Social Good Club

What Social Good Club does

Social Good Club is a Los Angeles-based creative impact studio founded in 2018 that designs and executes creator-led campaigns, fellowships, and research programs on behalf of institutional partners including non-governmental organizations, government agencies, and intergovernmental bodies. The company operates a curated network of 400+ creators, influencers, and subject-matter experts with a combined following in excess of 600 million, organized through flagship initiatives such as the Better Internet Initiative (with Fellow Americans, since 2020), #WithHer (UN/EU Spotlight Initiative), POWER YOUR FUTURE (US Department of Energy, Grounded.org), Future Workforce Alliance, and New Approaches (NYU Bronfman Center). It also produces original media including the Recharged Podcast and the Beyond Borders documentary series, the latter distributed via Discovery+.

The studio's intellectual property is methodological rather than technological. Its core frameworks — a four-step Theory of Change (See, Own, Act, Belong) and a multi-phase Creator Playbook developed with Ashoka, UN Women, and Incite Studios — codify how behavioral science, psychology, and storytelling are combined to drive grassroots action. The LABS division, established in 2021, houses research and narrative-design work, while Social Good Club Studio (launched March 2020) is the project-execution arm. There is no proprietary software platform, API, or mobile application; the company's assets are its community, its frameworks, and the campaigns it delivers.

Revenue is generated through two primary streams: project-based professional services fees from institutional clients (NGOs, foundations, brands) and grant or program funding from institutional backers including UN Women, the European Union, and the US Department of Energy. Go-to-market operates as a hybrid of community-led, event-driven, and direct partnership sales, with distribution concentrated in direct engagements and structured fellowship programming. Co-founders Brandon Kaufer, Louis Cole, and Giles Cowan remain active; the company has been bootstrapped since founding with no external investment disclosed in the source material.

Name

Social Good Club

Legal name

Social Good Club

Website

https://socialgoodclub.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Social Good Club is a Los Angeles-based creative impact studio founded in 2018 that designs and executes creator-led campaigns, fellowships, and research programs for NGO, government, and intergovernmental clients through a network of 400+ influencers reaching 600M+ followers.

Ownership category

akta.pro rank

Product category

Social Impact Creative Services

NAICS

Social Advocacy Organizations (81331), Civic and Social Organizations (8134), Other Social Advocacy Organizations (813319)

SIC

Services-Advertising (7310), Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

Community Arts, Culture & Creative Placemaking Enterprises (BPAGALAO)

akta.pro secondary industry

Nonprofit & Cause Communications (BPAFADAK)

Keywords

• Creative impact studio
• Social impact campaigns
• Creator fellowships
• Narrative strategy consulting
• Movement building services

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Project-based Campaign Work: Social Good Club designs and manages campaigns and fellowship programs for partners including NGOs, governments, and social enterprises. Revenue comes from project fees for creative services, campaign management, and strategic consulting.
2. Grant and Program Funding: The company receives funding from institutional partners including UN Women, the European Union, US Department of Energy, and other foundations to run specific programs and fellowships.
3. Research and Playbook Development: SGC develops industry and issue-specific playbooks for social good movements, combining leading issue-specific experts and creatives to reimagine how to engage mass audiences in creating long lasting change.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Social Good Club is a creative impact studio that designs, produces, and distributes research-backed social-impact campaigns on behalf of NGOs, governments, and social enterprises, leveraging a curated network of 400+ creators and influencers. The studio also runs fellowship programs and conducts applied research to inform narrative strategy and audience engagement for movement-building initiatives.

Product overview

Social Good Club is a creative impact studio that operates as a network of 400+ world-class experts and influencers across internet culture, advertising, and systems change, reaching over 600M followers. The company offers a portfolio of programs and services including: The Better Internet Initiative (annual fellowship for creators on fact-based content), #WithHer (UN partnership to end violence against women), Future Workforce Alliance (future of work consortium), New Approaches (Jewish heritage and anti-hate incubator), POWER YOUR FUTURE (clean energy jobs movement), #DefeatByTweet (donor campaign), Recharged Podcast (video podcast on activism), Beyond Borders (documentary), #WorkAnywhere (remote work advocacy), and Think Tank/Creator Playbook (research and methodology). The company also operates Social Good Club Studio (project-based content creation launched March 2020) and LABS (research and systemic change integrity division created 2021). The ecosystem is powered by a 4-step Theory of Change: See, Own, Act, Belong.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Impact Campaign Development End-to-end design, production, and distribution of research-backed social-impact campaigns for NGOs, governments, and social enterprises, leveraging the studio's creator/influencer network to reach target audiences.
• Creator Fellowship Program Structured fellowship engaging creators and influencers in social-impact work, building the studio's talent network and providing impact organizations with access to trained, mission-aligned creator talent.
• Impact Research and Insights Applied behavioral and audience research used to inform narrative strategy, campaign design, and impact measurement for social-impact initiatives.

Quantifiable outcome

• $6M+ raised for community organizing through #DefeatByTweet campaign
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Fellow AmericanscoreStrategic or Co-development Partner · 1 January 2020Founding partner of the Better Internet Initiative, an annual fellowship program empowering influential creators to publish fact-based content on progressive policy issues.
• Spotlight Initiative (UN/EU)coreStrategic or Co-development PartnerGlobal United Nations initiative to end violence against women and girls by 2030. SGC builds fellowships, workshops, toolkits, and campaigns in support of this goal through the #WithHer program.
• Grounded.orgcoreStrategic or Co-development PartnerClimate organization partnered with SGC on POWER YOUR FUTURE initiative to drive 1 million workers into clean energy jobs over 5 years.
• US Department of EnergycoreStrategic or Co-development PartnerFederal agency partnered with SGC on clean energy workforce development through the POWER YOUR FUTURE movement.
• AshokacoreStrategic or Co-development PartnerGlobal fellowship for social entrepreneurs. SGC partnered with Ashoka to develop Phase 3 of the Creator Playbook research - how to empower impact campaigners to partner with creatives.
• UN WomencoreStrategic or Co-development PartnerUN Women funded Phase 1 research on engaging digital creators in systems change, focused on violence against women and girls issues.
• Incite StudioscoreStrategic or Co-development PartnerPartnered with SGC on Phase 2 of the Creator Playbook - how to help creators make content that works for their audience. Co-leads the Better Internet Initiative fellowship program.
• European ParliamentmajorStrategic or Co-development PartnerThrough the Future Workforce Alliance and #WorkAnywhere, SGC hosted roundtable workshops with policy makers, corporate leaders, and remote work advocates to build new policy for the EU Work-Life Balance Directive.
• NYU Bronfman CenterminorStrategic or Co-development PartnerDeveloping the 'Innovation in Jewish Narratives and Storytelling' program at NYU Bronfman Center with inaugural class in January 2024.
• Discovery+minorChannel Partner/ Reseller/ DistributorLicensed the Beyond Borders documentary series (81 days, 22 countries, single-engine airplane journey) to Discovery+ for worldwide distribution.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/social-good-club
• Instagraminstagram.com/thesocialgoodclub/?hl=en
• Facebookfacebook.com/thesocialgoodclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Social Good Club