What Padia does

Pädia GmbH is a privately held German pharmaceutical company headquartered in Heppenheim (Darmstadt registry) that develops and markets a specialized portfolio of over-the-counter pediatric healthcare products, food supplements, cosmetics, and medical devices for children from newborns through adolescence, and is managed by Dr. Anna Gilster, Dr. Markus Rudolph, and Philipp Zöller. The product range spans six therapeutic categories — vitamins (DeVit Tropfen, DeVit soft Weichgummis), gastrointestinal health (BellyBiom Tropfen, Carum Carvi Kummelzäpfchen, Eubiol Hartkapseln, Quimbo, VomiSaft), skin care (BabyBene Gel, SanaCutan Basiscreme/Basissalbe), respiratory (Kochsalz 0.9%/3%/6% Inhalat, Tapfi, Ibuprofen Pädia Zäpfchen), allergy (Pentatop Kapseln with cromoglicic acid), and mother & baby breastfeeding support (MamBiotic Kapseln with Lactobacillus fermentum CECT 5716, MamBiotic Brustwarzensalbe) — plus a head lice treatment (Dimet 20, dimeticone-based) and one prescription antibiotic (Lentocilin). Underlying technology centers on child-appropriate formulations, including specific Lactobacillus probiotic strains and physical-mode-of-action dimeticone, with regulatory differentiators such as DeVit being described as Germany's only approved non-prescription vitamin D drops medicine.

The company operates a two-track go-to-market: products are distributed exclusively through German pharmacies on a unit-pricing, one-time-purchase basis with no disclosed pricing transparency, while demand is generated through a professional Fachkreise program targeting midwives (consilium Hebamme, pinard congress), pharmacists, and doctors, supplemented by consumer-facing content marketing (Wissenswertes knowledge hub, Instagram, Vimeo/YouTube expert videos, CleverReach newsletter) and paid acquisition via Google Ads. Revenue derives from OTC product sales through the pharmacy channel with no subscription or recurring model; revenue figures are not publicly disclosed. The company has no disclosed funding rounds, no external investors, and no subsidiaries, and operates in the DACH region with no evidence of material geographic expansion beyond Germany.

Name

Padia

Legal name

Pädia GmbH

Website

https://paedia.de

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Pädia GmbH is a privately held German pharmaceutical company that develops and markets a specialized portfolio of over-the-counter pediatric healthcare products — vitamins, gastrointestinal, skin, respiratory, allergy, breastfeeding support, and head lice treatments — distributed through German pharmacies and promoted via a professional healthcare network.

Ownership category

akta.pro rank

Product category

Pediatric OTC Pharmaceuticals

NAICS

Pharmaceutical and Medicine Manufacturing (3254), Biological Product (except Diagnostic) Manufacturing (325414)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Pediatric OTC Medicines (HLAIADAL)

akta.pro secondary industries

Children’s Vitamins & Supplements (CRADAGAJ), Cold, Flu, Cough & Allergy Remedies (Decongestants, Antihistamines, Cough Syrups, Lozenges) (CRADAMAD), Digestive Health OTC (Antacids, Laxatives, Anti-diarrheals, Probiotics OTC) (CRADAMAE), Prenatal & Postnatal Maternal Nutrition (Lactation Support) (CRADAEAJ)

Keywords

• Pediatric pharmaceutical products
• Children's OTC healthcare
• Vitamin D supplements
• Infant colic remedies
• Head lice treatment

Headquarters

HQ city

Heppenheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Pharmaceutical Product Sales: Pädia generates revenue through the sale of OTC (over-the-counter) pharmaceutical and healthcare products for children. Products are available without prescription in pharmacies across Germany. The product portfolio includes vitamins, cold remedies, skin care, digestive health products, breastfeeding support, and head lice treatments. One-time purchase model per product.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Pädia develops and markets a portfolio of over-the-counter (OTC) pharmaceutical, food, cosmetic, and medical device products specifically formulated for children from newborns to adolescents. The portfolio spans categories including vitamins (DeVit), head lice treatment (Dimet 20), breastfeeding support (MamBiotic), infant colic remedies (Carum Carvi), skincare (BabyBene, SanaCutan), food allergy management (Pentatop), gastrointestinal products, and inhalation solutions. Products are sold without prescription through pharmacies in German-speaking regions and supported by a professional healthcare network (Fachkreise) for midwives, pharmacists, and doctors.

Product overview

Pädia (Pädia GmbH, Heppenheim, Germany) is a pharmaceutical company specialising in paediatric and infant health products. Its portfolio consists of a broad and continuously expanding range of non-prescription preparations, food products, cosmetics, and medical devices specifically formulated for children — from newborns to older siblings. The product range is organised across six therapeutic categories: Allergy (e.g. Pentatop Kapseln), Respiratory/Cold (e.g. Kochsalz inhalation solutions, Tapfi, Ibuprofen Zäpfchen), Skin Care (e.g. BabyBene Gel, SanaCutan Basiscreme/Basissalbe), Gastrointestinal/Digestion (e.g. BellyBiom Tropfen, Carum Carvi Kümmelzäpfchen, Eubiol Hartkapseln, Quimbo, VomiSaft), Vitamins (DeVit Tropfen and DeVit soft Weichgummis), and Mother & Baby/Breastfeeding (MamBiotic Kapseln and MamBiotic Brustwarzensalbe). In addition, Pädia offers a head lice treatment (Dimet 20) under the physical mode of action (dimeticone). The company also distributes at least one prescription product (Lentocilin). Products are available without prescription in pharmacies across German-speaking regions. Pädia also provides an educational 'Wissenswertes' (worth knowing) section covering topics such as vitamin D deficiency, infant colic, food allergies, head lice, breastfeeding difficulties, mastitis, and functional abdominal pain.

Differentiator

Problem solved

Functional benefit

Products and services

• DeVit Tropfen

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

One partnership is on record.

• Haufe LexwareminorImplementation/ SI/ Consulting PartnerApplicant management system provider for Pädia's online job application process.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kenvue (Johnson & Johnson Consumer Health): Kenvue owns the Penaten brand (iconic German baby skin care and OTC) and operates globally in OTC consumer health. Comparable as a much larger incumbent selling pediatric OTC products through the same German pharmacy channel.
• Bayer Consumer Health: Bayer's consumer health division sells OTC products (pain, cold, vitamins, skin) via German pharmacies with substantially larger marketing spend. Comparable as an incumbent competing for the same pharmacist recommendation in overlapping categories.
• Sanofi Consumer Healthcare: Sanofi's consumer healthcare business markets OTC and self-medication products in Germany (allergy, pain, gut health) via pharmacies. Comparable as a larger incumbent competing in the same pediatric-adjacent OTC categories.

Direct peers

• Stada Arzneimittel: Stada is one of Germany's largest OTC and generic pharmaceutical companies with deep pharmacy distribution. Comparable to Pädia in OTC focus, pharmacy channel dependence, and broad product portfolio across multiple therapeutic categories.
• Hermes Arzneimittel: Hermes Arzneimittel is a German pharmaceutical company with OTC products in vitamins, minerals, and self-medication sold through pharmacies. Comparable to Pädia in pharmacy channel, OTC regulatory regime, and vitamin/supplement positioning.
• Engelhard Arzneimittel: Engelhard is a German OTC pharmaceutical company selling through pharmacies with a portfolio that includes pediatric cough/cold, skin care, and herbal products. Closely comparable to Pädia in channel (German pharmacies), therapeutic categories, and OTC positioning.
• Infectopharm: Infectopharm is a German specialty pharmaceutical company with a strong focus on pediatric and infectious disease therapeutics. Evidence (shared identity.infectopharm.com login) suggests an operational or group-level relationship with Pädia, and the two share a pediatric specialty focus, German pharmacy distribution, and overlapping therapeutic categories.
• Mibe Pharmaceuticals: Mibe is a German mid-market pharmaceutical manufacturer producing OTC and Rx products distributed via pharmacies, with category overlap in dermatology and pediatric-adjacent products. Comparable business model and channel positioning to Pädia.

Emerging players

• WALA Heilmittel: WALA produces natural medicines and anthroposophic pharmaceuticals, including baby skin care and children's remedies distributed through German pharmacies. Comparable to Pädia in pediatric focus, German pharmacy channel, and natural/gentle product positioning.
• Weleda: Weleda markets natural baby care products (skin care, bath products) alongside some medicinal products via pharmacies. Comparable in channel (pharmacy), pediatric focus, and positioning around gentle, natural formulations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/p/CQx1xEfKeaM
• Facebookfacebook.com/paediagmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Padia