Regal Realtors
Regal Realtors is an independently-owned, family-controlled residential real estate brokerage founded in 1991, serving home buyers and sellers across the Dallas-Fort Worth metroplex and East Texas through five offices, an affiliated agent network, and a Zillow Flex partnership.
- Company typePrivate
- Founded1991
- HeadquartersRockwall, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Regal Realtors does
Regal Realtors is an independently-owned residential real estate brokerage founded in 1991 and headquartered in Dallas, Texas, serving the Dallas-Fort Worth metroplex and East Texas markets. The company operates through a network of affiliated real estate agents across five physical offices (Dallas, Hurst/Fort Worth West, Amarillo/Panhandle, Rockwall, and Mabank/Cedar Creek) and completes roughly 2,000 transactions per year on a stated ~$3 billion in lifetime sales. Its core offering is full-service residential brokerage — buyer and seller representation, home valuation, and luxury / land & ranch transactions — with active featured listings ranging from sub-$1M to multi-million-dollar estates in the DFW region.
The brokerage's technology stack layers third-party platforms rather than proprietary systems: Follow Up Boss for CRM, Dotloop for transaction management, Ylopo for marketing, Konverse Connect for communications, Google Workspace/Business Gemini for productivity, and an NTREIS/IDX-fed property search portal with 646+ active listings. Distribution is reinforced by an exclusive Zillow Flex partnership covering 240+ DFW zip codes on a pay-at-closing model.
Revenue comes from four streams: (i) real estate commissions on closed transactions, (ii) a $99/month per-agent platform subscription fee plus $49 per-closing E&O insurance, (iii) a 10% (uncapped) revenue share paid quarterly to agents who recruit other agents, and (iv) managed-services revenue from the Royal Property Management subsidiary covering tenant screening, rent collection, maintenance, and 24/7 emergency services. The company is family-controlled by the Pinkham family, with Leighton Pinkham as Owner and Principal Broker and Sarah Pinkham as CFO, and has no disclosed external funding or institutional ownership.
Regal Realtors firmographics
Firmographics- Name
- Regal Realtors
- Legal name
- Regal Realtors
- Website
- https://regalrealtors.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Regal Realtors is an independently-owned, family-controlled residential real estate brokerage founded in 1991, serving home buyers and sellers across the Dallas-Fort Worth metroplex and East Texas through five offices, an affiliated agent network, and a Zillow Flex partnership.
- Ownership category
- akta.pro rank
Regal Realtors industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Luxury & High-End Residential Brokerage (BPAJAAAC), Seller Representation & Listing Services (BPAJAAAK)
Keywords
Where Regal Realtors is headquartered
LocationHeadquarters
- HQ city
- Rockwall
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Regal Realtors business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Real Estate Commission: The company earns commissions on residential property transactions completed through its network of agents. Agents pay a monthly fee of $99 for platform access and receive revenue share opportunities while the company retains a portion of transaction commissions.
- Agent Platform Fees: Monthly subscription fee of $99 per agent for access to technology platform including Google Suite, Follow Up Boss, Dotloop, Konverse Connect, and Ylopo
- Revenue Share Program: Agents can earn 10% of Regal's net revenue from agents they personally recruit, paid quarterly as passive income with no caps
- Property Management Services: Royal Property Management division generates revenue through tenant placement, rent collection, maintenance services, and property management fees
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Agent Monthly Platform Fee |
| Other | Pay-as-you-go | Guaranteed Cash Offer |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Regal Realtors product offering
Product offeringCore offering
Regal Realtors is an independently-owned real estate brokerage that facilitates residential home buying and selling transactions across the Dallas-Fort Worth metroplex and East Texas through a network of licensed agents operating out of five Texas offices. Its core deliverables include full-service buyer and seller representation, an online property search portal integrated with MLS data, a home valuation tool, and a Guaranteed Cash Offer program that enables sellers to close in as little as 7 days. The firm also operates Royal Property Management, a subsidiary division providing tenant placement, rent collection, maintenance coordination, and 24/7 emergency services for residential rental property owners.
Product overview
Regal Realtors operates as an independently-owned real estate brokerage offering a unified platform of real estate services. The core offering centers on residential home buying and selling assistance in the Dallas-Fort Worth and East Texas regions, supplemented by a home valuation tool, a guaranteed cash offer program, and Royal Property Management for rental and investment property services. The brokerage also provides agents exclusive Zillow Flex access, a revenue sharing program, and mentorship opportunities.
Differentiator
Problem solved
Functional benefit
Brands
- Royal Property Management: Property management division offering tenant screening, maintenance and repairs, rent collection, marketing and advertising, 24/7 emergency services, technology integration, customer service, and customized property management services.
Products and services
- Home Buying & Selling Services Full-service residential real estate brokerage providing buying and selling representation for properties in the Dallas-Fort Worth and East Texas regions, delivered through a network of licensed agents across five Texas offices.
- Home Valuation Property valuation service offering online instant valuations, Comparative Market Analysis (CMA), and professional appraisal assistance for homeowners considering listing or refinancers seeking value estimates.
- Guaranteed Cash Offer Program Program allowing homeowners to receive a guaranteed cash offer for their property with fast closings in as little as 7 days, eliminating the need for repairs, showings, and traditional listing timelines.
- Royal Property Management Property management services for residential rental property owners, including tenant screening, maintenance and repairs, rent collection, marketing, 24/7 emergency services, and customized management solutions.
- Home Search Portal Online self-service property search portal with 646+ active listings, allowing prospective buyers to search, save searches, draw-to-select map search, and inquire about properties integrated with MLS data.
Quantifiable outcome
- 2000 annual transactions
- +2 more outcomes
Companies that use Regal Realtors
Customer profileSegments3 records
Ideal customer profiles3 records
Regal Realtors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature3 records
Regal Realtors partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ZillowcoreRegal Realtors is one of the select brokerages in the DFW market chosen to participate in the Zillow Flex Program. This exclusive partnership provides agents with Zillow Flex access covering 240+ targeted zip codes, no upfront lead costs, pay-only-at-closing compensation, high intent consumer inquiries, and support from both Regal and Zillow. The partnership is designed for growth and scalability with increased close rates.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Regal Realtors competitors and assessment
Company assessmentDirect peers
- HomeSmart: Large, agent-centric brokerage known for competitive commission caps and a strong agent support platform. Competes with Regal for agent recruitment and retention in the Texas market.
- Compass: Tech-enabled residential brokerage with a strong agent platform, marketing tools, and significant DFW presence. Competes directly for agents and listing inventory, and represents the highest-end of brokerage technology investment.
- eXp Realty: Cloud-based brokerage with a high agent revenue split and a recruitment-heavy model. Directly competes for independent agents in Texas and uses a low-overhead structure that pressures traditional brokerages on splits and fees.
- Redfin: Technology-led residential brokerage with an in-house portal and salaried agent model. Operates in DFW and competes for the same home-buyer and seller demand Regal serves, primarily on consumer experience and pricing.
Emerging players
- Offerpad: iBuyer / direct-cash-offer operator active in Texas. Directly comparable to Regal's Guaranteed Cash Offer program as a competing path for sellers seeking fast, certain closings.
- Real Brokerage: Tech-forward, high-split brokerage scaling rapidly through agent recruitment. Comparable to Regal's recruitment and revenue-share model, but with stronger technology investment and a national footprint.
Broad incumbents
- Keller Williams Realty: Largest residential brokerage in the U.S. by agent count, with deep DFW and Texas market penetration. A broad incumbent that competes for agents, listings, and consumers across the same Texas submarkets.
- RE/MAX: Global residential brokerage franchise with strong brand recognition and significant Texas presence. Competes on brand, agent network, and consumer trust, especially in suburban and secondary markets like those Regal serves.
- Coldwell Banker: Established national brokerage with luxury and legacy market positioning. Competes with Regal in the higher-end segment of the DFW market where Regal has featured luxury listings.
- Berkshire Hathaway HomeServices: Premium-brand residential brokerage franchise with strong presence in Texas. Competes for both agents and high-value listings in DFW, and overlaps with Regal's luxury and move-up buyer segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Regal Realtors social profiles
Digital presenceRegal Realtors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Regal Realtors leadership team
Management profileNumber of profiles
Profiles10 records
Regal Realtors subsidiaries and ownership
Company hierarchySubsidiaries1 record
Regal Realtors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Regal Realtors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Regal Realtors
What does Regal Realtors do?
Regal Realtors is an independently-owned real estate brokerage that facilitates residential home buying and selling transactions across the Dallas-Fort Worth metroplex and East Texas through a network of licensed agents operating out of five Texas offices. Its core deliverables include full-service buyer and seller representation, an online property search portal integrated with MLS data, a home valuation tool, and a Guaranteed Cash Offer program that enables sellers to close in as little as 7 days. The firm also operates Royal Property Management, a subsidiary division providing tenant placement, rent collection, maintenance coordination, and 24/7 emergency services for residential rental property owners.
Is Regal Realtors a public or private company?
Regal Realtors is a private company. It is classified as family owned and is currently operating.
When was Regal Realtors founded?
Regal Realtors was founded in 1991. It employs 11 to 50 people.
Where is Regal Realtors based?
Regal Realtors is headquartered in Rockwall, United States, in the North America region.
How does Regal Realtors make money?
Four revenue lines are on record. Real Estate Commission is the primary driver. The others are agent Platform Fees, revenue Share Program and property Management Services.
Who are Regal Realtors's main competitors?
Direct peers on record are HomeSmart, Compass, eXp Realty and Redfin. Emerging players are Offerpad and Real Brokerage. Broad incumbents are Keller Williams Realty, RE/MAX, Coldwell Banker and Berkshire Hathaway HomeServices.
Does Regal Realtors have an API?
No public API is recorded for Regal Realtors.
What industry is Regal Realtors in?
Regal Realtors's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAC, Luxury & High-End Residential Brokerage. Its NAICS code is 5312 and its SIC code is 6531.