Cemix Products
Cemix Products Limited is a New Zealand-based manufacturer of cement-based construction chemicals, including concrete, mortars, waterproofing, tile adhesives, grouts, and decorative sealers. It serves trade professionals and DIY consumers through nationwide distribution via Bunnings, Carters, PlaceMakers, and other building supply retailers.
- Company typePrivate
- Founded1984
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Cemix Products does
Cemix Products Limited is a New Zealand-based private manufacturer of cement-based construction chemicals, established in 1984 and headquartered in Onehunga, Auckland. The company operates an integrated manufacturing facility that produces a broad six-category product range covering Concrete & Mortars, Repairs & Grouts, Admixtures, Decorative Sealers, Waterproofing, and Tiling & Flooring. Technical products include cementitious waterproofing membranes (Aquastop, Crystal Proof), bitumen waterproofing systems (Bituproof range), high-strength repair mortars (Rapid Repair H at 50MPa compressive strength), fast-setting hydraulic mortars (Quick Plug, setting in 60-120 seconds), tile adhesives, grouts, screeds, and decorative sealers, with formulations designed for New Zealand-specific conditions and compliance with NZS 4210:2000/2001 standards.
Cemix serves two primary customer segments: trade professionals (builders, contractors, tilers) requiring high-performance materials with technical support, and DIY/retail consumers undertaking home improvement and repair projects. The company makes money by selling packaged unit-priced products (sizes from 500ml retail units to 20-25kg commercial bags) through a multi-channel distribution network of New Zealand hardware and building supply retailers, including Bunnings Warehouse, Carters, PlaceMakers, ITM, Buildlink, Reece, and specialist distributors. The revenue model is wholesale/distribution-based with channel partners handling end-customer pricing and merchandising.
The go-to-market combines mass retail shelf presence (Bunnings for DIY/trade retail) with trade-specialist channels (Carters, PlaceMakers for commercial builders) and targeted specialty distributors (Hynds for civil, plumbing specialists for tiling products). Marketing is supported by an active digital content ecosystem including a YouTube how-to video library, social media presence (Facebook, Instagram, Pinterest), downloadable technical documentation (datasheets, MSDS, BPIR), and an online concrete calculator tool. The company is privately held with no disclosed institutional investors, no funding history, and no parent company.
Cemix Products firmographics
Firmographics- Name
- Cemix Products
- Legal name
- Cemix Products Limited
- Website
- https://cemix.co.nz
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cemix Products Limited is a New Zealand-based manufacturer of cement-based construction chemicals, including concrete, mortars, waterproofing, tile adhesives, grouts, and decorative sealers. It serves trade professionals and DIY consumers through nationwide distribution via Bunnings, Carters, PlaceMakers, and other building supply retailers.
- Ownership category
- akta.pro rank
Cemix Products industry classification
Industry- Product category
- Construction Chemicals
- NAICS
- Cement and Concrete Product Manufacturing (3273), Paint and Coating Manufacturing (325510), Chemical Manufacturing (325)
- SIC
- Concrete, Gypsum & Plaster Products (3270), Cement, Hydraulic (3241), Miscellaneous Chemical Products (2890)
- akta.pro primary industry
- Construction Chemicals (Additives, Admixtures & Grouts) (IMAEABAC)
- akta.pro secondary industries
- Cement Manufacturing (Portland, Blended & Specialty) (IMADAAAG), Concrete Admixtures & Curing Compounds (IMADAAAL), Tile Setting Materials (Mortars, Mastics & Grouts) (IMADAOAG)
Keywords
Where Cemix Products is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Cemix Products business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Construction Products Sales: Sales of cement-based construction products including concrete mixes, mortars, waterproofing, tiling products, repair grouts, decorative sealers, and admixtures. Products sold through major retail hardware chains and specialist building supply distributors across New Zealand.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Products available in various sizes from small retail quantities to commercial bulk packaging |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels5 records
Cemix Products product offering
Product offeringCore offering
Cemix Products manufactures and supplies cement-based construction chemical products for the New Zealand market. The portfolio spans six categories: Concrete & Mortars, Repairs & Grouts, Admixtures, Decorative Sealers, Waterproofing, and Tiling & Flooring, sold through retail hardware chains and building supply distributors to trade professionals and DIY consumers.
Product overview
Cemix Products is a New Zealand-based manufacturer offering a diverse portfolio of construction chemical products organized into six main categories: Concrete & Mortars (including post hole mixes, concretes, cement, mortars, exterior use plasters, dried sands, and wet mixes), Repairs & Grouts (bitumen products, structural repairs, and non-structural repairs), Admixtures (release agents, bonding agents, plasticisers, retarders, accelerators, oxides, and waterproofing admixtures), Decorative Sealers (cleaning products, water based and solvent based sealers), Waterproofing (cementitious coatings including Aquastop and Crystal Proof, bitumen membranes including Bituproof Plus and Bituproof Super Cartridge, and flexible membranes including No Damp and Roof & Gutter Waterproofer), and Tiling & Flooring (levellers and screeds, bonding agents, undertile waterproofing systems under the Rubberguard brand, tile adhesives including Wall & Floor Tile Adhesive, Super Tile Bond, Fast Set Tile Adhesive, Flexiset, and Wallset White, grouts including Pre-Mixed Grout, Coloured Grout, and grout sealers, and flooring adhesives for vinyl and carpet). The company serves both residential and commercial construction markets across New Zealand with products available through major stockists including Bunnings Warehouse, Carters, and Placemakers.
Differentiator
Problem solved
Functional benefit
Products and services
- Floor Leveller
Quantifiable outcome
- 50MPa compressive strength achievable with RAPID REPAIR H product
- +1 more outcomes
Companies that use Cemix Products
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Cemix Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Cemix Products partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Bunnings WarehousecoreMajor national hardware retailer stocking selected lines of Cemix products for both retail DIY customers and trade professionals. Products available at Bunnings locations nationwide.
- CarterscoreBuilding supply specialist for trade professionals and commercial builders. Stocks full range of Cemix construction products.
- PlaceMakerscoreBuilding supply specialist for trade professionals. Primary distribution channel for Cemix products to commercial construction market.
- BuildlinkminorBuilding supply stockist network. Stocks selected Cemix products for independent builders and trade customers.
- ITMminorBuilding supply stockist for trade professionals. Stocks selected Cemix product lines.
- ReeceminorPlumbing and bathroomware specialist. Stocks Cemix tiling and flooring products including tile adhesives and grouts.
- O Briens Plumbing & BathroomwareminorPlumbing and bathroomware retailer. Stocks Cemix tiling and waterproofing products.
- Hynds Pipe SystemsminorCivil pipeline products specialist. Stocks selected Cemix repair and construction products.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Cemix Products competitors and assessment
Company assessmentEmerging players
- Davco (Sika Australia): Australian tile adhesive, grout, and waterproofing brand now part of Sika. Direct overlap with Cemix's tiling and waterproofing categories, distributed across the trans-Tasman market.
- Gripset Industries: Australian manufacturer of waterproofing membranes, tile adhesives, and concrete repair products. Comparable product portfolio to Cemix, focused on the Australasian construction chemicals market.
Direct peers
- Firth Industries: New Zealand's largest concrete manufacturer, supplying ready-mix concrete, masonry, and concrete products. Closest NZ-based direct peer in the concrete and mortars category.
- Bostik (Arkema): Major global manufacturer of adhesives, sealants, and tiling systems, including tile adhesives, grouts, and waterproofing membranes. Direct competitor in Cemix's tiling and flooring product lines.
- Ardex Group: Specialty manufacturer of high-performance tiling products, floor levellers, waterproofing membranes, and repair mortars. Closely aligned with Cemix's tiling, flooring, and repair product lines.
- Sika AG: Global Swiss specialty chemicals company with a leading construction chemicals portfolio (concrete admixtures, mortars, waterproofing, tile adhesives, grouts, sealers). Direct overlap with Cemix across admixtures, waterproofing, tiling, and repair products.
- Mapei: Italian-headquartered global leader in adhesives, sealants, and chemical products for the construction industry. Competes directly with Cemix in tile adhesives, grouts, concrete repair mortars, and waterproofing.
- BASF Master Builders Solutions: BASF's construction chemicals brand offering concrete admixtures, repair mortars, waterproofing, and grouts. Direct overlap with Cemix's admixture and repair mortar categories.
Regional players
- Allied Concrete: New Zealand-based ready-mix concrete and construction materials supplier. Comparable to Cemix as a domestic NZ construction products manufacturer serving the same trade and infrastructure customers.
Broad incumbents
- ParexGroup (Saint-Gobain): Global construction chemicals and façade solutions provider, part of Saint-Gobain. Overlaps with Cemix in mortars, renders, tile adhesives, and waterproofing products through a broader portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Cemix Products social profiles
Digital presenceCemix Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cemix Products leadership team
Management profileNumber of profiles
Cemix Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cemix Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cemix Products
What does Cemix Products do?
Cemix Products manufactures and supplies cement-based construction chemical products for the New Zealand market. The portfolio spans six categories: Concrete & Mortars, Repairs & Grouts, Admixtures, Decorative Sealers, Waterproofing, and Tiling & Flooring, sold through retail hardware chains and building supply distributors to trade professionals and DIY consumers.
Is Cemix Products a public or private company?
Cemix Products is a private company. It is classified as unknown and is currently operating.
When was Cemix Products founded?
Cemix Products was founded in 1984. It employs 11 to 50 people.
Where is Cemix Products based?
Cemix Products is headquartered in Auckland, New Zealand, in the Oceania region.
How does Cemix Products make money?
One revenue line is on record: construction Products Sales.
Who are Cemix Products's main competitors?
Emerging players on record are Davco (Sika Australia) and Gripset Industries. Direct peers are Firth Industries, Bostik (Arkema), Ardex Group, Sika AG, Mapei and BASF Master Builders Solutions. Allied Concrete is listed as a regional player. ParexGroup (Saint-Gobain) is listed as a broad incumbent.
Does Cemix Products have an API?
No public API is recorded for Cemix Products.
What industry is Cemix Products in?
Cemix Products's product category is Construction Chemicals. Its primary akta.pro industry code is IMAEABAC, Construction Chemicals (Additives, Admixtures & Grouts), with a secondary code of IMADAAAG, Cement Manufacturing (Portland, Blended & Specialty). Its NAICS code is 3273 and its SIC code is 3270.