What Shiseido Professional does

Shiseido Professional is a professional haircare and hair color brand that develops, manufactures, and distributes a portfolio of products specifically formulated for Asian hair characteristics. Its offering spans six categories — hair care (SUBLIMIC and sub-lines including TIMETIC, ADENOVITAL, AQUA INTENSIVE, AIRY FLOW, FUENTE FORTE, LUMINOFORCE, WONDER SHIELD), hair color (PRIMIENCE, ULTIST, COLORMUSE, BLEACH MASTER), perm (CRYSTALLIZING, CREATOR), styling (STAGE WORKS), men's grooming (THE GROOMING), and scalp care (ADENOVITAL) — sold through professional hair salons and an own-storefront eShop. Proprietary formulation claims include the Color Luminous System for color-treated hair, COLOR-in-CORE Technology for color longevity, PRIMIENCE Repair Technology targeting inner hair density, and the TIMETIC circadian-rhythm concept.

The company's commercial model is a B2B2C professional channel play: products flow through independent salons and stylists, supported by an integrated professional-development ecosystem that includes the eAcademy e-learning platform, the biennial BEAUTY INNOVATOR AWARD international contest, the BEAUTY CREATORS INSPIRE seasonal publication, BEAUTY CREATORS CONNECT live events, and named PRIMIENCE Creator and ULTIST stylist ambassadors across Asia. Pricing is not publicly disclosed. Geographic operations span Japan, China, Hong Kong, Korea, Malaysia, Singapore, Taiwan, and Thailand.

Shiseido Professional Inc. is a Japan-domiciled corporation operating under Henkel AG & Co. KGaA as parent company, with corporate oversight, data governance, and group infrastructure provided by Henkel. The brand traces its heritage over 100 years to the first Shiseido Hair Salon in Japan, which introduced manicures, facials, and imported beauty trends to Japanese women. As a Henkel subsidiary, the entity does not raise independent funding or publish standalone financials.

Name

Shiseido Professional

Legal name

Shiseido Professional Inc.

Website

https://shiseido-professional.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

1–10 employees

Short description

Shiseido Professional is a Henkel-owned professional haircare and hair color brand formulating products specifically for Asian hair, distributing through professional salons and its eShop across Japan and seven other Asian markets, and supporting stylists via an integrated education, awards, and content ecosystem.

Ownership category

akta.pro rank

Product category

Professional Hair Care

NAICS

Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)

akta.pro secondary industries

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE), Conditioners & Hair Masks (CRABABAB), Haircare & Hair Color Distribution (CRAOAEAE)

Keywords

• Professional hair care
• Salon hair color
• Permanent wave systems
• Professional hair styling
• Men's salon grooming

Headquarters

HQ city

Minato

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Professional Hair Care Products: Shiseido Professional sells premium haircare products through professional hair salons. Products include home care items for consumers and professional-use products for salon treatments. The company offers a wide range of products across hair care, hair color, perm, styling, and men's grooming categories.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Shiseido Professional develops, manufactures, and distributes a comprehensive range of professional haircare products targeting hair salons and end consumers across Asia. The portfolio spans multiple categories including hair care (SUBLIMIC, THE HAIR CARE), permanent and semi-permanent hair color (PRIMIENCE, ULTIST, COLORMUSE), bleaching (BLEACH MASTER), permanent waves and design perms (CRYSTALLIZING, CREATOR), styling (STAGE WORKS), men's grooming (THE GROOMING), and scalp/thinning-hair care (ADENOVITAL). Distribution mixes professional salon channels with a consumer eShop for home-care variants.

Product overview

Shiseido Professional is a professional hair care and beauty brand operating as part of the Henkel group. The company offers a comprehensive portfolio of professional hair care, hair color, perm, styling, and men's grooming products designed primarily for salon use across Asia. The product portfolio is organized into six main categories: Hair Care (including SUBLIMIC TIMETIC, SUBLIMIC with sub-products ADENOVITAL, AQUA INTENSIVE, AIRY FLOW, FUENTE FORTE, LUMINOFORCE, WONDER SHIELD, THE HAIR CARE, SALON PROGRAM), Hair Color (PRIMIENCE, ULTIST, COLORMUSE, BLEACH MASTER), Perm (CRYSTALLIZING, CREATOR), Styling (STAGE WORKS), Men (THE GROOMING), and Others (ADENOVITAL). Products are formulated specifically for Asian hair and include both in-salon treatment lines and home care ranges, supported by education programs for beauty creators.

Differentiator

Problem solved

Functional benefit

Brands

• SUBLIMIC: Professional haircare brand delivering salon-quality products crafted by expert stylists, featuring sub-lines including ADENOVITAL, AQUA INTENSIVE, AIRY FLOW, FUENTE FORTE, LUMINOFORCE, and WONDER SHIELD
• SUBLIMIC TIMETIC
• PRIMIENCE
• ULTIST
• COLORMUSE
• BLEACH MASTER
• CRYSTALLIZING
• CREATOR
• STAGE WORKS
• THE GROOMING
• ADENOVITAL

Products and services

• SUBLIMIC SALON SOLUTIONS Salon-exclusive in-chair treatment range sold only to professional stylists for use during in-salon services. Targeted at licensed hair salons and stylists.
• SUBLIMIC TIMETIC Leave-in haircare range available in both salon-only and at-home consumer variants for professional and everyday use.
• SUBLIMIC (Home Care) Consumer at-home hair care line sold directly through the Shiseido Professional eShop. Targeted at individual consumers seeking professional-grade home use products.
• THE HAIR CARE Core professional shampoo and hair care line offered by Shiseido Professional for stylists and salons.
• PRIMIENCE Permanent hair color range for professional salon application. Targets licensed color technicians and salons.
• ULTIST Permanent vibrant fashion hair color line targeting salons and color specialists seeking bold, expressive color results.
• COLORMUSE Semi-permanent hair color range for in-salon application, used to create dimensional or temporary color effects.
• BLEACH MASTER Professional bleaching and lightening system used by salons for pre-color lifting and high-lift color services.
• CRYSTALLIZING Perm and design-perm system offering both standard and design perm services for professional stylists.
• CREATOR Professional perm system used in salons for permanent wave services.
• STAGE WORKS Professional hair styling line used by stylists for finishing and shaping services in the salon.
• THE GROOMING Men's grooming line including men's cologne and shampoo for professional salon services targeting male clientele.
• ADENOVITAL Specialized men's scalp-care, thinning-hair treatment, and volumizing line sold through the consumer eShop channel.
• LUMINOFORCE Consumer home-use hair care line within the SUBLIMIC umbrella sold via the eShop for everyday use.
• WONDER SHIELD Consumer at-home hair care line within the SUBLIMIC umbrella sold directly via the Shiseido Professional eShop.
• SALON PROGRAM Salon program offering supporting Shiseido Professional's professional beauty creator / salon partners.

Quantifiable outcome

• Products specifically formulated for Asian hair characteristics
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Henkel AG & Co. KGaAcoreOthersShiseido Professional is operated under the Henkel group. Henkel AG & Co. KGaA serves as the parent company, providing corporate oversight and infrastructure. The company website's data protection statement is governed by Henkel, located at Henkelstrasse 67, 40589 Duesseldorf, Germany.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Joico: Professional hair care brand offering salon-exclusive products across haircare, color, and styling. Direct competitor with similar target market of stylists and salons and comparable education-driven brand strategy.
• Matrix (L'Oréal): L'Oréal-owned professional hair care brand with broad salon distribution. Comparable in targeting stylists and offering a full range across haircare, color, and styling categories at accessible professional price points.
• Redken: L'Oréal-owned professional hair care brand offering salon products and stylist education. Comparable in targeting professional stylists, operating in the salon channel, and occupying a similar mid-to-premium price positioning.
• Wella Company: Wella (including Wella Professionals, Sebastian, and Clairol) is a leading global professional hair care company. Direct competitor with a comparable product portfolio spanning haircare, color, and styling distributed through salons.
• Kérastase: L'Oréal's luxury professional hair care brand focused on premium in-salon treatments and home care. Comparable to Shiseido Professional's SUBLIMIC premium tier with similar salon-exclusive distribution and high-touch brand positioning.
• L'Oréal Professionnel: L'Oréal's flagship professional hair care division offering salon-exclusive haircare, hair color, and styling products globally. Direct competitor to Shiseido Professional in the professional salon channel with overlapping product categories and stylist-focused education programs.
• Schwarzkopf Professional: Henkel's flagship professional hair care brand. Sibling brand within the same parent company competing in the same professional salon channel with similar product categories including color, care, and styling.
• Paul Mitchell: Professional hair care brand distributed through salons globally with strong education programs. Comparable in salon-channel focus, professional training emphasis, and broad product portfolio across care, color, and styling.
• Goldwell: Kao Corporation's professional hair care brand offering color, care, and styling products through salons. Direct competitor in the professional channel with comparable product categories and strong presence in Asia.

Emerging players

• Olaplex: Bond-building hair care brand with significant professional channel presence. Comparable in premium positioning and salon distribution model, though more narrowly focused on a specific technology platform (bond repair).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@OfficialSHISEIDOProfessional
• Facebookfacebook.com/p/Shiseido-Professional-Global-100069110993509
• Instagraminstagram.com/shiseidopro_official
• LinkedInlinkedin.com/company/pt.-shiseido-cosmetics-indonesia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shiseido Professional