnosis specialisms.
- National Autistic Society: The UK's leading charity for autistic people, providing specialist residential, supported living, and day services. Overlaps with FitzRoy's autism specialism and represents competition for autism-focused commissioning.
- Mencap: The UK's largest charity for people with learning disabilities. While broader in scope (advocacy, policy, services), Mencap operates supported living and residential services directly comparable to FitzRoy's core offering.
Direct peers
- Dimensions: A UK specialist charity providing support for people with learning disabilities and autism through supported living, residential, and community services — closely comparable in scale and service model.
- United Response: A large UK charity supporting people with learning disabilities, autism, and mental health needs through supported living and community services — directly comparable in service model and beneficiary profile to FitzRoy.
- Voyage Care: A major UK specialist care provider supporting people with learning disabilities, autism, brain injuries, and complex needs — operates supported living and residential services comparable to FitzRoy, though structured as a for-profit company.
- Lifeways: UK provider of supported living and residential care for people with learning disabilities, autism, and mental health needs. Directly comparable in service mix and commissioning relationships.
- Hft: A UK charity providing personalised support for people with learning disabilities, similar in service mix (supported living, residential care) and commissioning model to FitzRoy, operating nationally across England.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
FITZROY SUPPORT social profiles
Digital presenceFITZROY SUPPORT financial estimates
Financial estimateRevenue estimate
Valuation estimate
FITZROY SUPPORT leadership team
Management profileNumber of profiles
Profiles4 records
FITZROY SUPPORT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FITZROY SUPPORT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FITZROY SUPPORT
What does FITZROY SUPPORT do?
FitzRoy is a UK registered charity that delivers person-centred social care services for adults with learning disabilities, autism, mental health needs, and acquired brain injuries. It operates 106 services across England including supported living, support at home, care homes, and day services, supporting approximately 800 people in 2024/25, primarily funded through local authority and government contracts.
Is FITZROY SUPPORT a public or private company?
FITZROY SUPPORT is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was FITZROY SUPPORT founded?
FITZROY SUPPORT was founded in 1962. It employs 101 to 250 people.
Where is FITZROY SUPPORT based?
FITZROY SUPPORT is headquartered in Petersfield, United Kingdom, in the Europe region.
How does FITZROY SUPPORT make money?
Four revenue lines are on record. Social Care Services are the primary driver. The others are donations and Fundraising, legacy Gifts and events.
Who are FITZROY SUPPORT's main competitors?
Headway is listed as an emerging player. Broad incumbents are Priory Group, Turning Point, National Autistic Society and Mencap. Direct peers are Dimensions, United Response, Voyage Care, Lifeways and Hft.
Does FITZROY SUPPORT have an API?
No public API is recorded for FITZROY SUPPORT.