Not enough Cinnamon
- Company typePrivate
- Founded2012
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
Not enough Cinnamon firmographics
Firmographics- Name
- Not enough Cinnamon
- Legal name
- Not Enough Cinnamon
- Website
- https://notenoughcinnamon.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Ownership category
- akta.pro rank
Not enough Cinnamon industry classification
Industry- Product category
- Food Blog / Healthy Recipe Content
- akta.pro primary industry
- Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN)
- akta.pro secondary industry
- Special-Diet & Functional Prepared Meals (Keto, Vegan, Gluten-Free, Medical) (CRAHAJAG)
Keywords
Not enough Cinnamon business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Distribution channels1 record
Marketing channels5 records
Not enough Cinnamon product offering
Product offeringCore offering
Not Enough Cinnamon is a personal food blog that publishes free, original, easy-to-make healthy recipes across categories including main dishes, breakfast/brunch, salads, chicken, and healthy desserts. Many recipes are tagged to accommodate multiple dietary preferences (Paleo, Whole30, Gluten-Free, Dairy-Free, Vegan). The site is supplemented by a weekly email newsletter and a digital cookbook ('Et Voila!').
Product overview
Not Enough Cinnamon is a recipe blog offering free access to healthy, easy recipes across multiple categories. The core product is the recipe blog itself with its searchable recipe archive. Additional offerings include a newsletter subscription service (via Flodesk) and a digital cookbook 'Et Voila!'. The site organizes recipes into categories including Main Dishes, Breakfast/Brunch, Salads, Chicken Recipes, Healthy Desserts, and more.
Differentiator
Problem solved
Functional benefit
Products and services
- Not Enough Cinnamon Recipe Blog A free online recipe blog featuring easy, healthy, and delicious recipes across categories including main dishes, breakfast/brunch, salads, chicken recipes, and healthy desserts, with many recipes tagged for Paleo, Whole30, Gluten-Free, Dairy-Free, and Vegan diets. Targeted at individual home cooks, especially women in their 20s and 30s interested in clean and health-conscious eating.
- Weekly Recipe Email Newsletter
- eCookbook 'Et Voila!' A digital cookbook authored by the blog founder Marie, featuring recipes such as the French leek tart 'Flamiche' alongside other creations, sold as a digital download to readers.
Companies that use Not enough Cinnamon
Customer profileSegments1 record
Ideal customer profiles1 record
Not enough Cinnamon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Not enough Cinnamon partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Not enough Cinnamon competitors and assessment
Company assessmentDirect peers
- Pinch of Yum: One of the largest independent food blogs, monetizing through ads, affiliates, courses (Food Blogger Pro), and sponsored content — directly comparable as a recipe-blog content business with a sole-founder origin story.
- Cookie and Kate: Whole-food, vegetarian-leaning recipe blog with display ads, affiliate links, and a cookbook — closely comparable in niche, format, and single-author operation.
- Wholesome Yum: Low-carb, keto, and gluten-free recipe site with a strong affiliate presence (including branded ingredient products) — comparable audience and monetization pattern.
- Smitten Kitchen: Long-running, single-author recipe blog with a cookbook and ad-supported website; comparable in format, longevity, and independent-operator structure.
- Budget Bytes: Independent recipe blog with a strong SEO presence, ad/affiliate monetization, and a published cookbook — a direct functional peer in the recipe-content category.
- Minimalist Baker: A plant-based and often gluten-free recipe blog with a global audience, cookbook line, and a similar content-first, ad/affiliate/sponsored monetization model targeting health-conscious home cooks.
- Well Plated by Erin: Healthier comfort-food recipe blog with ads, affiliate links, and a cookbook offering — directly comparable as an independent healthy-recipe content business.
- Ambitious Kitchen: Healthy recipe blog covering gluten-free and dairy-free options, monetized via ads, affiliates, sponsored posts, and digital products — overlapping strongly in target audience and content categories.
Broad incumbents
- Skinnytaste: One of the largest healthy recipe destinations, with cookbooks, a meal planner app, and brand partnerships; broader scale and product mix but the same underlying content-plus-affiliate model.
- Half Baked Harvest: Large-scale recipe blog with cookbooks, a meal delivery tie-in, and brand sponsorships; broader product surface but the same content-led, multi-channel monetization playbook.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights5 records
Customer concentration
Not enough Cinnamon social profiles
Digital presenceNot enough Cinnamon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Not enough Cinnamon leadership team
Management profileNumber of profiles
Profiles1 record
Not enough Cinnamon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Not enough Cinnamon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Not enough Cinnamon
What does Not enough Cinnamon do?
Not Enough Cinnamon is a personal food blog that publishes free, original, easy-to-make healthy recipes across categories including main dishes, breakfast/brunch, salads, chicken, and healthy desserts. Many recipes are tagged to accommodate multiple dietary preferences (Paleo, Whole30, Gluten-Free, Dairy-Free, Vegan). The site is supplemented by a weekly email newsletter and a digital cookbook ('Et Voila!').
Is Not enough Cinnamon a public or private company?
Not enough Cinnamon is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Not enough Cinnamon founded?
Not enough Cinnamon was founded in 2012.
Who are Not enough Cinnamon's main competitors?
Direct peers on record are Pinch of Yum, Cookie and Kate, Wholesome Yum, Smitten Kitchen, Budget Bytes, Minimalist Baker, Well Plated by Erin and Ambitious Kitchen. Broad incumbents are Skinnytaste and Half Baked Harvest.
Does Not enough Cinnamon have an API?
No public API is recorded for Not enough Cinnamon.
What industry is Not enough Cinnamon in?
Not enough Cinnamon's product category is Food Blog / Healthy Recipe Content. Its primary akta.pro industry code is HSADAFAN, Meal Planning & Prep Coaching (Macros, Grocery Guidance), with a secondary code of CRAHAJAG, Special-Diet & Functional Prepared Meals (Keto, Vegan, Gluten-Free, Medical).