Celex

What Celex does

Celex Technologies Pvt. Ltd., headquartered in Kolkata, West Bengal, manufactures High-Security Registration Plates (HSRPs) compliant with India's CMVR Rule 50, supplying them to automobile OEMs, authorised dealership networks, and state transport authorities. Its technical architecture combines aluminium substrate processing, retroreflective sheeting lamination, chromium hologram hot-stamping, laser-etched vehicle identification codes, snap-lock anti-tamper mounting, and AI-powered embossing inspection — with each plate linked to the national VAHAN database for end-to-end traceability. The company operates a central manufacturing plant in Kolkata using technology licensed from J. Knieriem B.V. (JKG, Netherlands), complemented by a decentralised network of 140+ regional embossing stations across 267+ Indian cities that handle state-specific formatting at point of delivery. Production capacity stands at 4 million plates per month, with 75 million+ plates manufactured to date across 403+ OEM customers including Mercedes-Benz, BMW, Tata Motors, Maruti Suzuki, Hyundai, Mahindra, Ola Electric, Ather Energy, and BYD.

The business model is predominantly B2B contract manufacturing at undisclosed pricing, with hardware sales (plates and frames) to OEMs and dealerships as the primary revenue stream and a growing retrofit supply line into state-mandated compliance programmes. The company also generates professional-services revenue through three value-added offerings: AI-assisted EV subsidy consultancy, State Transport Authority (STA) endorsement processing, and RTO registration workflow support for OEMs without dealer networks. Marketing relies on content/SEO, social media, and industry events rather than paid acquisition, and the company states it is the only Indian exporter of HSRPs. Ownership is founder-led and bootstrapped, with Sandeep Agarwal as Founder & CEO; certifications include the ARAI Type Approval Certificate, ISO 9001/14001, ISO/IEC 27001:2022, ISO/IEC 20000-1:2018, and TISAX AL2.

The strategic posture is that of a regulated, scale-leveraged industrial supplier expanding into adjacent compliance software services and EV OEM customers while exporting internationally, anchored by a regulatory monopoly on CMVR-compliant HSRP manufacture and a distributed production network that centralised competitors would struggle to replicate economically.

Name

Celex

Legal name

Celex Technologies Pvt. Ltd.

Website

https://celex.co.in

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Celex Technologies Pvt. Ltd. is a Kolkata-based, ARAI-approved manufacturer of CMVR Rule 50-compliant High-Security Registration Plates, supplying 403+ automotive OEMs, dealerships, and state transport authorities across India with decentralised production and VAHAN database integration.

Ownership category

akta.pro rank

Product category

Vehicle Registration Plates

NAICS

Motor Vehicle Metal Stamping (336370)

SIC

Metal Forgings & Stampings (3460)

akta.pro primary industry

Automotive ECUs/Control Modules & Embedded Electronics Manufacturing (IMACAJAC)

Keywords

• High-security registration plates
• Vehicle registration plates
• Automotive identification systems
• Number plate manufacturing
• Vehicle security plates

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. HSRP Manufacturing and Supply to OEMs: Celex manufactures and supplies High-Security Registration Plates directly to automobile OEMs as embedded components during vehicle manufacturing. Plates are pre-assigned with registration details and pre-fitted before customer delivery. This is the primary revenue stream.
2. HSRP Manufacturing and Supply to Dealerships: Supply of HSRPs to authorised automotive dealerships for new vehicle fitment and retrofit replacement programs.
3. Retrofit Program Supply: Supply of HSRPs to existing vehicle owners through authorised installation centres and online portals for mandatory retrofit compliance programs mandated by state transport authorities.
4. EV Subsidy Consultancy Services: AI-based custom interface providing OEMs with specialised support to navigate EV-specific subsidy applications, document submission, and compliance checks. Additional services include centralised document management, automated compliance checks, and STA endorsement processing.
5. RTO Registration Process Services: Streamlined vehicle registration processing for OEMs without established dealer networks, ensuring accurate documentation and full RTO regulatory adherence.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Celex manufactures and supplies High-Security Registration Plates (HSRP) that comply with India's CMVR Rule 50. The plates are made from aluminium substrate with retroreflective sheeting, chromium holograms, laser-etched vehicle identification codes, and tamper-proof snap-lock mounting. Plates are pre-fitted on vehicles at OEM plants or supplied through dealerships and 140+ decentralised embossing stations across 267 cities, with integration to the VAHAN national vehicle database.

Product overview

Celex offers a unified portfolio of High-Security Registration Plate (HSRP) products and complementary services for India's vehicle identification ecosystem. The core offering is the HSRP — a CMVR Rule 50-compliant aluminium plate featuring retroreflective sheeting, chromium holograms, laser-etched identification codes, and snap-lock mechanisms. This core product is supported by HSRP Frames as an accessory, and a suite of three AI-powered value-added services: EV Subsidy Consultancy (automated subsidy application management), Vehicle Endorsement at STA (state-level endorsement processing), and RTO Registration for OEMs without dealer networks. The HSRP Software Platform serves as the digital backbone, coordinating production, quality control, logistics, and VAHAN database integration. Together, these products form a complete plate-to-registration solution serving 403+ OEM customers across 267 cities.

Differentiator

Problem solved

Functional benefit

Products and services

• High-Security Registration Plates (HSRP) Celex's core product: CMVR Rule 50-compliant High-Security Registration Plates manufactured from aluminium substrate with retroreflective sheeting, chromium holograms, laser-etched vehicle identification codes, and snap-lock mechanisms for tamper-proof vehicle identification. Supplied to automotive OEMs for pre-installation, to dealerships, and through retrofit programs for existing vehicles.
• HSRP Frames

Quantifiable outcome

• 30-40% improvement in challan recovery rates reported by states implementing HSRP mandates
• +2 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• J. Knieriem B.V. (JKG)coreTechnology or IntegrationJ. Knieriem B.V. of Goes, Netherlands serves as Celex's technology partner providing advanced manufacturing equipment and processes for HSRP production. JKG supplies and maintains the state-of-the-art plant equipment at Celex's Kolkata manufacturing facility, including embossing machines licensed to Celex for production.
• Automotive Research Association of India (ARAI)coreTechnology or IntegrationARAI Pune issued Celex its Type Approval Certificate (TAC) on 7th November 2003, confirming that Celex's HSRP products meet all CMVR Rule 50 specifications. This certification is mandatory for operating as a government-approved HSRP manufacturer in India.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Others

• 3M: Global supplier of retroreflective sheeting used in HSRP manufacturing. Celex depends on this class of substrate for its core product, making 3M an upstream ecosystem participant rather than a direct competitor, but a meaningful comparable on reflective/security vehicle identification.
• HID Global: Identity and security solutions provider covering vehicle identification, RFID, and secure credentialing. Comparable as an ecosystem participant in trusted vehicle ID where traceability and anti-counterfeiting are core requirements.
• Avery Dennison: Manufacturer of specialty reflective and security label materials used in vehicle identification and license plate production. Comparable as an enabling supplier of the laminated retroreflective films Celex converts into finished HSRPs.
• Brady Corporation: Industrial identification and durable label solutions provider serving automotive and compliance customers with tamper-evident, traceable labelling. Comparable as a peer in security-grade identification labelling adjacent to HSRP.
• CCL Industries: Specialty label and security materials group with automotive and government ID applications. Comparable as an adjacent identification-products player supplying tamper-evident/security labels into regulated environments.

Direct peers

• Tönnjes Group: German manufacturer of vehicle registration plates and security identification systems, including HSRP-equivalent products for European markets. Directly comparable as a certified plate producer with similar retroreflective/hologram security architecture and OEM/authority customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/celex-technologies-pvt-ltd---india

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Celex