Atlas Sanitation Products

What Atlas Sanitation Products does

Atlas Sanitation Products B.V. is a Netherlands-based, family-owned manufacturer, importer, and exporter of mobile sanitation equipment founded in 1994 (originally as W-tje Toiletservice) and operating under its current form since the 2000 pivot from rental services. The company sells to toilet rental companies worldwide, positioning itself as a one-stop supplier of portable toilets (including its own CUBE line plus distributed third-party brands such as PolyJohn, Five Peaks, PolyPortables, Mondo, and Tufway), mobile urinals (the proprietary Pluto product family — Pluto Plus, Pluto3, Pluto4, Pee Flush, PQ-Buster, Pee6), hand wash stations (Neptune, Obbe FS, Obbe 1, Obbe 2, Hera, Orion, Helios), waste tanks (Porta-Tank, Fresh Flush, 58G, trailer-mounted), Whale pumps, Walex deodorizers and consumables, signage, and spare parts. Custom color, branding, and 3D-printed prototyping support customer-specific requirements.

The business is operated by approximately 4 full-time staff with additional seasonal/temporary workers during peak season from a single headquarters and warehouse at Koperstraat 60, Zoetermeer. Products are priced via quote-based B2B transactions in EUR on EXW terms, with a EUR 250 minimum order threshold (orders below this incur a EUR 12.50 processing fee). Distribution is direct, with no intermediaries, and ships globally to rental-company customers across Europe, the United States, Canada, Latin America (including Chile), Asia (including India), and New Zealand. Marketing relies on the company's website catalog, downloadable brochure, a Customer Impressions page of deployed units, and an annual presence at the Eurotoi exhibition in Germany.

Ownership and leadership remain concentrated in co-founders Nico Walraven and Johan van Zuijlen (who joined as partner in 1997 and currently serves as Managing Director), with no external investment, no subsidiaries, no parent company, and no disclosed revenue figures. The company has invested in solar panels and Eneco HollandseWind green electricity (achieving 2,250 kg of CO2 savings annually) and holds the Groen Geregeld environmental label. No acquisitions, partnerships, public funding rounds, or patents are recorded in available materials.

Name

Atlas Sanitation Products

Legal name

Atlas Sanitation Products B.V.

Website

https://atlastoilets.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Atlas Sanitation Products is a Netherlands-based, family-owned manufacturer, importer, and exporter of mobile sanitation equipment—including portable toilets, the proprietary Pluto urinal range, and hand wash stations—selling to toilet rental companies worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Zoetermeer

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Portable Sanitation Products Sales: Sale of portable toilets, mobile urinals, hand wash units, waste tanks, spare parts, deodorizers (Walex), stickers, and related accessories to toilet rental companies. Products are sold directly to rental businesses across Europe and globally.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Atlas Sanitation Products manufactures and supplies portable sanitation equipment to toilet rental companies worldwide. Its proprietary product range centers on the Pluto urinal line (Pluto3, Pluto Plus, Pluto4, PQ-Buster) plus Neptune, Obbe, Hera, and Orion hand wash stations, complemented by portable toilets, waste tanks, spare parts, and Walex deodorizers. Atlas also distributes third-party brands including PolyJohn, Five Peaks, and PolyPortables portable toilets. Products are shipped globally EXW from Zoetermeer, Netherlands, to rental companies serving events, festivals, construction sites, and city centers.

Product overview

Atlas Sanitation Products is a manufacturer and supplier of mobile sanitation equipment, operating as a one-stop destination for portable toilet rental companies. The product portfolio centers on the company's own Pluto urinal brand (with over 20 years of history) complemented by portable toilets, hand wash units, waste tanks, and comprehensive spare parts. The Pluto urinal range includes Pluto3 (stackable event urinal), Pluto Plus, Pluto4 (semi-permanent), Pee Flush, and PQ-Buster models. Portable toilets span Atlas's own CUBE line plus third-party brands including PolyJohn Comfort XL (wheelchair accessible), Five Peaks Glacier and Glacier II Reflow Plus, PolyPortables Axxis and EAU (Easy Access Unit), Mondo, and Tufway. Hand wash solutions include Neptune (big basin, 36L capacity), Obbe (available as Obbe 1 in-unit, Obbe 2, and Obbe FS freestanding with 30L tank), Hera (single and double Hera3), and Orion models. Waste management includes Porta-Tank replaceable waste tanks and Fresh Flush (dual-tank system with 94L fresh water). Supporting products include Whale pumps, Walex deodorizers, stickers/signage, and spare parts for all product lines. The company also offers custom branding and color options across most products.

Differentiator

Problem solved

Functional benefit

Brands

• Pluto Urinals: Mobile urinal product line including Pluto Plus, Pluto3 (stackable), Pluto4 (semi-permanent), and PQ-Buster models, serving rental companies globally for over 20 years.
• Neptune Hand Wash
• Obbe Hand Wash
• Hera Hand Wash
• Helios
• Orion Hand Wash

Products and services

• Pluto Plus Urinal

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Five Peaks: Five Peaks manufactures portable toilets (Glacier, Glacier II Reflow Plus) and hand wash units that Atlas distributes in Europe. It is a direct peer in the portable sanitation equipment OEM and supply market.
• PolyJohn Enterprises: PolyJohn is a US-based portable toilet manufacturer whose products (including the Comfort XL wheelchair-accessible unit) are distributed by Atlas in Europe. It is a direct competitor in portable toilet design, manufacturing, and global distribution.
• PolyPortables: PolyPortables manufactures mobile toilets (Axxis, EAU handicap units) distributed by Atlas. It competes directly in portable sanitation equipment design and supply for the rental industry.
• Walex Products: Walex is a US manufacturer of deodorizers and sanitation chemicals for portable toilets, whose products Atlas distributes outside the US. It is a direct peer in portable sanitation consumables and accessories.
• Armal Group: Armal is a US- and Italy-based portable toilet and hand wash station manufacturer supplying the global rental market. It is a direct competitor to Atlas in portable sanitation equipment design and distribution.
• Satellite Industries: Satellite Industries is the largest North American manufacturer of portable toilets, urinals, and hand wash stations, and also produces the Tufway brand distributed by Atlas. It is the most direct competitor in portable sanitation equipment manufacturing and supply.
• Whale Pumps (Munro Group): Whale Pumps manufactures water and waste pumps (Baby Foot, Compact 50, Gusher Flusher, Gusher Urchin) distributed by Atlas for portable sanitation applications. It is a direct peer in a key component category for portable toilet and urinal systems.

Broad incumbents

• United Rentals: United Rentals is the largest equipment rental company in the world, with a portable sanitation and site services offering. It is a broad incumbent that competes for the same end-customers (construction, events) as Atlas's rental company clients, though not in equipment manufacturing.
• Waste Management, Inc. Waste Management is North America's largest waste and environmental services provider with a portable sanitation segment serving events and construction. As a broad incumbent, it offers overlapping capabilities but does not specialize in the rental-company supply niche where Atlas operates.

Regional players

• T.S.F. Srl (Tecnocomport): Italian portable toilet and urinal manufacturer serving the European rental market. It is a regional direct competitor to Atlas in portable sanitation equipment manufacturing and supply.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AtlasSanitation
• LinkedInlinkedin.com/company/atlas-portable-sanitation-b-v-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlas Sanitation Products