Pinpoint Asia

What Pinpoint Asia does

Pinpoint Asia Limited is a specialist technology recruitment firm founded in 2007 and headquartered in Hong Kong, operating across three APAC markets (Hong Kong, Singapore, and Malaysia) with approximately 15 team members. The firm focuses exclusively on placing technology professionals — spanning software engineering, data, AI/ML, infrastructure, security, and low-latency systems roles — into investment banks, insurance groups, FinTech companies, buy-side firms, and select commerce enterprises. Its named client roster includes Goldman Sachs, Morgan Stanley, Barclays Capital, JP Morgan, UBS, Deutsche Bank, and SAC Capital, with documented multi-year engagements such as a 7-8 year relationship with Barclays Equities Technology APAC.

The firm's revenue model is professional services: placement fees tied to candidate annual salary, typically structured as contingency or retained search arrangements. Go-to-market is sales-led, with consultants directly engaging C-suite executives and hiring managers through headhunting, networking, LinkedIn outreach, and job board postings. Supporting the core recruitment service are a proprietary candidate-facing job search platform (filterable by keyword, location, category) and content assets including a podcast, research reports on AI/data talent, Singapore tech salary analysis, and insurance industry AI use cases.

Pinpoint Asia has no proprietary technology stack and operates as a relationship-intensive boutique. The firm is founder-owned (Andrew Lee as Co-founder and Chairman) with no institutional investment evidenced, holds Hong Kong Employment Agency Licence 79256, and has won the Seek Best IT Fintech Recruitment Firm Award (2024) and DALA Awards 2025 Merit Award for Data & AI Talent Cultivation.

Name

Pinpoint Asia

Legal name

Pinpoint Asia Limited

Website

https://pinpointasia.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Pinpoint Asia is a specialist Hong Kong-headquartered technology recruitment firm placing approximately 200-250 IT candidates per year across APAC (Hong Kong, Singapore, Malaysia) into investment banks, insurance groups, FinTech firms, and buy-side enterprises via contingency and retained search mandates.

Ownership category

akta.pro rank

Headquarters

HQ city

Admiralty

HQ country

Hong Kong SAR China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Recruitment/Placement Fees: Pinpoint Asia operates as a contingency-based or retained search recruitment firm, placing candidates in permanent and contract roles within technology functions at financial institutions and tech companies across APAC. Revenue is generated through placement fees, typically a percentage of the placed candidate's annual salary.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Pinpoint Asia is a specialist technology recruitment and executive search firm placing candidates in permanent and contract technology roles across APAC (Hong Kong, Singapore, Malaysia). The firm targets top-tier investment banks, insurance groups, FinTech firms, hedge funds/quant houses, and technology enterprises, sourcing candidates via headhunting, networking, job board postings, and LinkedIn outreach. Revenue is generated primarily through placement fees, typically structured as a percentage of the placed candidate's annual salary, with both contingency-based and retained search engagements.

Product overview

Pinpoint Asia operates as a specialist IT technology recruitment firm offering a unified recruitment services platform across the APAC region. The core offering consists of executive search and specialist technology recruitment placement services, supported by a proprietary job search platform enabling candidates to search positions by keywords, location, and category. The portfolio includes specialized research reports covering AI talent landscape, Singapore tech salary demographics, and insurance industry data/AI use cases. Additional content offerings include The Pinpoint Asia Podcast featuring industry expert interviews on machine learning, AI, and technology careers.

Differentiator

Problem solved

Functional benefit

Products and services

• IT Technology Recruitment Services Specialist technology recruitment services placing candidates in permanent and contract roles across the APAC region, with a focus on financial services, investment banking, insurance, and technology companies. Covers software engineering, data, DevOps, infrastructure, security, AI/ML, project management, and business analysis.
• Executive Search Headhunting and executive search services utilizing organization charts, networking, and talent mapping to identify and recruit senior-level technology professionals for C-Suite and senior leadership mandates at investment banks, insurance firms, FinTech companies, and tech enterprises across APAC.
• Job Search Platform Online job board allowing candidates to search and filter technology positions by keywords, location, and category across the APAC region. Functions as a candidate-facing platform supporting the firm's recruitment service.

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Glocom Executive Search: Hong Kong-headquartered executive search and recruitment firm with a financial-services focus across APAC. Comparable to Pinpoint Asia on Hong Kong base, financial-services vertical, and senior-level executive search delivery model.
• Hamlyn Williams: Specialist recruitment firm focused on financial services, fintech, and technology with offices in Hong Kong, Singapore, and other APAC hubs. Closely comparable to Pinpoint Asia in vertical mix (investment banks, insurance, fintech), specialist mandate focus, and APAC regional model.
• Morgan McKinley: Global recruitment firm with a deep APAC banking and financial-services technology practice in Hong Kong and Singapore. Overlaps with Pinpoint Asia on investment bank technology, risk, and front-office tech mandates across the same APAC geographies.
• Selby Jennings: Specialist financial-services and fintech recruitment brand covering banking technology, quant, and trading systems roles globally with strong APAC presence. Directly comparable on the fintech/banking tech niche and candidate profiles (C++, Java, Python low-latency developers).
• Charterhouse Partnership: APAC-focused recruitment firm with a strong financial-services technology practice across Singapore, Hong Kong, and Malaysia. Directly comparable to Pinpoint Asia in target clients (investment banks, insurance, fintech), vertical specialization, and APAC geographic footprint.
• Peoplebank: APAC IT and technology recruitment specialist operating across Singapore, Hong Kong, and Malaysia. Comparable to Pinpoint Asia in technology-only focus, multi-city APAC footprint, and concentration in enterprise and financial-services clients.

Broad incumbents

• Hays: Global listed recruitment group with significant APAC operations in Hong Kong, Singapore, and Malaysia and dedicated technology and banking practices. Comparable on geography and verticals but offers much broader functional coverage than Pinpoint Asia's specialist focus.
• Robert Walters: Global professional recruitment firm with strong APAC presence and dedicated technology and financial-services practices. Comparable to Pinpoint Asia in target verticals but materially larger, more diversified across functions, and publicly listed parent.
• Michael Page: Global recruitment firm with deep APAC presence and technology/banking practices in Hong Kong, Singapore, and Malaysia. Overlaps with Pinpoint Asia on enterprise technology and financial-services hiring but as part of a much broader, generalist portfolio.

Emerging players

• Tribus: Specialist recruitment firm focused on fintech, blockchain, and Web3 talent with global reach including APAC. Comparable to Pinpoint Asia on the fintech and emerging-tech mandate segment, though smaller and more crypto-native.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pinpoint
• LinkedInlinkedin.com/company/pinpoint-asia
• Instagraminstagram.com/pinpointasia
• Xx.com/pinpointasia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pinpoint Asia