Helmar
Helmar is a US-based B2B e-commerce distributor selling replacement parts for forklifts and material handling equipment across 10+ OEM brands to industrial warehouse, distribution, and manufacturing customers via its helmarparts.info storefront.
- Company typePrivate
- Founded2000
- HeadquartersMonsey, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Helmar does
Helmar is a private US-based B2B e-commerce distributor specializing in replacement parts for forklifts and material handling equipment, operating from Monsey under the legal entity HELMAR INCORPORATED and trading as the Helmar Online Business Center. Founded in the early 1980s with documented online operations since at least 2000, the company employs 51–100 people and serves industrial buyers — warehouses, distribution centers, and manufacturing facilities — running fleets from 10+ major forklift OEMs including Clark, Doosan, Hyster, Kalmar, Mitsubishi/Caterpillar, Nissan, TCM, Toyota, and Yale. Its flagship product is the helmarparts.info e-commerce storefront, which combines a multi-brand parts catalog with a model-based lookup tool, account-gated pricing, organization-level favorites, and live chat support.
The platform catalogs deep SKU coverage across batteries and chargers (12V–80V), bearings, braking and drive axle components, cables, cooling systems, electrical components (alternators, starters, connectors, fuses, regulators), engine components, filters, forks and extensions, ignition, pallet jacks (Atlas, Crown, BT, Blue Giant, etc.), safety equipment (ECCO lighting, alarms, decals), transmissions, and wheels. Revenue is generated transactionally through B2B account-based direct sales on a pay-as-you-go basis, with pricing hidden behind login and no public list prices. Helmar has no disclosed funding rounds, parent company, subsidiaries, M&A activity, management-team visibility, certifications, patents, awards, or third-party integrations (APIs/ERPs), consistent with an independent owner-operated SMB parts distributor.
Helmar firmographics
Firmographics- Name
- Helmar
- Legal name
- HELMAR INCORPORATED
- Website
- https://helmarparts.info
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Helmar is a US-based B2B e-commerce distributor selling replacement parts for forklifts and material handling equipment across 10+ OEM brands to industrial warehouse, distribution, and manufacturing customers via its helmarparts.info storefront.
- Ownership category
- akta.pro rank
Helmar industry classification
Industry- Product category
- Industrial Forklift Parts Distribution
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Industrial Supplies Merchant Wholesalers (423840)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013), Construction, Mining & Materials Handling Machinery & Equip (3530)
- akta.pro primary industry
- Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)
- akta.pro secondary industry
- Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging) (IMAHABAJ)
Keywords
Where Helmar is headquartered
LocationHeadquarters
- HQ city
- Monsey
- HQ country
- United States
- HQ region
- North America
Markets served
Helmar business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Parts Sales: Direct e-commerce sales of forklift and material handling equipment parts. Business customers create accounts to access pricing and place orders. Revenue generated through product transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B account-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Helmar product offering
Product offeringCore offering
Helmar operates an online business center (helmarparts.info) that distributes replacement parts for forklifts and material handling equipment via B2B e-commerce. The catalog spans 10+ major equipment brands (Clark, Doosan, Hyster, Kalmar, Mitsubishi/Caterpillar, Nissan, TCM, Toyota, Yale) across categories including batteries, bearings, braking, engine, electrical, filters, forks, ignition, pallet jacks, safety equipment, transmission, and wheels. Customers create business accounts to access pricing, use cross-reference parts lookup, and place orders online.
Product overview
Helmar is an online business center and e-commerce platform for forklift parts and industrial equipment components. The offering is structured as a single unified e-commerce platform (Helmar Online Business Center) that provides access to an extensive catalog of replacement parts across multiple product categories including batteries, bearings, braking systems, engine components, filters, forks, ignition, pallet jacks, safety equipment, and transmissions. The platform supports parts for major forklift brands including Clark, Doosan, Hyster, Kalmar AC, Mitsubishi/Caterpillar, Nissan, TCM, Toyota, and Yale. The site enables parts lookup, online ordering, and account management for maintenance and repair of forklifts and related industrial equipment.
Differentiator
Problem solved
Functional benefit
Products and services
- Helmar Online Business Center B2B e-commerce platform that serves as the company's online storefront for purchasing forklift and industrial equipment parts, featuring online ordering, cross-reference parts lookup, account management, live chat support, and product specials.
- Batteries / Battery Chargers
Companies that use Helmar
Customer profileSegments1 record
Ideal customer profiles1 record
Helmar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Helmar partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
Helmar competitors and assessment
Company assessmentDirect peers
- TVH Parts: TVH (The Vest Company) is the largest independent global aftermarket parts distributor for forklifts and material handling equipment. Closest direct competitor: Helmar's multi-brand cross-reference model mirrors TVH's account-based B2B parts catalog and live-chat sourcing support.
Broad incumbents
- Toyota Material Handling: Toyota Material Handling is the largest US forklift OEM and operates a captive OEM parts dealer network. Overlaps directly with Helmar's branded parts SKUs (Toyota engine components, batteries, electrical) and competes for the same Toyota-fleet customers.
- Jungheinrich: Jungheinrich is a German-based intralogistics OEM with US presence that runs its own parts logistics and dealer network. Competes with Helmar for industrial-forklift parts replacement demand in the US market.
- Raymond Corporation: Raymond is a US-based lift truck OEM known for electric warehouse forklifts and fleet management. Comparable operating footprint in US warehouses and competes with Helmar on electric-fleet parts demand.
- Crown Equipment: Crown Equipment is a major US-based forklift OEM with deep direct dealer-network parts distribution. Comparable to Helmar in serving industrial-forklift operations, but with the OEM's own branded SKUs and service infrastructure.
- Linde Material Handling (KION Group): Linde Material Handling, part of KION Group, is a major global OEM of forklifts and warehouse trucks. Comparable in serving the same multi-brand buyer profile with direct OEM parts support, and competing for branded Linde/Kalmar SKUs.
- Hyster-Yale Group: Hyster-Yale designs and sells Hyster/Yale lift trucks and supports them through captive parts channels. Competes head-on with Helmar in Hyster- and Yale-branded engine, transmission, and electrical parts.
- Caterpillar (Industrial Lift Trucks): Caterpillar's lift truck business (acquired by Mitsubishi Logisnext) supplies rough-terrain and heavy industrial forklifts. Overlaps with Helmar's Mitsubishi/Caterpillar engine and braking categories.
- Doosan Industrial Vehicle: Doosan Industrial Vehicle is a forklift OEM that distributes parts through its dealer network in the US. Directly comparable to Helmar's Doosan engine and component categories.
Others
- Cascade Corporation: Cascade is the global leader in forklift attachments and related components (forks, clamps, etc.). Adjacent to Helmar's forks, fork extensions, and material-handling accessory categories, making it a partial-overlap ecosystem peer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Helmar social profiles
Digital presenceHelmar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Helmar leadership team
Management profileNumber of profiles
Helmar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Helmar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Helmar
What does Helmar do?
Helmar operates an online business center (helmarparts.info) that distributes replacement parts for forklifts and material handling equipment via B2B e-commerce. The catalog spans 10+ major equipment brands (Clark, Doosan, Hyster, Kalmar, Mitsubishi/Caterpillar, Nissan, TCM, Toyota, Yale) across categories including batteries, bearings, braking, engine, electrical, filters, forks, ignition, pallet jacks, safety equipment, transmission, and wheels. Customers create business accounts to access pricing, use cross-reference parts lookup, and place orders online.
Is Helmar a public or private company?
Helmar is a private company. It is classified as unknown and is currently operating.
When was Helmar founded?
Helmar was founded in 2000. It employs 51 to 100 people.
Where is Helmar based?
Helmar is headquartered in Monsey, United States, in the North America region.
How does Helmar make money?
One revenue line is on record: parts Sales.
Who are Helmar's main competitors?
TVH Parts is listed as a direct peer. Broad incumbents are Toyota Material Handling, Jungheinrich, Raymond Corporation, Crown Equipment, Linde Material Handling (KION Group), Hyster-Yale Group, Caterpillar (Industrial Lift Trucks) and Doosan Industrial Vehicle. Cascade Corporation is listed as an others.
Does Helmar have an API?
No public API is recorded for Helmar.
What industry is Helmar in?
Helmar's product category is Industrial Forklift Parts Distribution. Its primary akta.pro industry code is CRAFAHAD, Automotive Parts, Tires & Workshop Supplies Marketplaces, with a secondary code of IMAHABAJ, Lifting Attachments & Material Handling Accessories (Fork Attachments, Slings, Rigging). Its NAICS code is 42312 and its SIC code is 5013.