Salesfactory

What Salesfactory does

Salesfactory is a privately held French commercial development agency founded in 2003/2004 and headquartered in Suresnes, France (legal entity SALES FACTORY, SIREN 448 442 228, capital social €52,000). The company delivers an integrated portfolio of B2B marketing and sales services across six core expertise areas: strategic marketing and commercial strategy (anchored by the proprietary PAC'GPC method), B2B data and CRM databases, media and influencer relations, operational marketing and 360° commercial communication, field deployment and execution, and intra-company training. It serves enterprise and mid-market clients primarily in France across the automotive, building, DIY, garden, consumer goods, public transport, and financial services sectors, with named customers including 3M, Speedy, Einhell, Fiskars, Maison Berger, SNCF, RATPDEV, and Banque Populaire du Nord.

Its core technology assets include three proprietary tools: Mysalesview (web platform for managing and reporting field sales operations), ProChecking (mobile application for recording field activity reports), and Stock_To_Sales (predictive stock calculation tool for automotive parts distributors integrating 500 products from 220 manufacturers across 40 vehicle brands). The company also maintains exclusive B2B databases covering 100% of French automotive dealers and subdealers across multiple vehicle categories, plus European rolling fleet data for 10 countries.

Salesfactory operates a professional services business model with multiple revenue streams: consulting engagements, data/database monetization (automotive and other fragmented B2B markets), field deployment execution at an average €22.50 per proximity visit, intra-company training, and tactical communication via its Réseaudience subsidiary. Pricing is quote-based and not publicly disclosed. Go-to-market is direct enterprise sales with dedicated account management and a national France-wide field deployment infrastructure; the company has 720 completed projects over a 20-year history and claims 100 collaborators (against a firmographic headcount of 11-50). The company is bootstrapped, founder-led by Director General Christophe Faure, with no external VC/PE investment, no funding rounds, and no M&A history.

Name

Salesfactory

Legal name

SALES FACTORY

Website

https://salesfactory.fr

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Salesfactory is a French commercial development agency offering integrated B2B marketing services — strategic consulting, data/CRM databases, field deployment, media relations, and training — serving enterprise and mid-market clients in automotive, building, DIY, and consumer goods sectors across France.

Ownership category

akta.pro rank

Product category

Marketing consulting services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (541890)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Retail Merchandising Execution & Field Marketing Services (CRAOAOAB)

akta.pro secondary industries

Field Sales & Brand Ambassador Programs (MPAAAJAG), Point-of-Sale (POS) & In-Store Promotion Services (BPAFAMAF), Customer, Marketing & Sales Consulting (BPAHACAG), Merchandising Services (Field Merchandising, Audits, Compliance) (MPAAAJAF), Sales Promotion Management (Coupons, Rebates, Sampling, Sweepstakes) (MPAAAJAE)

Keywords

• B2B marketing consulting
• Commercial development agency
• Field sales deployment
• Marketing data services
• Press relations agency

Headquarters

HQ city

Suresnes

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Stratégique & Commercial Consulting: Strategic marketing and commercial strategy consulting services including analysis, recommendations, and action plan development
2. Data & CRM Databases: Creation, normalization, enrichment, and supply of B2B marketing databases including automotive distribution databases (MRA, Carrossiers, Concessionnaires, Distributeurs stockistes, VO, Moto), fleet databases (VL/PL), and stock calculation tools
3. Field Deployment & Execution: Field sales execution services including merchandising, animation, promotion, sales recruitment (CDD/CDI), and supplementary sales force deployment
4. Intra-Company Training: Training programs including PAC'GPC method for commercial action plans and merchandising in self-service, delivered as intra-company programs
5. Tactical Communication & Proximity Off-Media: Tactical communication services including media gobelets, sac pharmacy, sac take-away, serviettes, sous-bocks, sets de table, campground advertising, event animations, guerrilla marketing, LED mobile display, bike taxis, and captive advertising solutions

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Salesfactory is a French commercial development and marketing consulting agency offering integrated services across the entire sales value chain. Its core offerings include strategic marketing and commercial strategy consulting (using the PAC'GPC method), B2B data/CRM database creation and qualification (with exclusive coverage of the French automotive distribution market), media and influencer relations, 360° operational marketing, field commercial deployment and execution (merchandising, animation, promotion, recruitment), intra-company training, and tactical proximity off-media communication. The firm supports brands with proprietary tools such as Mysalesview, ProChecking, and Stock_To_Sales.

Product overview

Salesfactory is a commercial development agency offering an integrated portfolio of marketing and sales services organized around six core areas: strategic marketing & commercial strategy (PAC'GPC method), B2B data & CRM databases (automotive and other sectors), media & influencer relations, operational marketing & 360° commercial communication, field deployment & commercial execution, and intra-company training. The company operates specialized tools including Stock_To_Sales (predictive stock calculation), Mysalesview (field operations management platform), ProChecking (activity reporting app), and maintains exclusive automotive databases covering 100% of French dealers and subdealers. A subsidiary Réseaudience provides proximity tactical communication services.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing stratégique & stratégie commerciale Strategic consulting service focused on business development, commercial performance analysis, and actionable commercial plans using the PAC'GPC method, targeting B2B companies seeking improved commercial performance.
• Data CRM (B2B database services) B2B database creation, normalization, qualification, and supply services covering fragmented markets with atomized populations, including exhaustive mother populations and phone qualification via call center.
• Bases de données Marketing Automotive Exclusive automotive distribution databases covering 100% of French dealers and subdealers across multiple categories (BMA, BCAR, BCONCES, BDIS, BVO, BMOTO, BCT).
• Stock_To_Sales Predictive stock calculation tool for automotive parts distributors, using vehicle fleet data, replacement rates, and market weights to identify missed sales and dead stock.
• Bases Parc Roulant Vehicle fleet databases covering 100% of rolling stock in France and 10 European countries at national and local levels (department/NUTS3), with VL/PL segmentation.
• Relations médias & influenceurs Press relations and influencer marketing specialized in gardening, DIY, building, and industry sectors with 30 years of combined expertise.
• Marketing opérationnel & communication commerciale 360° Multichannel and multitarget tactical activation solutions including shopper activation, network animation, events, and omnichannel strategies.
• Déploiement commercial & exécution terrain Field deployment services including commercial animations, merchandising, sales promotion, and recruitment for CDD/CDI positions across France.
• Formation intra-entreprise PAC'GPC Commercial action plan building and piloting training including initial PAC'GPC formation and modules on sales distribution, commercial territories, and commercial production management.
• Formation Merchandising en Libre-Service Self-service merchandising training covering planogram implementation, display optimization, and team coordination.
• Communication tactique & Hors-média de proximité Innovative, affinity-based, and geo-marketed tactical communication solutions including tactical media, events/animations, guerrilla marketing, LED mobile display, bike taxis, and captive advertising delivered via the Réseaudience subsidiary.
• Populations Mères (B2B mother-population qualification) Exhaustive enumeration and qualification of entire B2B contact ecosystems by client category, including census, acquisition, de-duplication, and phone qualification.
• Centre d'appels (call center services) Database qualification, appointment setting, and survey services supporting B2B data and CRM engagements.
• Mysalesview Online platform for management, tracking, and reporting of field sales operations, used by Salesfactory to supervise merchandisers, promoteurs, and animateurs across France.
• ProChecking Mobile application for recording activity reports during field operations, integrated with Mysalesview for real-time execution reporting.

Quantifiable outcome

• 417 GRP generated on target 35+ (VS OBJ. 350 GRP) for Gloria TV campaign
• +7 more outcomes

Named customers22 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Power For All Alliance (Gloria)coreStrategic or Co-development PartnerGloria's FineCut 18V joined the Power For All Alliance 18V battery platform, enabling cross-brand compatibility and broader market reach for battery-powered garden tools.
• École Supérieure du Bois (ESB) de NantesminorStrategic or Co-development PartnerCo-development of Wood'Ligne, the first wood brise-soleil range by Tellier Brise-Soleil. Collaboration combining ESB's wood expertise with Tellier's solar protection knowledge.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• BearingPoint: European management and technology consulting firm whose customer, marketing & sales practice directly overlaps with Salesfactory's strategic marketing and commercial strategy (PAC'GPC) consulting line.
• Serviceplan Group: Large European independent agency group with dedicated sales activation and shopper marketing capabilities that compete with Salesfactory in the DIY, building and garden verticals across Europe.
• Roland Berger: Global strategy consultancy with a marketing and sales practice addressing commercial performance and go-to-market strategy — competes for the strategic consulting slice of Salesfactory's offering among larger enterprise clients.
• Publicis Commerce (formerly Publicis Sales Force): Global holding-company unit specializing in retail, shopper, sales force and field activation; competes with Salesfactory on enterprise field execution but operates at vastly greater scale and geographic reach.
• Havas Media (Havas Paris field marketing): Global media and communications group whose Havas Paris operations include shopper marketing and field activation teams that compete with Salesfactory for enterprise CPG and DIY clients.

Direct peers

• Inspired Effectiveness: International field marketing and brand activation agency with comparable services in merchandising, sales promotion and field force deployment, often bidding against Salesfactory for pan-European briefs.
• Geka (Field Marketing): French field marketing and merchandising agency deploying in-store teams for retail and brand clients, a direct competitor to Salesfactory's deployment, animation and merchandising lines.
• Axepta (B2B Data): French B2B data and CRM database provider selling qualified marketing and commercial data files — directly comparable to Salesfactory's Data CRM and Bases de données marketing business.
• CPM France: One of Europe's largest field marketing and sales activation agencies with a substantial French operation covering merchandising, animation and promotional deployment for the same enterprise CPG and retail clients as Salesfactory.
• HighCo: French publicly listed marketing services group focused on retail marketing, trade marketing and shopper activation — directly overlapping with Salesfactory's operational marketing, proximity communication and trade promotion services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Salesfactory
• LinkedInlinkedin.com/company/sales-factory

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salesfactory